ResearchOps SWPS UX ENG 2024 PDF

ResearchOps Magdalena Laine-Zamojska, PhD Implementing research in an organisation Co-author of materials: Dominika Bęben...

ResearchOps Magdalena Laine-Zamojska, PhD Implementing research in an organisation Co-author of materials: Dominika Bęben 21.09.2024 What is it? James Palinsad, CC BY-SA 2.0 , via James St. John, CC BY 2.0 , via Wikimedia Commons Wikimedia Commons Democratisation of UX Democratisation of UX https://youtu.be/1SXhEw1ijs4?si=6VwFMibLKwg-cAWt Problems Bad research memory Research silos Reporting What are ResearchOps? ResearchOps is the people, mechanisms, and strategies that set user research in motion. https://researchops.community/ It provides the roles, tools and processes needed to support researchers in delivering and scaling the impact of the craft across an organisation. https://researchops.community/ Measurable results From 1 to 6 User Researchers How to start and proceed? How to start and proceed? Evaluate level of design & research maturity Identify biggest pain points regarding research Identify business value of research Focus on selected aspects and deliver results to demonstrate the value Standardise Scale Design maturity McKinsey Design Index https://www.mckinsey.com/capabilities/mckinsey-design/our-insights/business-value-of-design/overview NN/g Nielsen Norman Group: Stages of UX Maturity https://www.nngroup.com/articles/ux-maturity-model/ Danish Design Centre (DDC)’s Design Ladder https://issuu.com/dansk_design_center/docs/design_ladder_2016_eng Adobe https://landing.adobe.com/en/na/products/creative-cloud/ctir-2222-cce-design-maturity/index.html Dovetail Dovetal, based on GetYourGuide, https://dovetail.com/blog/uxr-maturity/ InVision https://s3.amazonaws.com/designco-web-assets/uploads/2019/01/The-New-Design-Frontier-from-InVision-012919.pdf?utm_campaign=Design+Maturity Pillars of Research Ops Pillars of Research Ops Organisational Environment Scope People context Recruitment Data Tools & admin & knowledge Governance & infrastructure management https://researchops.community Pillars of ResearchOps https://www.nngroup.com/articles/research-ops-101/ Good practices Think about sustainability Re-use Automate (+ outsource intelligence ;)) Scale Advocacy Research value Define how research value can be calculated Consider qualitative and quantitative parameters Identify primary and secondary beneficiaries Increase! Data and knowledge management Data and knowledge management Collecting, synthesising data across studies Sharing data and results Data access Coordination Community of practice -> Standardisation -> Research repository Standardisation Standardisation of practices Standardisation of documentation and artefacts Standardisation Participants Participants Define who is participating in your research: customers or users? And why? What are the benefits? Incentives? Recruitment methods (internal, agencies) -> GDPR https://ux.microsoft.com/ Practicalities Consent Scheduling – easy tools, e.g. Calendly Incentives https://calendly.com/features Governance Governance Think about research participants and their rights (for example General Data Protection Regulation - https://gdpr-info.eu/) Establish processes supporting their rights Think about ethical aspects https://docs.google.com/document/d/1zE1FgAQfHwsnNMg1D4jarvbG5XZ06E1D5jo8b_fzg8Q/edit Tools and infrastructure Research tool landscape UX research specific tools Defining users, context of use (main use cases) Identifying and selecting right tools Defining new workflow https://www.userinterviews.com/ux-research-tools-map-2023 Research tools and infrastructure Software Databases Hardware Lab Network Additional materials Processes and responsibilities! (For example, purchasing process, GDPR) Research repositories Tools for: gathering, storing, analysing, synthesising and sharing research One of the main research tools Depending on the tool, may be used in some of the research practices or cover wider spectrum of activities (for example research participants management) May follow specific research approach, for example atomic research https://www.nngroup.com/articles/research-repositories/ Research repository and atomic research Think about questions your research is going to answer Define current and future audiences Define your research “nugget” and think how you document, manage and share them (-> research tools) Define “validity period” https://dovetail.com/blog/atomic-research/ Master data management Focus on: Automation Sharing Data/insights retrieval Re-use -> atomic research https://dovetail.com/blog/dovetail-in-the-details/ Tools https://airtable.com/appsymCEAgCfhChDT/shrWD5GpnFCPNDlKR/tbloTst2aPNRbAwXP/viwhQGhPaUl14TloW Tools https://www.insightplatforms.com/demos/ Tools https://www.perplexity.ai/ AI AI + UX + UR = ? AI tools or AI based plugins -> impact on tasks AI Toolbox within the company - > impact on roles, responsibilities and collaboration AI -> impact on profession https://www.nngroup.com/articles/ai-design-tools-not-ready/ https://www. /will-ai-replace-ux-designers/uxdesigninstitute.com/blog https://assets.survicate.com/docs/Survicate_Amplitude_AI_2024_Report.pdf AI and nugget’s lifecycle Bring to life Grow Re-use Dispose Competency Roles Identify colleagues who are doing research. Note - not only researchers are doing research! Identify required competences Think about overlapping competences and address it - Skills Define required skills and level of proficiency - use existing frameworks and adapt them to your organisation Run assessment Set up development goals Skills Skills Skills Community ResearchOps Community https://researchops.community ResearchOps Community & Podcast https://researchops.community/?s=slack Thank you!