Marketing Strategy & Plan PDF

Marketing Strategy & Plan Template 1 Download and reuse this Powerpoint presentation at www.slidebooks.com  Marketing Strategy & Plan CEO: insert your own text Chief Marketing Officer: insert your own text Author: insert your own text Date: insert your own text...

Marketing Strategy & Plan Template 1 Download and reuse this Powerpoint presentation at www.slidebooks.com  Marketing Strategy & Plan CEO: insert your own text Chief Marketing Officer: insert your own text Author: insert your own text Date: insert your own text Replace this logo by your own logo Version No: E.g. 1.0 for final / 0.1 for drafts 2  Table of Content 1. Executive Summary The section 2, 3, 4 and 5 with help you create an 2. Market Analysis internal and external analysis of your company 3. Competitor Analysis 4. Sales Analysis 5. SWOT The section 6, 7, 8 and 9 will help you create your Marketing strategy, based on the internal and 6. Marketing Strategic Objectives external analysis of your company 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution Section 10 is about “Planning” and section 11 10. Marketing Plan about “Implementing” 11. Dashboards to Track & Manage Progress 12. Exhibit 3  Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit 4  Executive Summary Even if this slide is the first one of the presentation, it needs to be done last Mission & Mission: Insert your own text Vision Vision: Insert your own text Marketing Insert strategic Insert strategic Insert strategic Strategic objective #1 objective #2 objective #3 Objectives Budget & Budget: Insert your own text Headcounts Headcount: Insert your own text Digital Depending on what you want to emphasize, you Marketing Insert your own text may decide to put different sections in the dark Levers blue rectangle Traditional Product: Insert your own text Marketing Price: Insert your own text Levers Channel of Distribution: Insert your own text Product, Price & Product: Insert your own text Channel of Price: Insert your own text Distribution Channel of Distribution: Insert your own text 5  Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit 6  To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now 7  PESTLE Analysis Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Insert here any political factors that impact or could potentially impact the Business. These political factors can be local, national or international. Examples: A new government, a new initiative, a change of policy, etc. Political Technological Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text P T Replace the text by your own text Replace the text byhere Insert yourany ownEconomical text factors that impact or Replace the text by your own text could potentially impact the Business. Examples: A change in disposable income, an economic downturns, the availability of bank loans, etc. Economical Legal Replace the text by your own text Replace the text by your own text Replace the text by your own text E PESTLE L Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text Insert here any Sociological factors that impact or could potentially impact the Business. Examples: The demographic change of a company’s customers, a change in the cultural Social habits of the population, a change in lifestyle, etc. Environmental Replace the text by your own text Replace the text by your own text Replace the text by your own text S E Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text 8  PESTLE Analysis Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Insert here any Technological factors that impact or could potentially impact the Business. Examples: A new software, device, patents, etc. Political Technological Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text P T Replace the text by your own text Replace the text by your own text Replace the text by your own text Insert here any Legal factors that impact or could potentially impact the Business. Examples: International selling laws, health and safety requirement, Data protection, competitive regulations, employment law, etc. Economical Legal Replace the text by your own text Replace the text by your own text Replace the text by your own text E PESTLE L Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text Social Environmental Replace the text by your own text Replace the text by your own text Replace the text by your own text S E Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text Replace the text by your own text Insert here any Environmental factors that impact or could potentially impact the Business. Examples: the use of plastic bags for goods, the use of electrical cars, 9 customer values, environmental regulations, etc.  Target Market Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Target Market description Describe in this text block your target market(s), that is to say the group of customers that you want to market your products to. To identify your target market(s), you can use customer segmentations such as: ✓ Geographic segmentation ✓ Demographic/socioeconomic segmentation: gender, age, income, occupation, education, household size, and stage in the family life cycle) ✓ Attitudes ✓ Psychological profiles 10  Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. TAM refers to the global revenue opportunity available for a product or service Some sources of information such as government data, trade associations, financial data from major players and customer surveys should help you to Description: Insert your own text provide a rough estimation Size: Insert your own text Growth: Insert your own text Total Available Market (TAM) SAM refers to the percentage of the Total Available Market (TAM) that you can actually serve Description: Insert your own text Serviceable Available Size: Insert your own text Market (SAM) Growth: Insert your own text Target Market Description: Insert your own text Size: Insert your own text Market Growth: Insert your own text Share Description: Insert your own text Size: Insert your own text Growth: Insert your own text 11  Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Description: Insert your own text Size: Insert your own text Growth: Insert your own text Total Available Market (TAM) Description: Insert your own text Serviceable Available Size: Insert your own text Target market refers to the group of customers that you want to market Growth: Insert your own text Market (SAM) your products to Target Market Description: Insert your own text Size: Insert your own text Market Growth: Insert your own text Share Description: Insert your own text Size: Insert your own text Growth: Insert your own text Your market share refers to a percentage of your target market 12  Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. A simple way of forecasting the market growth is to extrapolate historical data into the future A more accurate way is to study growth drivers such as Description: Insert your own text demographic information and sales growth in complementary products Size: Insert your own text Growth: Insert your own text Total Available Market (TAM) Description: Insert your own text Serviceable Available Size: Insert your own text Market (SAM) Growth: Insert your own text Target Market Description: Insert your own text Size: Insert your own text Market Growth: Insert your own text Share Description: Insert your own text Size: Insert your own text Growth: Insert your own text 13  To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now 14  Market Profitability Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Porter’s 5 Forces Bargaining Power of Suppliers Bargaining Power of Buyers Insert your own text Insert your own text The Porter’s Five Forces tool is helpful to assess the attractiveness Insert and profitability of ayour market ownortext industry by analyzing the forces acting Insert your own text upon it Insert your own text Insert your own text Intensity of Competitive Rivalry Insert your own text Threat of New Entrants Threat of Substitute Products Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Example within the airline industry: British Airways, British Midland, Virgin Atlantic Caption: 15 Low Average High  Market Profitability Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Porter’s 5 Forces Bargaining Power of Suppliers Bargaining Power of Buyers Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Example within the airline industry: Example within the airline industry: Business travelers or Pleasure New foreign airlines or domestic travelers airlines Intensity of Competitive Rivalry Insert your own text Threat of New Entrants Threat of Substitute Products Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Example within the airline industry: Fuel companies, Aircraft companies or Catering suppliers Example within the airline industry: Bus, Rail, Car Caption: Video conferencing 16 Low Average High  Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit 17  Competitor Identification Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. 1.Key National Competitors 2.Key International Competitors Competitor A Competitor E Competitor B Competitor F Competitor C Competitor G Competitor D Competitor H 3.Substitutes 4.New Entrants Competitor L Competitor I Competitor M Competitor J Competitor N Competitor K Competitor O 18  To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now 19  Competitor Benchmarking (1/2) Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Number of Product Insert your Revenue Profit Market share Main activity employee quality own text Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Competitor A text text text text text text text Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Competitor B text text text text text text text Insert your own Insert your own Compare your competitors Insert your own with Insert your own Insert your own Insert your own Insert your own Competitor D text text relevant text criteria text text text text Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own text text text text text text text text Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own text text text text text text text text Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own text text text text text text text text Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own text text text text text text text text Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own text text text text text text text text Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own text text text text text text text text Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own Insert your own text text text text text text text text 20  Competitor Benchmarking (2/2) Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Insert title This matrix will help you to visually compare your competitors. The matrix usually uses market share (x axis) and Insert company name company growth (y axis).However, depending on your situation, you may 20 decide to use different criteria for your x axis and y axis Gaining market share Company Growth (%) 15 Insert company name Average 10 market Insert company name growth 5 Losing market share Insert company name 0 -5 0 10 20 30 40 50 60 Market Share (%) 21  Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit 22  Total Sales History Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. To edit this chart & table: 1.Open the excel sheet “Sales history and projection” 2.Edit Total Sales (US$) 3.Copy paste the updated chart and table in this slide as an image $3,000,000 $2,448,333 $2,500,000 $2,226,667 $2,005,000 CAGR means Compound Annual $2,000,000 Growth Rate, that is to say the average sales growth that the company reaches $1,525,333 $1,436,667 every year.$1,500,000 The formula to automatically calculate CAGR is in the first table of the Excel sheet “Sales History & CAGR = 14% Projection” $1,000,000 $500,000 $0 2014 The best2015 practice is to2016 always create2017 2018 and then copy past the the charts in Excel, charts in Powerpoint as an image. Creating charts from Powerpoint makes the Powerpoint application slowdown or even crash, especially if you have a presentation with many slides. 23  To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now 24