Group 2: E-commerce and Web Design

**GROUP 2** **"THE IMPORTANCE OF WEB DESIGN IN DEVELOPMENT OF INTERNET MARKETING AND THE IMPACT OF E-COMMERCE"** - **E-COMMERCE SECURITY AND FRAUD PROTECTION** In today's digital age, businesses cannot afford to ignore the importance of a robust online presence. An essential component of that p...

**GROUP 2** **"THE IMPORTANCE OF WEB DESIGN IN DEVELOPMENT OF INTERNET MARKETING AND THE IMPACT OF E-COMMERCE"** - **E-COMMERCE SECURITY AND FRAUD PROTECTION** In today's digital age, businesses cannot afford to ignore the importance of a robust online presence. An essential component of that presence is an effective website, as it serves as the virtual face of your company. **WHAT IS WEB DESIGN?** Web design is the creation of websites and pages to reflect a company's brand and information and ensure a user-friendly experience. **THE CONNECTION BETWEEN WEB DESIGN AND DIGITAL MARKETING** Web design and digital marketing are two essential components that work together to create a successful online presence. Web design sets the foundation for your website, ensuring it is visually appealing, user-friendly, and optimized for search engines. Digital marketing on the other hand, is the process of promoting your brand, products, or services through various online channels, such as social media, email, and search engines. By having a well-designed website, you can make the most out of your digital marketing efforts and ensure e seamless user experience. It encourages them to take desired actions like making purchases or completing forms. **6 key benefits of Good Website design** 1\. It sets the first impression - Web design is important because it impacts how your audience perceives your brand. When your audience visits your website, it gives them first impression of your business. 2\. It aids your search engine optimisation strategy - Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. This is one thing you cannot afford to mess up. If you're on-page SEO fundamentals are not up to scratch, you'll be fighting an uphill battle for visibility from the start. 3\. Sets the impression for customer service - People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don't put any effort into your website's design, your audience knows that you won't put effort into helping them. 4\. it builds trust with your audience - People don't trust poorly designed websites. If they see your poor design of the information looks outdated, they won't trust your site. They may view your site as seedy shady because you don't have an updated web design. 5\. Your competitors are doing it - If you need a reason why web design is important, here's a big one: your competitors are already utilising web design. If you want to remain in competition with them, you must have a professional website design of your own. 6\. It creates consistency - Online website designs are important because they help create consistency. You need to have same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. If your website is not consistent, people will bounce for yours to one that looks more professional. 1\. Time-consuming - Web designing can be a time-consuming process as it involves various steps such as planning, designing, testing, and maintenance. It can take weeks or even months to create a website that meets the client's requirements and expectations. 2\. Costly - Professional web designing services can be expensive, especially for complex websites that require custom designs and functionalities. This can be a barrier for small businesses or start-ups that have limited budgets. 3\. Constant Maintenance - Websites require constant maintenance and updates to ensure that they are running smoothly and efficiently. This can be time-consuming and costly, especially for websites that have a large number of pages and functionalities. 4\. Limited Creativity - Web designing requires adhere to certain standards and guidelines, which can limit the creativity of designers. This can result in websites that look similar to each other and lack uniqueness. 5\. Compatibility Issues - Websites that are designed using certain technologies or software may not be compatible with all browsers and devices. This can lead to a poor user experience and may result in lost traffic and revenue. **IMPACT OF E-COMMERCE** E-commerce has changed the perception of business. It has affected every individual which was part of the business, whether a consumer, seller, advertiser or the business model itself. Today the internet becomes part of our life, which saves us a lot of time. We can not imagine going to banks every day for small transactions and all. We are engaged in so much work that we do not have time for shopping and here E-commerce comes into the picture, which offers comfort, convenience, and most importantly, time. **Advantages of e-commerce** 1\. Reduced overhead costs - Running an e-commerce store is a lot more cost-effective than running a physical store. You don't have to rent commercial real estate\-\--instead, you can pay an affordable fee for web hosting. 2\. No need for a physical storefront - There are so many difficult aspects to running a physical storefront and using e-commerce means you don't have to face most of those obstacles. Renting a commercial property can be expensive, especially if you're in a big city. With an e-commerce store, you can simply build your website and start selling your products online without worrying about setting up a physical storefront and spending as much money. 3\. Ability to reach a broader audience - Perhaps the biggest advantage of e-commerce is the fact that allows you to reach a massive audience. With an e-commerce store, you can reach potential customers all throughout the world and show them your products. Even if you're not selling your products overseas, you can still reach shoppers all the way across the United States to boost your sales. This expanded reach has even allowed a handful of smaller e-commerce stores to become massive brands over time. 4\. Scalability - Of advantages and disadvantages of a business using e-commerce, scalability is one of the most practical advantages for long-term growth. With e-commerce, your website and store can grow as your business does, and you don't have to spend a fortune moving to a new physical space. 5\. Track logistics - Keeping track of logistics is an essential part of e-commerce and retail marketing, and it's significantly easier with e-commerce than it is with physical storefront. You can outsource fulfilment logistics so your customers can enjoy benefits like 2-day shipping and easy returns processing. **Disadvantages of e-commerce** 1\. Potential security threats - When you're doing business online, there's always the potential for security threats. Poor website security can allow unauthorized users to gain access to your website and look at sensitive data. In rare cases, issues with payment processors may lead to data breaches that put customer's credit and debit card information risks. 2\. Competition - There's a lot of competition in the world of e-commerce because it's so easy for anybody to create an online store. This is one of the biggest e-commerce disadvantages because it means you have to work extra hard to make sure you're promoting your store and driving traffic to your website. Certain niches are also very crowded, so you may have a tough time selling your product depending on your industry and products. Ultimately, the success of your store is determined by how hard you work to build your online presence. 3\. IT issues - There are no tech issues that can keep you from accepting cash at a physical store, but IT issues can be a big problem for a-commerce websites. If your website suddenly crashes or you're having a problem with your payment processor, that downtime could potentially cost you money and customers. What's even worse is that fixing these IT issues could cost you even more. keeping it simple can help you avoid some of the potential IT issues that come with e-commerce, but tech problems are something to be aware of. 4\. Shipping logistics - Running a physical storefront is simple because all you have to do is sell products to customers when they come in to shop. If you want to sell products over the phone or through catalog, you can use a simple shipping service to send out a few packages each week. With an e-commerce store, you have to figure out all of the shipping logistics because every purchase will have to be shipped. It can be difficult to figure out a seamless shipping solution for your business, and you don't want to end up in the red due to high shipping cost. 5\. Limited connection with customers - You don't get a chance to connect with customers on a personal level when you're running an e-commerce store. Some people may prefer that, but you can't offer the same personal touch when you make a sale online. **E COMMERCE SECURITY AND FRAUD PROTECTION** e-commerce security is not only about protecting your business from cyberattacks, but also about ensuring the safety and satisfaction of your customers. Fraud prevention is a crucial aspect of e-commerce security, as it can help you avoid losses, disputes, chargebacks, and reputational damage. The following are the best practices that you can implement to enhance your e-commerce security and fraud prevention. These include: 1\. Using a secure platform and hosting service - You should choose a reliable and reputable e-commerce platform and hosting service such as firewall, malware scanning, backup and recovery. These features can help you protect your website and data from hackers, viruses, and other threats. 2\. Implementing strong authentication and authorization - You should require your customers and employees to use strong passwords, multi-factor authentication, and biometric verification to access your website and accounts. These methods can help you prevent unauthorized access, identity theft and account takeover. 3\. Monitoring and auditing your website and transactions - You should monitor and audit your website and transactions regularly to detect and prevent any suspicious or fraudulent activities. 4\. Educating and engaging your customers and employees. - You should educate and engage your customers and employees about the importance and benefits of e-commerce security and fraud prevention. You should provide them with clear and updated policies, guidelines, and tips on how to protect themselves and your business from online threats. You should also encourage them to report any issues, feedback, or suggestions that they may have. References [https://medium.com/\@himanshssdn/explain-advantages-and-disadvantages-of-web-designing-e302764d46eb\#:\~:text=A%20well%2Ddesigned%20website%20can%increase%20brand%awareness%2C%20build%20trust,and%20lead%20to%20compatibility%20issues](https://medium.com/@himanshssdn/explain-advantages-and-disadvantages-of-web-designing-e302764d46eb#:~:text=A%20well%2Ddesigned%20website%20can%increase%20brand%awareness%2C%20build%20trust,and%20lead%20to%20compatibility%20issues) Submitted to: Prof. Apple Joy Alferes Submitted by GROUP 2: Leader: Juliemae Lachica Members: Lea Rose Tabasco Donna Dela Cruz Jessa May Muyco Rosebie Verbo