Lesson 2: Billboard Designs PDF

11/2/24, 2:40 PM IEXCEL - Inquire Lesson 2: Billboard Designs Connections Education Art 8 A Unit 3: The Essentials of Visual Arts Objectives: Discuss the use of color to create emphas...

11/2/24, 2:40 PM IEXCEL - Inquire Lesson 2: Billboard Designs Connections Education Art 8 A Unit 3: The Essentials of Visual Arts Objectives: Discuss the use of color to create emphasis and balance; Create a design that utilizes the element of color to create emphasis and balance Note: This lesson should take 2 days. Billboard Art As you travel down the road, there are many things that will attract your attention—the buildings, cars, and advertising, just to name a few. Billboard signs along highways are one of the most noticeable forms of advertising. They are designed to gain your attention and provide you with information. What about billboards do you think is most noticeable? Select the Show Answer button to check your answer. Show Answer Answer: You will notice the color or size first. Objectives Discuss the use of color to create emphasis and balance Create a design that utilizes the element of color to create emphasis and balance Key Words asymmetrical balance radial balance symmetrical balance You will have two days to complete this lesson. Emphasizing Design As you learned with your study of the elements and principles, emphasis can be created in many ways. One of the most powerful and convenient ways that an artist can create emphasis is to use color. By utilizing complementary colors and contrasting values, the artist can easily https://www.connexus.com/content/render.aspx?disableAssessment=true&printpreview=true&printpopup=true&idSection=1969680&idCourse=170665… 1/5 11/2/24, 2:40 PM IEXCEL - Inquire draw your attention to a particular part of the image. The following are five examples of how color is used to create emphasis. The first three images use complementary colors. The warm color in the image attracts the viewer’s eye. In the first image, it is the contrast of the yellow against the violet that draws you to look at the center of the flower. In the second image, the red apple attracts your attention first. In the third image, the orange hot air balloon against the blue sky attracts your attention. The last two images show a contrast in value to attract your attention. The first image has the background portion of the image in gray scale only. However, Britain’s flag is pictured in color. This contrast of value and color creates a dynamic image. The final piece shows a high concentration of black with a section of the owl’s feathers that are brighter. This drastic contrast from heavy dark lines to only a few dark lines is also a dynamic way to present the image. Balance Your Options In addition to color, there are other tools that artists use to create pieces that are powerful and dynamic. One such option is to use balance as a means to create a dynamic image that is eye-catching. A radial design will focus your attention toward the center of the design. Symmetrical balance focuses your attention toward the center of the image. Asymmetrical balance can also work to guide your attention toward the area that has the heaviest weight. To illustrate this concept, analyze the following three images. The first image uses radial balance to draw your eye to the center of the design. This creates the focal point of the image, or where your eyes go to first, as the most important part of the design. The second image shows a design for a theatrical set. The design uses symmetrical https://www.connexus.com/content/render.aspx?disableAssessment=true&printpreview=true&printpopup=true&idSection=1969680&idCourse=170665… 2/5 11/2/24, 2:40 PM IEXCEL - Inquire balance. The artist has emphasized the center area of the design and made it the most important area. The last image is an example of asymmetrical balance. By putting the crab in the bottom left corner and blurring the background, the photographer drew your eyes directly to the crab. Stage Set with Paintings and Statues by Robert Caney Courtesy National Gallery of Art, Washington Now review the types of balance. Select the image and complete the Balance: Artworks interactive review. What Do You Have to Say? You have worked to understand how to draw someone’s attention to a particular part of a piece of artwork using both color and balance. This is the tactic that many advertisers use on billboards to quickly capture your attention when you are traveling down the road. Practice the skill set by creating a billboard design of your own. Think about your favorite musician or band. Create a billboard design to advertise an album. You can use the last album released, or make up one for the purpose of the assignment. You https://www.connexus.com/content/render.aspx?disableAssessment=true&printpreview=true&printpopup=true&idSection=1969680&idCourse=170665… 3/5 11/2/24, 2:40 PM IEXCEL - Inquire can use images of the band, logos, symbols to represent certain songs, or the title of the album, or even create an abstract design that you feel would work with their style of music. Remember to use color and balance to draw the viewer’s attention to the area of the design that you feel is most important. This could be the name or logo of the band. Properly emphasizing this area is the key to engaging the viewer to first notice the advertisement, and keeping their attention. To create your design, you can draw, paint, use oil pastels, make a collage, or use the Tux Paint program. If you choose to use Tux Paint, refer to the Course Overview Unit for instructions on downloading this software. After you create your design, save it to your art folder. Now, use the Critique worksheet to analyze your design’s success in promoting the album and gaining the viewer’s attention. Use the steps of describe, analyze, interpret, and judge to properly critique the artwork. Then, show your piece to your Learning Coach. Discuss your critique and what your analysis would be. Then ask your Learning Coach if the design would be successful in gaining his or her attention if it were a billboard design. Also ask if the design is intriguing enough to encourage your Learning Coach to continue looking at the piece to find out more information. Select the link to access the Critique worksheet. Critique Worksheet Take the assessment. Billboard Designs How Do They Decide? In this lesson, you have gained a better understanding of how advertisers use the elements of art and the principles of design to gain your attention. Once advertisers have your attention, they then work to sell you their product. There is a great deal of thought that goes into this process. Everything from placement of the billboard, to the age of the model that is in it, to the colors that are chosen, represent some type of characteristic that the viewers can identify with. For example, many fast food restaurants use the colors red and yellow in their logos, advertisements, and store designs. Psychologically, red and yellow can affect perception in the brain and actually cause people to think they are hungry. At patriotic events in the United States, advertisers will use red, white, and blue to not only gain your attention, but to also appeal to your sense of patriotism. https://www.connexus.com/content/render.aspx?disableAssessment=true&printpreview=true&printpopup=true&idSection=1969680&idCourse=170665… 4/5 11/2/24, 2:40 PM IEXCEL - Inquire Conduct a quick research study to gain a better understanding of the practices of the profession of advertising. Look through a magazine that is geared toward the adults in your home. This could be a cooking magazine, a home décor magazine, or a sports magazine. While you are at it, look through a magazine that is geared toward someone your own age. Notice the types of advertisements pictured. What are the ages of the models? What type of setting are they pictured in? Do you notice how the advertisements for very similar products, such as fast food, can be portrayed differently depending on the age and gender of the people who buy the magazine? Take notice of the color and balance of the advertising designs. How did the layout artists use those tools to create a design to gain your attention? Make a notation in your art sketchbook of the effectiveness of each of these designs. Learning how others use color, balance, and content effectively can help you improve your artwork as well. © Connections Education LLC. https://www.connexus.com/content/render.aspx?disableAssessment=true&printpreview=true&printpopup=true&idSection=1969680&idCourse=170665… 5/5