Macro Perspective in Tourism and Hospitality Midterm Reviewer PDF
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This document provides a review of macro perspectives in tourism and hospitality, covering various topics such as conference rooms, different types of travel, market segmentation, and cruise ships. It details the importance of understanding the different aspects and components within the tourism and hospitality industry for students.
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MACRO PERSPECTIVE IN TOURISM AND HOSPITALITY | MIDTERM REVIEWER CONFERENCE ROOMS- Spaces for business meetings, conferences, or group gatherings, often equipped with audio-visual equipment. THE STOCKTON & DARLINGTON RAILWAY (S&DR)- It was a railway company that operated in north-east England from...
MACRO PERSPECTIVE IN TOURISM AND HOSPITALITY | MIDTERM REVIEWER CONFERENCE ROOMS- Spaces for business meetings, conferences, or group gatherings, often equipped with audio-visual equipment. THE STOCKTON & DARLINGTON RAILWAY (S&DR)- It was a railway company that operated in north-east England from 1825-1863. SHANGRI-LA MACTAN CEBU- It is a Hotel and Resort located on the island of Mactan, Cebu, Philippines and established on October 18, 1993. HOTEL- Establishment that provides lodging and usually meals, entertainment, and various personal services for the public. LEISURE TRAVELERS- Seek relaxation, entertainment, and pleasure, often solo, with families, or groups. Travel Agencies offer services like recommendations for dining, tourist attractions, and cruises, enhancing the experience and providing a convenient, all-inclusive vacation option. MARKET SEGMENTATION- It is the process of dividing a larger market into smaller, more targeted groups of consumers based on their characteristics, needs, and preferences. This is done to better understand the needs and behaviors of these groups and to develop marketing strategies. MID-SIZE CRUISE SHIP- Ships which accommodate between 500-1,500 passengers, strike a balance between the intimate feel of smaller ships and the range of amenities found on larger ones. They offer more space while maintaining a relatively cozy atmosphere. THOMAS COOK- Is an English Businessman who opened the first agency in history in England. RETAIL TRAVEL AGENCIES- Are companies that provide their customers, or people who want to travel, with service at their destination. WHOLESALE TRAVEL AGENCIES- Are companies that assemble package holidays and sell them to clients through retail travel agencies. BUSINESS TRAVELERS- Often commuting between homes and workplaces, require convenience and punctuality. Travel Agencies facilitate seamless travel experiences by booking hotel rooms with amenities like high-speed internet, desks, and proximity to workplaces. They manage Travel Logistics, allowing travelers to focus on work. MACRO PERSPECTIVE IN TOURISM AND HOSPITALITY | MIDTERM REVIEWER SPECIAL INTEREST TRAVELERS- Seek enriching experiences aligned with their passions, such as culinary trips, meditation retreats, religious pilgrimages, or cultural explorations. Travel Agencies understand their goals, create tailored itineraries, and connect them with reliable tour operators, ensuring a high-quality experience. AIR TRANSPORT- The transportation of people and goods using aircraft, such as helicopters and airplanes. BUFFET RESTAURANTS- A casual setting where mostly pre-prepared food is served at different stations and passengers get in line to take the food they want before sitting down. TRAVEL AGENTS- Are people or companies that organize travel-related services for visitors, tickets, documentation, lodging, entertainment, and insurance. TRAVEL AGENCY- It is a private retailer or public service thar provides travel and tourism-related services to the general public. ADVANTAGES OF AIR TRANSPORT: 1. SPEED 2. ACCESSIBILITY 3. EFFICIENCY 4. CONVENIENCE 6 BIGGEST COMPANIES WITHIN THE CRUISE INDUSTRY: 1. CARNIVAL 2. ROYAL CARIBBEAN INTERNATIONAL 3. MSC 4. DISNEY CRUISE LINE 5. NORWEGI CRUISE LINE 6. GENTING CRUIES LINES INTERNATIONAL ASSOCIATION (CLIA)- One of the biggest organizations in the industry of cruise lines. The Organization aims to promote and develop the cruise ship industry by abiding with the Federal Commission under the Act of 1984. MACRO PERSPECTIVE IN TOURISM AND HOSPITALITY | MIDTERM REVIEWER CONTRIBUTION OF RAILWAY IN TOURISM MANAGEMENT: 1. SUSTAINABLE TOURISM DEVELOPMENT 2. COMFORT & CONVENIENCE FOR TOURISTS 3. COST EFFICIENT TRAVEL 4. TRAFFIC CONGESTION REDUCTION HOTEL RATING SYSTEM- Hotels are frequently categorized based on their ratings in order to reflect their quality. Nowadays, the terms grading, quality, and classification, are used to generally refer to the same concept, which is the categorization of hotels. CLASSIFICATION BASED ON SIZED: 1. SMALL HOTEL (DO NOT EXCEED 25 GUEST ROOMS) 2. MEDIUM HOTEL (26-100 GUEST ROOMS) 3. LARGE HOTEL (101-300 GUEST ROOMS) CLASSIFICATION BASED ON STAR: 1. 1 STAR (Small, independently owned properties with a family atmosphere.) 2. 2 STARS (Small to medium size, more amenities that one-star hotels.) 3. 3 STARS (Typically sufficient size to sustain a larger number of staff.) 4. 4 STARS (Expectations include a level of luxury and the qualities in all aspects.) 5. 5 STARS (Luxury and exclusivity of the services, typically expensive.)