THM5202 1st Semester 2024-2025 Overview of Tourism & Hospitality PDF

🫐 THM5202 1ST SEMESTER | A.Y 2024 2025 Overview of Tourism and Hospitality ◆ MCE traveler Industry: Scope, Stucture, Theories ◆ Incentive traveler...

🫐 THM5202 1ST SEMESTER | A.Y 2024 2025 Overview of Tourism and Hospitality ◆ MCE traveler Industry: Scope, Stucture, Theories ◆ Incentive traveler Migration - pertaining to Tourism change of residence. ➔ Sum of the phenomena and relationship Health Tourism arising from the travel and stay of non-residents, in so far as they do not lead to Health permanent residence and not connected to any earning activity ➔ simply pertains to a physical body being free ➔ Temporary short-term movement of people from diseases; condition of the body or mind to destinations outside the places where they and the degree to which it is free from illness, normally live and work and their activities or the state of being well during their stay at these destinations ➔ Remember that in defining tourism, there Wellness should always be travel involved, the stay in the place should only be temporary, and ➔ overall balance of your physical, social, should not be connected to any earning spiritual, emotional, intellectual, activity in the place. environmental, and occupational well-being Some purposes of Travel Elements of Travel ➔ Workers Distance ➔ Businessmen ➔ For pleasure ➔ A measurement of how far a traveler traveled ➔ Study from his origin point to his destination ➔ Funeral ➔ Joining competition (e.g. sports) Length of Stay at Destination ➔ Migrants ➔ Patients, those who undergo medical ➔ We can differentiate one traveler from treatment another by looking at these elements. Like a ➔ Visit family, relatives, friends tourist from an excursionist Business Tourism Tourist ➔ Type of tourism where people travel in a ➔ Those who stay in the destination for more working status to a place outside their than 24 hours or made an overnight stay. residence and work area. It also includes those traveling to attend events. Excursionist ➔ Kinds of business tourism: ◆ Regular business traveler LECTURE #1 | MACRO TOURISM ➔ Those who stay for only less than 24 hours or not made an overnight stay This element is Minor Components also being considered by embassies or consulate offices during visa application and ➔ travel agencies approval ➔ guides ➔ souvenir shops Residence of Traveler ➔ government agencies under tourism ➔ among others ➔ In this element, we can differentiate an international traveler to a domestic one. It is a fact that international travel is more 9 Pillars of Tourism complicated than traveling within your own ALFTRETTE country ➔ Attraction ➔ Lodging ➔ Food and Beverage Services Purpose of Travel ➔ Transportation ➔ Recreation ➔ Events Reasons why Traveling abroad is more ➔ Tourism Services Complex ➔ Travel Trade ➔ Entertainment ➔ Travel documentation ➔ Cultural barriers - Language, Legal system Tourist Destination ➔ Travel expenses ➔ Devaluation of Currency ➔ A geographical unit which the tourist visits or where he stays ➔ A tourist destination's success depends upon Components of Tourism the interrelationship of three components ➔ The tourism industry is composed of major and minor components. Those major Composition of the Tourist Destination components are mainstays of the industry Attraction thus, tourism can't exist without them. The minor components serves support to the ➔ Site Attractions major ones ◆ Natural ◆ Man-made Major Component ➔ Event Attraction ◆ MCE ➔ The tourism industry is composed of major ◆ Concerts ◆ Festivals and minor components. Those major ◆ Family celebration components are mainstays of the industry ◆ Sporting events thus, tourism can't exist without them. The minor components serves support to the Accessibility major ones. ◆ Attractions ➔ Mode - The vehicle ◆ Lodging ➔ Infrastructure - Roads, port, terminals, ◆ Food and Beverage Services bridges, traffic signs ◆ Transportation ➔ Operator - Drivers, owners LECTURE #1 | MACRO TOURISM ➔ Policies - Traffic laws, ordinances Some forms of Tourism Amenities and Facilities 1. Outbound Tourism - departing your origin, from your country to destination ➔ Lodging 2. Inbound Tourism - entering the country, from ➔ F & B services destination to country ➔ Tourism offices 3. International Tourism - leaving the country ➔ Communication Centers 4. Domestic Tourism - within the country ➔ Travel Agencies 5. Health Tourism 6. Ecotourism - when a visitor learns something about the site, involvement of the locals, The Tourist Product and its Industry presence of natural environment 7. Sustainable Tourism - more of an activity, Tourist Product using the resources in the present, thinking of future generation, consolidated in all forms of ➔ consist of what a tourist buys. it is a tourism combination of what the tourist does at the 8. Black/Dark Tourism - area wherein destination and the services he uses during something happened, like an his stay accident/someone died 9. Paranormal Tourism - visiting places that are Health and Characteristics of a Tourist haunted Product 10. Religious Tourism - area where your purpose is connected to your faith ➔ Service - intangible 11. Historical tourism ➔ Psychological in its attraction 12. Heritage Tourism - something that you give ➔ Vary in standard and quality to the future gen, tangible like houses ➔ Fixed supply 13. Cultural Tourism - broad, practice of how people live 14. Food Tourism/Gastronomy - sub form of Characteristics of the Tourism Industry cultural tourism 15. Art Tourism - sub form of cultural tourism ➔ Tourist product is not brought to the 16. Agritourism - to immerse in agriculture consumer 17. Educational Tourism - consolidate with all ➔ Tourist products are not used up forms of tourism ➔ Labor-intensive industry 18. Adventure Tourism - active side of ➔ People-oriented recreational tourism ➔ Multi-dimensional phenomenon - many sectors are involved ➔ Seasonal ➔ Dynamic - adapt to the ever changing Consumer Behavior Theory industry ➔ By looking at the characteristics of both the Classes of Travel Motivator Tourist product and Tourism industry, you should also noticed that: ➔ Physical ◆ The industry is… ➔ Cultural intangible ➔ Interpersonal perishable ➔ Status and Prestige heterogeneous - variety of products Demand Inseparable ➔ schedule of the amount of any product or service that people are willing and able to LECTURE #1 | MACRO TOURISM buy at each specific price in a set of possible ➔ Family commitments prices during some specified period of time ➔ Lack of interest in travel ➔ Demand is within the tourist-generating ➔ Fears of travel region History of Travel & Tourism Factors Influencing Demand Biblical Era ➔ Economic Determinants ➔ first mode of travel by men is by walking, use ➔ Social Determinants of animals like horses, small boats for water ➔ Political Determinants transportation, reason of travel is trading and migration, strongest nation is Egypt because of Nile river Psychology of Tourism ➔ Psychology is the scientific study of the mind Roman and Greek Era and behavior; scientific discipline that studies mental states and processes and behavior in ➔ they use animals, carriages, chariots, horses humans to travel, people travel for religious purpose, ➔ In tourism, findings of environmental and to conquer land, romans develop roads their social psychology are used to understand reason is for their army to travel faster, the tourists behavior, attitudes and their first Olympics was held in Greece motivations. Middle Age/Medieval Era Classification of Traveler ➔ 470-mid 15th century, development in Preferences of a Tourist - Categories transportation, crusaders protect catholics when they travel to religious places, traveling ➔ Complete Relaxation to Constant Activity for education purposes, pilgrimages, St. (Relaxation vs Activity) James of Galicia located in Spain ➔ Traveling near one's home environment to a totally strange environment (Familiarity vs Novelty) Modern Era ➔ Complete Dependence of Group Travel to Traveling Alone (Dependence vs Autonomy) ➔ mid to late 15th century, water transpo ➔ Order to Disorder became more developed, Spain and Portugal became the strongest nation in the world because they developed their ships, a treaty Types of Tourist Roles was signed between these two nations named treaty of tordesillas, the treaty is to ➔ Organized Mass Tourist - bound to group divide the world by Spain and Portugal, they (attached to tourism establishments) could travel to different parts of the world, ➔ Independent Mass Tourist - not bound to easier for them to discover lands and group (attached to tourism establishments) conquer them , Grand tour is when rich young ➔ Explorer men/ european men who travel to different ➔ Drifter developed cities for them to be knowledgeable in the culture of these cities, Travel Constraints they will bring these information to their country, Industrial Revolution era most ➔ Lack of money significant era - many machineries, ➔ Lack of time development of technology ➔ Lack of safety and security ◆ industrial - machineries, revolution - ➔ Physical disability changes, development of technology LECTURE #1 | MACRO TOURISM makes life easier, steam power and operate hotels, casinos, travel railway were invented, invented agencies, those engines and cars, the word Tourism establishments they are was used during the late 19th century operated by private sectors, the real mandate of DOT is to people believed tourism promote tourism, DOT started mid 18th - early 19th, branches in other countries people are encouraged and promote PH as tourism enticed to visit destinations, destination many people are traveling for pleasure because of its accessibility, Thomas Cook he thought of a business using Consumer Behavior Theories the railway, he was the very first travel organizer Travel Motivators and Demands Classes Travel Motivators Jet Age ➔ Physical ➔ era in aviation industry, started during late ➔ Cultural 1940s, the world saw the importance of ➔ Interpersonal - travel with family; social aviation after world war 2, the significant aspect change during this era is the development of ➔ Status and Prestige - developing who you are engines that are used for air travels, many ◆ make the tourist feel that they need airlines that developed their airplanes to travel ◆ traveling for wellness ◆ traveling is a need Post War Era ➔ Post war era - safer to travel, increase for Demand tourism services, people wanted to go to Manila because it was the second most ➔ is what the tourist wants and needs devastated city after the world war 2, the government saw the opportunity to make our Supply industry more organized, creation of department of tourism (called the ministry of ➔ comes from the company that offers the tourism) eight attached agencies bottomline products and services; this is the schedule of is to help tourism , the amount of any product or service that ◆ DOT people are willing and able to buy at each ◆ Tourism Infrastructure and Enterprise specific price Zone Authority, ◆ Philippine Retirement authority, ◆ Intramuros Administration, Tourist Generating Region ◆ Philippine Commission on Sports SCUBA Diving, ➔ this is where the tourist will come from to go ◆ Nayong Pilipino to the tourist destination ; area where they ◆ Duty Free Philippines Corporation demand ◆ National Parks development committee during the 1950s those Factors Influencing Demand agencies were not yet existing, all gov agencies ➔ Economic Determinants should be created by law, ➔ Social Determinants DOT was not created to ➔ Political Determinants LECTURE #1 | MACRO TOURISM Remember that people have unlimited wants but have limited resources. Tourism companies strategized to meet these demands from their product development to pricing and promotion to distribution methods. A good research of the market environment is vital to stay ahead of the game. Psychology of Tourism ➔ Psychology is the scientific study of the mind and behavior; scientific discipline that studies mental states and processes and behavior in humans ➔ In tourism, findings of environmental and social psychology are used to understand tourists’ behavior, attitudes, and their motivations. Classification of Travelers 1. Psychocentrics - travelers wherein they are the passive tourist, more into relaxation; safe travelers; not risk takers 2. Allocentrics - risk takers, adventurous tourist Preferences of a Tourist - Categories ➔ Complete Relaxation to Constant Activity (Relaxation vs Activity) ➔ Traveling near one’s home environment to a totally strange environment (Familiarity vs Novelty) ➔ Complete Dependence of Group Travel to Traveling Alone (Dependence vs Autonomy) ➔ Order to Disorder Types of Tourist Roles ➔ Organized Mass Tourist - bound to group (attached to tourism establishments) ➔ Independent Mass Tourist - not bound to group (attached to tourism establishments) ➔ Explorer ➔ Drifter LECTURE #1 | MACRO TOURISM Term 1 Description ★ Example COLOR PALETTE