Unit 1 session 7.pptx

Online MBA Semester I Organizational Behavior and Human Resource Management Course Code - (OMBA-103) Unit 1: Lesson 7: Perception (Part: 1) PERCEPTION (PART:1) • Meaning and characteristics of perception • Relationship between sensation and perception • Components of perception • Factors af...

Online MBA Semester I Organizational Behavior and Human Resource Management Course Code - (OMBA-103) Unit 1: Lesson 7: Perception (Part: 1) PERCEPTION (PART:1) • Meaning and characteristics of perception • Relationship between sensation and perception • Components of perception • Factors affecting perception • Perceptual Selectivity PERCEPTION & REALITY PERCEPTION: MEANING Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. PERCEPTION: CHARACTERISTICS • Perception is the process by which a person gives meaning to the environment • People’s actions, feelings, thoughts and emotions are driven by their perceptions about their surroundings • Perception basically refers to the way in which a person experiences the world and • Perception is an almost automatic process and works the same way within each individual, yet it usually produces different perceptions COMPONENTS OF PERCEPTION • Stimuli • Behaviour • Attention • Perfromance • Recognition • Satisfaction • Translation FACTORS AFFECTING PERCEPTION • • • Characteristics of the perceiver Characteristics of the perceived Characteristics of the situation PERCEPTUAL SELECTIVITY • Perceptual selectivity is the process by which individuals select certain stimuli for attention instead of others. FACTORS AFFECTING PERCEPTUAL AFFECTIVITY External factors Internal factors Size Self concept Intensity Belief Repetition Expectations Novelty and familiarity Response disposition Contrast Response Salience Movement Perceptual defence