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Principles of Multimedia Learning Mayer’s Principle of Multimedia Learning Richard E. Mayer (born 1947) is an American educational psychologist who has made significant contributions to theories of cognition and learning, especially as they relate to problem solving and the design of education...

Principles of Multimedia Learning Mayer’s Principle of Multimedia Learning Richard E. Mayer (born 1947) is an American educational psychologist who has made significant contributions to theories of cognition and learning, especially as they relate to problem solving and the design of educational multimedia. Mayer's best known contribution to the field of educational psychology is multimedia learning theory, which posits that optimal learning occurs when visual and verbal materials are presented together simultaneously. 1. Coherence Principle 7. Pre-training Principle 2. Signaling Principle 8. Modality Principle 3. Redundancy Principle 9. Multimedia Principle 4. Spatial Contiguity 10. Personalization Principle Principle 11. Voice Principle 5. Temporal Contiguity 12. Image Principle Principle 6. Segmenting Principle Coherence Principle Take away: If something doesn’t add to the learning, it distracts from it Keep it simple Examples: Talking head Decorative pictures Fancy backgrounds Background music Signaling Principle Take away:  Provide cues to highlight essential information Examples:  Bold key words  Use arrows, circles, etc.  Use lists  Provide learning organizers (e.g. Module overview) Redundancy Principle Take away: Avoid narrating text that is on-screen Examples: - Use text and images that support learning rather than duplicating the lecture Contiguity Principles Spatial Contiguity Temporal Contiguity  Integrate labels with  Display labels and diagrams diagrams at the same time “Contiguity Principle“ is property of Northern State University. Copyright. Segmenting Principle Take away:  Enable greater learner control Examples:  Provide information in small chunks  Enable learners to stop, pause, replay, rewind, etc.  Computer are omni-patient Pre-training Principle Take away: Provide learners with an overview of the content and its structure before diving into the details Examples:  Diagnostic assessments w/ feedback  Module overviews  Glossary of Terms  Topic Introductions Modality Principle Graphics & Narration Animation & Text “Microphone" by OpenClipart-Vectors is licensed under CC by 1.0 “Text" by FastText.org is licensed under CC by 1.0 “Graph" by ShareIcon.net is licensed under CC by 1.0 “Runner" by Manuel Strehl is licensed under CC by 1.0 Multimedia Principle Words & Pictures Words Only “Graph" by ShareIcon.net is licensed under CC by 1.0 “Text" by FastText.org is licensed under CC by 1.0 Personalization Principle “Let’s Talk" by Ron Mader is licensed under CC by 2.0 Voice Principle Humans = Good Robots = Bad “Robot" by Freepik is licensed under CC by 3.0 Image Principle See Coherence Principle “Lecture" by nist6dh is licensed under CC by 2.0 References Clark, R. C., & Mayer, R. E. (2003). e-Learning and the science of instruction. San Francisco, CA: Pfieffer Mayer, R. E. (2008). Research-based principles for learning with animation. In R. Lower & W. Schnotz (Eds.), Learning with animations: Research and implications for design. (pp. 30-48). New York, NY: Cambridge University Press. Walsh, K. (2017, June 20). Mayer’s 12 Principles of Multimedia Learning are a Powerful Design Resource [Blog Post]. Retrieved from https://www.emergingedtech.com/2017/06/mayers-12- principles-of-multimedia-learning-are-a-powerful-design-resource/

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