Podcast
Questions and Answers
What is the purpose of the external decision method in industry?
What is the purpose of the external decision method in industry?
- To involve investors and stockholders in the design process
- To limit the selection process to internal stakeholders only
- To pass concepts to external individuals for selection (correct)
- To eliminate all concepts generated by the designers
Who are external decision makers in the context of design?
Who are external decision makers in the context of design?
- Designers within the company
- Investors and stockholders
- Product champions
- Clients and customers (correct)
What role does a product champion play in concept selection?
What role does a product champion play in concept selection?
- They choose a concept based on personal preference (correct)
- They solely rely on customer feedback
- They have no influence in the selection process
- They eliminate all concepts but one
Which of the following is NOT mentioned as an example of an external decision maker?
Which of the following is NOT mentioned as an example of an external decision maker?
How does a product champion differ from an external decision maker?
How does a product champion differ from an external decision maker?
What makes James Dyson a product champion in the context of vacuum cleaners?
What makes James Dyson a product champion in the context of vacuum cleaners?
How do external decision makers influence concept selection?
How do external decision makers influence concept selection?
In what way do product champions impact the development process?
In what way do product champions impact the development process?
What distinguishes a product champion like James Dyson from traditional designers?
What distinguishes a product champion like James Dyson from traditional designers?
What is the main advantage of using the pros and cons selection and evaluation method?
What is the main advantage of using the pros and cons selection and evaluation method?
In the context of pros and cons lists, what do the 'cons' represent?
In the context of pros and cons lists, what do the 'cons' represent?
How does using a pros and cons list help in making decisions?
How does using a pros and cons list help in making decisions?
When using the pros and cons method, why is it important to list both the positives and negatives?
When using the pros and cons method, why is it important to list both the positives and negatives?
Why is the pros and cons method particularly useful in group settings?
Why is the pros and cons method particularly useful in group settings?
What aspect of decision-making does the pros and cons method aim to minimize?
What aspect of decision-making does the pros and cons method aim to minimize?
What is the main purpose of the 'White Hat' in De Bono's 6 Thinking Hats Method?
What is the main purpose of the 'White Hat' in De Bono's 6 Thinking Hats Method?
What happens during the third step of the 6 Thinking Hats tutorial task?
What happens during the third step of the 6 Thinking Hats tutorial task?
What is the role of the 'Green Hat' in De Bono's 6 Thinking Hats Method?
What is the role of the 'Green Hat' in De Bono's 6 Thinking Hats Method?
How many ideas per person are generated during the 'Green Hat' step of the 6 Thinking Hats tutorial task?
How many ideas per person are generated during the 'Green Hat' step of the 6 Thinking Hats tutorial task?
What is the purpose of using the 'Yellow and Black Hats' in De Bono's 6 Thinking Hats Method?
What is the purpose of using the 'Yellow and Black Hats' in De Bono's 6 Thinking Hats Method?
What is the final step in the 6 Thinking Hats tutorial task?
What is the final step in the 6 Thinking Hats tutorial task?
What is the primary purpose of the controlled convergence matrix in concept selection?
What is the primary purpose of the controlled convergence matrix in concept selection?
What is the main advantage of using De Bono's Six Thinking Hats in concept evaluation?
What is the main advantage of using De Bono's Six Thinking Hats in concept evaluation?
What is the primary goal of prototype and test in concept selection?
What is the primary goal of prototype and test in concept selection?
What is the purpose of screening in Ulrich and Eppinger's two-stage approach to concept selection?
What is the purpose of screening in Ulrich and Eppinger's two-stage approach to concept selection?
What is the main benefit of using dot voting in concept selection?
What is the main benefit of using dot voting in concept selection?
What is the purpose of the scoring matrix in Ulrich and Eppinger's two-stage approach to concept selection?
What is the purpose of the scoring matrix in Ulrich and Eppinger's two-stage approach to concept selection?
What is the primary purpose of de Bono's 6 Thinking Hats method?
What is the primary purpose of de Bono's 6 Thinking Hats method?
At what stages of product development would evaluation methods be most crucial?
At what stages of product development would evaluation methods be most crucial?
What is a key benefit of using de Bono's 6 Thinking Hats method in a group setting?
What is a key benefit of using de Bono's 6 Thinking Hats method in a group setting?
What is the primary difference between a product champion and an external decision maker?
What is the primary difference between a product champion and an external decision maker?
What is the primary goal of the product champion in the product development process?
What is the primary goal of the product champion in the product development process?
What is a potential drawback of relying solely on a product champion's personal preference in concept selection?
What is a potential drawback of relying solely on a product champion's personal preference in concept selection?
Which hat is used for thinking about thinking?
Which hat is used for thinking about thinking?
What is the primary function of the White Hat?
What is the primary function of the White Hat?
Which hat is associated with feelings, intuition, and emotion?
Which hat is associated with feelings, intuition, and emotion?
What is the primary function of the Black Hat?
What is the primary function of the Black Hat?
Which hat is used for creative thinking and generating new ideas?
Which hat is used for creative thinking and generating new ideas?
What is the primary difference between the White Hat and the Yellow Hat in De Bono's 6 Thinking Hats method?
What is the primary difference between the White Hat and the Yellow Hat in De Bono's 6 Thinking Hats method?
What is the primary purpose of using the Red Hat in De Bono's 6 Thinking Hats method?
What is the primary purpose of using the Red Hat in De Bono's 6 Thinking Hats method?
What is the main similarity between the Black Hat and the Red Hat in De Bono's 6 Thinking Hats method?
What is the main similarity between the Black Hat and the Red Hat in De Bono's 6 Thinking Hats method?
What is the primary difference between the Blue Hat and the Green Hat in De Bono's 6 Thinking Hats method?
What is the primary difference between the Blue Hat and the Green Hat in De Bono's 6 Thinking Hats method?
What is the primary benefit of using De Bono's 6 Thinking Hats method in a group setting?
What is the primary benefit of using De Bono's 6 Thinking Hats method in a group setting?
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Study Notes
De Bono's 6 Thinking Hats
- A method to aid in the selection and development of optimal solutions by using different perspectives
- 6 imaginary hats to change the mode of people's thoughts
- Requires a facilitator to lead and control the creative sessions
- Suitable for small groups of around 4 people or individuals
The 6 Thinking Hats
- White Hat: Focus on data and information, record available information, and identify further information needed
- Red Hat: Associated with feelings, intuition, and emotion, allows people to express feelings without justification or prejudice
- Yellow Hat: Focus on the positive view, looks for benefits in a situation, encourages a positive outlook
- Black Hat: Relates to caution, used for critical judgment, can be overused
- Green Hat: For creative thinking and generating new ideas, encourages creative thinking
- Blue Hat: About process control, used for thinking about thinking, asks for summaries, conclusions, and decisions
Concept Selection and Evaluation
- Concept Selection: An iterative process closely related to concept generation and testing, helps refine and improve concepts, leading to a final selection
- Concept Evaluation: Evaluates ideas, looking for the removal of harmful features, retention of useful features, and the introduction of new benefits
- Methods: Decision matrices, controlled convergence matrix, weighting and rating matrices, multi-voting, prototype and testing, external decision, product champion, and de Bono's 6 Thinking Hats
De Bono's 6 Thinking Hats Activity
- Task: Use 5 of de Bono's 6 Thinking Hats to develop an innovative version of a coat hanger
- Steps:
- Use the White Hat to think about the market for coat hangers
- Use the Green Hat to come up with new ideas for coat hangers
- Use the Yellow and Black Hats to evaluate ideas and narrow down to three favorite ideas
- Use the Red Hat to select a final solution
Selection and Evaluation Methods
- External Decision: A method used in industry, passes concepts to the customer or client for selection, designer advises and provides information
- Product Champion: An influential member of the product development team who chooses a concept based on personal preference, sees value in a product and develops it systematically
- Pros and Cons: A method used in industry, lists the arguments for and against a solution, helps with objective decision-making
- De Bono's 6 Thinking Hats: A method used in industry, takes on different perspectives to aid in the selection and development of optimal solutions
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