Podcast
Questions and Answers
Which term is synonymous with event manager?
Which term is synonymous with event manager?
What is a primary responsibility of an event manager?
What is a primary responsibility of an event manager?
What aspect is NOT typically part of the event planning process?
What aspect is NOT typically part of the event planning process?
Which task is essential for ensuring compliance during an event?
Which task is essential for ensuring compliance during an event?
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Which of the following is crucial in evaluating customer satisfaction after an event?
Which of the following is crucial in evaluating customer satisfaction after an event?
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What knowledge area is important for an event manager regarding technical aspects of show production?
What knowledge area is important for an event manager regarding technical aspects of show production?
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Which principle is involved in managing resources during event planning?
Which principle is involved in managing resources during event planning?
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An event planner is responsible for which of the following tasks?
An event planner is responsible for which of the following tasks?
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What is a common background for many event management companies in the country?
What is a common background for many event management companies in the country?
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What have hotels done in response to the growing events industry?
What have hotels done in response to the growing events industry?
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Which new profession has emerged due to the needs of the growing events industry?
Which new profession has emerged due to the needs of the growing events industry?
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What role do suppliers play in event management?
What role do suppliers play in event management?
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How has formal education in event management evolved recently?
How has formal education in event management evolved recently?
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What transformation have travel agents undergone in the context of event management?
What transformation have travel agents undergone in the context of event management?
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Why have some companies expanded their range of services in the events industry?
Why have some companies expanded their range of services in the events industry?
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What is noted about the educational background of many individuals in event management?
What is noted about the educational background of many individuals in event management?
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What is one of the primary responsibilities of an event manager during the event planning process?
What is one of the primary responsibilities of an event manager during the event planning process?
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Which of the following best describes the role of an event manager in creating an event experience?
Which of the following best describes the role of an event manager in creating an event experience?
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What characteristic is essential for an event manager to effectively work with a team?
What characteristic is essential for an event manager to effectively work with a team?
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In the context of event management, what does the evaluation process primarily focus on?
In the context of event management, what does the evaluation process primarily focus on?
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Which process is NOT typically associated with the event management framework?
Which process is NOT typically associated with the event management framework?
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How should an event manager approach the planning of a unique event?
How should an event manager approach the planning of a unique event?
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Which skill is crucial for an event manager to remain focused on the event's purpose?
Which skill is crucial for an event manager to remain focused on the event's purpose?
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What is a key right attitude for an event manager when working with teams?
What is a key right attitude for an event manager when working with teams?
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Study Notes
Course Information
- Course title: Introduction to MICE Management
- Course code: HOSP 106/TOUR 104
- Offered by: Leyte Normal University, College of Management and Entrepreneurship
Objectives
- Learners will be able to define events.
- Learners will be introduced to the different purposes of events.
- Learners will be able to enumerate the different types of events.
- Learners will realize the importance of events.
Diagnostic Test
- A diagnostic test is planned.
Images
- A series of images showcasing different types of events (e.g., birthday party, quinceañera, business meeting, festival, parade, concert, wedding, technology conference, baptism, funeral, graduation, family gathering, presentation) are included.
Key Terms
- Tourism: Activities of people traveling to and staying in places outside their usual environment for a year or less.
- Hospitality: Generous and friendly treatment of visitors and guests.
- Events Industry (MICE): Meetings, incentives, conferences, and exhibitions sector encompassing various gatherings, including corporate conferences, trade shows, festivals, and entertainment events.
- Event: An occurrence, something that happens.
- Eventologist: An expert in planning, organizing, coordinating, and executing events for clients.
Lesson 1: Events and Event Management
- Events are planned and made to be special events.
- Special events have unique characteristics including limited duration, occurring infrequently, typically having a live audience, being staged for a purpose, and not happening very often.
Lesson 2: Types, Functions, and Fields of Specialization in the Events Industry
- Events can be classified according to purpose (celebrate, commune, convene, commerce), number of participants (few, many, multitude), frequency (once-ever, monthly, quarterly, annual, biennial, triennial, quadrennial, ad hoc), and magnitude of impact (small, large, wide-ranging).
According to Purpose (The C's of Events)
- Celebrate: Life's milestones and accomplishments, performing rituals required by religion, culture, or society.
- Commune: Strengthening relationships, bonds of friendships.
- Convene: Sharing and passing knowledge among peers and colleagues.
- Commerce: Marketing and promoting product offerings.
According to the Number of Participants
- Events may range from limited board meetings to wide-scale conventions (thousands of delegates).
According to Frequency
- Events vary in frequency ranging from once-ever events to monthly, quarterly, semestral, annual, biennial, triennial, or quadrennial events.
According to Magnitude of Impact
- Events leave an imprint on the minds of attendees and can have long-lasting and far-reaching effects.
Fields of Specialization
- Many fields of specialization exist in event management, including civic events, tourism, sports events, exhibitions, conventions, fairs and festivals, incentive travel, hospitality, retail events, meetings and conferences, and social life-cycle events.
Types of Events
- Various types of events are further detailed, including convention, presentation, exhibition, trade fair, parade, programme, colloquium, exhibit, summit, festival, awards/gala dinner, congress, fair, incentives, foreign meeting, production/show, lecture, meeting, symposium, assembly. Specific descriptions for some, such as convention events, are included.
Awards/Gala Dinner
- An integral part of an association's annual convention, meant to socialize and celebrate.
Production/Show
- Terms used to describe product launches or multimedia shows often supported by live entertainment.
Clinic
- An educational session where participants learn by doing.
Presentation
- A formal meeting where a speaker describes a product, budget, or business strategy.
Colloquium
- A meeting where academicians or scientists deliver lectures followed by a question-and-answer session.
Lecture
- A meeting where experts in a specific field give short presentations, allowing for audience participation.
Meeting
- An event designed to bring people together to exchange information.
Exhibition
- An event where suppliers present their products or services in an exhibit format.
Fair
- A public celebration involving many commercial and civic activities.
Symposium
- A style of seminar concerned with a single subject and involves extensive two-way information flow.
Trade Fair
- An event bringing together providers of products, equipment, and services for showcasing to participants at a convention or trade show.
Summit
- A conference attended by heads of government or high-level officials.
Incentives
- Events designed to reward participants for high achievements.
Seminar
- A lecture and discussion period allowing participants to share experiences in a particular field.
Assembly
- A large formal gathering where association or corporation leadership addresses members.
Parade
- A moving pageant including floats, bands, entertainers, and dignitaries.
Festival
- Public celebrations with a variety of activities, conveying certain meanings to participants and spectators.
Foreign Meeting
- A meeting comprised of attendees from other nations.
Lesson 3: The Importance of Events
- The events industry provides economic and social benefits.
Importance of Events
- Events generate income through taxes for host cities or venues.
- Events create avenues for businesses to flourish by attracting investors.
- Events drive venue development, including stadiums and facilities, particularly when attendee magnitude is expected
- Events enhance a destination's reliability, and encourage exploration of the host city or destination.
- Events attract more businesses and suppliers.
- Events create jobs for locals.
Events Management in the Philippines
- Event management is a rapidly growing industry in the Philippines, emerging from advertising and PR industries, hospitality, tourism, and marketing sectors.
Event Companies
- Some event management companies originated as weekend entrepreneurial hobbies or sidelines of established organizations rather than formal training programs.
Degree Programs in Event Management
- Degree programs in event management are offered in several countries, including the United States, United Kingdom, Australia, New Zealand, and parts of Asia.
Local Event Managers
- Local event managers draw support from suppliers, who are vital to the execution process. Supplies needed for event execution are varied, ranging from audio-visual equipment, technical staging, promotional items (like flowers and food) to speakers and even security providers.
Additional Industries
- Several industries expand their services to meet event demands, such as hotels, caterers, and quick-service restaurants.
Lesson 4: Values, Skills, Tasks/Roles, and Characteristics of an Event Manager
- The event manager acts as a master controller, bringing together the event team's talents.
- Event managers coordinate event elements to create cohesive and enjoyable experiences.
- The role mandates ongoing efforts towards continuous improvement.
The Event Manager
- Event managers gather, develop concepts, plan, coordinate, and evaluate aspects of events.
Events Are Unique Happenings
- Events, such as debuts, weddings, or seasonal festivals, are exceptional and unforgettable occasions.
- Event managers must consider the participants and various stakeholders during the event planning.
Events Have a Purpose
- Event managers must understand the purpose of the event to tie all the elements together.
Lessons 5: Event Stakeholders
- Various stakeholders are involved in events, including the host, event committee, suppliers, guests, and financiers.
Additional Stakeholders
- Host: The originator or champion of the event idea, the celebrator, or the one financing the expenses.
- Guests: Attendees/audience, who may be passive or active participants in the experience.
- Event Committee: Helps manage the event execution (volunteers, host staff, or the event manager's team).
- Financers: The money-man who might not be directly involved in planning, but ensures a viable investment return.
- Suppilers: Those companies that bring the event concept into reality.
- Externals: Others interested in the success of the event; they may include government, community, media, corporate shareholders.
Activity No. 1
- A video series about event managers will be watched, and a written report will be drafted, noting experiences, key takeaways, challenges faced by the company, and their strategies.
Testing/Training
- A workflow will be tested in a small group and refined.
- Training programs are crucial for ensuring proper workflow usage by employees in relation to the event.
Benefits of Using a Workflow
- A workflow enhances supervision/works evaluations.
- A workflow improves overall work quality.
- A workflow optimizes resource utilization.
- A workflow improves work efficiency.
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