Transcript for EO403 - Selection Evaluation Methods - External decision in industry.PDF

Graduate Apprenticeship - Engineering Design and Manufacture Class: EO403 - Design for X Selection Evaluation Methods - External decision in industry In this video, we're going to look at selection and evaluation methods that are often used in industry, the external decision and product champion. Th...

Graduate Apprenticeship - Engineering Design and Manufacture Class: EO403 - Design for X Selection Evaluation Methods - External decision in industry In this video, we're going to look at selection and evaluation methods that are often used in industry, the external decision and product champion. The external decision is a method that's often used when concepts are passed over to the customer, or the client, or some external person for selection. As the designer, we can sit with them and give them information and advise them and go through the concepts that have been generated, until finally, they have some input into which can be selected. External decision makers are people outside of the company. They are investors, they're stockholders, they are the client, and so on, and they often need information from the designers to make educated decisions in terms of which concept to select. Another method of concept selection and evaluation can be from a product champion. Product champion is an influential member of a product development team who chooses a concept based on personal preference. One such example would be James Dyson, a product champion for the vacuum cleaner. He has developed the vacuum system over many, many years, and produced numerous products as a result of this. A product champion is someone who sees the value in a product, and they research and develop and create until they produce a product in a systematic fashion which meets and addresses the original problem. Product champion also makes decision-makers invest, sell, or promote the product. Nowadays, on television, in adverts, we often see the product champion or the inventor of a product pushing and promoting their product to an audience and to customers. The product champion also keeps the product in the consumer's minds. So where you work or where you study, who would be your external decision? Who would be your product champion? Page 1/1