Video Production & Gender PDF

**Video Production** - What is Video production? Video production is similar to cinema but cheaper and faster to distribute. It ranges from films, to TV shows, to YouTube videos, commercials, music videos, social media and more. It requires: - Storytelling - Organisation - Visions -...

**Video Production** - What is Video production? Video production is similar to cinema but cheaper and faster to distribute. It ranges from films, to TV shows, to YouTube videos, commercials, music videos, social media and more. It requires: - Storytelling - Organisation - Visions - Ideas (any storytelling begins with an idea) - Video Production includes manipulating people emotionally through a sequence of moving images - What factors affect the way we look at a video? - Location and environment - Seating - Screen size - Shots and framing - Where does an idea come from? Ideas are all around us. We can get an idea from an individual we witness on the street, observing an act of kindness, a piece of music that moves us etc... - Emotion is the most important thing in any Video-Production - SHOW DON'T TELL - Fiction vs Non-Fiction The distinction between fiction and non-fiction lies in whether the content is based on real events or imagined scenarios. **Fiction:** - Drama series - Comedy Series - Soap Operas - Cartoons - Animations **Non-Fiction:** - News - Quiz shows - Sports events - Travel - Cooking shows - Reality shows - Types of programmes Live or pre-recorded: Reality shows, talk shows, sports programmes, music shows, game shows - Live Audio Visual Broadcast Production Team Control Room Transmission Room Service Provider - Live/Recorded Audio Visual Broadcast Location Portable Device SM platform server - Pre-Recorded Audio Visual Broadcast Producers Server Transmission Room Antenna or Service Provider - The 5 stages of the Production Process 1. **Script Development** Ensures that film making runs with minimal issues. Includes planning, financing, story refinement etc 2. **Pre-Production** Everything that needs to be done before the filming starts. Such as research, casting, more financing, location scouting, set constructing, shooting schedules etc 3. **Production** Includes filming and adding special effects 4. **Post-Production** Editing, Titles and graphics, sound tracks, colour correction etc 5. **Distribution** Distribution strategies with targeted and innovative marketing efforts. Such as screenings, events, PR, Publicity, Film release, Film festivals, Video-on-demand platforms - Persistence of vision the afterimage after an image on retina inability to see gaps between frames - beta movement 'fixed' images that 'move' - phi phenomenon creation of a moving object from alternating states **Gender** - The difference of sex vs gender Sex is the Biological difference -- the internal and external sex organs, reproductive difference that do not change over time, place, or culture. Gender is fundamental to our identity and changes over time and space. Characteristics that a society or culture delineates as masculine or feminine, and how these notions are applied to people based on their sex. Gender roles are socially constructed behaviours, activities, and attributes that a given society considers appropriate for men and women. - Sexual Orientation An individual's physical or emotional connection to a person of the same or opposite sex. LGBTIQ+, which stands for lesbian, gay, bisexual, transgender, intersex, queer (or questioning), has become the common shorthand to inclusively reference this diverse set of sexuality and gender based identities and communities. - Gender issues in the media We use the media to judge others and ourselves, and therefore, the media plays a key role is shaping social practices (individual behaviours). The media is quick in stereotyping, marginalizing etc - Gender inequality in Society refers to the social, economic, and political disparities between individuals based on their gender. In many societies, this inequality disproportionately affects women, although it can also apply to people of other genders, such as transgender and non-binary individuals. Gender inequality is a significant issue for several reasons, with deep-rooted historical, cultural, and structural factors contributing to its persistence. Houselholds with women as the main provider are more likely to suffer from poverty - Stereotyping Stereotyping is when we produce a convenient mental picture of what something is like, based on faulty generalizations rather than facts. - Women in the Media - Women are under-represented in the media workforce, particularly at senior, decision making levels. - Barriers to women's participation in the workforce include direct and indirect discrimination, inadequate access to mentors and support networks, and inflexible workplace structures that do not meet the needs of women who have childcare responsibilities.  - Advertising is one genre that systematically depicts women as objects, uses men to speak for women, stereotypes women in the worst roles and places them in the binary of 'young, sexy, skinny and stupid' - Women make up only 25% of the persons seen, heard, or read about in newspaper, radio, and television news (only 1% more than they did in 2015). In contrast, 3 out of 4 of the people who appeared in the news were male. - The Global Media Monitoring Project (GMMP) The largest and longest running reasearch on gender in the media, and the largest advocacy on changing women's representation in the media. **Their aims:** - Map the potrayl of women in the world's news media - Develop research instrument - Build solidarity among gender and communication groups worldwide - Create Media awareness - Develop media monitoring skills on an international level