43 Questions
What is the purpose of the external decision method in industry?
To pass concepts to external individuals for selection
Who are external decision makers in the context of design?
Clients and customers
What role does a product champion play in concept selection?
They choose a concept based on personal preference
Which of the following is NOT mentioned as an example of an external decision maker?
Product champion
How does a product champion differ from an external decision maker?
Product champions make decisions based on personal preference while decision makers rely on data
What makes James Dyson a product champion in the context of vacuum cleaners?
His development of vacuum systems over time based on personal preference
How do external decision makers influence concept selection?
By collaborating with designers to provide input on concepts
In what way do product champions impact the development process?
By researching, developing, and creating products systematically
What distinguishes a product champion like James Dyson from traditional designers?
Product champions base their decisions on personal preferences rather than traditional criteria.
What is the main advantage of using the pros and cons selection and evaluation method?
Speeding up decision-making
In the context of pros and cons lists, what do the 'cons' represent?
Arguments against taking a specific direction
How does using a pros and cons list help in making decisions?
By considering both positive and negative aspects
When using the pros and cons method, why is it important to list both the positives and negatives?
To provide a balanced view for decision-making
Why is the pros and cons method particularly useful in group settings?
To ensure a variety of perspectives are considered
What aspect of decision-making does the pros and cons method aim to minimize?
Gut feeling impact
What is the main purpose of the 'White Hat' in De Bono's 6 Thinking Hats Method?
To think about and list the market for a product
What happens during the third step of the 6 Thinking Hats tutorial task?
Using the 'Yellow and Black Hats' to evaluate the ideas
What is the role of the 'Green Hat' in De Bono's 6 Thinking Hats Method?
To generate new and innovative ideas for a product
How many ideas per person are generated during the 'Green Hat' step of the 6 Thinking Hats tutorial task?
3 or 4 ideas
What is the purpose of using the 'Yellow and Black Hats' in De Bono's 6 Thinking Hats Method?
To evaluate the positives and negatives of each idea
What is the final step in the 6 Thinking Hats tutorial task?
Using the 'Red Hat' to select a final solution
What is the primary purpose of the controlled convergence matrix in concept selection?
To evaluate and refine rough concepts to a common reference concept
What is the main advantage of using De Bono's Six Thinking Hats in concept evaluation?
It enables parallel thinking and objective analysis
What is the primary goal of prototype and test in concept selection?
To compare and contrast different concepts
What is the purpose of screening in Ulrich and Eppinger's two-stage approach to concept selection?
To eliminate certain concepts and move forward with others
What is the main benefit of using dot voting in concept selection?
It enables group decision-making and prioritization
What is the purpose of the scoring matrix in Ulrich and Eppinger's two-stage approach to concept selection?
To perform a more detailed analysis of the remaining concepts
What is the primary purpose of de Bono's 6 Thinking Hats method?
To force the use of multiple perspectives to aid the selection/ development of optimal solutions
At what stages of product development would evaluation methods be most crucial?
Throughout the entire product development process
What is a key benefit of using de Bono's 6 Thinking Hats method in a group setting?
It encourages diverse perspectives and fosters creative thinking
What is the primary difference between a product champion and an external decision maker?
A product champion makes decisions based on personal preference, while an external decision maker uses data-driven analysis
What is the primary goal of the product champion in the product development process?
To convince external decision makers to invest in the product
What is a potential drawback of relying solely on a product champion's personal preference in concept selection?
It may lead to biased decision-making
Which hat is used for thinking about thinking?
Blue Hat
What is the primary function of the White Hat?
To record information and identify further information needed
Which hat is associated with feelings, intuition, and emotion?
Red Hat
What is the primary function of the Black Hat?
To provide critical judgment
Which hat is used for creative thinking and generating new ideas?
Green Hat
What is the primary difference between the White Hat and the Yellow Hat in De Bono's 6 Thinking Hats method?
One is focused on data and the other is focused on benefits.
What is the primary purpose of using the Red Hat in De Bono's 6 Thinking Hats method?
To express feelings and intuition without justification.
What is the main similarity between the Black Hat and the Red Hat in De Bono's 6 Thinking Hats method?
Both are used for critical thinking and evaluation.
What is the primary difference between the Blue Hat and the Green Hat in De Bono's 6 Thinking Hats method?
One is focused on creative thinking and the other is focused on process control.
What is the primary benefit of using De Bono's 6 Thinking Hats method in a group setting?
It helps to ensure that all perspectives are considered and valued.
Study Notes
De Bono's 6 Thinking Hats
- A method to aid in the selection and development of optimal solutions by using different perspectives
- 6 imaginary hats to change the mode of people's thoughts
- Requires a facilitator to lead and control the creative sessions
- Suitable for small groups of around 4 people or individuals
The 6 Thinking Hats
- White Hat: Focus on data and information, record available information, and identify further information needed
- Red Hat: Associated with feelings, intuition, and emotion, allows people to express feelings without justification or prejudice
- Yellow Hat: Focus on the positive view, looks for benefits in a situation, encourages a positive outlook
- Black Hat: Relates to caution, used for critical judgment, can be overused
- Green Hat: For creative thinking and generating new ideas, encourages creative thinking
- Blue Hat: About process control, used for thinking about thinking, asks for summaries, conclusions, and decisions
Concept Selection and Evaluation
- Concept Selection: An iterative process closely related to concept generation and testing, helps refine and improve concepts, leading to a final selection
- Concept Evaluation: Evaluates ideas, looking for the removal of harmful features, retention of useful features, and the introduction of new benefits
- Methods: Decision matrices, controlled convergence matrix, weighting and rating matrices, multi-voting, prototype and testing, external decision, product champion, and de Bono's 6 Thinking Hats
De Bono's 6 Thinking Hats Activity
- Task: Use 5 of de Bono's 6 Thinking Hats to develop an innovative version of a coat hanger
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Steps:
- Use the White Hat to think about the market for coat hangers
- Use the Green Hat to come up with new ideas for coat hangers
- Use the Yellow and Black Hats to evaluate ideas and narrow down to three favorite ideas
- Use the Red Hat to select a final solution
Selection and Evaluation Methods
- External Decision: A method used in industry, passes concepts to the customer or client for selection, designer advises and provides information
- Product Champion: An influential member of the product development team who chooses a concept based on personal preference, sees value in a product and develops it systematically
- Pros and Cons: A method used in industry, lists the arguments for and against a solution, helps with objective decision-making
- De Bono's 6 Thinking Hats: A method used in industry, takes on different perspectives to aid in the selection and development of optimal solutions
Test your knowledge on selection and evaluation methods commonly used in the industry, including the external decision process and the role of product champions. Explore how concepts are presented to customers for selection and the key considerations for designers.
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