Social Media Use and Its Impact

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Questions and Answers

What is one of the key goals in communication planning?

To entertain

To create confusion

To inform (correct)

To ignore feedback

Which characteristic describes new media?

Strictly regulated by governments

Inherently ideological (correct)

Isolated from user interaction

Primarily focused on education

What strategy should be applied in tech-based communication?

Incorporate as many images as possible

Keep it simple (correct)

Focus on minor details

Use excessive fonts and styles

Which of the following should be emphasized according to communication strategies?

Key ideas Signup and view all the answers

What is a suggested practice regarding images in communication?

Keep the number of images manageable Signup and view all the answers

What is one characteristic of new media?

Highly interactive digital technology Signup and view all the answers

Which of the following is NOT classified as new media?

Printed newspapers Signup and view all the answers

What term is commonly associated with language in new media?

Computer-mediated communication (CMC) Signup and view all the answers

Which of the following is an example of vernacular language in CMC?

Emojis Signup and view all the answers

What focus does interpersonal discourse in CMC have?

Relationship-building Signup and view all the answers

Which of the following is a feature of the vernacular type of discourse?

Includes acronyms like LOL Signup and view all the answers

Which country has the highest number of Facebook users?

India Signup and view all the answers

What percentage of people use social media to stay in touch with friends?

42% Signup and view all the answers

Which of the following is an incorrect term for language in new media?

Analog discourse Signup and view all the answers

How does new media typically affect our self-presentation?

Encourages false impressions Signup and view all the answers

Which of the following is NOT a common reason for using social media?

Harassing individuals Signup and view all the answers

Which country has the least number of Facebook users among the listed?

Philippines Signup and view all the answers

What principle is recommended for treating others on social media?

Treat others with dignity and respect Signup and view all the answers

Which platform is specifically mentioned as having a high user count for Indonesia?

Facebook Signup and view all the answers

Which is a top reason for using social media besides staying connected with friends?

Researching products Signup and view all the answers

What general guideline is suggested for social media etiquette?

Do not harass or bully others Signup and view all the answers

Which of the following characteristics is associated with the interpersonal nature of CMC?

Repairs Signup and view all the answers

What term describes the spontaneous and unplanned nature of some CMC discourse?

Spontaneous Discourse Signup and view all the answers

Which of the following is an example of Net Neologisms arising from lexical creativity?

Troll Signup and view all the answers

What does multimodality in communication refer to?

Layering of different digital media Signup and view all the answers

Why is brevity a significant characteristic in new media language?

Readers have limited time. Signup and view all the answers

What is an example of a back-channel in CMC?

Abbreviations like 'b4n' Signup and view all the answers

What does turn-taking refer to in the context of CMC?

The order of speaking or writing Signup and view all the answers

Which of the following accurately describes a characteristic of discourse in CMC?

It can be characterized by interactive engagement. Signup and view all the answers

What strategy is essential for effective communication using social media and technology?

Identifying proper strategies Signup and view all the answers

Which social media platform gained massive popularity during the COVID-19 pandemic in 2020?

TikTok Signup and view all the answers

What is a common reason why some social media platforms fail?

Lack of continuous evolution Signup and view all the answers

What is a key benefit of new media according to the lesson?

It alters global communication methods Signup and view all the answers

Which of the following was a close competitor to Facebook before its decline?

Friendster Signup and view all the answers

What is important to adopt when using new media for communication?

Proper use of language Signup and view all the answers

What characterized the rise of new media platforms?

Exponential growth in user adoption Signup and view all the answers

What lesson can be learned from the evolution of MySpace and Hi5?

Continuous adaptation is key to longevity Signup and view all the answers

Study Notes

Social media has revolutionized how the world operates.
The rapid adoption of new media platforms has changed how people interact and communicate in social, economic, and political spheres.
MySpace was a pioneer in the social media landscape.
Social media platforms have seen exponential growth in user numbers, evident with the popularity of TikTok during the COVID-19 pandemic.
The rise and fall of social media platforms like Hi5, MySpace, and Friendster show that survival depends on continuous evolution and adaptation to user needs and interests.
Facebook is a leading social media platform with the highest user numbers, followed by India, the United States, Indonesia, Brazil, Mexico, and the Philippines.

A 2017 report revealed that 42% of people use social media to connect with friends, while 39% use it for news and current events.
Other reasons for social media use include filling leisure time, networking, entertainment, sharing photos and videos, expressing opinions, meeting new people, and researching or finding products.

Treat all individuals with dignity and respect, even if you disagree with their views.
Avoid using social media for harassment, intimidation, or bullying.
Social media platforms are designed for connecting and communicating with people in a genuine way.
It's crucial to use these technologies responsibly and not present a false version of oneself.

New Media

New media encompasses highly interactive digital technologies that are easily processed, stored, transformed, retrieved, hyperlinked, searched, and accessed.
New media platforms include blogs, social media, online newspapers, virtual reality, and computer games.

Language in New Media

Language used in new media is often called Computer-mediated communication (CMC).
Other terms used for language in new media include Netspeak, Computer-mediated discourse, Digital discourse, Electronic discourse, e-communication, Digitally mediated communication, and Keyboard-to-screen communication.

Types of Discourse in CMC

Vernacular Discourse: uses language common to people regardless of age, social class, gender, or race (e.g., acronyms, initialisms, emoticons/emojis, expressive punctuations).
Interpersonal Discourse: focuses on relationships rather than subject matter, characterized by turn-taking, topic development, back-channels, and repairs.
Spontaneous Discourse: unplanned, unstructured, and impulsive, giving rise to new words and expressions like "b4n," "f2f," "trolls," "meme," "hashtag," and "meh."

Characteristics of English Language in New Media

Brevity: emphasizes concise writing, reflecting the preference for brief content in online environments (e.g., "2 MIN READ").
Multimodality: combines multiple forms of digital media, acknowledging that words are only one part of communication, involving semiotic resources beyond text.
Ideologically-Motivated: inherently ideological, influencing and being influenced by political and economic structures, often seen in the power of news media.

Communication Planning

Informative communication
Persuasive communication
Prevention of misunderstandings
Presentation of viewpoints or reducing communication barriers

Communication Strategies in Tech-Based Communication

Keep it simple: use straightforward language.
Emphasize key ideas: focus on essential information.
Show what you can't say: utilize visuals for better understanding.
Manageable image count: keep visuals concise and relevant.
Variety with coherence: combine diverse media while maintaining consistency.
Large lettering: enhance readability.

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Description

Explore the evolution of social media and its profound effects on communication and society. This quiz covers key platforms, usage statistics, and the dynamics of user engagement in a rapidly changing digital landscape.