McCafé Value Incentive Program Reminders (Jan 8 - Mar 3) PDF
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Uploaded by Deleted User
2025
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Summary
This document details the McCafé Value Incentive Program, outlining reminders, pricing updates, and local/national competition criteria for participating stores from January 8th to March 3rd, 2025. It includes details on merchandise, local level and national level competitions, and instructions.
Full Transcript
# McCafé Value Incentive Program - Reminders ## Jan 8 - Mar 3 ### Full Details - Please refer to NABIT folder released last December 30 named: McCafé Value Launch + Espresso Update ### Participating stores - All McDonald's stores ### Participating products - ALC & Upgrades of: - Premium Roast...
# McCafé Value Incentive Program - Reminders ## Jan 8 - Mar 3 ### Full Details - Please refer to NABIT folder released last December 30 named: McCafé Value Launch + Espresso Update ### Participating stores - All McDonald's stores ### Participating products - ALC & Upgrades of: - Premium Roast Coffee 8oz and 12oz - Iced Coffee Black 16oz and 22oz - Iced Coffee Original 16oz and 22oz - Iced Coffee Vanilla 16oz and 22oz - Iced Coffee Chocolate 16oz and 22oz ## Mechanics ### LOCAL LEVEL - Per PC competition - **CRITERIA**: Stores per PC and FS area are ranked based on the highest growth of McCafé ALC URD: - Top 5 stores per PC will get PHP 10,000 each PC (McOpco) - Top 10 stores per FS area will get PHP 10,000 ### NATIONAL LEVEL - Competition between FS & PC areas - **CRITERIA**: Points from McCafé ALC + Upgrades URD growth - Pointing system based on following criteria: - 80 ppts for McCafé ALC URD improvement growth - 20ppts for McCafé Upgrade URD improvement growth # McCafé Value - Campaign Reminders - Jan 8 ## Coffee Pricing Updates - PRICE DOWN TO PHP 49 - Iced Coffee Original 16oz - Iced Coffee Original 16oz - Premium Roast Coffee 8oz - Price increase on select Coffee Upgrades - Delivery Premium Pricing applies ## Merch Checklist ### NON-L2 stores (NO ESPRESSO) - Jan 8 - NOW ONLY PHP 49 for McCafé Iced Coffee Original, Iced Coffee Black, PRC - FC/DT Translite - Slashed Price Stickers (Translite and Counter Topper) - Kiosk & Take-out Counter Counter Topper - SOK Animated Home Screen Video - SOK Hero Banner - DT banner ### L2 Stores (WITH ESPRESSO) - Jan 8: - Espresso & Brewed Coffee available - FC/DT Translite - SOK Hero Banner - Jan 20: - SOK Animated Home Screen Video - DT banner - Download and review the project brief released last December 30 with the subject line: [ADDENDUM] 01_Project Brief McCafé Value_Jan 8 - Ensure your POS and SOKs are updated to reflect the price changes - Ensure all merchandising received is complete and displayed correctly according to the merchandising guide uploaded on OneDrive. # McCafé Value Launches Tomorrow! - Happy New Year, team! Tomorrow, January 8, we lunch McCafé Value to start 2025 strong with our winning coffee at even LOWER prices! - 3 McCafé Favorites, NOW ONLY PHP 49 each! - Iced Coffee Original 16oz - Iced Coffee Black 16oz - Premium Roast Coffee 8oz - + A McCafé Incentive Program stores nationwide! - To ensure a smooth and successful launch, we would like to request your assistance in carefully reviewing the reminders for the McCafé Value Launch and cascading this to your respective teams. Thank you!!
