Magazine Typography PDF

MAGAZINE TYPOGRAPHY  Normally, advertisers pay the publisher depending on the page and size of their advertisement. Structure of a Magazine...

MAGAZINE TYPOGRAPHY  Normally, advertisers pay the publisher depending on the page and size of their advertisement. Structure of a Magazine  It increases the product's brand awareness. 1. Cover Page  The main purpose of the coverage is to sell the brand. It presents the character 5. Editorial Page of the publication.  Also known as the "Feature Well" page.  It should be visually appealing to the It is the largest part of the magazine. audience and should be different from  It contains the main feature article of competitors. the magazine.  The cover must be different from  Each feature layout should be different previous issues, but still recognizable by from the other page for the readers to the audience. know where one feature ends and another page starts. 2. Table of Contents  The table of contents can be one or two 6. Back of the Book pages.  It contains the remaining content of the  It can be designed with or without magazine. images or other elements.  This part should still have good and  The headline and a short description of useful information. the topic can also be included.  A good typographic choice is crucial here. Best Fonts for a Magazine The fonts used for the cover page cannot be the 3. Editor's Letter same font used in the editorial page; there must  It is the first editorial page of the be variations. magazine.  It is a welcome note from the editor-in- chief that explains the content of the Best Practices in Magazine Design and Layout magazine and what it is all about.  It mainly covers the main topics in the 1. Creative Cover issue and some thoughts about the  Design a cover that will make the magazine. magazine stand out from the rest.  The design of the editor's letter  A successful cover page has a heading, depends on the style of the publication. key sub-headings, and smaller sub- headings. This format gives an overview of the contents. 4. Advertisement Page  Find a balance; don't put too many sub-  It depends if it is a full-page, half of the headings and headings. page, or just a small part of a page.   Have a mix of bright and well-matched colors. Designing the Cover Page The magazine cover page is the first page that the readers will see. It acts as a catalyst to bring sales to the brand and the publication. It can attract or distract the readers.  Dark on Light. Light on Dark Text Placement For the text to be readable, if the background is dark, the text should be 2. Focus on Fonts lighter, and if the background is lighter,  Choose the right font. then the text should be darker.  The headlines and the body texts should not have the same fonts.  Match and Complement Text Color The text needs not always be black and  body texts should be easy to read. white. It should also match the  Align the texts to have a professional personality of the magazine. feel.  Do not crowd too much text into a small  Place Emphasis with Background, Bold, space. and Italics The small teaser lines on the cover page. It Emphasize the main feature 3. Use of White Space story of the magazine.  Leave white space to give a breather to your magazine design so that it won't  Consistency look overwhelming. The style should be consistent from  It makes the magazine look stylish. issue to issue to keep the branding  Draws the readers to the content that impact. they should focus on.  Try to Combine Photograph and Illustration 4. Use Pull Quotes Blending images with digital or hand-  are quotes taken directly from the drawn illustrations makes magazine magazine article, and it is presented designs creative. with a larger font that has a strong impact. EDITORIAL TYPOGRAPHY 5. Mind the Color  Create a color palette. This is where Feature stories in a magazine are  Do not use only a single color. found. It is the highlight of the publication, and since it is the magazine’s highlighted content. Best Practices in Editorial Layout Design: Cross the Borders with the Image 1. Follow the Typographic Hierarchy - Depending on the topic of the  It acts as a guide for the reader to magazine, placing a larger image than navigate through your layouts. the text can be attractive. Changing Directions 2. Be Guided by Grid  The grid enables a graphic designer - Changing the type’s direction helps the to stay organized, and it enhances readers direct their eyes towards the the legibility and readability of an focal point on the layout. editorial page. - Changing the direction of type can also  This gives a structure when aligning create contrast against horizontal lines the elements on the editorial page. that are created by copy text. Negative Space 3. Design for the Readers  Be intentional in every design - It adds style and improve the visual decision; Choose a font or typeface hierarchy in the editorial page design. that will suit the theme of the Using Highlighters magazine, and at the same time, it will be legible and clear when they - it can emphasize the message but still read the content. use a color that will still make the texts readable and legible. 4. Make use of White Space  Other design elements such as Apply Textures photographs, illustration, or even a - Create a physical illusion and certain typographic design as a header. sensations from the reader. 5. Harness Contrast Layering  The contrast in color, scale, and - This adds depth and texture to the tone can result in a powerful design. editorial page and creates focus by looking at what’s being highlighted Combine Traditional and Digital first. - It combines organic typography or physical typography. GETTING EXPERIMENTAL IN EDITORIAL PAGE DESIGNING AN EDITORIAL PAGE Play with Fonts Size Stick to Having a Unique Style - A publication’s - Using large scale fonts will create a style should be tailored to fit its audience. contrast in the page and will draw attention to the reader. Play with Contrast - The dramatic effect created - Play also with the font weight, font by color contrast can command attention and style, and even with font families. induce emotion in your viewer. Use Illustrations - Some concepts that photography can’t cover, from fictional topics BODY / BODY TEXT / BODY COPY to stories where a source wants to remain anonymous.  This is the lengthy and detailed part of a magazine article. Use Rule of Thirds - position your visual points of interest along the lines or at intersecting  A well-written body copy keeps a reader engaged in an article. points to create a pleasing and balanced composition.  When designing the magazine layout template, they should begin with designing the body copy of an article, because that takes maximum space, DESIGN AND LAYOUT OF A MAGAZINE PAGE running into multiple paragraphs. A magazine page has several and crucial  Set the right margins in terms of elements. These elements require a deeper columns and rows to improve understanding of how to work with each other. readability.  You should be consistent with the length of the body copy for all the Elements of a Magazine Page articles in the magazine. HEADLINES  It is the most important element of a BYLINES magazine layout design.  Acknowledge the person and the team  It can be of various sizes but should be which has worked on an article. set in a size bigger than the other text  Usually, the author's name is written elements on the page. under the headline of the article, which  A headline should be interesting, is also known as the byline. meaningful, and compelling enough.  It can be written in the same font size as that of the body copy. INTRO / KICKER / STAND-FIRST / DECK  Also known as "intro," "kicker", SUB-HEADLINE / SUBHEAD "deck," or "stand-first", an  These are used to break an article into introductory paragraph is the main various sections or compartments. piece of content that introduces a  It can be written in the same font in reader to an article. which the body copy is written, but it  It connects a reader to the main should stand out from the body copy article. simultaneously.  It sets the tone of the article and  Hence, you can keep it "bold" so that it summarizes the entire article. looks like a mini-heading or headline.  It should be smaller than the font  An important thing to bear in mind is size of the headline of an article. that you should not place subheads  It should be slightly bigger or at below an image or a quote in an article. least a little bolder than the rest. PULL QUOTES Layout Design for a Magazine Page  These usually provide a different 1. TEXT WRAP AROUND THE IMAGE dimension to an article. 2. CREATE A STYLISH PULL-QUOTES  Ideally, the quotes or excerpts, or 3. THINK IN SPREADS, NOT PAGES blurbs should be in a font different from 4. BIRD'S EYE VIEW the font in which the body copy has 5. MULTI-COLUMN LAYOUTS been written. CAPTIONS FOR IMAGES  It describes an image and should be placed below the image.  The font size can be the same as the body copy or slightly smaller than that. SECTION HEAD / RUNNING HEAD  Every magazine article does not need a running head, but some do.  These are usually placed at the top of every page of a magazine and aid readers in navigating through an article easily. FOLIO  It is a way of arranging sheets of papers in your magazine by folding them in a certain manner.  It helps tread with caution, especially when you have many pages in your magazine containing full-bleed images. BOX COPY / PANEL  Such boxes contain important facts related to the topic of the article.  These could be statistics or dates or anything factual in nature.  Such data is placed in a box to catch the attention of a reader.