Video Production PDF

VIDEO PRODUCTION Dr. Monika Maslowska Ms. Louiselle Vassallo Mr. Daniel Zerafa  LINKING TOGETHER Scripting Video Introduction to Film Studies Adaptation for Film and Television Development of Film Language Video Production Media Aestheti...

VIDEO PRODUCTION Dr. Monika Maslowska Ms. Louiselle Vassallo Mr. Daniel Zerafa  LINKING TOGETHER Scripting Video Introduction to Film Studies Adaptation for Film and Television Development of Film Language Video Production Media Aesthetics Documentary Production Film Appreciation Human Communication Film Theory Video Manipulation and Animation Film Production Mentored Practice Audio Production IS VIDEO PRODUCTION RELEVANT TODAY?  Similar to cinema, but cheaper and faster to distribute Origins from ‘newsreels’ shown prior to films in cinema Technology is more accessible Full circle as cinema has turned digital, and video is using the cinematic apparatus STORYTELLING  effective STORYTELLING requires PLANNING ORGANISATION VISION  we not only WATCH moving image productions, but are SHOWN more than we expect or suspect. juxtaposed images create different meanings  manipulating people emotionally through a sequence of moving images Director | Tom Hooper (2010)  The story is about a king with a speech impediment ‘in the hands’ of speech therapist.  what did you SEE but more importantly, what was SELECTIVELY and PURPOSELY SHOWN location of seating and environment relative screen sizes montage of shots and framing DIFFERENT FORMS OF PRODUCTION GENRES  NON- FICTION FICTION  News Drama Series Quiz shows Comedy Series Sports Events Soap Operas Cooking Shows Cartoons Reality Shows Animation Travel Docudrama Advert/PSA SCRIPTWRITING any storytelling begins with an IDEA But where do you get the idea from? The spark? an act of kindness we witness on the street an individual we observe on the bus a piece of music that moves us a YouTube clip that’s given a spin ADAPTATION  stay ALERT and CONNECT to the world around you, then you’ll be able to connect with your audience No matter what production genre you are going to choose, you are an audio-visual storyteller, using a visual language. You need to be: creative dramatic engaging but what is needed most importantly is EMOTION  SHOW, DO NOT TELL TYPES OF PRODUCTION  NON- FICTION FICTION TYPES OF PROGRAMMES news/news entertainment - documentaries talk shows - sports shows/events magazine programmes - educational reality - game shows/quizzes - religious health - home & garden - music action/adventure - drama comedy/sitcoms - soap operas anime - cartoons - children’s programmes horror - science fiction/fantasy TYPES OF PROGRAMMES news/news entertainment - documentaries talk shows - sports shows/events pre- magazine programmes - educational LIVE recorded reality - game shows/quizzes - religious health - home & garden - music action/adventure - drama comedy/sitcoms - soap operas anime - cartoons - children’s programmes horror - science fiction/fantasy TYPES OF PROGRAMMES news/news entertainment - documentaries talk shows - sports shows/events LIVE + magazine programmes - educational pre- reality - game shows/quizzes - religious recorded health - home & garden - music action/adventure - drama comedy/sitcoms - soap operas anime - cartoons - children’s programmes horror - science fiction/fantasy TYPES OF PROGRAMMES news/news entertainment - documentaries talk shows - sports shows/events LIVE + magazine programmes - educational pre- reality - game shows/quizzes - religious recorded health - home & garden - music videos action/adventure - drama comedy/sitcoms - soap operas anime - cartoons - children’s programmes pre- recorded LIVE horror - science fiction/fantasy  LIVE AUDIO VISUAL BROADCAST Production Team Control room Antenna or or Outside Transmission Service Studio or Broadcasting (TX) Room Provider Location Unit (OBU) viewer  LIVE /RECORDED AUDIO VISUAL BROADCAST Location + Edit Portable device SM platform one individual server viewer  PRE-RECORDED AUDIO VISUAL BROADCAST Antenna or Server / Transmission Service Drive (TX) Room Provider PRODUCERS viewer  PRE-RECORDED AUDIO VISUAL BROADCAST Server / Streaming Drive Service PRODUCERS viewer the production process 5 STAGES  the production process SCRIPT DEVELOPMENT PRE-PRODUCTION PRODUCTION POST-PRODUCTION DISTRIBUTION SCRIPT DEVELOPMENT ensuring that the filmmaking experience runs with minimal issues conceptualization planning securing financing story refinement  PRE-PRODUCTION everything that needs to be done before the filming starts research casting/talent audience profile shooting schedules proposal/treatment location scouting script/storyboard set construction finance/budget prop/wardrobe departments key personnel/crew general planning $100 million $74 million Gravity (2013) India’s mission to Mars (2013)  PRODUCTION filming special effects in the case of a LIVE TX this would be the final stage of the production  POST-PRODUCTION logging soundtrack rough cut titles and graphics editing visual effects colour correction audio mixing everything that happens from the moment that production ends, until the final master copy is completed.  DISTRIBUTION combining effective distribution strategies with targeted and innovative marketing efforts, DISTRIBUTION MARKETING Film festivals Trailer and promotional materials Theatrical release Online presence Video-on-Demand (VOD) platforms Publicity and PR Screenings and Events  TECHNOLOGICAL meets PERCEPTUAL/COGNITIVE An illusion A sequence of flat static imagery Projected/displayed stroboscopically Dependent on broadcast standards European TV: 25fps American TV: 30fps Cinema: 24fps The Hobbit (2012): HFR 48fps 10fps is a minimum for ‘movement’ 12fps cartooning ‘on-twos’ 16fps for smooth movement 18fps early motion picture to avoid flicker Animation and cartoons: creation rather than acquisition of imagery Gertie the Dinosaur (Windsor McCay, 1914) Snow White and the Seven Dwarfs (1937) The Flintstones: 1 primetime cartoon (1960) st Sazae-san: longest cartoon series (1969) SpongeBob Squarepants: most in demand (1999) Persistence of vision the afterimage after an image on retina inability to see gaps between frames beta movement ‘fixed’ images that ‘move’ phi phenomenon creation of a moving object from alternating states beta movement phi phenomenon  VIDEO SIZE MATTERS SD: 720 x 576 0.4MP FullHD: 1920 x 1080 2MP 4K: 3840 x 2160 8.3MP 8K: 7680 x 4320 32.2MP  all ideas need to be STRUCTURED and SCRIPTED the audience the message the protagonist the visuals/colour palette the music the ordinary becomes extra-ordinary the choice of protagonist use of humour ideas can come from anywhere audio is likewise important cultural aspect and universality familiarity adds to experience subversion of expectations amplification of humour VIDEO PRODUCTION