Unit 2 Session 7.pptx

Online MBA Semester I ORGANIZATIONAL BEHAVIOUR & HUMAN RESOURCE MANAGEMENT Course Code - (OMBA-103) Unit 2: ORGANIZATIONAL BEHAVIOUR Lesson 7 : Organizational Communication part 1 Organizational Communication Organizational Communication • • • • • Meaning of organizational communication Feature...

Online MBA Semester I ORGANIZATIONAL BEHAVIOUR & HUMAN RESOURCE MANAGEMENT Course Code - (OMBA-103) Unit 2: ORGANIZATIONAL BEHAVIOUR Lesson 7 : Organizational Communication part 1 Organizational Communication Organizational Communication • • • • • Meaning of organizational communication Features of communication Purpose of Organizational Communication Principles of Communication Process of Communication Organizational Communication The word communication is derived from the Latin word ‘communicare’, which means to make common, to share, to transmit or to impart. Organizational communication can be defined as the sending and receiving of messages among interrelated individuals within a particular environment or setting to achieve individual and common goals. Features of Communication • Involves at least two persons • Two-way process: information sharing and understanding • Verbal and Non-Verbal • Circular flow of information • Goal oriented • Continuous process • Pervasive activity Purpose of Communication • • • • • Motivation Sharing of information Socialization Control Crucial factor for deciding the future Principles of Communication • • • • • • • Clarity Adequacy and Consistency Integration Economy Feedback Need for communication network Attention Process of Communication Process of Communication Components of Communication Process Sender / Encoder is a person who sends the message. A sender makes use of symbols (words or graphic or visual aids) to convey the message and produce the required response. Encoding is the process where the information you would like to communicate gets transferred into a form to be sent and decoded by the receiver. Message is a key idea that the sender wants to communicate Components of Communication Process Channel is the way by which the message is conveyed. The channels include verbal such as telephone, and face-to-face conversations as well as non-verbal such as e-mail and text messaging. Decoding is on the receiving end of communication. Receiver is a person for whom the message is intended or aimed. Components of Communication Process Feedback is the main component of communication process as it permits the sender to analyze the efficacy of the message. It helps the sender in confirming the correct interpretation of message by the decoder. Feedback may be verbal (through words) or non-verbal (in form of smiles, sighs, etc.). Online MBA Semester 1 Managerial Economics (OMBA102) All The Best