Lesson-4-The-Rise-of-New-Media-and-Technology-Aids-in-Communication.pptx.pdf

Lesson 4: The Rise of New Media and Technology Aids in Communication Presented by: MR. NOLI R. TAMBAOAN, LPT, MAED (Cand.), CHRA 2 Objectives At the end of the lesson, you are expected to: ❑ Identify the proper strategies in communication using...

Lesson 4: The Rise of New Media and Technology Aids in Communication Presented by: MR. NOLI R. TAMBAOAN, LPT, MAED (Cand.), CHRA 2 Objectives At the end of the lesson, you are expected to: ❑ Identify the proper strategies in communication using social media and other advancements in technology; ❑ Evaluate language in new media and adopt an awareness of proper use of language in these media platforms; ❑ Develop an appreciation on the importance of proper communication planning. LESSON 4: The Rise of New Media and Technology Aids in Communication 3 Social Media Use ❑ Social media has undoubtedly altered the world operates. ❑ The rapid and vast adoption of new media platforms have changed the way people relate and communicate with each other in the social, economic, and political arenas. LESSON 4: The Rise of New Media and Technology Aids in Communication 4 Social Media Use ❑ MySpace started social media that we know today. ❑ Some media platforms have been so popular that the number of users rise at such an exponential rate. LESSON 4: The Rise of New Media and Technology Aids in Communication 5 Social Media Use ❑ An example is Tiktok, which became a craze in 2020 during the COVID-19 pandemic, when people were mostly at home and thus have “nothing to do” because of the worldwide call to “Stay Home”. LESSON 4: The Rise of New Media and Technology Aids in Communication 6 Social Media Use ❑ However, not all social media platforms last. For example, in 2008, Hi5, MySpace, and Friendster were close competitors to the social media giant, Facebook. In 2012, all three had virtually disappeared as shown by very poor performance of market shares. ❑ The social media platforms that survived did so because of their continuous evolution and response to the needs and interests of its users. LESSON 4: The Rise of New Media and Technology Aids in Communication 7 Social Media Use ❑ For example, Twitter used to disallow the uploading of videos or images, but because of the high demand and the stiff competition, this feature was allowed in 2011. Today, more than half of the content that can be seen in Twitter includes photos and videos. LESSON 4: The Rise of New Media and Technology Aids in Communication 8 Social Media Use ❑ The exponential rise in the use of social media can be partly attributed to the emergence of technologies that enable modern communication (that is, FAST, CONVENIENT, INTERACTIVE communication). ❑ The rise of social media is a unique manifestation of how quickly and drastically patterns of social behaviors change. LESSON 4: The Rise of New Media and Technology Aids in Communication  Some Interesting Statistics on Social Media 9 Use – Statista.com (2020) ❑ Global Digital Population ❑ Active Internet Users – 4.57 billion ❑ Unique mobile internet users - 4.17 billion ❑ Active social media users - 3.96 billion ❑ Active mobile social media users - 3.91 billion ❑ Most popular social networks worldwide, ranked by number of active users 1. Facebook (2.6 billion) 2. Youtube (2.0 billion) 3. WhatsApp (2.0 billion) 4. Facebook Messenger (1.3 billion) 5. Weixin/ Wechat (1.2 billion) LESSON 4: The Rise of New Media and Technology Aids in Communication  Some Interesting Statistics on Social Media 10 Use – Statista.com (2020) ❑ Most popular social networks worldwide, ranked by reach/ active usage penetration 1. Facebook (63%) 2. Youtube (61%) 3. WhatsApp (48%) 4. Facebook Messenger (38%) 5. Instagram (36%) LESSON 4: The Rise of New Media and Technology Aids in Communication  Some Interesting Statistics on Social Media 11 Use – Statista.com (2020) ❑ Countries with most number of Facebook users 1. India (290 million) 2. United States (190 million) 3. Indonesia (140 million) 4. Brazil (130 million) 5. Mexico (89 million) 6. Philippines (76 million) LESSON 4: The Rise of New Media and Technology Aids in Communication  Some Interesting Statistics on Social Media 12 Use – Statista.com (2020) ❑ Countries with most number of Facebook users 1. India (290 million) 2. United States (190 million) 3. Indonesia (140 million) 4. Brazil (130 million) 5. Mexico (89 million) 6. Philippines (76 million) LESSON 4: The Rise of New Media and Technology Aids in Communication  Some Interesting Statistics on Social Media 13 Use – Statista.com (2020) ❑ In a 2017 report by the Global Web Index, around 42% of people use social media platforms to stay in touch with what their friends are doing, while 39% said they want to stay up-to-date with news and current events. ❑ The other top reasons for using social media are filling up spare time, general networking with other people, looking for entertaining content, sharing photos or videos, sharing one’s opinion, meeting new people, and researching or finding out products to buy. LESSON 4: The Rise of New Media and Technology Aids in Communication 14 Responsible Use of Social Media ❑ Social media has grown in popularity over the years, with hundreds of options for sharing your thoughts, photos, and videos and for interacting with friends and family. ❑ The more it grows, the more we discover about the do's and don'ts of social media. The same rules apply to all social media playgrounds, regardless of which site is your favorite. There are some practices for engaging in responsible social media use and best practices for social site etiquette. LESSON 4: The Rise of New Media and Technology Aids in Communication 15 Responsible Use of Social Media ❑ You may not agree with everything or everyone you encounter on social media networks, but treat each person with dignity and respect. The Golden Rule of treating others how you want to be treated is a good practice. ❑ Do not turn to social media as a way to harass, demean, or bully someone else. LESSON 4: The Rise of New Media and Technology Aids in Communication 16 Responsible Use of Social Media ❑ Regardless of your privacy settings, keep in mind that anything can possibly be seen by anyone at any time, even by that person that you did not want to see it. ❑ Whether you're concerned with maintaining good friendships or future job prospects, be responsible in what you post and how it could affect your reputation. Many employers now check up on job candidates' social media accounts for evidence of bad behavior. LESSON 4: The Rise of New Media and Technology Aids in Communication 17 Something to Ponder on ❑ Social media have become a very powerful communication tool and platform in the new era of technology and globalization. In the early beginnings of social media, the usual reaction would be, “I have ideas or feelings and I can share these to the world through social media as a platform.” Today, however, most millennials would claim, “I have access to social media, so I have to have an idea. I have to have a feeling or emotion that I can share with the world.” ❑ This attitude has led to the proliferation of fabricated or exaggerated emotions, with the hope of getting many ‘likes’ or receiving many ‘comments’, LESSON 4: The Rise of New Media and Technology Aids in Communication  Refusing to be Alone Together (Tejada, 18 2017) While is it true that we have real friends whom we can rely on in the real world, there is that ubiquitous itch that we have to post something, with the hope of ‘friends’ liking it, sharing it, or commenting on it. A hundred likes and a few comments would suffice; couple these with shares and threads and it would be ecstatic, even if those who supposedly liked or commented on it remain detached to how we actually feel. LESSON 4: The Rise of New Media and Technology Aids in Communication  Refusing to be Alone Together (Tejada, 19 2017) Social media give us friends who will tell us who we are based on how we project ourselves in that virtual environment. The technology that is supposed to help us connect and communicate with people by showing the ‘real us’ is the very technology that prompts us to give others a false impression of who we really are. Is this the purpose of social media? Are we using this powerful platform appropriately? LESSON 4: The Rise of New Media and Technology Aids in Communication  ENGLISH LANGUAGE AND THE NEW MEDIA 20 LESSON 4: The Rise of New Media and Technology Aids in Communication 21 What is New Media? ❑ New media refer to highly interactive digital technology. These are very easily processed, stored, transformed, retrieved, hyper-linked, searched for, and accessed. ❑ Generally, these can be classified as: ❑ Blogs ❑ Social media ❑ Online newspaper ❑ Virtual reality ❑ Computer games LESSON 4: The Rise of New Media and Technology Aids in Communication 22 What is New Media? ❑ Language in new media is sometimes referred to as Computer-mediated communication (CMC), though it may also be called any of the following: ❑ Netspeak ❑ Computer-mediated discourse ❑ Digital discourse ❑ Electronic discourse ❑ e-communication ❑ Digitally mediated communication ❑ Keyboard-to-screen communication LESSON 4: The Rise of New Media and Technology Aids in Communication 23 Types of Discourse in CMC ❑ Vernacular ❑ it uses language that is common to people regardless of age, social class, gender, or race ❑ Examples ❑ Acronyms (LOL; YOLO; FOMO) ❑ Initialisms (atm; rotfl; brb) ❑ Emoticons/emojis ❑ Expressive Punctuations LESSON 4: The Rise of New Media and Technology Aids in Communication 24 Types of Discourse in CMC ❑ Interpersonal ❑ It is relationship-focused rather than subject-oriented. ❑ The interpersonal nature of CMC is characterized by the following: ❑ Turn-taking ❑ Topic development ❑ Back-channels ❑ Repairs LESSON 4: The Rise of New Media and Technology Aids in Communication 25 Types of Discourse in CMC ❑ Spontaneous ❑ It is usually unplanned, unstructured, and sometimes impulsive. ❑ This spontaneity also gave rise to Net Neologisms through Lexical Creativity, such as the use of “b4n” and “f2f”, or such terms as trolls, meme, hashtag, and meh. LESSON 4: The Rise of New Media and Technology Aids in Communication  Characteristics of the English Language in 26 the New Media ❑ Brevity ❑ Do you notice a similarity? Yes, both web articles found in social media have a time element: “2 MIN READ”, spelled in capital letters for easier access. This means that they want readers to read the article because “It’s just two minutes; it won’t take much time.” That is a psychological conditioning, suggesting that most readers want brief materials, thus making brevity a characteristic of language in the new media. LESSON 4: The Rise of New Media and Technology Aids in Communication  Characteristics of the English Language in 27 the New Media ❑ Multimodality ❑ This refers to the layering of different digital media. We all know that words are only ever part of the picture. All texts, all communicative events, are always achieved by means of multiple semiotic resources, even text-based new media like instant- and text-messaging. LESSON 4: The Rise of New Media and Technology Aids in Communication  Characteristics of the English Language in 28 the New Media ❑ Ideologically-motivated ❑ New media is inherently ideological, especially in terms of their political-economies of access and control. They are used to control people, and they are used to resist control. This is quite apparent, most especially through the symbolic power of the news and broadcast media. LESSON 4: The Rise of New Media and Technology Aids in Communication 29 Key Goals in Communication Planning ❑ To inform. ❑ To persuade. ❑ To prevent misunderstanding. ❑ To present a point of view or reduce barriers LESSON 4: The Rise of New Media and Technology Aids in Communication  Communication Strategies in Tech-Based 30 Communication 1. Keep it simple. 2. Emphasize only on key ideas. 3. Show what you can’t say. 4. Keep the number of images you present manageable. 5. Combine variety with coherence. 6. Use large lettering. LESSON 4: The Rise of New Media and Technology Aids in Communication