WEEK 1 - review - PURC.docx

**PURC (PURPOSIVE COMMUNICATION)** **WEEK 1** +-----------------------------------------------------------------------+ | **COMMUNICATION CUES:** | | | | **Verbal and Non-Verbal Lang...

**PURC (PURPOSIVE COMMUNICATION)** **WEEK 1** +-----------------------------------------------------------------------+ | **COMMUNICATION CUES:** | | | | **Verbal and Non-Verbal Language** | +-----------------------------------------------------------------------+ **Verbal Language** - consists of **symbols** such as **letters, words, and other marks** that you need to subject to language or grammar rules for a coherent or organized means of understanding or expressing ideas **Non-verbal Language** - norms for non-verbal communication **vary from country to country** and also among **cultures** within a particular country - some non-verbal communication behaviors appear to be somewhat **innate** because they are **universally recognized** 1. **BODY MOVEMENTS** a. - - a. - - b. - - c. - - d. - - 2. a. b. c. d. 3. a. b. c. 4. 5. 6. a. b. c. d. 7. 8. ------------------------------ **COMMUNICATIVE COMPETENCE** ------------------------------ **Communicative Competence** - ability to **understand** and **use language effectively** to communicate in a wide variety of contexts and for a variety of purposes A. **Linguistic** - - - B. **Strategic** - - - - C. **Socio-linguistic** - - - D. **Discourse** - - - ------------------------ **CULTURAL IGNORANCE** ------------------------ **The Cost of Cultural Ignorance** **Communicators** who fail to realize that persons from different cultures may not LOOK, THINK or ACT as they themselves do run the risk of having those with whom they interact judge them to be INSENSITIVE, IGNORANT, or CULTURALLY CONFUSED. The culturally confused pay a HIGH PRICE. **Cultural misunderstandings** often lead to LOST OPPORTUNITIES and increased levels of TENSION between people. **Accommodation** - **Assimilation** - **Co-cultures** - ────────────────────────────────────────────────── **Collectivistic cultures** - **Cultural Imperialism** - **Cultural Pluralism** - **Cultural Relativism** - **Culturally Confused** - **Culture** - ────────────────────────────────────────────────── **Diversity** - **Ethnocentrism** - **Globalization** - ────────────────────────────────────────────────── **High-context Communication** - **High-power-distance Cultures** - **Individualistic Cultures** - ────────────────────────────────────────────────── **Intercultural Communication** - **Interethnic Communication** - **International Communication** - **Intracultural Communication** - **Interracial Communication** - ────────────────────────────────────────────────── **Low-context Communication** - **Low-power-distance Cultures** - ────────────────────────────────────────────────── **Masculine Cultures** - **Melting-pot Philosophy** - **Multiculturalism** - ────────────────────────────────────────────────── **Prejudice** - **Separation** -