NEP Business Communication-I PDF

**Deccan Education Society's** **Brihan Maharashtra College of Commerce (AUTONOMOUS)** **845, Shivajinagar, Pune-411004** **Programme- S.Y. B. Com** **Subject title- Business Communication - I (Pattern 2023**) **Subject code**-231307 A (AEC) **Semester**- III **Credits**-2 - **Course Objecti...

**Deccan Education Society's** **Brihan Maharashtra College of Commerce (AUTONOMOUS)** **845, Shivajinagar, Pune-411004** **Programme- S.Y. B. Com** **Subject title- Business Communication - I (Pattern 2023**) **Subject code**-231307 A (AEC) **Semester**- III **Credits**-2 - **Course Objectives**- 1\. To enable the students develop the skill of communicating 2\. To help them understand the concept, process, and importance of communication 3\. To develop awareness regarding new trends in Business Communication - **Course Outcomes**- On completion of the course, the students will be able to: 1. Understand the principles and barriers of communication 2. Analyse and imbibe writing, listening, reading skills with perfection 3. Evaluate the appropriate digital form of communication like blogs, websites, LinkedIn etc +-----------------------+-----------------------+-----------------------+ | **Unit** | **Unit Details** | **Lectures** | | | | | | **No.** | | | +=======================+=======================+=======================+ | 1. | **Business | 14 | | | Communication** | | | | | | | | \- Meaning and | | | | Importance of | | | | Business | | | | Communication | | | | | | | | \- Elements, Process | | | | and Principles of | | | | Communication | | | | | | | | \- Types and Barriers | | | | of Communication | | +-----------------------+-----------------------+-----------------------+ | 2. | **Listening Skills | 12 | | | and Writing Skills** | | | | | | | | \- Importance of | | | | Listening Skills | | | | | | | | \- Types of Listening | | | | | | | | \- Barriers of | | | | Listening, Effective | | | | Listening | | | | | | | | \- Business letters | | | | -- Structure, | | | | Physical Appearance | | | | and Format | | | | | | | | \- Enquiry, | | | | Quotation, Order and | | | | Complaint Letters | | +-----------------------+-----------------------+-----------------------+ | 3. | **Role and Importance | 4 | | | of Technology in | | | | Business | | | | Communication** | | | | | | | | \- Websites, Vlog, | | | | Podcasting | | | | | | | | **- Social Media | | | | Platforms** | | | | | | | | **- Virtual Meeting | | | | Platforms** | | +-----------------------+-----------------------+-----------------------+ | | **TOTAL** | 30 | +-----------------------+-----------------------+-----------------------+ - **Teaching Methodology/Pedagogy --** - **Suggested Reference Material --** 1. **Asha Kaul (1999), "Business Communication", Prentice Hall of India, New Delhi.** 2. **Chaturvedi P. D. & Chaturvedi Mukesh (2012), "Managerial Communication", Pearson, Delhi.** 3. **Madhukar R. K. (2005), "Business Communication", Vikas Publishing House Pvt, Ltd., New Delhi.** 4. **Mamoria C. B. & Gankar S. V. (2008), "Personnel Management",Himalaya Publishing House, Mumbai.** 5. **Nawal Mallika (2012), "Business Communication", Cengage Learning, Delhi.** 6. **Rajendra Pal & Korlahalli (2007), "Essentials of Business Communication", Sultan Chand & Sons, New Delhi** 7. **Sharma R. C. & Krishan Mohan, "Business Correspondence & Report Writing", Tata McGraw Hill Publishing Co. Ltd.** 8. **Sinha K. K. (2003), "Business Communication", Galgotia Publishing Company, New Delhi.** 9. **Sinha K. K. (2008), "Business Communication", Galgotia PublishingCompany, New Delhi.** 10. **Vasishth Neeru& Rajput Namita (2006), "Business Communication", Kitab Mahal, Allahabad** 11. **Courtland L Bovee J. V. Thill Mukesh Chaturvedi (2008), "Business Communication Today", Pearson Publication**