Podcast
Questions and Answers
What term describes Rachel's influence in sharing fashion tips among her friends and colleagues?
What term describes Rachel's influence in sharing fashion tips among her friends and colleagues?
Who are the influencers within a reference group known for their specialized skills or knowledge?
Who are the influencers within a reference group known for their specialized skills or knowledge?
What do Facebook, Snapchat, and LinkedIn have in common?
What do Facebook, Snapchat, and LinkedIn have in common?
What term describes the activities expected of an individual according to others?
What term describes the activities expected of an individual according to others?
Signup and view all the answers
Which factors strongly influence a buyer's decisions?
Which factors strongly influence a buyer's decisions?
Signup and view all the answers
Life-stage changes are typically the result of which factor?
Life-stage changes are typically the result of which factor?
Signup and view all the answers
Which of the following best describes an individual's pattern of living, reflecting their interests and activities?
Which of the following best describes an individual's pattern of living, reflecting their interests and activities?
Signup and view all the answers
In the AIO dimensions for measuring lifestyles, what does the 'A' stand for?
In the AIO dimensions for measuring lifestyles, what does the 'A' stand for?
Signup and view all the answers
Which term best describes groups that share similar values and lifestyles, such as nationalities or religions?
Which term best describes groups that share similar values and lifestyles, such as nationalities or religions?
Signup and view all the answers
What is an example of a subculture?
What is an example of a subculture?
Signup and view all the answers
Which of the following best defines social classes?
Which of the following best defines social classes?
Signup and view all the answers
Which characteristic influences consumer behavior but is not controllable by marketers?
Which characteristic influences consumer behavior but is not controllable by marketers?
Signup and view all the answers
Members of which group are likely to influence consumer decisions by embodying aspirational lifestyles?
Members of which group are likely to influence consumer decisions by embodying aspirational lifestyles?
Signup and view all the answers
According to consumer behavior studies, which factor is classified as a social influence?
According to consumer behavior studies, which factor is classified as a social influence?
Signup and view all the answers
What term describes the groups to which individuals aspire but do not yet belong?
What term describes the groups to which individuals aspire but do not yet belong?
Signup and view all the answers
Which is a key element of reference groups that impacts consumer buying behavior?
Which is a key element of reference groups that impacts consumer buying behavior?
Signup and view all the answers
Individuals and households that buy or acquire goods and services for personal consumption make up the ________.
Individuals and households that buy or acquire goods and services for personal consumption make up the ________.
Signup and view all the answers
Which of the following marketing stimuli is considered to have the least influence on buying decisions?
Which of the following marketing stimuli is considered to have the least influence on buying decisions?
Signup and view all the answers
Which aspect does Harley-Davidson primarily focus on in its branding?
Which aspect does Harley-Davidson primarily focus on in its branding?
Signup and view all the answers
What is often the most challenging aspect for companies to identify regarding consumer behavior?
What is often the most challenging aspect for companies to identify regarding consumer behavior?
Signup and view all the answers
What term refers to a pressing need that drives a person towards seeking satisfaction?
What term refers to a pressing need that drives a person towards seeking satisfaction?
Signup and view all the answers
Which element is NOT included in the traditional 4 Ps of marketing stimuli?
Which element is NOT included in the traditional 4 Ps of marketing stimuli?
Signup and view all the answers
Which of the following is NOT considered a primary influence in the buyer's environment?
Which of the following is NOT considered a primary influence in the buyer's environment?
Signup and view all the answers
According to Maslow's hierarchy of needs, which of the following needs is indicative of self-improvement and reaching one's potential?
According to Maslow's hierarchy of needs, which of the following needs is indicative of self-improvement and reaching one's potential?
Signup and view all the answers
Which psychological factor is NOT among the four major factors influencing a person's buying choices?
Which psychological factor is NOT among the four major factors influencing a person's buying choices?
Signup and view all the answers
What is identified as the most basic determinant of a person's wants and behavior?
What is identified as the most basic determinant of a person's wants and behavior?
Signup and view all the answers
How are subcultures within a culture characterized?
How are subcultures within a culture characterized?
Signup and view all the answers
What is the term for the process whereby individuals interpret and make sense of their surroundings?
What is the term for the process whereby individuals interpret and make sense of their surroundings?
Signup and view all the answers
Which option best describes the concept of marketing stimuli?
Which option best describes the concept of marketing stimuli?
Signup and view all the answers
In Maslow's hierarchy, which need is prioritized the least?
In Maslow's hierarchy, which need is prioritized the least?
Signup and view all the answers
People’s possessions that contribute to their identity align with which consumer behavior premise?
People’s possessions that contribute to their identity align with which consumer behavior premise?
Signup and view all the answers
What is called when a person focuses on specific stimuli while filtering out the rest?
What is called when a person focuses on specific stimuli while filtering out the rest?
Signup and view all the answers
What behavior is exhibited by a consumer who is highly involved in a purchase but sees little difference among brands?
What behavior is exhibited by a consumer who is highly involved in a purchase but sees little difference among brands?
Signup and view all the answers
Which buying behavior is characterized by low consumer involvement and significant brand similarities?
Which buying behavior is characterized by low consumer involvement and significant brand similarities?
Signup and view all the answers
Which term best describes the situation of a consumer experiencing regret after a purchase decision?
Which term best describes the situation of a consumer experiencing regret after a purchase decision?
Signup and view all the answers
If a consumer is looking at multiple options for a purchase and evaluating them extensively, what behavior are they exhibiting?
If a consumer is looking at multiple options for a purchase and evaluating them extensively, what behavior are they exhibiting?
Signup and view all the answers
In which buying behavior do consumers typically switch brands to seek variety despite brand familiarity?
In which buying behavior do consumers typically switch brands to seek variety despite brand familiarity?
Signup and view all the answers
Which consumer behavior is likely to occur after making a high-involvement purchase when little brand differentiation is present?
Which consumer behavior is likely to occur after making a high-involvement purchase when little brand differentiation is present?
Signup and view all the answers
What is the appropriate term for a consumer's tendency to stick to a familiar product due to past habits?
What is the appropriate term for a consumer's tendency to stick to a familiar product due to past habits?
Signup and view all the answers
When consumers seek to justify their purchase decision after realizing its downsides, they are engaging in which behavior?
When consumers seek to justify their purchase decision after realizing its downsides, they are engaging in which behavior?
Signup and view all the answers
Which term best describes Carrie's behavior of frequently switching between different brands of bath soap?
Which term best describes Carrie's behavior of frequently switching between different brands of bath soap?
Signup and view all the answers
In what scenario do customers typically exhibit variety-seeking buying behavior?
In what scenario do customers typically exhibit variety-seeking buying behavior?
Signup and view all the answers
Which of the following is NOT a stage of the buyer decision process?
Which of the following is NOT a stage of the buyer decision process?
Signup and view all the answers
What initiates the buyer decision process?
What initiates the buyer decision process?
Signup and view all the answers
Which stage of the buyer decision process does Donna exemplify when she realizes she needs a warmer coat?
Which stage of the buyer decision process does Donna exemplify when she realizes she needs a warmer coat?
Signup and view all the answers
During which stage of the buyer decision process is Donna searching for recommendations and offers for winter coats?
During which stage of the buyer decision process is Donna searching for recommendations and offers for winter coats?
Signup and view all the answers
If a consumer's drive is strong but no satisfying product is available, what is the likely next step?
If a consumer's drive is strong but no satisfying product is available, what is the likely next step?
Signup and view all the answers
Which behavior might someone exhibit if they are not particularly loyal to any single brand?
Which behavior might someone exhibit if they are not particularly loyal to any single brand?
Signup and view all the answers
Study Notes
Chapter 3: Consumer Behavior
- Consumer Market: Individuals and households buying goods and services for personal use.
- Marketing Stimuli: Economic, price, technological, social, and cultural influences affecting buyer decisions.
- Buyer's Environment: External influences on buying decisions, alongside marketing stimuli.
- Buyer's Black Box: Buyer's decision process: the mental processes consumers go through when making purchasing decisions.
- Four Ps: Product, price, place, and promotion comprise the marketing mix.
- Social Classes: Society's relatively permanent, ordered divisions based on similar values, interests, and behaviors.
- Family: Significant influence factor on buying decisions, along with their other social relationships.
Consumer Behavior Models & Characteristics
-
Complex Buying Behavior: High consumer involvement with significant perceived brand differences.
-
Dissonance-Reducing Buying Behavior: High involvement, but perceived limited differences between brands.
-
Habitual Buying Behavior: Low consumer involvement, few perceived differences amongst brands.
-
Variety-Seeking Buying Behavior: Low involvement but consumers seek variety.
-
Factors Affecting Consumer Behavior: Psychological factors like motivation, perception, learning, and beliefs; cultural, social, and personal factors.
-
Lifestyle: People's pattern of living as expressed by their activities, interests, and opinions.
-
Perception: Process of selecting, organizing, and interpreting information to form a meaningful picture of the world.
Consumer Decision-Making Process
- Need Recognition: Initial state where the consumer recognizes a need or want something.
- Information Search: Consumer gathers information about available alternatives.
- Evaluation of Alternatives: Consumer analyzes available options based on their needs and preferences.
- Purchase Decision: Decision on which product to buy.
- Postpurchase Behavior: Consumer's feelings after purchase, satisfaction, and dissatisfaction influencing future buying decisions.
- Psychological Characteristics: Motivation, perception, learning, beliefs, and attitudes shape consumer behavior.
- Perception: Selecting, organizing, and interpreting information consumers receive.
- Motivations: Needs and wants that drive human behavior.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
This quiz explores key concepts in marketing, consumer behavior, and social influences. It covers terms related to influencers, lifestyle measurement, and factors affecting buyer decisions. Perfect for students studying marketing principles and consumer psychology.
