CODES AND CONVENTIONS (LESSON 6) PDF

CODES AND CONVENTIONS https://www.slideshare.net/arnielping/mil-media-and- information-languages-genre-codes-and-conventions/ OBJECTIVES ► At the end of this lesson, learners will be able to: ✔ define and identify genres, codes, and conventions; ✔ explain how codes and conventions ar...

CODES AND CONVENTIONS https://www.slideshare.net/arnielping/mil-media-and- information-languages-genre-codes-and-conventions/ OBJECTIVES ► At the end of this lesson, learners will be able to: ✔ define and identify genres, codes, and conventions; ✔ explain how codes and conventions are used in constructing media messages and, ✔ produce and assess the codes, convention, and messages through a photo album. (MILI11/12MILA-IIIf-16) ► Media Language is the way in which meaning of a media text is conveyed to the audiences. ► Target Audience- group of people to whom media text is addressed ► Active Audience- people receive and interpret media messages as if it is the light of their own history, perspective and experience. Types of Media Languages ► 1. Written Language ► 2. Verbal Language ► 3. Non-verbal Language ► 4. Visual Language ► 5. Aural Language  What is GENRE? ✔ Comes from the French word meaning ‘type’ or ‘class’ ✔ Can be recognized by its common set of distinguishing features (codes and conventions)  What are CODES and CONVENTIONS? ► CODES - Systems of signs which create meaning ► CONVENTIONS - Generally accepted ways of doing something Semiotics ►The study of sign  Types of Codes CODE Technic Symboli Written al c ✔ Ways in which equipment used to story and tell ✔ Camera techniques, framing, depth of field, lighting, and exposure. Basic Camera Shots  TYPES OF SHOTS ► Abbreviation/ meaning/ description/ effect: ► ECU – extreme close up of eyes/face: aggression, discomfort CU – close up of head/reaction: intimacy CU head and shoulders – 2–3 people MS – medium shot: to waist, 2–3 people MLS – medium-long shot: full-body normal view LS – long shot: room, normal view ELS – extreme long shot: house, establishing the setting ES – establishing shot: city, establishing the venue Angle Shots CAMERA ANGLES ► Low angle: camera looks up – subject looks large – creates an impression of power ► Normal or straight angle: camera looks at the subject from eye-level – subject looks equal to viewer, who feels equal to, and may even identify with, subject ► High angle: camera looks down – subject appears small – creates an impression of weakness Adapted from Mass Media and Popular Culture Resource Binder. Toronto: Harcourt Brace & Company Canada Basic Camera Movements Panning is when you move your camera horizontally; either left to right or right to left, while its base is fixated on a certain point. These types of shots are great for establishing a sense of location within your story. Tilting is when you move the camera vertically, up to down or down to up, while its base is fixated to a certain point. These shots are popular when introducing a character, especially one of grandeur, in a movie. Trucking is the you are moving the camera from left to right instead of in and out. Again, it is best to do this using a fluid motion track that will eliminate any jerking or friction. Types of Codes CODE Technic Symboli Written al c ✔ Show what is beneath the surface of what we see ✔ Objects, setting, body language, clothing and color ► Setting- time and place ► Mise en scene- is French term means “everything within the frame”. In media terms, it is the description of all the objects within a frame of media product and how they have been arranged. ► Acting- facial expression, body language, vocal qualities, movement and body contact. ► Color- has highly cultural and strong connotations.  Types of Codes CODE Technic Symboli Written al c ✔ use of language style and textual lay- out ✔ Headlines, captions, speech bubbles,  What are CODES and CONVENTIONS? ► CODES - Systems of signs which create meaning ► CONVENTIONS ► - Generally accepted ways of doing something FORM CONVENTIONS ► Are certain ways of what we expect from the types of media codes to be arranged. ► Examples: Title of the film at the beginning and credits at the end, Video games usually starts with tutorial to explain the mechanics of how the game works. STORY CONVENTIONS ► Are common narrative structures and understandings that are common in storytelling products. ► Examples: narrative structures, cause and effect. GENRE CONVENTIONS ►Genre conventions are elements, themes, topics, tropes, characters, situations, and plot beats that are common in specific genres. ►Genre conventions are what make certain stories the genre that they are. GUN SPEEDCARS S GANGSTER CIGARETTES POLICEME DRUGS N JAIL BOMB DEAD BODY  GIRL BOY RAINING SLOW MOTION UMBRELLA PARK EVENING HOLDING HANDS KISS Written Work: Answer the following: 1.What are the implications of the codes used in the music video? 2.Cite 4 examples of specific codes and its meaning.