Podcast
Questions and Answers
What is the price for McCafé Iced Coffee Original 16oz starting January 8?
What is the price for McCafé Iced Coffee Original 16oz starting January 8?
- PHP 39
- PHP 49 (correct)
- PHP 59
- PHP 29
What criteria are used for ranking stores in the Local Level competition?
What criteria are used for ranking stores in the Local Level competition?
- Customer satisfaction scores
- Number of products sold
- Total sales volume
- Highest growth of McCafé ALC URD (correct)
Which McCafé products are eligible for the Value Incentive Program?
Which McCafé products are eligible for the Value Incentive Program?
- All soft drinks
- Iced Coffee Chocolate only
- All McDonald's desserts
- Premium Roast Coffee and Iced Coffees (correct)
What is the total prize for the top 5 stores per PC in the Local Level competition?
What is the total prize for the top 5 stores per PC in the Local Level competition?
What percentage of points is allocated to McCafé ALC URD improvement growth in the National Level competition?
What percentage of points is allocated to McCafé ALC URD improvement growth in the National Level competition?
Which category of stores will feature Espresso and Brewed Coffee starting January 8?
Which category of stores will feature Espresso and Brewed Coffee starting January 8?
What additional pricing update takes effect for select Coffee Upgrades on January 8?
What additional pricing update takes effect for select Coffee Upgrades on January 8?
What should stores do to reflect the price changes in their systems?
What should stores do to reflect the price changes in their systems?
Who is eligible for the PHP 10,000 reward at the National Level competition?
Who is eligible for the PHP 10,000 reward at the National Level competition?
What type of marketing materials are required for NON-L2 stores starting January 8?
What type of marketing materials are required for NON-L2 stores starting January 8?
Flashcards
McCafé Value Incentive Program
McCafé Value Incentive Program
A program that rewards stores for selling more McCafé beverages. Stores are ranked based on the highest growth in McCafé sales, with the top performers receiving cash prizes.
McCafé ALC (Above the Line Coffee)
McCafé ALC (Above the Line Coffee)
The official term for a McCafé beverage that is not a simple coffee, like a latte or cappuccino. These are the 'upgraded' versions.
McCafé ALC URD (Units Retail Dollar)
McCafé ALC URD (Units Retail Dollar)
The growth rate of McCafé sales compared to previous periods. This metric is used to determine the success of the McCafé Value program.
L2 Stores
L2 Stores
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Non-L2 Stores
Non-L2 Stores
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Merch
Merch
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Translite
Translite
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Slashed Price Stickers
Slashed Price Stickers
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SOK (Store Operating Keys)
SOK (Store Operating Keys)
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DT Banner
DT Banner
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Study Notes
McCafé Value Incentive Program
- Dates: January 8 - March 3
- Value Launch: Includes McCafe Value Launch + Espresso Update
- Participating stores: All McDonald's stores
- Participating products: Premium Roast Coffee (8oz and 12oz), Iced Coffee (Black 16oz and 22oz, Original 16oz and 22oz, Vanilla 16oz and 22oz, Chocolate 16oz and 22oz)
Local Level Competition
- Criteria: Stores are ranked based on the highest growth of McCafé ALC URD
- Award: Top 5 stores per PC receive PHP 10,000 each; Top 10 stores per FS area receive PHP 10,000 each
- Ranking: Based on per PC and FS area
National Level Competition
- Criteria: Points from McCafé ALC + Upgrades URD growth
- Point system:
- 80 points for McCafé ALC URD improvement growth
- 20 points for McCafé Upgrade URD improvement growth
Coffee Pricing Updates
- Price reduction: Iced Coffee Original 16oz, Iced Coffee Black 16oz, and Premium Roast Coffee 8oz are priced at PHP 49
- Price increase: Some coffee upgrades have price increases
Merch Checklist
- Non-L2 stores (no espresso): Promotions include PHP 49 Iced Coffee Original, Iced Coffee Black, price reductions on items, and new stickers
- L2 stores (with espresso): Espresso and Brewed Coffee available
- Additional features: SOK Animated Home Screen Video, SOK Hero Banner, DT banner, and FC/DT Translite
Additional Information
- Review project brief: Download and review the project brief released on December 30
- POS and SOK updates: Update POS and SOKs to reflect price changes, ensure all received merchandising is complete and correctly displayed
- Merchandising guide: Follow the merchandising guide uploaded to OneDrive
- Incentive program: Nationwide incentive program for smooth and successful launch
- Important Dates: January 20, and January 8, 2025 for the launch of a McCafe Value-launch promotions
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