Text Media – Definition, Characteristics, Criteria, and Design PDF

Summary

This document defines and discusses text media, including its characteristics, advantages, and disadvantages. It explores criteria for using text media effectively, highlighting design principles like emphasis and contrast. The document is a handout on text media.

Full Transcript

SH1904 TEXT MEDIA – Definition, Characteristics, Criteria, and Design Text Backbone of information Literary critic Combination of characters and symbols Although it is commonly used, text being used to transfer, store, synthesize, med...

SH1904 TEXT MEDIA – Definition, Characteristics, Criteria, and Design Text Backbone of information Literary critic Combination of characters and symbols Although it is commonly used, text being used to transfer, store, synthesize, media requires individuals to be literate and analyze information in the meaning of the characters being used. This need for comprehension sets Text Media a limit on the capabilities of text media. A means or channel that makes use of symbols (characters, letters) which Advantages and Disadvantages individuals can analyze, interpret, and glean information from ADVANTAGE DISADVANTAGE Low priced to Less produce memorable or Characteristics of Text Media Communicates engaging complex topics compared to Accessible in multiple formats effectively other media Text media is not limited to books, Requires more Clarifies other magazines, or newspapers. It can also consideration media come in the form of a billboard, subtitles Easily changes, and processing to a movie, or an image arranged to updated, and Based entirely ressemble words. customized, on learner Highly motivation Easily recognizable accessible Since this medium is widely used, it is easily recognized as a channel of communication. If a person looks at a Selection Criteria phone message, they can already tell that these characters mean something Selection criteria refer to key aspects and contain information. that individuals must take note of in order to Provides time for consideration determine the best use of text media in a Processing information takes time, scenario. Using selection criteria allows text but since text media requires individuals media to be used effectively in disseminating to read and analyze the characters to information. gain information user often have time to process this information while seeing it. Purpose and appropriateness to the audience Customizable – can be general or Relevancy to today’s world and society specific Alignment to the organization or Unlike other media forms, text individual’s objectives and viewpoints information is customizable. It can be Sustainability and cost-efficiency used to transfer general or specific information. Additionally, text media is often combined with other media. Design Elements and Principles Emphasis Focused on highlighting or giving importance to specific parts of the content. Techniques include making the 07 Handout 2 *Property of STI  [email protected] Page 1 of 2 SH1904 text bold or italicized, increasing the subheadings, these two (2) are usually weight, darkening or lightening the font placed very close to each other. color/background, or changing the size of the text. REFERENCES: Berrien High School Media Center. (n.d.). Contrast Selection Principles and Criteria. Develops interest in one’s content Retrieved from Berrien High Media: and elements. Two or more subjects that http://berrienhighmediacenter.weebl are entirely different need to be placed in y.com/selection-principles-and- relation to each other. Techniques criteria.html include placing bright images on dark Revano, T. F. (2016). Media and backgrounds (and vice versa), large font information literacy for senior high with small font, serif and sans serif font school. Manila: Mindshapers Co., together, cool and warm colors, and the Inc. height and width of the elements. Teach Together: K-12 Teacher's Resource Community. (n.d.). Media and Organization Information Literacy. Retrieved from Compartmentalizes and arranges all teachTogether: elements of the page/media to establish http://teachtogether.chedk12.com/te a theme or cohesive structure. aching_guides/view/248 Techniques include adding whitespace to certain areas to show division, grouping similar elements together in one (1) location and, establishing borders to clarify new ideas or sections. Repetition In line with organization, this establishes consistency and a sense of theming across the medium. Techniques include using the same bullet styles throughout, placing images in the same location, and having the same page style and border. Alignment Focused on the positioning of all elements on the medium. This can be centered, left, right, justified, one (1) column, two (2) columns, or more. Proximity Focused on the location of each element and their relation to each other. Proximity establishes the relationship of an element with another. For example, the content of the first topic must be located away from the title of the second topic if it is unrelated. For headings and 07 Handout 2 *Property of STI  [email protected] Page 2 of 2

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