Untitled Quiz

Course Information

• Course title: Introduction to MICE Management
• Course code: HOSP 106/TOUR 104
• Offered by: Leyte Normal University, College of Management and Entrepreneurship

Objectives

• Learners will be able to define events.
• Learners will be introduced to the different purposes of events.
• Learners will be able to enumerate the different types of events.
• Learners will realize the importance of events.

Diagnostic Test

• A diagnostic test is planned.

Images

• A series of images showcasing different types of events (e.g., birthday party, quinceañera, business meeting, festival, parade, concert, wedding, technology conference, baptism, funeral, graduation, family gathering, presentation) are included.

Key Terms

• Tourism: Activities of people traveling to and staying in places outside their usual environment for a year or less.
• Hospitality: Generous and friendly treatment of visitors and guests.
• Events Industry (MICE): Meetings, incentives, conferences, and exhibitions sector encompassing various gatherings, including corporate conferences, trade shows, festivals, and entertainment events.
• Event: An occurrence, something that happens.
• Eventologist: An expert in planning, organizing, coordinating, and executing events for clients.

Lesson 1: Events and Event Management

• Events are planned and made to be special events.
• Special events have unique characteristics including limited duration, occurring infrequently, typically having a live audience, being staged for a purpose, and not happening very often.

Lesson 2: Types, Functions, and Fields of Specialization in the Events Industry

• Events can be classified according to purpose (celebrate, commune, convene, commerce), number of participants (few, many, multitude), frequency (once-ever, monthly, quarterly, annual, biennial, triennial, quadrennial, ad hoc), and magnitude of impact (small, large, wide-ranging).

According to Purpose (The C's of Events)

• Celebrate: Life's milestones and accomplishments, performing rituals required by religion, culture, or society.
• Commune: Strengthening relationships, bonds of friendships.
• Convene: Sharing and passing knowledge among peers and colleagues.
• Commerce: Marketing and promoting product offerings.

According to the Number of Participants

• Events may range from limited board meetings to wide-scale conventions (thousands of delegates).

According to Frequency

• Events vary in frequency ranging from once-ever events to monthly, quarterly, semestral, annual, biennial, triennial, or quadrennial events.

According to Magnitude of Impact

• Events leave an imprint on the minds of attendees and can have long-lasting and far-reaching effects.

Fields of Specialization

• Many fields of specialization exist in event management, including civic events, tourism, sports events, exhibitions, conventions, fairs and festivals, incentive travel, hospitality, retail events, meetings and conferences, and social life-cycle events.

Types of Events

• Various types of events are further detailed, including convention, presentation, exhibition, trade fair, parade, programme, colloquium, exhibit, summit, festival, awards/gala dinner, congress, fair, incentives, foreign meeting, production/show, lecture, meeting, symposium, assembly. Specific descriptions for some, such as convention events, are included.

Awards/Gala Dinner

• An integral part of an association's annual convention, meant to socialize and celebrate.

Production/Show

• Terms used to describe product launches or multimedia shows often supported by live entertainment.

Clinic

• An educational session where participants learn by doing.

Presentation

• A formal meeting where a speaker describes a product, budget, or business strategy.

Colloquium

• A meeting where academicians or scientists deliver lectures followed by a question-and-answer session.

Lecture

• A meeting where experts in a specific field give short presentations, allowing for audience participation.

Meeting

• An event designed to bring people together to exchange information.

Exhibition

• An event where suppliers present their products or services in an exhibit format.

Fair

• A public celebration involving many commercial and civic activities.

Symposium

• A style of seminar concerned with a single subject and involves extensive two-way information flow.

Trade Fair

• An event bringing together providers of products, equipment, and services for showcasing to participants at a convention or trade show.

Summit

• A conference attended by heads of government or high-level officials.

Incentives

• Events designed to reward participants for high achievements.

Seminar

• A lecture and discussion period allowing participants to share experiences in a particular field.

Assembly

• A large formal gathering where association or corporation leadership addresses members.

Parade

• A moving pageant including floats, bands, entertainers, and dignitaries.

Festival

• Public celebrations with a variety of activities, conveying certain meanings to participants and spectators.

Foreign Meeting

• A meeting comprised of attendees from other nations.

Lesson 3: The Importance of Events

• The events industry provides economic and social benefits.

Importance of Events

• Events generate income through taxes for host cities or venues.
• Events create avenues for businesses to flourish by attracting investors.
• Events drive venue development, including stadiums and facilities, particularly when attendee magnitude is expected
• Events enhance a destination's reliability, and encourage exploration of the host city or destination.
• Events attract more businesses and suppliers.
• Events create jobs for locals.

Events Management in the Philippines

• Event management is a rapidly growing industry in the Philippines, emerging from advertising and PR industries, hospitality, tourism, and marketing sectors.

Event Companies

• Some event management companies originated as weekend entrepreneurial hobbies or sidelines of established organizations rather than formal training programs.

Degree Programs in Event Management

• Degree programs in event management are offered in several countries, including the United States, United Kingdom, Australia, New Zealand, and parts of Asia.

Local Event Managers

• Local event managers draw support from suppliers, who are vital to the execution process. Supplies needed for event execution are varied, ranging from audio-visual equipment, technical staging, promotional items (like flowers and food) to speakers and even security providers.

Additional Industries

• Several industries expand their services to meet event demands, such as hotels, caterers, and quick-service restaurants.

Lesson 4: Values, Skills, Tasks/Roles, and Characteristics of an Event Manager

• The event manager acts as a master controller, bringing together the event team's talents.
• Event managers coordinate event elements to create cohesive and enjoyable experiences.
• The role mandates ongoing efforts towards continuous improvement.

The Event Manager

• Event managers gather, develop concepts, plan, coordinate, and evaluate aspects of events.

Events Are Unique Happenings

• Events, such as debuts, weddings, or seasonal festivals, are exceptional and unforgettable occasions.
• Event managers must consider the participants and various stakeholders during the event planning.

Events Have a Purpose

• Event managers must understand the purpose of the event to tie all the elements together.

Lessons 5: Event Stakeholders

• Various stakeholders are involved in events, including the host, event committee, suppliers, guests, and financiers.

Additional Stakeholders

• Host: The originator or champion of the event idea, the celebrator, or the one financing the expenses.
• Guests: Attendees/audience, who may be passive or active participants in the experience.
• Event Committee: Helps manage the event execution (volunteers, host staff, or the event manager's team).
• Financers: The money-man who might not be directly involved in planning, but ensures a viable investment return.
• Suppilers: Those companies that bring the event concept into reality.
• Externals: Others interested in the success of the event; they may include government, community, media, corporate shareholders.

Activity No. 1

• A video series about event managers will be watched, and a written report will be drafted, noting experiences, key takeaways, challenges faced by the company, and their strategies.

Testing/Training

• A workflow will be tested in a small group and refined.
• Training programs are crucial for ensuring proper workflow usage by employees in relation to the event.

Benefits of Using a Workflow

• A workflow enhances supervision/works evaluations.
• A workflow improves overall work quality.
• A workflow optimizes resource utilization.
• A workflow improves work efficiency.