Business Communication Today PDF

Business Communication Today Fourteenth Edition, Global Edition Chapter 1 Professional Communication in a Digital, Social, Mobile World Cop...

Business Communication Today Fourteenth Edition, Global Edition Chapter 1 Professional Communication in a Digital, Social, Mobile World Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Learning Objectives (1 of 2) 1.1 Explain the importance of effective communication to your career and to the companies where you will work. 1.2 Explain what it means to communicate as a professional in a business context. 1.3 Describe the communication process model and the ways social media are changing the nature of business communication. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Learning Objectives (2 of 2) 1.4 Identify five major benefits of business communication technology and three major innovations that are reshaping the practice of communication. 1.5 Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Understanding Why Communication Matters LO 1.1 Explain the importance of effective communication to your career and to the companies where you will work. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Figure 1.1 Sharing Information Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Communication is Important to Your Career Your career will give you the opportunity to communicate, collaborate and share ideas with many people, both inside and outside your organization You may be an employee, executive, consultant or freelancer to a company You may become an entrepreneur In all these roles, communication skills may be the single most important skill you possess Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Communication is Important to Your Company Regardless of where you work, effective communication helps businesses be successful in numerous ways, including – Building Trust – Closer Ties to the Community – Client Relations – Increased Productivity – Marketing and Sales – Employee Relations Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. What Makes Business Communication Effective? Give facts rather than vague impressions Present information in a concise, efficient manner Clarify expectations and responsibilities Offer compelling, persuasive arguments and recommendations Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Communicating as a Professional LO 1.2 Explain what it means to communicate as a professional in a business context. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Elements of Professionalism Striving to excel Being dependable and accountable Being a team player Demonstrating a sense of etiquette Making ethical decisions Maintaining a positive outlook Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Understanding What Employers Expect from You (1 of 2) Digital Information Fluency Ability to Organize Ideas Ability to Express Ideas Concisely, Coherently and Persuasively Active Listening Skills Excellent Communication with People from Diverse Backgrounds Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Understanding What Employers Expect from You (2 of 2) Effective and Efficient Use of Communication Technologies High Quality Writing and Speaking Standards Maintaining Business Etiquette at all times Communicating Ethically at all times Time Management and Critical Thinking Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Communicating in an Organizational Context Figure 1.4 Formal Communication Network Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Adopting an Audience-Centered Approach Focus on the “You” Attitude – Emotional Intelligence – Business Etiquette – What is important to your audience? ▪ Biases ▪ Education, Age, and Status ▪ Style ▪ Personal and Professional Concerns Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Exploring the Communication Process LO 1.3 Describe the communication process model and the ways social media are changing the nature of business communication. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. The Basic Communication Model Figure 1.5 The Basic Communication Process Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Barriers in the Communication Process Noise and Distractions Competing Messages Filters Channel Breakdowns Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Inside the Mind of Your Audience How Audiences Receive Messages How Audiences Decode Messages How Audiences Respond to Messages Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. How Audiences Receive Messages Consider audience expectations Ensure ease of use Emphasize familiarity Practice empathy Design for compatibility Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. How Audiences Decode Messages Perception Selective Perception Cultural Beliefs Personal Beliefs Individual Thinking Styles Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. How Audiences Respond to Messages Must Remember Message Must Be Able to Respond As You Wish Must Be Motivated to Respond Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.  Figure 1.7 The Social Communication Model Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Using Technology to Improve Business Communication LO 1.4 Identify five major benefits of business communication technology and three major innovations that are reshaping the practice of communication. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. The Potential Benefits of Communication Technology Greater effectiveness Greater efficiency Better and easier research Improved decision making Fewer barriers Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Effective Use of Technology Keep technology in perspective Guard against information overload Use your tools wisely Use your tools efficiently Reconnect with people Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Contemporary Communication Technology Social and Workgroup Communication Systems Mobile Communication Intelligent Communication Technology Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Committing to Ethical and Legal Communication LO 1.5 Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices. Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Ethical Communication Includes All Relevant Information Is True in Every Sense Is Not Deceptive in Any Way Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Forms of Unethical Communication Withholding information Distorting information Plagiarizing Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Distinguishing Ethical Dilemmas from Ethical Lapses Ethical Dilemmas Ethical Lapses Choosing among alternatives Clearly unethical choice that are not clear cut Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Ensuring Ethical Communication Three Elements – Ethical Individuals – Ethical Company Leadership – Appropriate Policies and Structures ▪ Code of Ethics ▪ Ethics Audits Copyright © 2018 Pearson Education, Ltd. All Rights Reserved. Ensuring Legal Communication Laws and Regulations Govern – Promotional Communication – Contracts – Employment Communication – Intellectual Property – Financial Reporting – Defamation – Transparency Requirements Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.