03 Idea Generation (OS).pdf

SESSION OBJECTIVES Unit II. Idea Generation Ø Idea Fluency: Learning to Generate Many Ideas Ø Idea Flexibility: Learning Generate Unique Ideas The Innovation Process INSPIRATION Finding the Innovation or OBJECTIVE to solve IDEATION Generating several IDEAS INCUBATION SCREENING ideas & testin...

SESSION OBJECTIVES Unit II. Idea Generation Ø Idea Fluency: Learning to Generate Many Ideas Ø Idea Flexibility: Learning Generate Unique Ideas The Innovation Process INSPIRATION Finding the Innovation or OBJECTIVE to solve IDEATION Generating several IDEAS INCUBATION SCREENING ideas & testing until a new Innovation Project is identified IMPLEMENTATION DESIGINING & Detailing the Innovation Project INTERVIEWED PEOPLE FROM (CREATIVE FIELD) Loyal Users (3) Extreme Users (3) Experts (3) Non-Users (3) In what ways might we improve the shopping experience in a brick-and-mortar store for Makati citizens? (FIELD) Shopping How might we shift Filipinos to do business online? In what ways might we provide access to shopping for people who do not have a mall or internet in their area? In what ways might we improve the shopping experience in a brick-and-mortar store for Makati citizens? How might we shift Filipinos to do business online? In what ways might we provide access to shopping for people who do not have a mall or internet in their area? How might we shift Filipinos to do business online? IDEATION IDEATION (GENERATING IDEAS) Innovation Idea Generation: Concepts • Innovative Ideas Innovation Concepts GE Innovation Objective Innovation Concepts – ER NV CO R E V I D E G – Innovation Concepts One Creative Objective Chosen Objective Idea Fluency SCAMPER METHOD 1 SCAMPER METHOD 2 SCAMPER METHOD 3 (No. of concepts is dependent on the number of members per group) SCAMPER (TBL / SDG / CBM) Substitute What can be substituted? Replace the person in charge? Can the rules be changed? Can you use other ingredients? Other materials? Are there other processes or procedures? What other part can be replaced? What if we change the venue? Change the place? Combine What ideas can be combined? Can we combine purposes? What can be combined to multiply possible uses? How about creating an assortment? How about blending into an ensemble? What could be merged with this? How could we package a combination? What materials could we combine? Combine steps: Combine processes? Combine job functions? Adapt What ideas can I copy, borrow or steal from other fields? Who could l emulate? Does the past offer a parallel? What other process could be adapted? What different contexts can I put my concept in? Reverse / Rearrange What other arrangement might be better ? Interchange components? Other pattern? Other layout? Other sequence? Change the order? Transpose cause and effect? Change pace? Change schedule? Can I transpose positive to negative? Can I make the beginning the end and vice-versa? Should I turn it around? Up instead of down? Down instead of up? Consider it backwards? Reverse roles? Reverse the market? Do the unexpected? Magnify / Minimize / Modify What can be magnified, made larger, or extended? What can be exaggerated? Overstated? What can be added? More time? Stronger? Higher? Longer? Extra features? What can add extra value? What can be duplicated? How could I carry it to a dramatic extreme? Can I scale it up? What if this was smaller? What can be minimized? What can be reduced? What can we understate? What can be subtracted? Less time? Weaker? Shorter? What if I divide it? Split it up? Separate it into different parts? Condense? Compact? How about less frequency? How could 1 bring it to a minimalist extreme? How can this be altered for the better? What can be modified ? Is there a new twist? Change meaning, color, motion, sound, odor, form, shape? Change name? What changes can be made in the plans? In the process? In the promotion or marketing? What other form could this take? What other package? Put to other use What else can this be used for? Are there new ways to use it as is? Other uses if modified? What else could be made from this? Other extensions? What if l change the purpose? What if I change the user or the audience? Eliminate Find things to eliminate, omit, and remove! Can the rules be eliminated? What's not necessary? What do I sell if l remove my main product? What do I do if I remove the main medium? What if l eliminate all the cliches and traditions in our industry? Substitute Combine Adapt SCAMPER 1 Magnify / Minimize / Modify Put to other use Eliminate Reverse / Rearrange Substitute Combine Adapt SCAMPER 2 Magnify / Minimize / Modify Put to other use Eliminate Reverse / Rearrange Substitute Combine Adapt SCAMPER 3 Magnify / Minimize / Modify Put to other use Eliminate Reverse / Rearrange Substitute Combine Adapt SCAMPER 4 Magnify / Minimize / Modify Put to other use Eliminate Reverse / Rearrange Idea Flexibility Creative Inspiration Metaphoring Cross-Pollination (No. of concepts is dependent on the number of members per group) Creative Inspiration (Name, Picture) § § § § § § How will your creative inspiration solve your Creative Objective? What new ideas will he or she introduce into your field? Which existing elements in your field will he or she focus on improving? Which practices and conventions will he or she challenge? Which media or materials will he or she use? What message or statement will he or she choose to convey in my field? To use "Metaphoring" for ideation: 1. First extract the core essence your Creative Objective. This is similar to identifying the central theme of a book, a story or a movie. Metaphoring 2. After you identify the central theme, the next step is to think of other people or organizations from unrelated fields with the same theme. Then, study how these people creatively solved the problem in their own field. 3. Finally, generate new ideas for your own field by "forcefitting" the ideas from the unrelated world and your original Creative Objective. A TROLLEY x A SUITCASE x A LIVING THING CrossPollination = AN INANIMATE OBJECT x SOMETHING FROM TODAY = SOMETHING FROM THE PAST x SOMETHING LOCAL = SOMETHING INTERNATIONAL x SOMETHING FOR GROWNUPS = = SOMETHING FOR CHILDREN Generating creative objects by cross-pollinating and blending different ideas together A LUGGAGE STROLL IDEATION Idea Fluency Idea Flexibility Learning to Generate Many Ideas Learning to Generate Unique Ideas Idea Fluency Learning to Generate Many Ideas Typical brainstorming question How can we improve customer service? Reverse brainstorming question How can we make customer service so bad that every one of our customers walks away from our product or service? How can we ensure that this project is a success How can we ensure that this project is a dismal failure? Reverse Brainstorming Reverse Brainstorming (Example) Creative Objective: In what ways might I create a new ballad song that will make my significant other feel my love and appreciation? COMPONENTS OF A BALLAD CLICHES “REVERSE” IDEAS A singer Balladeer No Singer Rapper A group A subject, an audience A spouse, a significant other An enemy An object The singer himself Tempo Slow and long Fast Short and sweet Super long Instruments Piano, guitar, saxophone Drums Electronic DIY Instruments The mood Tender and loving Loud Mad Funny Possible song concepts (Example) Creative Objective: In what ways might I create a new ballad song that will make my significant other feel my love and appreciation? CONCEPT 1 “I’m the Best" CONCEPT 2 "Internet Cafe Love" CONCEPT 3 "Good Riddance" A rap song about how much the rapper loves himself. The song is mostly made of electronic samples from the other song. A group of teenage friends singing a song about their favorite video game. A very loud and aggressive instrumental drum-driven rock song dedicated to the band’s estranged former drummer. (Mixed and matched from: rapper, the singer himself, electronic music, funny) (Mixed and matched from: a group, an object, funny) (Mixed and matched from: no singer, an enemy, drums, loud and mad) Doing Observations The Five AEIOU Dimensions Activities Environments Goal directed sets of actions – pathways toward things that people want to accomplish. Interactions Objects Users Take place between a person and something or someone else. What is the nature of these exchanges? Can you observe what the person enjoys the most or the least? Include the entire arena where activities take place. What is the function of the individual, shared, and overall space? Taking photographs or drawing sketches of the environment is also a useful way to record environmental cues. Building blocks or physical items that people interact with. What are the objects and devices that people use, and how do they relate to their activities? People whose behaviors, needs, and preferences being observed. What are their goals, values, motivations, roles, prejudices, and relationships? Who are they? Doing Observations The Five AEIOU Dimensions Activities Environments Interactions What are people doing? What activities and actions do people engage in when carrying out tasks? Objects Users What’s there and being used or not used? Describe engagement with objects. Between people and objects. How are people using the environment? What’s the role of the environment? Do you see any routines? Do you observe special interactions between people? Between people and objects? Who are the users you are observing? What are their roles? Are there any extreme users? Power Brainstorming (SCAMPER) SUBSTITUTE Ø What can be substituted? Ø Replace the person in charge? Ø Can the rules be changed? Ø Can you use other ingredients? Other materials? Ø Are there other processes or procedures? Ø What other part can be replaced? Ø What if we change the venue? Change the place? COMBINE Ø What ideas can be combined? Ø Can we combine purposes? What can be combined to multiply possible uses? Ø How about creating an assortment? Ø How about blending into an ensemble? Ø What could be merged with this? How could we package a combination? Ø What materials could we combine? Ø Combine steps: Combine processes? Combine job functions? Ø What ideas can I copy, borrow or steal from other fields? ADAPT Ø Who could l emulate? Ø Does the past offer a parallel? Ø What other process could be adapted? Ø What different contexts can I put my concept in? MINIMIZE § What if this was smaller? What can be minimized? § What can be reduced? What can we understate § What can be subtracted? Less time? Weaker? Shorter? § What if I divide it? Split it up? Separate it into different parts? § Condense? Compact? § How about less frequency? § How could 1 bring it to a minimalist extreme? MAGNIFY § What can be magnified, made larger, or extended? § What can be exaggerated? Overstated? § What can be added? More time? Stronger? Higher? Longer? § Extra features? What can add extra value? § What can be duplicated? § How could I carry it to a dramatic extreme? Can I scale it up? MODIFY • How can this be altered for the better? • What can be modified ? Is there a new twist? • Change meaning, color, motion, sound, odor, form, shape? • Change name? • What changes can be made in the plans? In the process? In the promotion or marketing? • What other form could this take? What other package? Ø What else can this be used for? PUT TO OTHER USES Ø Are there new ways to use it as is? Ø Other uses if modified? Ø What else could be made from this? Other extensions? Ø What if l change the purpose? Ø What if I change the user or the audience? ELIMINATE Ø Find things to eliminate, omit, and remove! Ø Can the rules be eliminated? Ø What's not necessary? Ø What do I sell if l remove my main product? Ø What do I do if I remove the main medium? Ø What if l eliminate all the cliches and traditions in our industry? REARRANGE Ø What other arrangement might be better ? Interchange components? Ø Other pattern? Other layout? Other sequence? Ø Change the order? Transpose cause and effect? Ø Change pace? Change schedule? REVERSE Ø Can I transpose positive to negative? Ø Can I make the beginning the end and vice-versa? Ø Should I turn it around? Up instead of down? Down instead of up? Ø Consider it backwards? Ø Reverse roles? Reverse the market? Ø Do the unexpected? Power Brainstorming (SCAMPER) • • • • • • • Substitute Combine Adapt Minimize, Magnify, Modify Put to other Uses Eliminate Reverse, Rearrange This Photo by Unknown Author is licensed under CC BY-SA Idea Flexibility Learning to Generate Unique Ideas § How will your creative inspiration solve your Creative Objective? § What new ideas will he or she introduce into your field? Creative Inspiration § Which existing elements in your field will he or she focus on improving? § Which practices and conventions will he or she challenge? § Which media or materials will he or she use? § What message or statement will he or she choose to convey in my field? Metaphors and Similes The Google Metaphoring Process STEP 1 DEFINE YOUR OBJECTIVE “How might we find the right website?” STEP 2 STEP 5 IDENTIFY THE OBJECTIVE’S “GENERAL THEME” APPLY (“FORCE-FIT”) THE IDEA TO YOUR OWN FIELD “Scrutinizing and Ranking Information” “Google’s Page Rank” STEP 4 STUDY HOW THE METAPHOR SOLVES THE THEME “Journal Impact Monitor” STEP 3 FIND A DIFFERENT DOMAIN (AKA “THE METAPHOR”) WITH THE SAME THEME “LIBRARY SCIENCE” CrossPollination Generating creative objects by cross-pollinating and blending different ideas together A TROLLEY x A SUITCASE x A LIVING THING = AN INANIMATE OBJECT x SOMETHING FROM TODAY = SOMETHING FROM THE PAST x SOMETHING LOCAL = SOMETHING INTERNATIONAL x SOMETHING FOR GROWNUPS = = SOMETHING FOR CHILDREN A LUGGAGE STROLL The S.A.V.E. Framework » What product or service is needed? • Instead of product • Instead of place » What would make life easier? » What would make things more convenient? » What would provide people with a better life? Solution Access » What are people complaining about? » What could be done more easily? » What could be provided at a lower cost? Education • Instead of promotion Value » What are the current trends? • Instead of price » What could you use in your community? » What is needed in this economy? PEOPLE groups: or social impact pertains to 3 TRIPLE BOTTOM LINE 1. Enterprise beneficiaries • chosen beneficiary of the society • Farmers • Fishermen • Indigenous upland dwellers • Urban or rural poor • Disempowered women • Children in need • Persons with disability • Daily wage earners • Overseas workers and others The enterprise seeks to increase the income of a beneficiary group or hope to affect the health, education, social security and empowerment of their beneficiaries. parameters metrics revolve around 3 1. To monitor and evaluate the environmental impact of the enterprise through the quality levels of major environmental indicators: a. quality of air (oxygen content) b. quality of water (water table level) c. quality of soil (degree of soil erosion d. quality of life of animals and plants (preservation of al endemic species, number of trees) PROFIT 2. To assess the negative consequences on the environment the enterprise might cause to be less sustainable. a. The waste and the pollution contributed by the enterprise b. The dimunition of natural resources c. And the unnecessary utilization of the environmental largesse 2. Customers • Better quality of goods provided to them • Faster delivery of the right quantities ordered • More value for money for the price offered 3. Employees • Additional employment generated by the enterprise • Salaries and benefits that it provides to its workers • Ascend the hierarchy of needs ladder and reach the selfactualization stage PLANET PEOPLE PLANET 3. To account for how much the enterprise has contributed to enhance and improve the productivity and long-term sustainability of the natural resources. Repopulating • the fish in the seas • The forest cover in the mountains • Farms in the agricultural plains Ensuring waste and rejects are recycled would also drive productivity up and assure sustainability Introduction to Circular Business Models What we know about Circular Business Facts about plastic FOR EVERY PERSON BORN SINCE 1950, 1000 KG OF PLASTIC HAS BEEN PRODUCED IN 2050, THERE WILL BE MORE PLASTIC IN THE OCEANS THAN FISH Facts about plastic Scope: What is circular business and why is it important? What do we understand by circular business? Circular business models modify the pattern of product and material flows through the economy Simply put, what do you want? Introduction to 5R REDUCE 1 You reduce the amount of abundant materials in the first place. REUSE You make sure to use the same materials again. 2 RECYCLE 3 RECOVER You want to convert waste into resources for another process (such as electricity, heat and fuel). You recover the materials and bring them back to their original state, and then use them again. 4 ROT 5 Well, just what it says actually, let nature do its thing. Relevance !!! Why is this relevant for the WORLD? There is no alternative planet (yet) Why is this relevant for the low income CONSUMERS? The economic promises of circular business Why is this relevant for BUSINESSES? The economic promises of circular business Finite resources Competitive advantage Revenues & costs Healthier society Jobs, Jobs, Jobs Increased control Environmental instability Better living conditions Innovation stimulus https://www.visualcapitalist.com/sp/visualized-the-circular-economy-101/ Business Idea Description Solar lamps and Which need is to be fulfilled? chargers Need for lighting in areas where the electricity is unreliable, expensive and the power is often cut. What product/service? Solar lamps and chargers. There is an NGO currently teaching people how to make solar lighting and chargers. There is also a programme for financing businesses that produce solar products. Who to sell to? All the homes and businesses in my area, as the power here is often cut off. How to sell? Through hardware stores. How will the environment be affected? The lamp uses solar energy, a form of renewable energy. The charger will be durable so that it has a long life and does not need to be replaces often. Dumping of chargers that have toxic chemicals inside will be done in such a way that does not pollute the environment or seep into the water table. ECONOMY SOCIETY PROFIT PEOPLE PLANET ENVIRONMENT SDG WEDDING CAKE https://www.stockholmresilience.org/research/research-news/2017-02-28-contributions-to-agenda-2030.html SDG WEDDING CAKE PROFIT / PROSPERITY PEOPLE / HUMAN PLANET / BIOSPHERE GENESIS 1:28-31 GENESIS 1:26-27 GENESIS 1:1-25 Galatians 6:2 "Carry each other’s burdens and so you will fulfill the law of Christ."