Intro to Mice PDF

HOSP 106/ TOUR 104 LEYTE NORMAL UNIVERSITY, COLLEGE OF MANAGEMENT AND ENTREPRENEURSHIP  LEARNERS WILL BE ABLE TO DEFINE EVENTS AND EVENT MANAGEMENT.; LEARNERS WILL BE INTRODUCED TO THE DIFFERENT PURPOSES OF EVENTS; LEARNERS WILL BE ABLE TO ENUMEARATE THE DIFFERENT TYPES OF EVENTS, & L...

HOSP 106/ TOUR 104 LEYTE NORMAL UNIVERSITY, COLLEGE OF MANAGEMENT AND ENTREPRENEURSHIP  LEARNERS WILL BE ABLE TO DEFINE EVENTS AND EVENT MANAGEMENT.; LEARNERS WILL BE INTRODUCED TO THE DIFFERENT PURPOSES OF EVENTS; LEARNERS WILL BE ABLE TO ENUMEARATE THE DIFFERENT TYPES OF EVENTS, & LEARNERS WILL REALIZE TE IMPORTANCE OF EVENTS. Tourism - comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes (as defined by UNWTO) Hospitality - generous and friendly treatment of visitors and guests or hospitable treatment (Merriam Webster Dictionary) Events Industry - also known as the meetings, incentives, conferences, and exhibitions (MICE) sector, encompasses a broad spectrum of gatherings, ranging from corporate conferences and trade shows to festivals and entertainment events. Events - something that takes place Eventologist - a person or group who is an expert on planning, organizing, coordinating and executing events for its clients  Event is commonly understood as an occurrence; something that happens. “special events” Joe Goldbatt, defined special events as “a unique Donald Getz, moment in time celebrated A special event is a one-time or with ceremony and ritual to infrequently occurring event satisfy specific needs” (2002, outside normal p. 6). programs or activities of the sponsoring or organizing body;” or “To the customer experience planned events, outside the normal range of or events choices or beyond everyday produced for a experience.” (1997, p. 4) purpose.  Are unique occurrences that do not happen very often Have a limited duration (happening within hours or days at the most) Happen with a live audience in attendance Require one or more groups to plan and organize Are staged for a purpose In sum, events are unique happening that bring people together for a purpose.  With the purpose and the process of event management in mind, this rising field is deemed as a science and an art. It is a venue to incorporate principles in the field of management and business with the social graces, protocol, and the art of creating unique experiences.  Events can be classified according to the purpose for gathering, the number of people involved, frequency, and the magnitude of the impact. a. Celebrate b. Commune c. Convene d. Commerce life’s milestones and accomplishments, and to perform rituals or ceremonies as required by religion, culture or society. and strengthen bonds of friendship and restore relationships is to share and pass on knowledge among peers and colleagues. Is to market and promote product offerings.  Events may be classified according to the number of participants expected (few, many, multitude). This may range from limited board meetings to wide-scale conventions with thousands of delegates. Life-cycle events may range from intimate family gatherings to receptions that include the whole townsfolk. Attendance to exhibits and marketing events may be limited to a few hundred trade visitors or the general public. There are also festivals and hallmark events that attract the interest of a huge number of people, running even up to the millions. Festivals are usual events that gather thousands of spectators, attendees or Revelry goers.  Events may range from: once-ever event, monthly, quarterly (every 3 months), semestral (twice a year), annual (once a year), biennial (every two years), triennial (every 3 years), or quadrennial (every 4 years) event. There are also events held on a “need to” or “ad hoc” basis. Conventions are usually done on an annual basis, meetings every month or quarterly, birthdays and anniversaries are celebrated once a year, and concerts are done as the need arise especially those “for a cause.”  It is common for events to leave an imprint in the minds of the people who attend the event. There are also events that have long-lasting and far-reaching effects. Every now and then, there are events that impact a large number of people who may have attended or witnessed the event, not only for the present, but also for the future. Such are hallmark events like the Olympics. Most heritage events fall under this category. Panagbenga Festival, which is a month- long celebration aims to introduce and celebrate the culture and tradition of the people of Baguio, is an example. The degree of preparations for such activities has grown in variety, depth and preparations needed. Specializations have emerged in events management as such: civic events tourism sports events Innovation Process expositions conventions Compliance and Audit hallmark events fairs and festivals Improve Customer Service incentive travel hospitality retail events meetings and conferences social life-cycle events reunions  The degree of preparations for such activities has grown in variety, depth and preparations needed. Specializations have emerged in events management as such: CONVENTION PRESENTATION EXHIBITION TRADE FAIR PARADE Innovation Process PROGRAMME COLLOQUIUM EXHIBIT SUMMIT FESTIVAL AWARDS / GALA DINNER CONGRESS FAIR INCENTIVES FOREIGN MEETING Improve Customer Service PRODUCTION / SHOW LECTURE CONVENTION SEMINAR CLINIC MEETING SYMPOSIUM ASSEMBLY  Events where large groups of people who have attended a lecture or presentation split into a workshop groups to discuss a particular problem or assignment in detail. - An integral part of an association closing ceremony for its annual convention; primary function is to socialize and celebrate. - These terms are used to describe events such as product launch which are often supported by live entertainment or elaborate multimedia show. - An education session where participants learn by doing. - Term used for a meeting in which a speaker describes a product, budget or new business strategy in a formal setting. - A meeting involving academicians or scientists who deliver lectures followed by a question and answer session. - Used to describe a meeting where experts in a specific field give short presentations, usually expressing different views followed by an opportunity for the audience to partake in the discussion. - An event designed to bring people together for the purpose of exchanging information. A coming together of two or more people, by chance or arrangement. - An event during which suppliers present their products or services in an exhibit format. - A public celebration that includes commercial and civic activities -Similar to seminar in style, concerned with a single subject and consists of and extensive two-way flow of information. - An event designed to bring together providers of products, equipment and services in an environment in which they can demonstrate their products and services to a group of participants in a convention or trade show. - Term used to describe a conference attended by heads of government or high level officials. - Events which are specifically designed to reward the participants for high achievements. - A lecture and discussion period which allows participants to share experiences in a particular field. - Used to describe a large formal gathering during which the leadership of n association or corporation addresses its members. - A moving pageant including floats, bands, individual entertainers and dignitaries. – A public celebration that conveys, through a kaleidoscope of activities, certain meanings to participants and spectators.  – A meeting comprised of attendees from other nations; also known as international meeting or institute. The events industry since its inception has provided many benefits to anyone especially in the tourism industry. These benefits may be of importance economically and socially:  provides income through taxes for host cities and or venues provides an avenue for business to flourish as possible investors may be amazed or see opportunities in the host destination Improving Work Quality provides developments as possible venues will need to create venues, stadiums and or other facilities for events especially when magnitude of attendees are expected imposes a reliability of being a destination when attendees are given the change to explore the host city or destination more businesses/suppliers will open to be able to support the demands of the event industry provides jobs to locals and the community as whole benefit Improving Work Quality  Event management is still young, but a rapidly rising industry in the Philippines. Some of the know events management companies in the country started in the advertising and PR industries, hospitality business, tourism, exhibits and expositions, and marketing.  Some event companies started as weekend entrepreneurs who do events as a hobby or a sideline to well manned, professionalized organizations, so-called “eventologists.” Many do not have formal scholastic training in event management even if they have a college degree (Lopez de Leon, 2006). These days, degree programs in event management are available in the United States, United Kingdom, Australia, New Zealand; even Hongkong and Korea are already developing events as a specialists field (Getz, 2002). Within the past five years, formal schooling in professional event management has become available locally. Some colleges have included a course in event management in the curriculum of hospitality, tourism, management and art courses, and as a post-baccalaureate diploma course for professionals.  Local event managers draw support from various suppliers who help execute awesome events. There are a lot of suppliers in every major city who can provide anything from audio-visual equipment, technical staging expertise, promotional giveaways, flowers and food, to professional speakers, and even professional bouncers. The requirement of the industry has also given rise to new professions such as event stylist, calligrapher, professional balloon artist, and mascot director.  The growing events industry also necessitated the need for some other industries to take stock of their capabilities and expand their line of services to meet the demands of their clients. Hotels and caterers have included event management in the training of their personnel and have broadened their scope of work so as to ably assist clients from planning to staging of their event. Some hotels have renamed their banquet department, events department or event management. Quick-service restaurants are now looking at institutional and corporate events as an additional revenue stream. Travel agents have repositioned themselves as travel concierges – planning the client’s every step, and attending to every need he/she might have. The event manager is at the helm of the event just like in an orchestra: - the master controller that brings together the talents of the event team; - the master mixer that puts together the numerous event elements, and blends these into a cohesive, enjoyable experience; - the conductor that makes sure that the event elements and team members are all working in synch, to the beat, Event manager is tasked with making such events happens through a process that includes information gathering, concept development, planning, coordinating and evaluation. Thus, the event manager must be gifted with special skills and an arsenal of techniques not only to put the event together but to allow the participants to get something meaningful from it. – events should be uncommon, distinct, inimitable, matchless, and irreplaceable. Debuts, weddings and political events in a particular venue is not a common occurrence. A festival showcasing the best of the season’s harvest is exceptional, and all these are one-time happenings - transpiring at a unique moment in time. Every event is an investment of time – time of the participants, the event team and other stakeholders. - therefore a must for an event manager to enjoy being with people and bringing them together. More than being a party person, the event manager must be able to work with other people who will help put the unique happening together, and around people who are out enjoy the event experience. He/She should be able to get the best out of every member of the event team, and at the same time, be able to get the desired feeling or reaction from everyone in the audience. It takes a genuine people person to bring people together.  - Being always conscious of the purpose of the event is the tie that binds all of the elements together. This is why the event manager is a manager – being able to draw a cohesive plan, organize resources needed to put the plan into action, direct people towards the common objective, and evaluate the results. It takes a responsible manager to remain focused on the goal, to wisely use resources, and simply get things done!  The definition of event management (from the previous discussion above) mentions five processes: research, designing, planning, coordinating and evaluating (Goldbatt, 2002). The job of an event manager encompasses these five areas, plus all details therein. Aside from the title event manager, one may be also known as: catering manager director of events conference manager event coordinator conference planner event producer conference planning manager meeting planner conference services manager meeting professional special event director special director of conference services event planner  Meet clients to determine objectives and requirements for the planned event. Plan and develop programs, itineraries, budgets, and services according to the client’s requirements. Coordinate with the organizing committee and sponsors to plan scope and format of events, to establish and monitor budgets, or to review administrative procedures and event progress. Draft specifications and select suppliers for events requirements such as venue, accommodation, transportation, facilities and equipment, catering, signage, displays, printing, event security, entertainment, and other special needs. Monitor event activities to ensure conformity to plan, compliance with venue regulations and local laws, and resolution of any problems that may arise. Check event bills for accuracy, and approve payment. process in planning, staging and evaluating an event; including knowledge of the technical aspects of show production principles and processes for providing customer services; including customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction administrative and clerical procedures and systems such as word processing, managing files and records, transcription, designing forms, and other office procedures marketing strategy and tactics, product demonstration, sales techniques, and sales control systems business and management principles involved in strategic planning, resource allocation, human resource management, leadership techniques, production methods, and coordination of people and resources.  proficiency (oral and written) in the language spoken by the client, target participants and local suppliers; including knowledge of the rules of grammar, active listening, and effective speaking use of critical thinking to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems coordination—being able to adjust ones’ actions in relation to another’s actions being aware of other’s reactions and understanding why they react as they do use of judgement and sensible decision-making even for complex problems actively looking for ways to help and be and be of service to people time management assessing performance with a view toward corrective action  creativity and originality, or the ability to come up with fresh or clever ideas about a given topic or situation, or to develop creative ways to solve a problem; also includes the ability to generate a stream of ideas about a topic or situation. potential problem analysis and contingency planning, or the ability to tell when something is wrong or likely to be wrong, and how this may be prevented and/or corrected. - a quintessential professional who is reliable, responsible, and dependable in fulfilling obligations; - able to take charge and direct others; - pleasant to work with and displays a cooperative attitude; - honest and ethical; - persists in spite of challenges and obstacles. - stickler for detail and thoroughness; - sets high work standards for himself/herself and his/her team; - has the humble attitude of a servant; - always ready to please and serve the audience, the client, the sponsors, the team, and placing himself/herself least of all.  As an event manager, you never get center stage; you work behind the scene to create a scene for everyone to enjoy. The applause will most probably not be for you, but you cherish the thought that you have made people feel good. An event manager strives for continuous improvement, because just like the orchestra conductor, you are only as good as your last event. An event manager effectively and efficiently envisions, executes and evaluates unique happenings that bring people together. This sets the job beyond research, designing, planning, coordinating and evaluating—but emphasizes that an event manager does all these plus making sure that resources are optimized and that objectives are achieved.  The Host The Guests The Event Committee The Financer The Suppliers The Externals Event Stakeholders are individuals and groups who have some form of interest in the event. Such interest may be financial, emotional, political, social or any form of personal involvement in the event. The event manager is just one of those who have interest in the success of the event.  The Host - is the group or person who is giving the event - may be the originator or champion of the idea to gather people to get her for a particular occasion; - the main celebrator - or the one financing all the expenses for the event. - for the manager, the host is the client – the person or group from whom he or she will get directions. - is also partner with whom the event manager works to ensure a successful event. The host’s expectations must be clearly understood and managed very well. The Guests - these are the people attending the event - also known as audience, participants, attendees, or visitors (to whom the event is created to please these groups) - to whom the needs must be understood and satisfied. - Guests may be passive – go with the flow of activities, watch, observe and take it all in - guests may be active – they are made part of the experience of the whole event - the event manager must have a very vivid picture of who the guests would be or who would be in audience, so as to make the event as suited to their needs as can be. - guests are also clients in the sense that they are out to get their investment’s worth The Event Committee - refers to the group involved in the planning and execution of an event - can be an ad hoc group from the host organization, a team of volunteers, the host’s staff, plus, the event manager’s whole team. - this group is tasked with putting together all the elements that will make the event a success. The Financer -the money man – the one who foots the bill. -may or may not be involved in the planning and execution of the event but is out to make sure that he/she gets a reasonable return on his/her investment. The Suppliers - the companies that will bring the event concept into a reality - these companies also stake their time, resources and reputations on the event - they are the manager’s partners to ensure a winning event The Externals - includes other entities external to the host or the event manager, but have a financial, emotional, political, social, or personal interest in the event. - government regulatory agencies, the media, the local government, the community, corporate shareholders, etc. and all their concerns are duly addressed.  For this activity you are to watch a video series. It is a video documentation on the life of an event manager. A written report will be generated after watching the video. Note the different experiences, key takeaways of the personal experiences person in focus, the challenges they have to overcome as a company, what are the trade tricks they have or use for the company. Here are the links Part 1: https://www.facebook.com/watch/?v=487573615374217 Part 2: https://www.facebook.com/watch/?v=359632798278962 Part 3: https://www.facebook.com/watch/?v=553009728853054 Testing the workflow on a small group and refining the result Training and socialization for relevant employees to ensure proper workflow usage HARUMI KOBAYASHI - PRESENTATION - HARUMI KOBAYASHI - PRESENTATION - HARUMI KOBAYASHI - PRESENTATION  Facilitating Supervision & Work Evaluation Improving Work Quality Optimizing Resource Utilization Enhancing Work Efficiency HARUMI KOBAYASHI - PRESENTATION - HARUMI KOBAYASHI - PRESENTATION - HARUMI KOBAYASHI - PRESENTATION  Facilitating Supervision & Work Evaluation Improving Work Quality Optimizing Resource Utilization Enhancing Work Efficiency HARUMI KOBAYASHI - PRESENTATION - HARUMI KOBAYASHI - PRESENTATION - HARUMI KOBAYASHI - PRESENTATION  Facilitating Supervision & Work Evaluation Improving Work Quality Optimizing Resource Utilization Enhancing Work Efficiency HARUMI KOBAYASHI - PRESENTATION - HARUMI KOBAYASHI - PRESENTATION - HARUMI KOBAYASHI - PRESENTATION  Facilitating Supervision & Work Evaluation Improving Work Quality Optimizing Resource Utilization Enhancing Work Efficiency HARUMI KOBAYASHI - PRESENTATION - HARUMI KOBAYASHI - PRESENTATION - HARUMI KOBAYASHI - PRESENTATION