Vision & Mission PowerPoint PDF

VISION AND MISSION KALPANA SAHOO  What is vision? Oxford Dictionary – Mental image of what the future will be WITHOUT Ability to think about or plan the future with imagination or wisdom A VISION, An Example PEOPLE Jac...

VISION AND MISSION KALPANA SAHOO  What is vision? Oxford Dictionary – Mental image of what the future will be WITHOUT Ability to think about or plan the future with imagination or wisdom A VISION, An Example PEOPLE Jack Welch (CEO of General Electrics, PERISH 1995) “Our dream in the 1990’s is a boundless company.... “ University of Stratheclyde “A place of learning”  Mission Vision Answers Why? What? Definition Statement Snapshot/dream Length Short Long Purpose Informs Inspires Activity Doing Seeing Source Head Heart Order First Second Effect Clarifies Challenges  An idealized representation of what an organization would become Relatively longer time span compared to strategy CHARACTERISTICS Reflect value preference Symbols of change for harnessing collective effort It must include more factors like the people it serves and its social responsibility to the society.  Microsoft: "A computer on every desktop." Nike: "To bring inspiration and innovation to every athlete in the world." VISION Apple: "A computer in the hands of everyday people." Charles Schwab: "Helping investors help themselves." Disney: "Make people happy." Google: "To provide access to the world's information in one click."  Nike: “To bring inspiration and innovation to every athlete* in the world” (*If you have a body, you are an athlete) Amazon: “Be the earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” Henry Ford (1909): “I’m going to democratize the automobile.” Microsoft: “A computer on every desk and in every home.” World Vision: “For every child, life in all its fullness; Our prayer for every heart, the will to make it so.” Charity: water: “We can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need — clean drinking water.”  ALZHEIMER’S ASSOCIATION: Our Vision is a world without Alzheimer’s disease. AVON: To be the company that best understands and satisfies the product, service and self-fulfillment needs of women – globally. COLD STONE CREAMERY: The ultimate ice cream experience. DISNEY: To make people happy. Facebook: To give people the power to share and make the world more open and connected. GOOGLE: To organize the world’s information and make it universally accessible and useful. HARLEY-DAVIDSON: To fulfill dreams through the experiences of motorcycling. IKEA: Our vision is to create a better everyday life for many people. MICROSOFT: Empower people through great software anytime, anyplace, and on any device. CONTENTS OF VISION BY COLLINS & PORRAS VISION Core Envisione Ideology d Future What it will Core Core 10-30 be like to Values Purpose year goal achieve the goal APPLE Its vision statement lays stress on its fundamental values like product excellence and innovation. The mission statement of Apple however, is mainly about its products and technology. delivering value and performance through technology. Since its foundation Apple has believed in delivering value and performance through technology. It also stresses upon Apple’s values like honesty, product excellence and deep collaboration UTILITIES 1. Specifies direction, purpose 2. Provides motivational force 3. Provides a sense of identity 4. Establishes coordination and integration 5. A basis for organizational norm KOTTER’S SIX CHARACTERISTICS 1. Imaginable – convey a picture of future 2. Desirable INSPIRATIONAL CHALLENGING 3. Feasible ACHIEVABLE COLLECTIVE 4. Focused PREFERRED ALIGNING 5. Flexible CLEAR 6. Communicable CREATING THE VISION Importance of dream Eleaner Roosevelt – “The future belongs to those who believe in the beauty of their dreams” Most effective leaders spend 20% of their time for visioning A combination of listening a lot, getting creative inputs from a variety of people, and then thinking hard Requires willingness to consider all options SUGGESTED STEPS 1. Setting the scene (Preparation) 2. Stock taking of observation a. Considering present performance and gaps b. Picturizing the future on the basis of feedback 3. Scenarios planning : A range of possible future 4. Generating the vision :Several groups formed; each group suggests joint evaluation 5. Accepting the vision CREATIVITY AND PASSION HELP CREATE MISSION/VISION Creativity is the power or ability to invent Missio n and Passion is an intense Vision emotion compelling action Four Creativity Types Stakeholder Categories STAKEHOLD ERS, MISSION, AND VISION Stakeholder Mapping Importance Influence  STEPS IN IDENTIFYING STAKEHOLDERS Step 1: Determining Influences on Mission, Vision, and Strategy Formulation Step 2: Determining the Effects of Key Decisions on the Stakeholder Step 3: Determining Stakeholders' Power and Influence over Decisions  Communicating Across and Outward The need will likely exist to communicate with other units of the firm (across) and with key external stakeholders, such as material and capital providers and customers (outward) COMMUNICATING THE VISION Involving all stakeholders Linking vision to shared values Using metaphorical language Constant repetitions in team briefings, workshops, seminars, brochures, leaflets Additional Features Story telling method Use of nonverbal and paraverbal cues newsletter TRANSLATING VISION INTO REALITY Vision Strategy Objectives Feedback Plans Action Results IMPACT OF VISION Nanus (1992) Stimulates commitment & energizes people Provides meaning to people’s lives Provides a standard of excellence & encourages improvement Focuses the organization on a desired future step  Additional Benefits (Lipton, 1996) Performance improvement Promotion of change Provision of the foundation for the strategic plan Motivation of employees and attraction of talented people Keeping decision making on track VISION VS MISSION Vision + Action = Mission Characteristics of Mission Statement Broad description of organization’s reason for its existence Describes organization’s fundamental, unique purpose Intent, spirit (members), primary duty or way of behaving A USEFUL MISSION STATEMENT Need to be short enough to be memorized and generic enough to encompass likely development Determine goals, context and coherence of organization  DEFINING YOUR MISSION 26 Organization’s purpose, values, and core goals, providing the framework for all other plans. Nike’s mission is to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete. State Farm's mission is to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. Google's mission is to organize the world's information and make it universally accessible and useful. GENERATING MISSION STATEMENT : KEY QUESTIONS 1. What purpose does organization serve? 2. Who are customers? 3. What do customers gain? 4. What are organization’s competencies? 5. What does the organization change? 6. What energizes the organization? 7. What are core values? 8. What legacy should the organization aim to leave? VISIONARY LEADERSHIP Three Critical Elements 1. Personality Prerequisites & Cognitive Skills 2. Understanding of Contents of Vision 3. Appropriate Behavioural Strategies PERSONALITY PREREQUISITES Personalized Power vs Socialized Power Socialized Power linked to Vision COGNITIVE SKILLS Expressing the Vision Extending the Vision Expanding the Vision NATURE OF VISION Dealing with Change Ideal Goals People Working Together