Health Communication Strategies PDF

high level of self-awareness is required engagement "=" THE STAGES OF CHANGE (SOC) MODEL fi...

high level of self-awareness is required engagement "=" THE STAGES OF CHANGE (SOC) MODEL first step in persuading an audience to receive and accept message best visual displays of numeric information Transtheoretical model (TTM) individual move specific linear process when deciding informing - easy to decipher Actions in health communication to change their behavior --> changing their behavior - provide guidance without unnecessary persuasion tapping into sth meaningful to the object precontemplation: no intention of acting within the increase awareness of need for change, persuading behavior change theories provide key to motivation people to next 6 months personalize information about risks + benefits adopt a new idea or behavior contemplation: intends to act in the next 6 months motivate, encourage making plans preparation: intends to act within the next 30 days, has assist with developing and implementing approach or tactic The SOC are taken some behavioral steps concrete action plans; help set goals practice strategy planned process to achieve your overall communication goal of engagement, assist with feedback, problem solving, social action: changed behavior for less than 6 months information or persuasion support and reinforcement Maintenance: changed behavior for more than 6 assist with coping, reminders, finding alternative. months behavioral economics + newer neuro-economics provide clues which approach might work best hypothesizes: individual behavior is result of interaction between external environment and internal psychological chacracteristic applies pshchology, neuroscience and economic to transaction reciprocal determinism goods, sevices and wealth behavioral economics now trickling --> healthcare decision making behavioral capability Social cognitive theory (SCT) especially for choices that involve value-based decisions expectations self-efficacy observational learning (modeling) recipent of information expressed an interest or commitment to reinforcements the desired behavior educational approach recipent only need answer to factual questions (who, where and use to teach people incremental behaviors skills vicarious (observational) learning how) through role modelling information: simple, clear and unambiguous  most important assumption: best predictor of behavior is the intention to perform the behavior intergrative model --> reasoned "design, implementation and control of programs aimed at increasing the action approach focuse on the antecedents (predictors) of individual's acceptability of a social idea, practice (product) in one or more group of target intention to perform (or not) a behavior social marketing adopters" expectancies about positive or negative outcomes used extensively to promote intangible products (attitudes + behavior) behavioral beliefs: lead to formation of attitudes related to performing behavior -what relevant others think about performing the behavior normative beliefs -beliefs about what others doing focuses on the following beliefs --> determine a concept of perceived normative pressure related to the behavior -concern barrier + facillitators of the behavior "propositions that explain or predict events by illustrating the relationships among -directedly associated with individual perceived theories control beliefs varibles" behavioral control or self-efficacy when performing the behavior sth has been identified as contributing a negative outcome, and we believe we can modifiable risk factor: reduce that risk addresse change in a group in risk or emergency communication, we use inoculation theory to prepare people diffusion of innovations (DI) innovation spreads = social system + communication inoculation theory that bad news is potentially on the way channels relative advantage almost the reverse of inoculation theory compatibility anticipatory guidance --> make recipent look forward to and be ready to complexibility learn about next steps should focus on trialability when presented threat information, people use observability of the innovations two parallel line of thinking: Am i susceptible to this threat, and how extended parallel media communications dangerous is it to me process model (EPPM) is there an action i know that i can take to avoid successful relies on interpersonal communication this threat  used for audience segmentation for messages = social networking combinations of perceived fear and self-efficacy Create the theory-informed media selection (TIMS) first developed to explain individual health behaviors: framwork --> guide demand for reproductive health products Health communication capacity combine media richness theory (MRT) + uses and susceptibility belief you are at risk collaborative (HC3) gratification theory (UGT) Richer communication media: more effect for severity beliew that conditions is serious conveying ambiguous messages belief that the recommended beliefs + effectiveness treatment or prevention is health belief model attitudes: effective (HBM) belief one's own capacity to interactivity/ feedback: ability of communicators to Self-efficacy perform a desired behavior interact directlt and rapidly with each other perception of monetary, physical cost or psychosocial costs needed to language variety richness factor perform a behavior tailoring: modify the message based on the need of the they are vulnerable recipient work well with who believe proposed intervention will be effective affects: the ability to transmit feeling and emotion perform the interventions Uses and gratification theory considers why and how people use specific media and (UGT) channels to achieve their own needs