Purposive Communication Reviewer PDF

PURPOSIVE COMMUNICATION REVIEWER Lesson 1: Grammar: system of rules Phonology: sound system Lexicon: Vocabulary Language Acquisition: “language exposure” it is subconscious Language Learning: Nurture, or can be learned” it is conscious Mother Language: First language Ex: Filipino Second L...

PURPOSIVE COMMUNICATION REVIEWER Lesson 1: Grammar: system of rules Phonology: sound system Lexicon: Vocabulary Language Acquisition: “language exposure” it is subconscious Language Learning: Nurture, or can be learned” it is conscious Mother Language: First language Ex: Filipino Second Language: Another language, it can be English or any international language. Ex: English, Mandarin Foreign Language: Language that you don't know, or language of a foreigner. Speech Community: share the same language in a community. Language Contact: slowly learning a language or experiencing other languages. Language Change: result of language exposure. WHAT IS COMMUNICATION? Communication - a process of transferring messages. Why is Communication Important? 1. Communication is key to good relationships with others. 2. Communication helps to gather info from others. 3. Communication lets you connect with others. 4. Communication helps you express your emotions. 5. Communication helps us live. LESSON 2: COMMUNICATION -Communication derives from the latin word con which means “with”, munus “business”, communis “common”. -a process of accomplishing a goal. Dynamic - Two way process. 2 Types of Communication; Verbal - Oral and Written, , “The use of words.” Non-Verbal - Gestures and body language. Produce by the body and Produce by the settings like time, space and silence. Pragmatics - Use language that changes the meaning. Non – verbal cues – it makes the message clearer. Examples: *Intonation *Body movement *Facial Expressions Semantics - “The meaning” FORM OF COMMUNICATION; Intrapersonal - Within yourself Dyadic / Interpersonal - Involves two person Small Group - 3 or more people. Public - Source or messages from a single person will reach or receive a huge number of audience. No feedback. Mass - Large group of audience, and uses medium to communicate. PRINCIPLES IN COMMUNICATION: Clarity - Direct to the point, and uses a simple word. Avoid ambiguous words. Attention - The receiver’s attention should be drawn to the message. “Focus.” Feedback - To know whether the message was clearly understood by the receiver. Informality - “Expressing ourselves” Consistency - To ensure a clear and cohesive message. Timeliness - Should be dons in “real time” Adequacy - Statement should be complete. WHAT IS COMMUNICATION ETHICS? - Passing information between two parties in a manner that is accurate, truthful, and acceptable. LESSON 3: Robert Craig's Seven Tradition THE SEVEN TRADITIONS: Rober Craig - An American Communication Theorist. - Wrote an article entitled “Communication Theory as a field”. Socio Psychological Tradition - - Influence and Reputation are important. - Internal process of individual - Focus on cause and effect. - Carl Hovland the founder. Cybernetic Tradition - - Process of communication. - Messages and feedback are important. - Norbert Wiener the founder. - Claude Shannon introduced noise as a barrier of communication. Rhetorical Tradition - - The art of using all available means of persuasion. - Reputation is not important, and no biases. - Public discourse for the purposes of influencing or persuading an audience. Semiotic Tradition - The study of verbal and nonverbal signs that can stand for something else, and how their interpretation impacts society. - “The study of symbol or sign” Socio-Cultural Tradition - “Interpretation of Symbol” - Intertwines with semiotic tradition for it reflects how we interpret symbols based on our way of life/culture. Critical Tradition - - “The power imbalance in communication” - Unjust distribution of power. Phenomenological Tradition - - “Empathy” - Understanding the experience of self and others. - Put yourself in their shoes, then you’ll understand. - Carl Rogers the founder. LESSONS 4: ETHICAL COMMUNICATION IN GLOCAL CONTEXT SOURCE OF IDENTITY: Religion - Oldest source of human identity. The belief system. Class - “Social class.” Dictates one's economic position and social class based on the money they possess. Gender - Germain Geer - Emphasized the idea that gender is more significant than religion, nation, or class. *Biological - Reproductive. Male and Female. *Gender Expression - Psychological *Gender Conforming - Consistent with cultural norms expected for a particular gender. *Gender Nonconforming - Inconsistent with cultural norms. Race - “Physical Appearance” Civilization - “Culture of one particular place.” WHAT IS CULTURE? - A set of practices, beliefs, physical characteristics, or shared understanding under one particular way of life. ELEMENTS OF CULTURE: Symbols - An element that provides identification/representation through our way of life. Rituals - A socially essential collective activity within a culture. Value - Belief system Hero - A real or imaginary person who serves as a behavior model within a culture. Myth - A story with images representing a culture’s values. Ethnicity - People who are part of the same culture. 5 Effects of Confucianism in Communication: Particularism - “First impressions are important.” Role of intermediaries - “Someone is communicating on your behalf.” or Stablishing a relationship. Reciprocity - “Give and take.” or “Utang na loob.” In-group / out-group distinction - “Different personality on different person” Overlap of personal and public relationship - Business and pleasure are mixed or “Pakikisama” BARRIER OF INTERCULTURAL COMMUNICATION: Anxiety - Refrains us from acting comfortably in a situation due to our fears with a new culture. Prejudice - Judging a person based on your first impression towards them. Racism - Stereotype and avoid certain individuals because of what they look and practice. Ethnocentrism - “Superiority of one culture” Hate Speech - Byproduct of racism and prejudice. Negative statements about groups of people or of a certain demographic due to them being different from them. SEVEN DIMENSIONS: 1. Universalism - Following laws and rules. Vs. Particularism - Following the indicates of each circumstance and relationship. 2. Individualism - Put yourself first. Vs. Communitarian - Put others before yourself. 3. Specific - Keep the personal lives separate from their work. Vs. Diffuse - Combining personal life and work. 4. Neutral - Not expressive of their emotions. Vs. Emotional - expressive of their emotions. 5. Achievement - Performance is valued over identity. Vs. Ascription - Your value is determined by who you are. 6. Sequential Time - Planning and staying on schedule. Vs. Synchronous Time - Work on multiple projects at once. “Multitasking” 7. Internal Direction - Flexible on what's going to happen. Vs. Outer Direction - Planned already. No backup plan. WHAT IS GLOCALIZATION? Product or service that is developed or distributed globally. Suggest the adjustment of a market. GOOD LUCK SA MIDTERMS!! ^^ - Keeent