Marketing Quiz PDF

The commercial market purchases products for use directly and indirectly in the manufacturing of other products. a. True b. False a. True b. False 2. The public sector in Canada has a more diverse array of not-for-profit organizations than does the private sector. a. True b. False a. True...

The commercial market purchases products for use directly and indirectly in the manufacturing of other products. a. True b. False a. True b. False 2. The public sector in Canada has a more diverse array of not-for-profit organizations than does the private sector. a. True b. False a. True b. False 3. A straight rebuy is to the business market what a routinized purchase is to the consumer market. a. True b. False a. True b. False 4. The introduction of a new brand into an array of familiar products often triggers limited problem- solving behaviour on the part of consumers. a. True b. False a. True b. False 5. An understanding of a company’s brand is neither imperative nor central to the task of managing a social media marketing campaign. a. True b. False a. True b. False 6. Even though Europe is becoming a single economic unit, cultural differences will continue to define multiple markets. a. True b. False a. True b. False 7. Neither export-management nor export-trade takes ownership of the product; in both cases, title for the product is retained by the manufacturer until a buyer is located and the sales transaction is completed. a. True b. False a. True b. False 8. The choice between pleasing all consumers and remaining profitable—thus surviving—defines one of the most difficult dilemmas facing business. a. True b. False a. True b. False 9. Industry Canada’s mandate is to help Canadians and Canadian companies to grow in the competitive knowledge-based Canadian economy. a. True b. False a. True b. False 10. A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities and threats. a. True b. False a. True b. False Indicate the answer choice that best completes the statement or answers the question. 11. Hootsuite is a social media management software that allows users to manage multiple social network profiles, keep track of brand mentions, and send regular updates to their Twitter account. What is Hootsuite an example of? a. blogging site b. app c. microblog d. social networking site 12. How can marketers influence the outcome of the evaluation stage of the consumer purchase decision process? a. by attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them b. by identifying which evaluative criteria are important to the individual and pointing out which brand best meets those criteria c. by trying to get the customer to reduce the size of the evoked set to exclude many of the choices d. by attempting to convince the consumer to spend more than was budgeted for the purchase to acquire more features he or she might prefer brand best meets those criteria c. by trying to get the customer to reduce the size of the evoked set to exclude many of the choices d. by attempting to convince the consumer to spend more than was budgeted for the purchase to acquire more features he or she might prefer 13. What is the job title of the primary decision maker who runs a firm’s social media program? a. content manager b. online community manager c. social media strategist d. social media designer 14. In the VALS system, how can action-motivated consumers be described? a. They have a set of ideas and morals or principles they live by. b. They are influenced by symbols of success. c. They seek physical activity, variety, and adventure. d. They have high energy level and are eager to buy products. 15. Which term refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience? a. personalizatio n b. digital tooling c. interactivity d. global reach 16. Carlos, CEO of Fresh Foods, wants a qualitative forecasting technique that is quick, inexpensive, and can be effectively used to forecast sales in the short run and for new product development. What method should he use? a. sales force composite b. survey of buyer intentions c. Delphi technique d. jury of executive opinion 17. Which of the following involves creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action? a. content marketing b. social media monitoring c. crowdsourcing d. social bookmarking 18. Texas Instruments produces electronic chips used in a variety of devices, from cell phones to hand calculators. The specifications of the chips change depending on the final product in which they are utilized. How is Texas Instruments most likely to segment its market? a. purchasing category b. psychographic characteristics c. end-use application d. demographic characteristics 19. Trevor Miguel is moving and needs to buy a new house. What consumer problem-solving behaviour is Trevor involved in? a. routinized response behaviour b. variety-seeking buying behaviour c. extended problem solving d. limited problem solving 20. What was one of the early online offerings? a. food products b. luxury clothing c. airline tickets d. financial services 21. Which action is shaped by the effective application of learning theory within the marketing strategy context? a. repeat purchase behaviour b. impulse buying behaviour c. cognitive dissonance d. domino effect 22. What is a critical issue facing governmental agencies regarding ethics in marketing research? a. personal selling b. truth in advertising c. planned obsolescence d. invasion of personal privacy 23. Which statement best describes primary data? a. It is collected for the first time specifically for a marketing research study. b. It takes less time to acquire and is less costly than secondary data. c. Its newly published results consist of government investigations. d. It is part of a strategic planning activity to ensure proper resource allocation. 24. Keith is working on a computerized search through one of his company’s massive data files. The purpose of the search is to try to detect patterns in product sales. What is Keith engaged in? a. data forecasting b. marketing decision support systems c. data mining d. sales forecasting 25. Which of the following actions generally helps marketers encounter new products, new approaches to distribution, or clever new promotional ideas? a. globalization b. developing core values c. market penetration d. product standardization 26. A department manager recommends using secondary data in a marketing research project. What is the department manager looking for? a. personal interviews of people not directly related to the project b. information previously compiled and published c. newly generated database entries that need to be sorted before use d. personal observations of situations affecting the business 27. According to Maslow, which characteristic of a country provides marketers with the greatest opportunities to fill higher needs? a. food shortage b. limited police force c. high standard of living d. high need for clean water 28. What does the click-through rate measure? a. number of clicks performed by an average user when searching for information through a search engine b. number of ads served up to a user on a search engine per query c. percentage of people presented with a banner ad who click on it d. number of Web pages viewed by a user after clicking through an ad 29. WestJet Airlines has one of the lowest levels of operating expenses in the airline industry. In a SWOT analysis, what is this classified as? a. opportunity b. constraint c. strength d. threat 30. A new brand is introduced into an array of familiar brands for which a consumer has previously set evaluative criteria. What might be the result of this introduction? a. limited problem solving b. extended problem solving c. a routinized response d. brand evaluation 31. Who should complete operational planning? a. top management b. mid-level managers c. supervisory management d. lower management 32. Who is the largest private employer in the world? a. General Motors Corporation b. McDonalds c. Microsoft d. Walmart 33. Which of the following is an example of a firm’s weakness discovered by a SWOT analysis? a. changing buyer tastes in the marketplace b. the presence of modern production facilities c. inadequate financing capabilities d. likely entry of new competitors 34. Which of the following is one type of buying centre role? a. the influencer, who supplies information to guide evaluation of alternatives b. the contractor, who has the formal authority to select a supplier c. the distributor, who controls the information that all buying centre members will review d. the technician, who presents technical requirements 35. Which factor is most likely to have an influence on the choice between primary and secondary data? a. data source b. substitutability c. availability d. applicability 36. What is a limitation of secondary data not found in primary data? a. It is more expensive to collect and analyze than primary data. b. It is not readily accessible for marketers. c. It may not be completely relevant to the specific needs of the marketer. d. It is usually in the form of raw data and hence not reliable. 37. What type of marketing do federal and provincial departments of tourism typically engage in? a. organization b. person c. place d. cause 38. While developing a social media marketing campaign, how can marketers make it easy for potential customers to participate in the conversation? a. by introducing a wide range of merchandise b. by offering attractive discounts on goods and services c. by creating a specific landing page for the marketing campaign d. by sending frequent mails and updates regarding goods and services to potential customers 39. Which of the following is an administrative trade barrier? a. quotas on exports b. liberal standards for imports c. import subsidies d. customs barriers 40. What section of a social media marketing plan covers the statements of goals and strategies, target audience, budget, and the returns as well as the methods for monitoring, measuring, and managing the marketing campaign? a. overview of the plan b. executive summary c. body of the plan d. competitive analysis 41. What is the International Monetary Fund responsible for defining and classifying? a. service b. goods c. exchange rate d. technology 42. During what economic period does unemployment begin to rise? a. recovery b. recession c. prosperity d. retrogression 43. What type of trade barrier is being used when governments try to protect the private domestic industries by providing them financial support? a. embargo b. protective tariff c. subsidy d. import quota 44. Why are mail surveys an unreliable means of gathering primary data in many foreign countries? a. opinionated nature of target samples b. reticence of people in presence of others c. low literacy rates d. lack of basic telecommunications infrastructure 45. Which of the following involves paying search engines, such as Google, a fee to make sure the company’s listing appears toward the top of the search results? a. search engine optimization b. page ranking c. search marketing d. contextual advertising 46. What kind of data is collected and published by organizations such as trade associations or general business magazines? a. primary b. external c. internal d. private 47. Which of the following is an online journal for an individual or organization? a. blog b. social network c. bulletin board d. wiki 48. Dell is famous for its build-to-order computers; however, the company decided to sell prebuilt computers in China’s retail stores. What is this a result of? a. global marketing strategy b. multinational marketing strategy c. countertrade policy d. multi-domestic marketing strategy 49. What federal organization has the broadest powers of any organization to influence the assignment of patents and trademarks in Canada? a. the Canadian Radio-television Telecommunications Commission b. the Consumer Products Safety Commission c. Health Canada d. the Canadian Intellectual Property Office 50. Which question would NOT likely be considered when deciding whether to manufacture needed parts and equipment in-house? a. Do we have the needed capability to manufacture this equipment? b. Can someone else do this job better than we can? c. Can someone else do this work cheaper than we can? d. Do we create new distribution systems by manufacturing this equipment? Answer Key 1. True 2. False 3. True 4. True 5. False 6. True 7. False 8. True 9. True 10. True 11. b 12. b 13. c 14. c 15. d 16. d 17. a 18. c 19. c 20. c 21. a 22. d 23. a 24. c 25. a 26. b 27. c 28. c 29. c 30. a 31. b 32. d 33. c 34. a 35. d 36. c 37. c 38. c 39. d 40. c 41. a 42. b 43. c 44. c 45. c 46. d 47. a 48. d 49. d