Retailing Introduction and Strategies PDF
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Uploaded by WellRegardedIrony
University of Mississippi
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Summary
This document provides an introduction to various aspects of retail management, covering topics from an overview of different retail types to digital strategies, consumer behavior, and financial aspects. It is structured as a series of chapters, each focused on a specific retail area.
Full Transcript
### **Chapter 1: Introduction to the World of Retailing** #### **Learning Objectives** 1. 2. 3. 4. 5. **What is Retailing?** - - - **Retailers Create Value By:** 1. 2. 3. 4. **Types of Integration in Retail:** - - - **Global Retailing Insights:** - - - **Re...
### **Chapter 1: Introduction to the World of Retailing** #### **Learning Objectives** 1. 2. 3. 4. 5. **What is Retailing?** - - - **Retailers Create Value By:** 1. 2. 3. 4. **Types of Integration in Retail:** - - - **Global Retailing Insights:** - - - **Retail's Role in Society:** - - **Trends and Opportunities:** - - - **Retail Management Decision Process:** - - - ### **Chapter 2: Types of Retailers** #### **Learning Objectives** 1. 2. 3. 4. 5. **Retailer Characteristics:** - - - **Types of Food Retailers:** - - - - **Service Providers vs. Merchandise Retailers:** - **Retail Ownership Types:** 1. 2. 3. ### **Chapter 3: Digital Retailing** #### **Learning Objectives** 1. 2. 3. 4. **7C Digital Retailing Framework:** 1. 2. 3. 4. 5. 6. **Media Types:** - - - **Mobile Retailing:** - - **Influencer Marketing:** - - ### **Chapter 4: Multichannel and Omnichannel Retailing** #### **Learning Objectives** 1. 2. 3. 4. **Retail Channels:** - - - - - - **Omnichannel Opportunities:** - - **Challenges:** - - - ### **Chapter 5: Consumer Behavior** #### **Learning Objectives** 1. 2. 3. 4. **Buying Process:** 1. 2. 3. 4. 5. **Buying Types:** - - - **Segmentation Approaches:** - - ### **Chapter 7: Financial Strategy** #### **Learning Objectives** 1. 2. 3. **Strategic Objectives:** 1. 2. 3. **Strategic Profit Model:** - - - **Performance Evaluation:** - - - ### **Expanded Notes for Chapters 8 and 9** ### **Chapter 8: Retail Locations** #### **Learning Objectives** 1. - - 2. - - - - - - - - - - - 3. - - - - - - - - - - - - - - - - - - - 4. - - - - - - - - - 5. - - - - - 6. - - - - - - - ### **Chapter 9: Retail Site Locations** #### **Learning Objectives** 1. - - - 2. - - - - - - - - - - - 3. - - - - - - - - 4. - - - - - - - - - - 5. - - - - - 6. - - - - - - - - - - -
