B VOC RETAIL MANAGEMENT SEMESTER I to VI 2019-20 PDF

FACULTY OF ECONOMICS & BUSINESS Syllabus For BACHELOR OF VOCATION (B.Voc.) (RETAIL MANAGEMENT) (Semester: I – VI) S...

FACULTY OF ECONOMICS & BUSINESS Syllabus For BACHELOR OF VOCATION (B.Voc.) (RETAIL MANAGEMENT) (Semester: I – VI) Session: 2019–20 GURUNANAKDEVUNIVERSITY AMRITSAR Note: (i) Copy rights are reserved. Nobody is allowed to print it in any form. Defaulters will be prosecuted. (ii) Subject to change in the syllabi at any time. Please visit the University website time to time.  1 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER SYSTEM) SEMESTER-I Paper Code Paper Title Theory Practical Marks BVRM 101 Communication Skills in English- I 50 - 50 BVRM 102 Punjabi (Compulsory) OR 50 - 50 wZ[Ybh gzikph/ OR Punjab History & Culture (From Earliest Times to C 320) (Special Paper in lieu of Punjabi Compulsory) BVRM 103 Fundamentals of Management 50 - 50 BVRM 104 Basics of Retail Management 50 - 50 BVRM 105 Computer Practical –I (MS Office) 50 25 75 BVRM 106 Computer Applications in Retail 50 - 50 BVRM 107 Lab on Retail Selling Skills - 75 75 *Drug Abuse: Problem, Management 50 - 50 and Prevention (Compulsory) Total 300 100 400 SEMESTER-II Paper Code Paper Title Theory Practical Marks BVRM 201 Communication Skills in English- II 35 15 50 BVRM 202 Punjabi (Compulsory) OR 50 - 50 wZ[Ybh gzikph/ OR Punjab History & Culture (C 320 to 1000 B.C.) BVRM 203 Retail Shopper Behaviour 50 - 50 BVRM 204 HR in Retail Operations 50 - 50 BVRM 205 Managerial Economics 50 - 50 BVRM 206 Computer Practical –II(MS Office) 50 25 75 BVRM 207 Training Project - 75 75 *Drug Abuse: Problem, Management 50 - 50 and Prevention (Compulsory) Total 300 100 400 *Note :- This Paper marks are not included in the total marks.  2 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER SYSTEM) SEMESTER-III Paper Code Paper Title Theory Practical Marks BVRM 301 Principles of Accounting 50 - 50 BVRM 302 E-Commerce 50 - 50 BVRM 303 Stores Layout & Design 50 - 50 BVRM 304 Retail Logistics Management 50 - 50 BVRM 305 Health & Safety Management Issues In Retail 50 - 50 BVRM 306 Computer Applications-Tally& Internet 50 25 75 BVRM 307 Store Operations-I - 75 75 SEMESTER-IV Paper Code Paper Title Theory Practical Marks BVRM 401 Supply Chain Management 50 - 50 BVRM 402 Merchandising Management 50 - 50 BVRM 403 Entrepreneurship Development 50 - 50 BVRM 404 Database Management System 50 - 50 BVRM 405 Business Ethics 50 - 50 BVRM 406 Lab On E-Retailing and Retail Information 50 25 75 System BVRM 407 Store Operations–II - 75 75 * Environmental Studies – II (Compulsory) 100 - 100 Total 300 100 400 *Note :- This Paper marks are not included in the total marks.  3 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER SYSTEM) SEMESTER-V Code No. Paper Title Theory Practical Marks BVRM 501 Personality & Soft Skills Development 50 - 50 BVRM 502 Financial Management 50 - 50 BVRM 503 Advertising and Sales Management 50 - 50 BVRM 504 Customer Relationship Management 50 - 50 BVRM 505 Business Laws 50 - 50 BVRM 506 Fundamentals of Visual Merchandising -I - 75 75 BVRM 507 Capstone project - 75 75 Total 250 150 400 SEMESTER-VI Code No. Paper Title Theory Practical Marks BVRM 601 Retail Operations Management 50 - 50 BVRM 602 Marketing Management 50 - 50 BVRM 603 Production and Operations Management 50 - 50 BVRM 604 Taxation Law & Practice in Business 50 - 50 BVRM 605 Elements of Salesmanship 50 - 50 BVRM 606 Fundamentals of Visual Merchandising -II - 75 75 BVRM 607 Training Project - 75 75 Total 250 150 400  4 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) BVRM101: COMMUNICATION SKILLS IN ENGLISH – I Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. The syllabus is divided in four sections as mentioned below: SECTION–A Reading Skills: Reading Tactics and strategies; Reading purposes–kinds of purposes andassociated comprehension; Reading for direct meanings. SECTION–B Reading for understanding concepts, details, coherence, logical progression and meanings of phrases/ expressions. Activities:  Comprehension questions in multiple choice format  Short comprehension questions based on content and development of ideas SECTION–C Writing Skills: Guidelines for effective writing; writing styles for application,personal letter, official/ business letter. Activities  Formatting personal and business letters.  Organising the details in a sequential order SECTION–D Resume, memo, notices etc.; outline and revision. Activities:  Converting a biographical note into a sequenced resume or vice-versa  Ordering and sub-dividing the contents while making notes.  Writing notices for circulation/ boards Recommended Books:  Oxford Guide to Effective Writing and Speaking by John Seely.  English Grammar in Use (Fourth Edition) by Raymond Murphy, CUP  5 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) BVRM102: gzikph (bkiawh) ;wK L 3 xzN/ e[b nze L 50 gkm-eqw ns/ gkm-g[;seK ਸੈਕਸ਼ਨ-ਏ nksw nBksw (eftsk Gkr), (;zgH ;[fjzdo pho ns/ tfonkw f;zx ;zX{) r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o. ਸੈਕਸ਼ਨ-ਬੀ fJfsjk;e :kdK (fJfsjk;e b/y-;zrqfj) ;zgkH ;H;Hnw'b, gzikph ;kfjs gqekFB, b[fXnkDk। (b/y 1 s'_ 6) (ਿਨਬੰ ਧ ਦਾ ਸਾਰ, ਿਲਖਣ-ਸ਼ੈਲੀ) ਸੈਕਸ਼ਨ-ਸੀ (ੳ) g?oQk ouBk (ਅ) g?oQk gVQ e/ gqFBK d/ T[`so. ਸੈਕਸ਼ਨ-ਡੀ (T) gzikph X[Bh ftT[_s L T[ukoB nzr, T[ukoB ;EkB s/ ftXhnK, ;to, ftnziB, ਸੁਰ-. (n) GkFk tzBrhnKL GkFk dk Ne;kbh o{g, GkFk ns/ T[g-GkFk dk nzso, gzikph T[g GkFktK d/ gSkD-fuzBQ. nze-tzv ns/ gohfyne bJh jdkfJsK 1H gqFB g`so d/ uko Gkr j'Dr/. jo Gkr ftu'_ d' gqFB g[`S/ ikDr/. 2H ftfdnkoEh B/ e[`b gzi gqFB eoB/ jB. jo Gkr ftu'_ fJe gqFB bk}wh j?. gzitK gqFB fe;/ th Gkr ftu'_ ehsk ik ;edk j?. 3H jo/e gqFB d/ pokpo nze jB. 4H g/go ;?`N eoB tkbk i/ eo ukj/ sK gqFBK dh tzv n`r'_ t`X s'_ t`X uko T[g-gqFBK ftu eo ;edk j?.  6 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) BVRM102: w[ZYbh gzikph (In lieu of Compulsory Punjabi) ;wK L 3 xzN/ e[b nzeL 50 gkm-eqw ;?eFB-J/ g?_sh n`yoh, n`yo eqw, g?o fpzdh tkb/ toD ns/ g?o ftu g?D tkb/ toD ns/ wksqtK (w[`Ybh ikD-gSkD) brkyo (fpzdh, fN`gh, n`Xe) L gSkD ns/ tos'_ ;?eFB-ph gzikph Fpd-pDso L w[`Ybh ikD-gSkD (;kXkoB Fpd, ;z:[es Fpd, fwFos Fpd, w{b Fpd, nr/so ns/ fgS/so) ;?eFB-;h fB`s tos'_ dh gzikph Fpdktbh L pk}ko, tgko, foFs/-Bks/, y/sh ns/ j'o XzfdnK nkfd Bkb ;zpzXs. ;?eFB-vh j\s/ d/ ;`s fdBK d/ BK, pkoQK wjhfBnK d/ BK, o[`sK d/ BK, fJe s'_ ;" se frDsh FpdK ftu nze-tzv ns/ gohfyne bJh jdkfJsK 1H gqFB g`so d/ uko Gkr j'Dr/. jo Gkr ftu'_ d' gqFB g[`S/ ikDr/. 2H ftfdnkoEh B/ e[`b gzi gqFB eoB/ jB. jo Gkr ftu'_ fJe gqFB bk}wh j?. gzitK gqFB fe;/ th Gkr ftu'_ ehsk ik ;edk j?. 3H jo/e gqFB d/ pokpo nze jB. 4H g/go ;?`N eoB tkbk i/eo ukj/ sK gqFBK dh tzv n`r'_ t`X s'_ t`X uko T[g-gqFBK ftu eo ;edk j?.  7 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) BVRM102: Punjab History & Culture (From Earliest Times to c 320) (Special Paper in lieu of Punjabi Compulsory) Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. Section A 1. Physical features of the Punjab and its impact on history. 2. Sources of the ancient history of Punjab Section B 3. Harappan Civilization: Town planning; social, economic and religious life of the Indus Valley People. 4. The Indo-Aryans: Original home and settlements in Punjab. Section C 5. Social, Religious and Economic life during Rig Vedic Age. 6. Social, Religious and Economic life during Later Vedic Age. Section D 7. Teachings and impact of Buddhism 8. Jainism in the Punjab Suggested Readings 1. L. M Joshi (ed.), History and Culture of the Punjab, Art-I, Patiala, 1989 (3rd edition) 2. L.M. Joshi and Fauja Singh (ed.), History of Punjab, Vol.I, Patiala 1977. 3. Budha Parkash, Glimpses of Ancient Punjab, Patiala, 1983. 4. B.N. Sharma, Life in Northern India, Delhi. 1966. 5. Chopra, P.N., Puri, B.N., & Das, M.N.(1974). A Social, Cultural & Economic History of India, Vol. I, New Delhi: Macmillan India.  8 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) BVRM103: FUNDAMENTALS OF MANAGEMENT Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Management: Meaning and definition, nature, purpose, scope, importance and functions, Management as art, science and profession, management as a social system, concept of management, administration and organization, principles of management, scientific management SECTION B Planning: Meaning, significance, types of plans, nature, elements: objectives, policies, rules, procedures, methods, programmes, strategy, decision making. Organizing: Meaning, nature and purpose of organization forms of organization: line, functional and line and staff, formal and informal organization. SECTION C Staffing: Meaning, nature and functions of HRM, manpower management, factors affecting staffing, recruitment, selection, training and development, performance Appraisal: need and process. Directing: Motivation: meaning, nature, importance, types, and theories of motivation: Mc. Gregor’s, Maslow and Herzberg. leadership: meaning, nature, styles. SECTION D Coordination: Principles and techniques, difference between coordination and cooperation. Controlling: Meaning, nature, importance, scope, principles, prerequisites, steps, limitations and techniques. SUGGESTED READINGS: 1. Robbins, S.P., &Coulter, M.K., Management, Pearson Education Inc., New Delhi. 2. Gupta, Meenakshi, Principles of Management, Phi Learning Pvt. Ltd., New Delhi. 3. Koontz, h., Weihrich, h., &Aryasri, A.R., Essentials of Management,TataMcGraw-hill, New Delhi. 4. Prasad L. M., Principles and Practices of Management , Sultan Chand and Sons  9 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) BVRM104: BASICS OF RETAIL MANAGEMENT Time: 3 Hours M. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Introduction to Retailing, Importance of retailing in economy, Scope of Retailing, Evolution of Retail Environment, The Wheel of Retailing-The Accordian Theory, Emerging Trends in Retailing, Career options in retailing, Retail Structure in India. SECTION B Retail Strategic Planning and Operation Management, Retail Financial Strategy, Target Market Selection and Retail Location, Store Design and Layout, Visual Merchandising and Displays. SECTION C Merchandise Planning, Buying and Handling, Merchandise Pricing, Retail Communication Mix, Promotional Strategy, Retail Human Resources Management, Customer Service, The GAPs Model, Customer Relationship Management. SECTION D Retail Selling Skills: Pre-Check, Opening the Sale, Probing, Demonstration, Trial , Close Handling Objections, Closing, Confirmations & Invitations. Retail Management Information Systems, Legal and Ethical Issues in Retailing. SUGGESTED READINGS: 1. Michael Levy, Barton Weitz,AjayPandit, Retailing Management, Tata McGraw Hill. 2. Piyush Kumar Sinha and Dwarika Prasad Uniyal, Managing Retailing ,Oxford Dictionary Press 3. K.V.S. Madaan, Fundamental of Retailing, Tata MC Graw Hill 2009. 4. Bajaj C, Tuli R., ShrivastavaN.V., Retail Management,Oxford Dictionary Press.  10 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) BVRM105: COMPUTER PRACTICAL-I (MS OFFICE) Time: 3Hrs. Max. Marks: 75 Theory: 50 Practical: 25 50 Marks will be for Theory and 25 marks will be for Practical including Computer File to be conducted by External Examiner appointed by University. Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A MS WORD Introduction to Word, Introduction to Parts of a Word Window - Title bar, Menu bar, Tool bar, the Ruler, Status area, Creating new document, Opening an existing document, To insert a second document into an open document, Editing a document, Deleting text, replacing text, moving and copying text, Page setup, Margins and gutters, Changing fonts and front size, To make text bold, italic or underline, Line spacing, Centering, right alignment and left alignment, Page breaks, Headers and footers, Putting page numbers in headers and footers. Saving documents - naming word document, saving in different formats, saving on different disks SECTION B MS WORD Spell checker, Printing. Tables - Creating a table using the table menu, entering and editing text in tables, selecting in tables (adding rows, changing row heights, deleting rows, inserting columns, changing columns and cell width). Borders and shading, Templates and wizards, Working the graphics, Drawing objects, Using frames, position objects, Mail merge. SECTION C MS–POWER POINT Introduction to Ms Power Point, Power Point Elements – Templates, Wizards, Views and Color Schemes, Exploring Power Point Menu - Opening and Closing Menus, Working with Dialog Boxes. Adding text, adding title, moving text area, resizing text boxes, adding art.Starting a new slide, starting a Slide show, Saving Presentation, Printing Slides, Different Views. SECTION D MS–POWER POINT Formatting text formatting - Changing format with a new layout, using a pick look wizards to change format, Alignment of Text, Working with text spacing. Enhancing text Formatting - Using Bullets, Changing text font and size, Selecting text style, effect and color, Picking up and applying styles, Creation of Graphs, Displaying slide show and adding multi–media.  11 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) SUGGESTED READINGS: 1. Windows Based Computer Courses, Rachhpal Singh &Gurvinder Singh. 2. Information Technology, Hardeep Singh &Anshuman Sharma. 3. Office Complete, BPB Publications.  12 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) BVRM106: COMPUTER APPLICATIONS IN RETAIL Time: 3 hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Introduction to Information Technology, Evolution of IT Management, basics of information system, Types of information System, Internet based Business Systems, Electronic Point of Sales-Hardware, Software and Automatic Identification and Data Capture (AIDC),Value Chain Reconstruction for E-Business, SECTION B IT Management Challenges and Issues, Database Management System, network and telecommunications, Electronic Point Of Sales (EPOS),Approaches to EPOS ,modern electronic payment methods, Smart Cards, EPOS Products and Suppliers,Managing Retail through Technology. SECTION C Enterprise Resource Planning (ERP), information systems for supply chain management, Knowledge Management, Data Warehousing, Data Mining. SECTION D Customers Relationship Management applications, e-tailing, Emerging retail technology and retail IT products and vendors ,E-Business ,E-Business Expectations and Customer Satisfaction. SUGGESTED READINGS: 1. Information Technology for Retail, Girdhar Joshi, Oxford Printing Press 2. Henry C.lucas.Jr., Information Technology-Strategic Decision Making for Managers, John Wiley and Sons Private Limited, Singapore 3. Swapana Pradhan, Retailing Management, Tata Mc Graw Hill Publishing Company  13 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) BVRM 107: LAB ON RETAIL SELLING SKILLS Max. Marks: 75 External examiner will be appointed by the University to conduct the practical by examining the students in the lab and award marks. Week 1-3 (Theory) Personal Selling Skills: objectives of Personal Selling, Identifying the potential Customers, Receiving & Greeting, Ascertaining the needs and Arousing Interest. Process of Personal Selling, Handling Objections, Closing the Sale, Customer Follow up, Negotiation Strategies. Practical Training in Lab Week 4th Basic Hygiene Tips on Basic Hygiene Basic Health Care How Hygiene affects Customers Cleanliness of mind & Body Week 5th Basic Grooming Dress Code Decent Dressing Hair Styling Maintaining Neat & Pleasant Look Week 6th Manners &Ettiquettes Body Language Face & Body Expressions Self Presentation Voice Modulations Week 7th Basic Communication Skills Use of Words Use of Signs Communicating First Time with the Customers Use of Hands Week 8th Customer Dealing How to Build Patience Developing Listening Skills Humour in Conversation Understanding the Customer Needs Anger Control Week 9th Conversational Skills Development on Phone How to Make calls Answering the Calls Representing the Company Following the Company’s Procedure Week 10th  14 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) Stress Management Handling Complaints Handling Stress Keeping Calm in Stress Overcoming Anxiety Week 11th Self Introspection Knowing Self SWOT Analysis Discovering own Personality Week 12th Refreshing Knowledge Building General Awareness New Development in Retail Enhancing Reasoning Abilities Week 13th Role Playing Admiring the Ideal Role play Real Life Clippings on Retail Week 14th Developing Relationships Memory Skills Feedback from Customers Giving Personal Attention  15 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) DRUG ABUSE: PROBLEM, MANAGEMENT AND PREVENTION PROBLEM OF DRUG ABUSE Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION – A Meaning of Drug Abuse: Meaning, Nature and Extent of Drug Abuse in India and Punjab. SECTION – B Consequences of Drug Abuse for: Individual : Education, Employment, Income. Family : Violence. Society : Crime. Nation : Law and Order problem. SECTION – C Management of Drug Abuse: Medical Management: Medication for treatment and to reduce withdrawal effects. SECTION – D Psychiatric Management: Counselling, Behavioural and Cognitive therapy. Social Management: Family, Group therapy and Environmental Intervention. References: 1. Ahuja, Ram (2003), Social Problems in India, Rawat Publication, Jaipur. 2. Extent, Pattern and Trend of Drug Use in India, Ministry of Social Justice and Empowerment, Government of India, 2004. 3. Inciardi, J.A. 1981. The Drug Crime Connection. Beverly Hills: Sage Publications. 4. Kapoor. T. (1985) Drug epidemic among Indian Youth, New Delhi: Mittal Pub. 5. Kessel, Neil and Henry Walton. 1982, Alcohalism. Harmond Worth: Penguin Books. 6. Modi, Ishwar and Modi, Shalini (1997) Drugs: Addiction and Prevention, Jaipur: Rawat Publication. 7. National Household Survey of Alcohol and Drug abuse. (2003) New Delhi, Clinical Epidemiological Unit, All India Institute of Medical Sciences, 2004. 8. Ross Coomber and Others. 2013, Key Concept in Drugs and Society. New Delhi: Sage Publications. 9. Sain, Bhim 1991, Drug Addiction Alcoholism, Smoking obscenity New Delhi: Mittal Publications.  16 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-I) 10. Sandhu, Ranvinder Singh, 2009, Drug Addiction in Punjab: A Sociological Study. Amritsar: Guru Nanak Dev University. 11. Singh, Chandra Paul 2000. Alcohol and Dependence among Industrial Workers: Delhi: Shipra. 12. Sussman, S and Ames, S.L. (2008). Drug Abuse: Concepts, Prevention and Cessation, Cambridge University Press. 13. Verma, P.S. 2017, “Punjab’s Drug Problem: Contours and Characterstics”, Economic and Political Weekly, Vol. LII, No. 3, P.P. 40-43. 14. World Drug Report 2016, United Nations office of Drug and Crime. 15. World Drug Report 2017, United Nations office of Drug and Crime.  17 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) BVRM201:COMMUNICATION SKILLS IN ENGLISH – II Time: 3 Hours Max. Marks: 50 Theory Marks: 35 Practical Marks: 15 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. Course Contents: SECTION–A Listening Skills: Barriers to listening; effective listening skills; feedback skills. Activities: Listening exercises – Listening to conversation, News and TV reports SECTION–B Attendingtelephone calls; note taking and note making. Activities: Taking notes on a speech/lecture SECTION–C Speaking and Conversational Skills: Components of a meaningful and easy conversation;understanding the cue and making appropriate responses; forms of polite speech; asking and providing information on general topics. Activities: 1) Making conversation and taking turns 2) Oral description or explanation of a common object, situation or concept SECTION–D The study of sounds of English, Stress and Intonation, Situation based Conversation in English, Essentials of Spoken English. Activities: Giving Interviews  18 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) PRACTICAL/ ORAL TESTING Marks: 15 Course Contents: 1. Oral Presentation with/ without audio visual aids. 2. Group Discussion. 3. Listening to any recorded or live material and asking oral questions for listening comprehension. Questions: 1. Oral Presentation will be of 5 to 10 minutes duration (Topic can be given in advance or it can be student’s own choice). Use of audio visual aids is desirable. 2. Group discussion comprising 8 to 10 students on a familiar topic. Time for each group will be 15 to 20 minutes. Note: Oral test will be conducted by external examiner with the help of internal examiner.  19 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) BVRM: 202 gzikph (bkiawh) ;wK L 3 xzN/ e[b nze L 50 gkm-eqw ns/ gkm-g[;seK ਸੈਕਸ਼ਨ-ਏ nksw nBksw (ejkDh Gkr), (;zgH ;[fjzdo pho ns/ tfonkw f;zx ;zX{) r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o. (ਿਵਸ਼ਾ-ਵਸਤੂ, ਪਾਤਰ ਿਚਤਰਨ) ਸੈਕਸ਼ਨ-ਬੀ fJfsjk;e :kdK (fJfsjk;e b/y-;zrqfj) ;zgkH ;H;Hnw'b, gzikph ;kfjs gqekFB, b[fXnkDk । (b/y 7 s'_ 12) (ਸਾਰ, ਿਲਖਣ ਸ਼ੈਲੀ) ਸੈਕਸ਼ਨ-ਸੀ (ੳ) Fpd-pDso ns/ Fpd ouBk L gfoGkFk, w[`Yb/ ;zebg (ਅ) ਸੈਕਸ਼ਨ-ਡੀ (ੳ) ;zy/g ouBk (ਅ) w[jkto/ ns/ nykD nze-tzv ns/ gohfyne bJh jdkfJsK 1H gqFB g`so d/ uko Gkr j'Dr/. jo Gkr ftu'_ d' gqFB g[`S/ ikDr/. 2H ftfdnkoEh B/ e[`b gzi gqFB eoB/ jB. jo Gkr ftu'_ fJe gqFB bk}wh j?. gzitK gqFB fe;/ th Gkr ftu'_ ehsk ik ;edk j?. 3H jo/e gqFB d/ pokpo nze jB. 4H g/go ;?`N eoB tkbk i/eo ukj/ Sk gqFBK dh tzv n`r'_ t`X s'_ t`X uko T[g-gqFBK ftu eo ;edk j?.  20 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) BVRM:202 w[ZYbhgzikph (In lieu of Compulsory Punjabi) smW: 3 GMty kul AMk: 50 gkm-eqw ;?eFB-J/ Fpd Fq/DhnK L gSkD ns/ tos'_ (BKt, gVBKt, fefonk, ftF/FD, fefonk ftF/FD, ;pzXe, :'ie ns/ ft;fwe) ;?eFB-ph Gzikph tke pDso L w[`Ybh ikD-gSkD (T) ;kXkoB tke, ;z:[es tke ns/ fwFos tke (gSkD ns/ tos'_) (n) fpnkBhnk tke, gqFB tkue tke ns/ j[ewh tke (gSkD ns/ tos'_) ;?eFB-;h g?oQk ouBk ;zy/g ouBk ;?eFB-vh fu`mh g`so (xo/b{ ns/ d\soh) nykD ns/ w[jkto/ nze-tzv ns/ gohfyne bJh jdkfJsK 1H gqFB g`so d/ uko Gkr j'Dr/. jo Gkr ftu'_ d' gqFB g[`S/ ikDr/. 2H ftfdnkoEh B/ e[`b gzi gqFB eoB/ jB. jo Gkr ftu'_ fJe gqFB bk}wh j?. gzitK gqFB fe;/ th Gkr ftu'_ ehsk ik ;edk j?. 3H jo/e gqFB d/ pokpo nze jB. 4H g/go ;?`N eoB tkbk i/eo ukj/ sK gqFBK dh tzv n`r'_ t`X s'_ t`X uko T[g-gqFBK Ftu eo ;edk j?.  21 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) BVRM202: PUNJAB HISTORY & CULTURE (C. 320 TO 1000 B. C) (SPECIAL PAPER IN LIEU OF PUNJABI COMPULSORY) Time: 3 Hours Max. Marks :50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A 1. Alexander’s Invasion and its Impact 2. Punjab under Chandragupta Maurya and Ashoka. SECTION B 3. The Kushans and their Contribution to the Punjab. 4. The Panjab under the Gupta Empire. SECTION C 5. The Punjab under the Vardhana Emperors 6. Socio-cultural History of Punjab from 7th to 1000 A.D. SECTION D 7. Development of languages and Education with Special reference to Taxila 8. Development of Art & Architecture Suggested Readings 1. L. M Joshi (ed), History and Culture of the Punjab, Art-I, Punjabi University, Patiala, 1989 (3rd edition) 2. L.M. Joshi and Fauja Singh (ed.), History of Punjab , Vol.I, Punjabi University, Patiala, 1977. 3. Budha Parkash, Glimpses of Ancient Punjab, Patiala, 1983. 4. B.N. Sharma: Life in Northern India, Delhi. 1966.  22 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) BVRM203:RETAIL SHOPPER BEHAVIOUR Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Introduction to Shopper behaviour, Nature, Types of Shopper, Importance of understanding shopper behaviour, Buying participants and their role. Concepts and techniques for understanding the retail dynamics of customer, buying decision process for products. SECTION B Shopper decision making process, Need/problem recognition stages in retail buying decision process such as information search alternatives evaluation, brand choice/post purchase dissonance, brand loyalty and motivation research concepts. Model of retail consumer behaviour personal, social and cultural influence on customer, understanding customer needs and motives. SECTION C Influence of social class on shopper behaviour groups, types of group & influence of group opinion leadership, word of mouth communication. Shopper needs and motives: - Importance, meaning and types. Motivation theories, perception, importance & meaning, elements of perception. SECTION D. Shopper attitudes: - Meaning & Elements, attitude development process. Attitude measurement. Customer Services in Retail, CRM. SUGGESTED READINGS: 1. Retail Marketing by A. Siva Kumar. 2. Patronage Behavior & Retail Management by Wiiliam R. Darden. 3. Retail Marketing by Gary Akchurest. 4. Cases in Retail management by R.K Srivastava. 5. Consumer Behaviour by Wayne D.Hoyer&J.Maclnnis  23 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) BVRM 204: HUMAN RESOURCE IN RETAIL OPERATIONS Time: 3 Hours M. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Introduction to Human Resource in retail operations, Importance, Scope, functions, Objectives. Evolution of the concept of Human Resource in Retail Operations, Long Run and Short Run Objectives of HR in Retail. SECTION B Planning for Human Resource, Organizational charts, Design for Retailer’s specific needs. Recruitment & selection, job analysis, Process of job analysis, Job specification, Methods of job analysis. SECTION C Placement, Induction & Internal mobility of human resource. Training of employees, Need for training, objectives and methods of training, evaluation, Commitment and Motivation of human resource. SECTION D Compensation management & grievance redressal, Compensation planning, wage systems, factors influencing wage system, Employee turnover, Labour participation in management. SUGGESTED READINGS: 1. Retailing Management, Michael Levy and Barton Weitz, Mc Graw Hill, Irwin 2. Retail Management: A Strategic Approach by Berman, Bary and Joel. 3. Human Resource and Personnel Management by K. Arswathappa. 4. Human Resource in Indian Organisation by R.SDwivedi. 5. Retail Management by S.L Gupta.  24 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) BVRM 205: MANAGERIAL ECONOMICS Time: 3 Hours M. Marks: 50 The paper-setters shall be asked to set 8 (eight) Questions (of equal marks), two in each of the four sections (Section A to D, corresponding to the distribution in the syllabi). Further, the paper-setters shall be instructed to make sub-sections (not exceeding 4) of the questions and allocate appropriate marks to the each sub-section. The candidates shall be asked to attempt five questions by selecting one question from each section and fifth question may be attempted from any section. SECTION A Introduction to Managerial Economics: Introduction, concept, scope, significance of managerial economics. Distinction b/w Economics and Managerial Economics, Role of Managerial Economics & major Economic problems & tools of managerial economics. SECTION B Demand and Supply: Introduction, concept of demand, Law of demand, change in demand & Quantity demanded , concept of supply, law of supply, demand & supply equilibrium. Elasticity of Demand and Supply: Price elasticity of demand, measurement, factors influencing price elasticity of demand. Income elasticity of demand, cross elasticity of demand, elasticity of supply, factors determining elasticity of supply. SECTION C Production & Cost function: Production function, short run production, long run production, producer’s equilibrium, types of production function. Concept of Cost, type of cost in long run and short run. SECTION D Market dynamic: elements of competition, perfect competition, monopoly & price discrimination, imperfect competition & duopoly. Profit concepts and measurement. Role of Government in an economy: Introduction, Requirement of Government intervention in an economy, role of Govt. in different economic systems and policies. SUGGESTED READINGS: 1. Business Economics by M Adhikary. 2. Managerial Economics by O.P Chopra. 3. Managerial Economics by G Paul Keat& Phillips K.Y. 4. Managerial Economics by Prof (Dr.) Jaswinder Singh.  25 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) BVRM 206: COMPUTER PRACTICAL-II (MS OFFICE) Time: 3 Hours Max. Marks: 75 Theory: 50 Practical: 25 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A MS–EXCEL Introduction to Worksheet/Spreadsheets, Creating a simple Worksheet, Computations in a Worksheet, Printing the Worksheet, Graphs, Data Sorting, Filling, Query, Filtering.Applying Formulas. SECTION B ADVANCED EXCEL Functions and Formulas: Formulas with Multiple Operators, Inserting and Editing a Function, Auto Calculate and Manual Calculation, Defining Names, Using and Managing Defined Names, Displaying and Tracing Formulas, Understanding Formula Errors, Using Logical Functions (IF), Using Financial Functions (PMT), Using Database Functions (DSUM), Using Lookup Functions (VLOOKUP), User Defined and Compatibility Functions, Financial Functions, Date & Time Functions, Math & Trig Functions, Statistical Functions, Database Functions, Text Functions, Logical Functions, Information Functions, Engineering and Cube Functions. Working with Data Ranges: Sorting by One Column, Sorting by Colors or Icons, Sorting by Multiple Columns, Sorting by a Custom List, Filtering Data, Creating a Custom AutoFilter, Using an Advanced Filter. SECTION C Working with PivotTables: Creating a PivotTable, Specifying PivotTable Data, Changing a PivotTable’s Calculation, Filtering and Sorting a PivotTable, Working with PivotTable Layout, Grouping PivotTable Items, Updating a PivotTable, Formatting a PivotTable, Creating a PivotChart, Using Slicers, Sharing Slicers between PivotTables. Analyzing and Organizing Data: Creating Scenarios, Creating a Scenario Report, Working with Data Tables. SECTION D Working with Web and External Data: Inserting a Hyperlink, Importing Data from an Access Database or Text File, Importing Data from the Web and Other Sources, Working with Existing Data Connections. Customizing Excel: Customizing the Ribbon, Customizing the Quick Access Toolbar, Using and Customizing AutoCorrect, Changing Excel’s Default Options, Creating a Custom AutoFill List, Creating a Custom Number Format.  26 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) SUGGESTED READINGS: 1. Windows Based Computer Courses, Rachhpal Singh &Gurvinder Singh. 2. Information Technology, Hardeep Singh &Anshuman Sharma. 3. Office Complete, BPB Publications.  27 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) BVRM 207: TRAINING PROJECT Time: 8 Weeks Max. Marks: 75 Project Report: 50 Project Presentation: 25 All the students will submit their Training Reports (in duplicate) within a period of one month in the department; this period shall be counted from the last date of completion of theirtraining. The supervisor in the organization under whose guidance the training is carried out will berequired to grade the student's report. Each student will be attached with one internal faculty guide, with whom they shall be incontinuous touch during the training period. The internal faculty guide will be required toevaluate (out of 25 marks) on the basis of the assessment report provided by the organization where the Training has been completed and his/her own assessment about the work done by the student. The evaluation of the remaining 50 marks shall be made by external examiner appointed by the university who shall evaluate the report on the basis of presentation and the assessment report received from the organization where student has undergone Training.  28 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) Drug Abuse: Problem, Management and Prevention DRUG ABUSE: MANAGEMENT AND PREVENTION Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION – A Prevention of Drug abuse: Role of family: Parent child relationship, Family support, Supervision, Shaping values, Active Scrutiny. SECTION – B School: Counselling, Teacher as role-model. Parent-teacher-Health Professional Coordination, Random testing on students. SECTION – C Controlling Drug Abuse: Media: Restraint on advertisements of drugs, advertisements on bad effects of drugs, Publicity and media, Campaigns against drug abuse, Educational and awareness program SECTION – D Legislation: NDPs act, Statutory warnings, Policing of Borders, Checking Supply/Smuggling of Drugs, Strict enforcement of laws, Time bound trials. References: 1. Ahuja, Ram (2003), Social Problems in India, Rawat Publication, Jaipur. 2. Extent, Pattern and Trend of Drug Use in India, Ministry of Social Justice and Empowerment, Government of India, 2004. 3. Inciardi, J.A. 1981. The Drug Crime Connection. Beverly Hills: Sage Publications. 4. Kapoor. T. (1985) Drug epidemic among Indian Youth, New Delhi: Mittal Pub. 5. Kessel, Neil and Henry Walton. 1982, Alcohalism. Harmond Worth: Penguin Books. 6. Modi, Ishwar and Modi, Shalini (1997) Drugs: Addiction and Prevention, Jaipur: Rawat Publication. 7. National Household Survey of Alcohol and Drug abuse. (2003) New Delhi, Clinical Epidemiological Unit, All India Institute of Medical Sciences, 2004. 8. Ross Coomber and Others. 2013, Key Concept in Drugs and Society. New Delhi: Sage Publications.  29 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-II) 9. Sain, Bhim 1991, Drug Addiction Alcoholism, Smoking obscenity New Delhi: Mittal Publications. 10. Sandhu, Ranvinder Singh, 2009, Drug Addiction in Punjab: A Sociological Study. Amritsar: Guru Nanak Dev University. 11. Singh, Chandra Paul 2000. Alcohol and Dependence among Industrial Workers: Delhi: Shipra. 12. Sussman, S and Ames, S.L. (2008). Drug Abuse: Concepts, Prevention and Cessation, Cambridge University Press. 13. Verma, P.S. 2017, “Punjab’s Drug Problem: Contours and Characterstics”, Economic and Political Weekly, Vol. LII, No. 3, P.P. 40-43. 14. World Drug Report 2016, United Nations office of Drug and Crime. 15. World Drug Report 2017, United Nations office of Drug and Crime.  30 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-III) BVRM 301: PRINCIPLES OF ACCOUNTING Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Theory base of Accounting. Fundamental accounting assumptions: full disclosure, materiality, prudence. Accounting principles: accounting entity, money measurement, accounting period, going concern, consistency, and accrual cost concept, matching concept and dual aspect. Bases of accounting - cash basis and accrual basis. SECTION B Accounting standards and IFRS (International Financial Reporting Standards): concept and objectives.Accounting v/s book keeping terms used in accounting, users of accounting information and limitations of financial accounting. Brief review of accounting standards in India, accounting policies, accounting as a measurement discipline, valuation principles, accounting estimates. Recording of transactions: voucher system -accounting process, Journal,recording of transactions SECTION C Accounting equation: analysis of transactions using accounting equation. Rules of debit and credit: for assets, liabilities, capital, revenue and expenses. Origin of transactions- source documents (invoice, cash memo, pay in slip, cheque), preparation of vouchers - cash (debit and credit) and non cash (transfer).Books of original entry: format and recording - journal. Cash book: simple cash book, cash book with discount column and cash book with bank and discount columns, petty cash book. Other books: purchases book, sales book, purchases returns book, sales returns book and journal proper., bank reconciliation statement, trial balance. SECTION D Depreciation: meaning, need & importance of depreciation, methods of charging depreciation Preparation of final accounts: preparation of trading and profit & loss account and balance sheet of sole proprietary business introduction to company final accounts: important provisions of the Companies Act, 1956 in respect of preparation of final accounts of a company. SUGGESTED READINGS: 1.Modern Accountancy: Hanif and Mukherjee Part I & II (TMH) 2.Higher Secondary Accountancy: Hanif, Mukherjee, Biswal and Sharma 3.Financial Accounting: P.C.Tulsian (Pearson) 4.An Introduction to Accountancy: S N Maheshwari S K Maheshwari (Vikas)  31 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-III) BVRM302: E-COMMERCE Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Introduction to E-Commerce: Meaning and concept of E-Commerce; History of E-Commerce; Traditional Commerce and E-Commerce; Different types of E-Commerce – B2B, B2C, C2C, B2E, G2C; Need and Role of E-Commerce; Advantage and Disadvantage of E-Commerce – organization, Consumer, Society; E-Business and E-Commerce; Value Chain in E-Business. SECTION B E-Commerce Technologies: Internet & WWW; Internet Protocols – OSI Model, TCP/IP, TCP, UDP, IP, DNS, FTP, SLIP, PPP; Multimedia technology – ISDN, ATM, Cell relay, desktop Video Conferencing; Information Publishing Technology - HTML, URL, HTTP, HTML FORM. Electronic Data Inter-change: Introduction , Concepts of EDI and Limitation, Applications of EDI, Disadvantages of EDI , EDI model. SECTION C Electronic Payment System: Transaction through Internet, Requirements of E-Payment System, Post Paid Payment System, Credit Card Solutions, Cyber Cash Internal Cheques, Instant Paid Payment System, Debit Card, Prepaid Payment System, Electronic Cash, Digi Cash, Net Cash, Cyber Cash, Smart Cards. SECTION D E-Marketing: Concept of E- Marketing, 4Ps of E-Marketing, Traditional Marketing v/s E- Marketing, Advantages of E-Marketing, Status of E-Marketing in India. E-Security: Areas of Internet Security, Security Threats, Security Breach Avoidance, Defection and Recovery, Confidentiality and Integrity, Electronic Signature, Access Control, Authentication Precaution for Secure E-Commerce SUGGESTED READINGS: 1. E-Commerce An Indian Perspective: P.T.Joseph, S.J., PHI. 2. E-Commerce Business.Technology. Society, Kenneth C. Laudon, Carol GuericoTraver, Pearson Education. 3. E-Commerce: Schneider, Thomson Publication 4. Electronic Commerce: Greenstein, Merylin, Tata Mc Graw Hill 5. Doing Business on the Internet E-COMMERCE (Electronic Commerce for Business) S. Jaiswal, Galgotia Publications.  32 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-III) BVRM 303 :STORE LAYOUT AND DESIGN Time: 3 Hours M. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Store operations: Importance of store operations, responsibility of store operations, store maintenance; merchandising handling and controlling; purchasing store supplies and equipment; store security. SECTION B Store organization: meaning and importance; principles of effective store organization and management; formal organizational structure, informal organization – objectives policies and procedures SECTION C Store location: selecting a city, types of location within a city; trading area analysis, catchment area analysis; site evaluation, terms of occupancy. SECTION D Store design and engineering: store design and retailing strategy, store design and facilities planning , store layout and departmentalizing, department space requirement, departmental locations , internal layout of departments SUGGESTED READINGS: 1. Bermon, Barry and Joel r Evans, retail management, prentice hall of India limited, New Delhi. 2. Abhijeet das, mall management with case studies, taxman. 3. David j Rachman retail strategy and structure : A Management approach, prentice hall of India limited.  33 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-III) BVRM 304: RETAIL LOGISTICS MANAGEMENT Time: 3 Hours M. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Logistics: Definition, History and Evolution, Objectives, the work of logistics, logistics interference with marketing, retail logistics, emerging concept in logistics. SECTION B Logistics Management: Definition, achievement of competitive advantage through logistics framework, role of logistics management. SECTION C Integrated Logistics Management: Evolution of concept, model and process. Role of IT in logistics, Logistic Service firms and third party logistics. SECTION D Retail logistics network, Design for global operation, information management for global logistics. SUGGESTED READINGS: 1. David J. Bloomberg, Stephen Lemay and Logistics, Prentice Hall of India Pvt. Joe B. Hanna Ltd. , New Delhi 2003. 2. Donald J. Bowersox and David J. Closs: Logistical Management, Tata Mc Graw Hill Publishing Co., New Delhi,2004 3. Satish C. Aliawadi and Rakesh Singh: Logistics Management, Prentice Hall of India Pvt. Ltd. , New Delhi, 2000 4. Donald Waters: Logistics, Palgrave Macmillan, New York,2004  34 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-III) BVRM 305: HEALTH & SAFETY MANAGEMENT ISSUES IN RETAIL TIME: 3 Hrs Max. Marks:50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Introduction to Health and safety management System, safe work procedure, Lifting and Handling Techniques Types of Health Issues in Retail, Types of Health Insurance Plans and its Benefits. SECTION B Health Programmes in Retail stores. Legal Requirements for Health Management Issues in Retail, Company Policies regarding Health Management Issues. Types of hazards and risks in various retail sectors; Departmental Store, Supermarket, Specialty Store, Fresh Food Store. SECTION C Safety Inspection process, Checklist and report Hazard identification and risk control procedure Company procedures, legal requirements and methods to deal with emergencies and accidents, Procedure for evacuation including alarm raise, exits and assembly points SECTION D Emergency response techniques Investigation procedure and report Guidelines for forming a health and safety committee Suggested Readings: 1. Essentials of Storekeeping and Purchasing, M.M. Verma, SultanChand& Sons, New Delhi. 2. Materials Handling, Immer, J.R., Mc–Graw–Hills Book Co., New York. 5. Materials and Purchasing Management, Chunawala& Patel, Himalaya Publishing H 3. Safety Matters-A guide to Health and Safety at work, Adrian Flynm A nd John Shaw 4. Dynamics Risk Assessment -The Practical Guide to Making Risk-Based Decisions with the 3-Level Risk Management Model By Stephen Asbury, Edmund Jacobs 5. Health and Safety, Environment and Quality Audits By Stephen Asbury  35 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-III) BVRM306: COMPUTER APPLICATIONS-TALLY AND INTERNET Time: 3 Hrs. Max. Marks : 75 Theory: 50 Practical: 25 50 Marks will be for Theory and 25 marks will be for Practical including Computer File (Tally & Internet) to be conducted by External Examiner appointed by University. Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Introduction: Fundamentals of Accounting and Tally ERP 9, Installing and activating Tally ERP 9 creating masters in Tally ERP 9, Voucher entry and generation of reports,Tally Vault and security controls, Printing Reports SECTION B Advanced accounting and inventory in Tally ERP 9, Value Added Tax (VAT), Central Sales Tax (CST), Tax Deducted at Source (TDS), Service Tax SECTION C Computer Network and Communication: Network types, network topologies, network communication devices, physical communication media. Internet and its Applications: E-mail, TELNET, FTP, World Wide Web, Internet chatting, Intranet, Extranet, Gopher, Mosaic, WAIS. SECTION D Security management tools: PC tools, Norton Utilities, Virus, worms, threats, virus detection, prevention and cure utilities, Firewalls, Proxy servers. SUGGESTED READINGS:  Mastering tally ERP 9- Basic accounts, Invoice and Inventory: Ashok K. Nadhani, BPB Publications  Implementing Tally 9- A Comprehensive Guide : A.K. Nadhani, K.K. Nadhani, BPB Publications  Computer Networking: James F. Kurose, Keith W. Ross, Pearsons  Intenet and its applications: P. Rizwan Ahmed, Margham Publications  36 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-III) BVRM 307: STORE OPERATIONS-I Max. Marks: 75 PRACTICAL TRAINING To develop necessary skills for planning, monitoring and controlling merchandise in a retail store, practical training will be provided to students regarding: 1. Planning and Managing Retail Operations 2. Types of Store Operations and functions of a store maager 3. Measuring Productivity & Operating Efficiency 4. Control techniques for successful operations and measurement of performance 5. Stock taking 6. Store layout 7. Planning and Execution of Retail Operations 8. Franchising Store visits have to be organized for the students to make them familiar with day to day operations of a store SUGGESTED READINGS: 1. Swapna Pradhan, Retailing Management, Tata Mc Graw Hill Publishing Company, New Delhi 2. Barry Berman, Joel R. Evans, Retail Management, Pearson Education 3. A. J. Lamba, The Art of Retailing, Tata McGraw Hill Publishing Co. Ltd. New Delhi  37 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-IV) BVRM 401: SUPPLY CHAIN MANAGEMENT Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Supply Chain Management: Introduction and Development, Nature and Importance of Supply Chain- value chain- components of supply chain- the need for supply chain understanding the supply chain management – Participants in supply chain SECTION B Integrated SCM: Concept , Span and Process of integrated management SCM. Managing Relationships in SCM: Role of relationship marketing in SCM; managing relationships with suppliers, service providers and customers, supplier- retailer collaboration and alliances. SECTION C Supply Chain and Information Management: Importance of information management, IT and business management systems-MR, DRP, ERP, EIP and CPFR. Purchasing Process: Strategic role of purchasing in the supply chain and total customer satisfaction; purchasing cycle; supplier selection and evaluation. SECTION D Retail Supply Chain Management in India: Supply Chain Organization Structure and Planning in different retail sectors- food and grocery, consumer durables; supply chain infrastructure in India. SUGGESTED READINGS: 1. Bowersox, DONALD J. and DAVID J. CLOSS, logistical management : the integrated supply chain-process, tmh, 2003 2. Christopher, Martin, Logistics and Supply Chain Management , Pitman, London 1993 3. Chopra, Sunil and Peter Meindl, Supply Chain Management : strategy, planning and operation, Pearson Education, New Delhi 2007 4. Sahay, B.S., Supply Chain Management for global competitiveness, Macmillan, New Delhi. 2003.  38 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-IV) BVRM 402:MERCHANDISING MANAGEMENT Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Merchandise Management: Meaning, Concept, factors affecting merchandising function, merchandise manager, functions, merchandise hierarchy, merchandise mix, components of merchandise management, merchandise strategies. SECTION B Merchandise Buying: Types of buying, sources of supply, identifying and contracting evaluating sources, branding strategies, category management. Visual Merchandising: Types of display, Display Planning, Characteristics of effective display, selling power of display, methods of display- window display and interior display SECTION C Implementing Merchandising Plans (IMP): sequential steps for imp; logistics with goals; inventory management. SECTION D Financial Merchandise Management(FMM): Overview, Cost and Retail methods of accounting for FMM. Merchandise Forecasting and Budgeting, Unit Control System (UCS) , Financial Inventory Control. SUGGESTED READINGS: 1. Swapan Pradhan, “ Retailing Management- text and cases”, Tata Mc Graw Hill. 2. Fleming P, “ Guide to Retail Management” Jaico publications. 3. Gopal, W, “ Retail Management” ICFAI. 4. S.L. Gupta “ Retail Management”. 5. Mitra S.N. , “Retail Management”, Pointer Publications Jaipur.  39 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-IV) BVRM 403: ENTREPRENEURSHIP DEVELOPMENT Time: 3 Hours Max. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Concept of Entrepreneur: Meaning, functions, need, types and role played in economic development. Concept of Entrepreneurship: Meaning of Entrepreneurship, factors affecting the growth of Entrepreneurship. Entrepreneurial motivation and leadership. SECTION B Entrepreneurship Development Programme: Role played by Govt. in conducting Entrepreneurship Development Programmes. Various institutions for conducting Entrepreneurship Development Programmes.Problems in conducting Entrepreneurship Development Programmes. SECTION C Environmental factors affecting development of Entrepreneurship. Various growth strategies for entrepreneurs. Starting a new enterprise, various formalities in setting a new enterprise, Tax and Legal considerations, Licensing and Registration Procedures, Assessment of the Market for the Proposed Project, various obstacles in starting a new enterprise. SECTION D Preparation of a Project report, Project formulation, Project design, Project Planning, Project implementation. Financial Analysis of Project: Ratio analysis, Investment analysis, Break Even analysis. Government plans and policies regarding growth of entrepreneurship in India. SUGGESTED READINGS: 1. Vasant Desai, “Dynamics of Entrepreneurial Development and Management”, Himalaya Publishing House, Mumbai. 2. Parsad L.M., “Principles and Practice of Management”, Sultan Chanda & Sons, New Delhi. Hall, B. Pricke; and Royce L. Brahamson, “Small Business Management”. 3. Kenneth R., Van Voorthis, “Enterpreneurship and Small Business Management” 4. Joseph R. Mancuso, “How to Start, Finance and Manage Your Own Small Business”.  40 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-IV) BVRM 404:DATA BASE MANAGEMENT SYSTEM Time: 3 Hours M. Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A INTRODUCTION Basic Terminology: data, field, record, file, database, database management system. Structure of database system, Advantage and disadvantage, levels of database system, Relational model, hierarchical model, network model, comparison of these models, E–R diagram, different keys used in a relational system. DBA and responsibilities of DBA. SECTION B NORMALIZATION Normalization forms: INF, 2NF, 3NF, BCNF, 4NF, 5NF. SECTION C ORACLE Introduction to Oracle. SECTION D ORACLE SQL–DDL, DML, DCL, Join methods & sub query. Operators (Union Intersection, Minus), Built in Functions, Views, Security amongst users, Sequences, Indexing, Object Oriented Features of Oracle 10g. SUGGESTED READINGS: 1. Introduction to Database System, C.J. Date. 2. Database Management System, B.C. Desai. 3. Database Concept, Korth. 4. Database Management System, Pratik Bhatia  41 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-IV) BVRM 405: BUSINESS ETHICS Time: 3Hrs Max Marks: 50 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. SECTION A Ethics: Meaning, Definition, Importance, nature. Arguments in favour and against business ethics. SECTION B Corporate Governance. Origin and Development of Corporate governance, Theories underlying Corporate Governance : Stake holder’s theory and Stewardship theory, Agency theory, Separation of ownership and control, corporate Governance Mechanism: Anglo American Model, German Model, Japanese Model, Indian Model, OECD. CSR: Concept, Importance, Social responsibility of business towards different stakeholders. Arguments for and against CSR.CSR in India. SECTION C Managing Ethics In The Workplace: (a)Managing ethics programs in workplace (b) Developing code of ethics (c) Developing Code of conduct (d)Ethics Training SECTION D Ethical Theories : Ethical Dilemmas, Sources and Their Resolutions. Individual Factors: Moral Philosophies, Organizational Factors: The Role of Ethical Culture and Relationships. Relationship between Ethics and corporate excellence Suggested readings: 1. Ghosh , B.N. ,” Business ethics and corporate governance “, 1st edition (2011), Rex Book Store, Manila, Phillippines. 2. Bhatt, K. and Sumitha, A., “Business Ethics And Corporate Social Responsibility” ,2nd Edition (2011), Himalaya Publication. 3. Murthy, “Business Ethics and Corporate Governance”, 2009, Himalayan Publication. 4. V. Balachandran and V. Chandrasekaran, “Corporate Governance and Social Responsibility”, 2009, PHI Learning Private Limited, New Delhi.  42 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-IV) BVRM406: LAB ON E-RETAILING AND RETAIL INFORMATION SYSTEM Time: 3Hrs Max Marks: 75 Theory: 50 Practical: 25 Instructions for the Paper Setters:- Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt five questions, selecting at least one question from each Section. The fifth question may be attempted from any Section. Note: 25 marks will be for practical to be conducted by External Examiner appointed by University. Students are required to prepare practical file. SECTION A Foundation of E-Retailing: Meaning, Definition, transition from traditional marketing to E- Marketing, demographics and targeting, adaptability and closed-loop marketing. Advantages and shortcomings of E- Retailing, online brand management. E-Retailing: The current trends: Current trend analysis and measures, current status of online retailing, E-Retailing statistics in India SECTION B E-Commerce: Procedures and methods: Meaning and uses, M-Commerce, E-Commerce payment system, E-Payment security and challenges. Marketing Mix in the age of E-retailing: the roles of cyber intermediaries in E-Retailing, E-Retailing and supply chain management system. SECTION C Online pricing and promotions: Factors affecting online pricing, different methods of online pricing, price discrimination in E-retailing, price strategies for information goods, dynamics of pricing for E-retailing, Promotional Strategies of E-retail business SECTION D Preparation of computer software and contents for designing website Globalization and changing retail formats: virtual store-E-retailing international retailing- opportunities, market entry Formulas-new customized formats (customized stores, portable stores, merchandising depots. retail theatre, service mails, and customer-made stores, interactive kiosk ‘shopping arcades’) SUGGESTED READINGS: 1. Rayport, Jeffery F. and Bemard J. Jaworski, introduction to E- Commerce, Tata Mc- Graw Hill,2003 2. Kalakota, Ravi and Andrew B. Winston , Frontier of e- Commerce , Pearson Education, Mumbai, 2002. 3. Bajaj, kamlesh K. and Debjani Nag. E-Commerce – The cutting edge of Business, Tata Mc-Graw Hill, New Delhi,2002 4. Fleming P, “ Guide to Retail Management” Jaico publications.  43 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-IV) BVRM 407: STORE OPERATIONS-II Max. Marks: 75 PRACTICAL TRAINING To develop necessary skills for planning, monitoring and controlling merchandise in a retail store, practical training will be provided to students regarding: 1. Planning and Managing Retail Operations 2. Types of Store Operations and functions of a store manager 3. Measuring Productivity & Operating Efficiency 4. Control techniques for successful operations and measurement of performance 5. Stock taking 6. Store layout 7. Planning and Execution of Retail Operations 8. Franchising Store visits have to be organized for the students to make them familiar with day to day operations of a store. SUGGESTED READINGS: 1. Swapna Pradhan, Retailing Management, Tata Mc Graw Hill Publishing Company, New Delhi 2. Barry Berman, Joel R. Evans, Retail Management, Pearson Education 3. A. J. Lamba, The Art of Retailing, Tata McGraw Hill Publishing Co. Ltd. New Delhi  44 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-IV) ESL 221 Environmental Studies (Compulsory Paper) Time: 3 Hrs. Max. Marks: 100 Teaching Methodologies The Core Module Syllabus for Environmental Studies includes class room teaching and field work. The syllabus is divided into 8 Units [Unit-1 to Unit-VII] covering 45 lectures + 5 hours for field work [Unit-VIII]. The first 7 Units will cover 45 lectures which are class room based to enhance knowledge skills and attitude to environment. Unit-VIII comprises of 5 hours field work to be submitted by each candidate to the Teacher in-charge for evaluation latest by 15 December, 2018. Exam Pattern: End Semester Examination- 75 marks Project Report/Field Study- 25 marks [based on submitted report] Total Marks- 100 The structure of the question paper being: Part-A, Short answer pattern with inbuilt choice – 25 marks Attempt any five questions out of seven distributed equally from Unit-1 to Unit-VII. Each question carries 5 marks. Answer to each question should not exceed 2 pages. Part-B, Essay type with inbuilt choice – 50 marks Attempt any five questions out of eight distributed equally from Unit-1 to Unit-VII. Each question carries 10 marks. Answer to each question should not exceed 5 pages. Project Report / Internal Assessment: Part-C, Field work – 25 marks [Field work equal to 5 lecture hours] The candidate will submit a hand written field work report showing photographs, sketches, observations, perspective of any topic related to Environment or Ecosystem. The exhaustive list for project report/area of study are given just for reference: 1. Visit to a local area to document environmental assets: River / Forest/ Grassland / Hill / Mountain / Water body / Pond / Lake / Solid Waste Disposal / Water Treatment Plant / Wastewater Treatment Facility etc. 2. Visit to a local polluted site – Urban / Rural / Industrial / Agricultural 3. Study of common plants, insects, birds 4. Study of tree in your areas with their botanical names and soil types 5. Study of birds and their nesting habits 6. Study of local pond in terms of wastewater inflow and water quality 7. Study of industrial units in your area. Name of industry, type of industry, Size (Large, Medium or small scale) 8. Study of common disease in the village and basic data from community health centre 9. Adopt any five young plants and photograph its growth 10. Analyze the Total dissolved solids of ground water samples in your area. 11. Study of Particulate Matter (PM2.5 or PM10) data from Sameer website. Download from Play store. 12. Perspective on any field on Environmental Studies with secondary data taken from Central Pollution Control Board, State Pollution Control Board, State Science & Technology Council etc. Unit-I The multidisciplinary nature of environmental studies Definition, scope and importance, Need for public awareness (2 lectures) Unit-II Natural Resources: Renewable and non-renewable resources: Natural resources and associated problems. (a) Forest resources: Use and over-exploitation, deforestation, case studies. Timber extraction, mining, dams and their effects on forests and tribal people.  45 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-IV) (b) Water resources: Use and over-utilization of surface and ground water, floods, drought, conflicts over water, dams-benefits and problems. (c) Mineral resources: Use and exploitation, environmental effects of extracting and using mineral resources, case studies. (d) Food resources: World food problems, changes caused by agriculture and overgrazing, effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies. (e) Energy resources: Growing energy needs, renewable and non-renewable energy sources, use of alternate energy sources, case studies. (f) Land resources: Land as a resource, land degradation, man induced landslides, soil erosion and desertification.  Role of an individual in conservation of natural resources.  Equitable use of resources for sustainable lifestyles. (8 Lectures) Unit-III Ecosystems  Concept of an ecosystem  Structure and function of an ecosystem  Producers, consumers and decomposers  Energy flow in the ecosystem  Ecological succession  Food chains, food webs and ecological pyramids  Introduction, types, characteristic features, structure and function of the following ecosystem: Forest ecosystem, Grassland ecosystem, Desert ecosystem, Aquatic ecosystems (ponds, streams, lakes, rivers, ocean estuaries) (6 Lectures) Unit-IV Biodiversity and its conservation  Introduction – Definition: genetic, species and ecosystem diversity  Biogeographical classification of India  Value of biodiversity: consumptive use, productive use, social, ethical aesthetic and option values  Biodiversity at global, national and local levels  India as a mega-diversity nation  Hot-spots of biodiversity  Threats to biodiversity: habitat loss, poaching of wildlife, man wildlife conflicts  Endangered and endemic species of India  Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity (8 Lectures) Unit-V Environmental Pollution Definition  Causes, effects and control measures of Air pollution, Water pollution, Soil pollution, Marine pollution, Noise pollution, Thermal pollution, Nuclear pollution  Solid waste management: Causes, effects and control measures of urban and industrial wastes.  Role of an individual in prevention of pollution  Pollution case studies  Disaster management: floods, earthquake, cyclone and landslides (8 Lectures) Unit-VI Social Issues and the Environment  From unsustainable to sustainable development  Urban problems and related to energy  Water conservation, rain water harvesting, watershed management  Resettlement and rehabilitation of people; its problems and concerns. Case studies.  Environmental ethics: Issues and possible solutions  Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and holocaust. Case studies.  46 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-IV)  Wasteland reclamation  Consumerism and waste products  Environmental Protection Act, 1986  Air (Prevention and Control of Pollution) Act, 1981  Water (Prevention and control of Pollution) Act, 1974  Wildlife Protection Act  Forest Conservation Act  Issues involved in enforcement of environmental legislation  Public awareness (7 Lectures) Unit-VII Human Population and the Environment  Population growth, variation among nations  Population explosion – Family Welfare Programmes  Environment and human health  Human Rights  Value Education  HIV / AIDS  Women and Child Welfare  Role of Information Technology in Environment and Human Health  Case Studies (6 Lectures) Unit-VIII Field Work  Visit to a local area to document environmental assets river/forest/grassland/hill/mountain  Visit to a local polluted site – Urban / Rural / Industrial / Agricultural  Study of common plants, insects, birds  Study of simple ecosystems-pond, river, hill slopes, etc (Field work equal to 5 lecture hours) References: 1. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad. 2. Down to Earth, Centre for Science and Environment, New Delhi. 3. Heywood, V.H. &Waston, R.T. 1995. Global Biodiversity Assessment, Cambridge House, Delhi. 4. Joseph, K. &Nagendran, R. 2004. Essentials of Environmental Studies, Pearson Education (Singapore) Pte. Ltd., Delhi. 5. Kaushik, A. & Kaushik, C.P. 2004. Perspective in Environmental Studies, New Age International (P) Ltd, New Delhi. 6. Rajagopalan, R. 2011. Environmental Studies from Crisis to Cure. Oxford University Press, New Delhi. 7. Sharma, J. P., Sharma. N.K. & Yadav, N.S. 2005. Comprehensive Environmental Studies, Laxmi Publications, New Delhi. 8. Sharma, P. D. 2009. Ecology and Environment, Rastogi Publications, Meerut. 9. State of India’s Environment 2018 by Centre for Sciences and Environment, New Delhi 10. Subramanian, V. 2002. A Text Book in Environmental Sciences, Narosa Publishing House, New Delhi.  47 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-V) BVRM501: PERSONALITY & SOFT SKILLS DEVELOPMENT Time: 3 Hours M. Marks: 50 Note: The question paper covering the entire course shall be divided into three sections. Section A: It will have question No.1 consisting of 12 very short answer questionsfrom the entire syllabus with answer to each question up to five lines in length.Students will attempt 10 questions. Each question will carry one mark; the total weightagebeing 10 marks. Section B: It will consist of essay type/numerical questions up to five pages in length.Four questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of thesyllabus. The candidates will be required to attempt any two questions. Each question willcarry 10 marks. The total weightage of this section shall be 20 marks. Section C: It will consist of essay type/numerical questions with answer to each questionup to five pages in length. Four questions numbering 6,7,8 and 9 will be set by theexaminer from Part-II of the syllabus. The candidates will be required to attempt any twoquestions. Each question will carry 10 marks. The total weightage of the section shall be20 marks. PART- I Introduction to personality development- Concept of personality-Meaning, factors effecting personality, Theories of development of personality- Freud’s Psychoanalytical theory, Carl Jung’s Model of personality, Maturity- Immaturity theory. Basic Personality Traits- Values ,Beliefs, Interactions, Experiences, Environmental influences, Moral Values, The big five dimensions. Understanding Personality- Determining types of personality, Personal Growth, Personality and career choice, Changing the personality- conditioning, attitude alteration, adaptation and controlling emotions at workplace. Personality disorders at workplace-Paranoid, antisocial, borderline, narcissistic, avoidant, dependent, obsessive- symptoms, causes and treatments. PART II Soft skills- Introduction: concept and significance, Effective communication: need, process and barriers in process of effective communication. Business etiquette skills: Business Writings, Time Management, Motivational Skills, Supervisory and Team Building Skills and Managing Meetings. Telesales/ Telemarketing Skills Customer Service Excellence: Meaning-customer service, Ways to improve customer service, Becoming a successful service person, Handling customer complaints, Putting it all into practice  48 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-V) SUGGESTED READINGS: 1. Atkinson and Hilgard's Introduction to Psychology, 14th Edition Edward E. Smith, Susan Nolen-Hoeksema, Barbara Fredrickson, Geoffrey Loftus, 2003 2. Objective Approaches to Personality Assessment, Bernard M. Bass and Irwin A. Berg, Princeton, New Jersey, 1959. 3. Goleman, Daniel. 1998. Working with Emotional Intelligence. Bantam Books. New York 4. Mohan, Krishna and MeeraBannerji, 2001, Developing Communication Skills. Macmillan 5. Effective English Communication for you. Emerald Publishers, Chennai 6. Monippally, Matthukutty. M. 2001. Business Communication Strategies. 11th Reprint. Tata McGraw Hill , New Delhi.  49 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-V) BVRM 502: FINANCIAL MANAGEMENT Time: 3 Hours M. Marks: 50 Note: The question paper covering the entire course shall be divided into three sections. Section A: It will have question No.1 consisting of 12 very short answer questionsfrom the entire syllabus with answer to each question up to five lines in length.Students will attempt 10 questions. Each question will carry one mark; the total weightagebeing 10 marks. Section B: It will consist of essay type/numerical questions up to five pages in length.Four questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of thesyllabus. The candidates will be required to attempt any two questions. Each question willcarry 10 marks. The total weightage of this section shall be 20 marks. Section C: It will consist of essay type/numerical questions with answer to each questionup to five pages in length. Four questions numbering 6,7,8 and 9 will be set by theexaminer from Part-II of the syllabus. The candidates will be required to attempt any twoquestions. Each question will carry 10 marks. The total weightage of the section shall be20 marks. Part-A Finance function-scope & importance ,objectives: Financial goals-profit vs. Wealth; time value of money-discounting and compounding; sources of long term funds, factors affecting long term funds requirement ; Cost of capital-concept, components, weighted average cost of capital, cost of equity share capital, retained earnings; operating and financial leverages. Capital structure: determinants of capital structure, capital structure theories. Part-B Capital budgeting –Process, Project Selection,estimation of project cash flows, capital Budgeting Techniques. Dividend policy, forms of dividends theories, bonus shares. Receivables Management, Inventory Management and Cash Management. SUGGESTED READINGS: 1. I.M.Pandey, Financial Management, Vikas Publishing House Pvt. Ltd.. 11thEdition,2015 2. Khan and Jain , Financial Management, Tata McGraw-Hill Publishing Company Limited, New Delhi,2008 3. Prasanna Chandra: Financial Management- Theory and Practice, Tata McGraw-Hill Publishing Company Limited, New Delhi, 8th Edition, 2011.  50 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-V) BVRM503 ADVERTISING AND SALES MANAGEMENT Time: 3 Hours M. Marks: 50 Note: The question paper covering the entire course shall be divided into three sections. Section A: It will have question No.1 consisting of 12 very short answer questions from the entire syllabus with answer to each question up to five lines in length. Students will attempt 10 questions. Each question will carry one mark; the total weightage being 10 marks. Section B: It will consist of essay type/numerical questions up to five pages in length.Four questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of thesyllabus. The candidates will be required to attempt any two questions. Each question willcarry 10 marks. The total weightage of this section shall be 20 marks. Section C: It will consist of essay type/numerical questions with answer to each questionup to five pages in length. Four questions numbering 6,7,8 and 9 will be set by theexaminer from Part-II of the syllabus. The candidates will be required to attempt any twoquestions. Each question will carry 10 marks. The total weightage of the section shall be20 marks. Part–A Advertising- Meaning, role and importance of advertising. Advertising objectives (DAGMAR), Advertising budgets, advertising campaign, advertising themes and appeals. Organizational structure of advertising agency and its functions. Media planning and media research: Promotion and distribution decisions, Promotional tools, personal selling, publicity and sales promotion, distribution channel decisions. Part-B Sales Management-nature, scope , importance.Qualities of good salesman , process of selling, Salesmanship. Sales organization-need for sales organization and their structure, Sales Manager’s functions and responsibilities, planning for major customers and sales budgets Development and sales training programme, motivating sales staff, incentives planning, Evaluating staff performances, sales forecasting: methods of sales forecasting ,sales planning and control. SUGGESTED READINGS 1. Philip Kotler, Marketing Management, Pearson Education, Fifteenth edition (2015) 2. C.L. Tyagi, Arun Kumar, Sales Management, Atlantic Publishers& Distributors, 2004. 3. David A. Aaker, Rajeev Batra, John G. Myers, Advertising Management, Prentice Hall, 1992.  51 BACHELOR OF VOCATION (B.VOC.) RETAIL MANAGEMENT (SEMESTER-V) BVRM504: CUSTOMER RELATIONSHIP MANAGEMENT Time: 3 Hours M. Marks: 50 Note: The question paper covering the entire course shall be divided into three sections. Section A: It will have question No.1 consisting of 12 very short answer questionsfrom the entire syllabus with answer to each question up to five lines in length.Students will attempt 10 questions. Each question will carry one mark; the total weightagebeing 10 marks. Section B: It will consist of essay type/numerical questions up to five pages in length.Four questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of thesyllabus. The candidates will be required to attempt any two questions. Each question willcarry 10 marks. The total weightage of this section shall be 20 marks. Section C: It will consist of essay type/numerical questions with answer to each questionup to five pages in length. Four questions numbering 6,7,8 and 9 will be set by theexaminer from Part-II of the syllabus. The candidates will be required to attempt any twoquestions. Each question will carry 10 marks. The total weightage of the section shall be20 marks. Part–I Customer Relationship Management Fundamentals:Theoretical perspectives of relationship, Evolution of relationship marketing, Stages of relationship, Issues of relationship, Purpose of relationship marketing, Approach towards marketing: A paradigm shift, Historical Perspectives, CRM Definitions, Emergence of CRM practice:, CRM cycle, Stakeholders in CRM, Significance of CRM, Types of CRM, Success Factors in CRM, CRM Comprehension, CRM Implementation Customer Satisfaction: Meaning, Definition, Significance of Customer Satisfaction, Components of Customer Satisfaction, Customer Satisfaction Models, Rationale of Customer Satisfaction, Measuring Customer Satisfaction, Customer satisfaction and marketing programme evaluation, Customer Satisfaction Practices, Cases of Customer Satisfaction Service Quality: Concept of Quality, Meaning and Definition of Service Quality, Factors influencing customer expectation and perception, Types of Service Quality, Service Quality Dimensions, Service Quality Gaps, Measuring Service Quality, Service Quality measurement Scales. Part–II Customer Relationship Management: Technology Dimensions, CRM: A changing Perspective, - e- CRM in Business , Features of e-CRM, Advantages of e-CRM, Technologies of e-CRM, Voice Portals, Web Phones, BOTs, Virtual Customer Representative, Customer Relationship Port