Investigating Attitudes & Purchase Behavior Towards Eco-Friendly Products PDF

INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS: A COMPARATIVE STUDY AMONG CONSUMERS ACROSS SEX CATEGORIES...

INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS: A COMPARATIVE STUDY AMONG CONSUMERS ACROSS SEX CATEGORIES A Thesis Presented to the Senior High School Department In Partial Fulfillment of the Requirements for the Subject Inquiries, Investigation and Immersion Laxamae Nicole B. Alfonso Yushin P. Bongalbal Erika I. Nakao Mary Nikol S. Palad Danica Joyce M. Tiongco Vic A. Yalung January 2025  ii INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES TABLE OF CONTENTS Title Page …………………………………………… i Table of Contents …………………………………………… ii Introduction …………………………………………… 1 Methodology …………………………………………… 11 References …………………………………………… 18 Appendices …………………………………………… 22  1 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Investigating the Attitudes and Purchase Behavior towards Eco-Friendly Products: A Comparative Study Among Consumers Across Sex Categories Introduction Over the years, environmental degradation has become a global concern, prompting the rise of eco-friendly products. These products, also known as green products, are designed to minimize environmental harm by using natural materials, reducing waste, and addressing issues like climate change. As consumers become more aware of environmental challenges, their attitudes, and purchasing behaviors are shifting toward environmental practices. Thus, this study aims to investigate and compare the attitudes and purchase behaviors of male and female consumers toward eco-friendly products. By understanding these differences, the research contributes to addressing gaps in consumer behavior studies and promoting sustainable practices in society. In this generation, many types of products were created due to the changing preferences of consumers. One of these is the eco-friendly product—it has the characteristics of being functional, environmental, and emotional benefits. The benefits refer to the usefulness or relevance of the product provided to a given buyer. Eco-friendly product is defined not only by the words “ecological, green”, but “environmentally safe”, “recyclable”, “biodegradable”, “ozone-friendly”, “energy-saving”, and “compostable”. Thus, the benefits of this product will make it a valuable product for consumers (Stetinensia, 2020). According to Gutierrez (2016), "Ecologically friendly products  2 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES intend to decrease the negative impacts on the environment and provide considerable enhancements during the life cycle of the product." The impression of eco-friendly products is a significant factor in influencing consumer behavior, fostering a sense of environmental responsibility and concern that prompts them to purchase this eco-friendly product. Moreover, green products and eco-innovation are crucial in combating global warming, promoting responsible consumption, and minimizing environmental impacts through responsible consumption of green products and services. The awareness of consumers regarding global warming affects their purchasing behavior in a way that they want to at least minimize the damage from global warming (Joshi, 2015). Consumers are more likely to purchase eco-friendly products when labeled and informed about their environmental benefits. It was also said that "customers are more inclined to believe in and buy environmentally friendly products from companies that are known for being ecologically conscious." The brand reputation has a big influence on the opinions and behaviors of consumers towards eco-friendly products. Customers are more likely to buy from environmentally conscious companies, as emphasized by Malhotra et al. (2024). Furthermore, quality had a positive effect on consumer behavior, such as the purchasing intentions of the consumers. Green branding is composed of traits and benefits associated with less negative environmental impact, as well as the capacity to beneficially affect customers and increase their environmental awareness. The quality of green brands or eco-friendly products has a crucial effect on the purchase behavior of  3 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES consumers (Isaacs, 2015). According to Mustafa et al. (2022), "Eco-friendly product manufacturing and its use can significantly affect a sustainable green economy." The consumers' purchasing behavior can change the growing issue of global warming to create a safer environment for everyone. Green promotion involves marketing eco- friendly products that incorporate various environmental practices, such as altering production processes, materials, and packaging, to ensure their safety and make them more environmentally friendly. As stated by Mokha (2017), green marketing is marketing of products or services based on their environmental benefits. For this study, it’s about looking at how this kind of marketing affects what people think and how they buy eco-friendly products. The eco- friendly nature of the product is a key factor in attracting consumers who are concerned about the environment and willing to pay a premium for eco-friendly products, as emphasized by Rusyani et al. (2021). According to Tamboli et al. (2023)"As people become more conscious of the effects of their purchasing decisions on the environment, they have also begun to demand greener goods and services. Businesses that portray themselves as environmentally friendly may gain an edge over their rivals, expand their customer base, and improve their image as caring corporations." It suggests that having an environmental consciousness among consumers will lead to a demand for more sustainable products and services. A business that attracts environmentally conscious customers and makes its image socially responsible to the people (Tamboli et al. 2023). Additionally, the growing awareness of environmental issues, concerns about  4 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES climate change, and an increasing sense of corporate social responsibility have all contributed to a rising demand for eco-friendly products in recent years. As consumers become more conscious of their choices, they seek products that align with their values. This heightened awareness about climate change encourages consumers to select environmentally friendly products to reduce harm and promote sustainability. Consequently, they are more inclined to support eco-friendly options (Choudhuri et al. 2023). "Gender has a significant influence on consumers' information search behavior." males and females exhibit significant differences in information processing strategies, with females showing a higher preference for search-related activities. The study indicates that female consumers are more knowledgeable about market products, particularly those that are eco-friendly (Kol O. 2023). As eco-friendly products become popular, there is a lack of in-depth research on how individuals from different sex categories (male and female) differ in their knowledge about eco-friendly products, attitudes, and purchase behavior. Existing studies are often about consumer behavior towards eco-friendly products as they are just focused on general consumer trends like price sensitivity and environmental awareness. It does not provide a comparative analysis of how knowledge about eco-friendly products varies across sex categories and a need for a descriptive-comparative approach to know these differences. This study will provide a detailed understanding of how knowledge, attitudes, and purchase behaviors toward eco-friendly products differ among male and female consumers. By investigating these differences, this study will fill a critical gap in the  5 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES literature, offering insights into how each sex category's unique characteristics shape its engagement with environmentally friendly products. Statement of the Problem This quantitative study will investigate the attitudes and purchase behavior towards eco-friendly products among the senior high school students at Mary the Queen College of Pampanga, Inc. This study will be conducted in the academic year 2024-2025. Specifically, it will seek to answer the following questions: 1. How may the demographic profile of the respondents be described in terms of: 1.1 Sex? 2. How may the attitudes and purchase behavior towards eco-friendly of the respondents be described in terms of: 2.1 Lifestyle measures; 2.2 Perception measures; 2.3 Attitude measures; and 2.4 Consumer intentions? 3. Is there a significant difference between the attitudes and purchase behavior towards eco-friendly products of males and females?  6 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Hypothesis H0 : There is no significant difference between the attitudes and purchase behavior towards eco-friendly products of males and females. Conceptual Framework Figure 1: Paradigm of the Study The illustration above shows the conceptual framework that guides this study, following the structure of the POM Model, which gives a clear framework for investigating the attitudes and purchase behavior towards eco-friendly products, specifically a comparative study among consumers across sec categories labeled as male and female. The proposed original model is used when the researcher presents an original paradigm. This model of conceptual framework helps to investigate the attitudes and purchase behavior towards eco-friendly products and to compare the attitudes and behaviors between different consumer sex categories.Furthermore, the researchers  7 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES developed their own framework to clearly illustrate their study. Researchers use a line to examine how attitudes and purchase behavior toward eco-friendly products vary across different demographic groups. Additionally, the two arrows pointing to male and female represent a comparison between the sexes in terms of their responses. Significance of the Study The findings of this study will be a great help to the following beneficiaries: Students. This study will help the students to have a better understanding of the attitude and purchasing behavior towards eco-friendly products. Students can gain more knowledge, which will help them to recognize eco-friendly products when they’re purchasing. Teachers. This study will help teachers discover effective ways to engage eco-friendly products that they can use to educate their students. Community. This study will immediately benefit the community by having a better understanding of their attitudes and purchase behavior towards eco-friendly products. The study will also help them consider eco-friendly products in their attitudes and behavior when they’re buying. Future researchers. This study provides a foundation for future studies that explore more exact aspects of attitude and purchase behavior towards eco-friendly products. It can serve as a reference for researchers exploring similar topics.  8 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Scope and Delimitation The main objective of this study is investigate the attitudes and purchase behavior towards eco-friendly products, specifically comparing it across different sex categories labeled as male and female. This study will use a quantitative research method classified as a descriptive and comparative study. This study will be delimited to the senior high school students of Mary the Queen College (Pampanga) Inc., enrolled in the second semester of A.Y. 2024-2025. Specifically, It will only focus on investigating the attitudes and purchase behavior of respondents towards eco-friendly products in terms of lifestyle measures, perception measures, attitude measures, consumer intentions, and demographic (male and female). Furthermore, the study will also focus on comparing the attitudes and purchase behaviors of female and male consumers. However, these eco-friendly products can be both in general merchandise or store. Therefore, there is no specific store, supermarket, and products to be considered in this study. In addition, the other sexual orientations will not be included in the study. Definition of Terms The following terms were defined to provide a better understanding of the frame of reference; hence, the conceptual and operational definitions were given. Eco-friendly products. According to Hossain (2022), it refer to goods and materials that are not detrimental to the environment. In this study, eco-friendly products are described  9 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES in terms of consumer attitudes and purchase behavior, with a particular focus on comparing these factors between male and female consumers. Environmental degradation. As stated by Maurya et al.(2020), Environmental degradation refers to the deterioration of the environment through depletion of resources, which includes all the biotic and abiotic elements that form our surroundings, that is, air, water, soil, plant, animals, and all other living and non-living elements of the planet of earth. In this study, environmental degradation is described in terms of its effects on ecosystems, human health, and global biodiversity. Green marketing. This refers to minimizing a product’s environmental impact through product redesign, sustainable manufacturing, and integrated marketing campaigns. It aims to promote eco-friendly products and meet the demand for sustainable consumption (Alkhatib et al., 2023). In this study, green marketing strategies are described in the context of consumer behavior, focusing on how environmental concerns influence purchasing decisions. Sex categorization. It describes the socially and cognitively informed judgments that observers make about a person's gender(Johnson.K.,L & Alt,N.P., 2018). In this study, sex category is which particular male or female is connected to have the ability to buy product. Consumer behavior. The decisions and actions that individuals or households take while selecting, purchasing, utilizing, and discarding a good or service are referred to as consumer behavior. Numerous sociological, psychological, and cultural factors  10 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES influence how customers interact with the marketplace. Bhat A.(2023). In this study consumer behavior is a decision of consumer about buying eco-friendly product. Environmental awareness. According to Vinci Works (2024), environmental awareness is being environmentally conscious entails realizing how our actions affect the environment and resolving to modify our practices in order to save the earth. Many people have changed their lifestyles, both small and large, to live in a more ecologically friendly manner as a result of the environmentalist movement. In this study Environmental awareness is a knowledge about environment that can used to take steps towards to a rightful way.  11 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Methodology The researchers will stick to a specific set of guidelines while conducting their study. This section discusses the main components of conducting research, covering the research design, respondents, instruments, procedures, data analysis, and ethical considerations. Research Design This study will use a descriptive-comparative approach to examine the attitudes and purchasing behavior of male and female consumers toward eco-friendly products. By using this approach, the researchers can determine if there is a statistically significant difference in attitudes and purchasing behavior toward eco-friendly products among consumers across sex categories. In this study, the quantitative research method was employed. According to Sreekumar D. (2024), Quantitative research: diverse numerical data are collected through various methods and then statistically analyzed to aggregate the data, compare them, or show relationships among the data. This allows researchers to collect objective and measurable data, test hypotheses, and present results relevant to various fields of scholarship, including identifying relationships between variables and determining the effects. As stated by Bhat, A. (2024), Descriptive research focuses on describing the nature of a demographic segment without focusing on “why” a particular phenomenon occurs. In other words, it “describes” the research subject without covering “why” it  12 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES happens. This approach involves gathering data on the attitudes and purchase behavior of the consumers. Moreover, comparative research design involves comparing how things are similar or different between two or more cases (Iranifard & Roudsari, 2022). It can help the researchers compare the attitudes and purchase behavior towards eco-friendly products of female and male consumers. Respondents In this study, the respondents will be the senior high school students of Mary the Queen College of Pampanga Incorporated enrolled in all offered strands academic year 2024-2025. In order for the researchers to come up with the sample the researchers will use the Raosoft calculator. According to Championz P. (2023), Raosoft Sample Size Calculator is a tool that helps researchers and survey designers calculate the minimum sample size needed to achieve a desired level of accuracy or confidence in the results of their survey. It is a reliable sampling calculator, especially used for determining sample sizes for statistical analysis. With a 95 % level of confidence and 5% margin of error. Therefore, out of _, only _ will be the respondents of this study. In order to ensure a representative sample, the researchers will use stratified sampling method. According to Parsons, V. (2017), Stratified sampling is a probability sampling method used in sample surveys, dividing target population elements into distinct strata based on similar characteristics, such as gender identity, to ensure every member belongs to exactly one stratum. Additionally, the stratified sampling ensures validity by accurately representing diverse population characteristics, ensuring  13 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES generalizability and avoiding biases like undercoverage, by estimating statistical measures for each sub-population in cluster sampling (Thomas, L. 2023). Instruments The researchers of this study will adopt an standardized survey questionnaire to conduct a survey to the senior high school students in Mary the Queen College (Pampanga) Inc. about the attitudes and purchasing behavior towards eco-friendly products. The survey questionnaire is entitled “Attitudes and Purchase Behavior towards Eco-Friendly Products Sold in your Supermarket” which being used in the study entitled Green marketing: Consumers’ Attitudes towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector by Morel, M., & Kwakye, F. (2012). Questionnaires are structured tools created to gather large amounts of data from numerous participants (Bhat, 2018). Questionnaires are suitable for investigations involving large populations because of this conversion, which helps to produce consistent results that can be statistically examined (Saunders, Lewis, & Thornhill, 2019). The questionnaire will consist of thirty-two (32) items. The first part of the questionnaire consists of one (1) question measuring demographics, while the second part consists of thirty-one (31) questions measuring the attitudes and purchase behavior of consumers towards eco-friendly products. In Demographic, the questionnaire is about sex, and it consists of one (1) question. In attitudes and purchasing behavior towards eco- friendly products, the questionnaire is all about lifestyle measures, perception measures,  14 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES attitude measures, and lastly consumer intentions. The first section is about lifestyle measures and consists of five (5) questions. Next, the second section is about perception measures, and it consists of eight (8) questions. At the same time, the third part, which is about attitude measures, consists of ten (10) questions. The latter part of the questionnaire refers to the consumers intention and consists of eight (8) questions. The respondents will answer the first part with their demographic profile. The first section of the second part will be answered on a scale from 1 to 5, with 5 being “the most purchased” and 1 being “the least purchased,” and the second, third and fourth sections, the respondents will answer using the five-point Likert scale: 1-Strongly Disagree, 2-Disagree, 3-Undecided, 4-Agree, and 5-Strongly Agree. The reliability of the constructs in the survey questionnaire was assessed using Cronbach’s alpha, a statistical measure of internal consistency. Reliability measurement assesses how consistently the questionnaire measures the research objective (Taber, 2018). The Cronbach's Alpha test results for attitudes and purchase behavior towards eco- friendly products is 0.628. Procedures The process for gathering the needed data in the study is described in the following steps: 1. The researchers will secure permission from the owner of the survey questionnaire to be used in the study.  15 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES 2. Upon receiving approval from the survey questionnaire author, the researchers will proceed to the registrar's office to request the list of the population data. 3. A formal permission letter will be drafted and addressed to the school principal, requesting approval to conduct the study among the students of Mary the Queen College of Pampanga, Inc. 4. The researchers will stratify the senior high school student population by sex, selecting male and female students in proportion to their presence in the total population. 5. The survey questionnaire will be distributed to the selected male and female students, ensuring they receive it in an organized manner. To ensure a 100% return rate for the survey questionnaires, the researchers will collect them on the same day they are distributed. 6. The gathered data will then be statistically analyzed to compare the attitudes and purchase behavior towards eco-friendly products of male and female senior high school students, and the results will be interpreted to draw a conclusion. Data Analysis The data collected from the survey questionnaire are organized, analyzed, and interpreted. Furthermore, the information from the survey questionnaire will be used by percentage, frequency, standard deviation (SD), and t-test. a. Percentage. According to BR (2023), a percentage is a ratio, fraction, or portion of a whole which is represented as 100. Percentage will use to calculate the comparison  16 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES between male and female. b. Frequency. As stated by Statistique Canada (2021), frequency is how often something occurs. It will use to present the number of responses for each sex category(male and female). c. Standard Deviation(SD). According to Marshall Hargrave (2024), standard deviation is a statistical measurement that looks at how far individual points in a data set are dispersed from the mean of that set. It will use to measure the mean (average responses). d. T-test. As stated by Adam Hayes (2024), t-test is an inferential statistic used to determine if there is a significant difference between the means of two groups and how they are related. T-test will use to compare the attitudes and purchase behavior between two groups, specifically female and male. Ethical Considerations The researchers will ensure strict adherence to research protocols and ethical considerations to avoid anticipated problems. The researchers will seek respondents' consent if they are willing to answer the survey questionnaires and will provide sufficient information regarding the procedures and purpose of the study. In addition, the researchers will be dedicated to making sure the procedure is carried out in a way that respects each respondent's privacy and opinion while also being professional and ethical. The survey’s ethical conduct will be based on a commitment to respecting all respondent's privacy and opinions. Furthermore, proper citations will be used to give  17 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES credit to the authors, including their name and publication year, to prevent plagiarism. According to Republic Act No. 8293 the Intellectual Property Code of the Philippines, plagiarism is a violation and is punishable.  18 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES References Alkhatib, S., et al., (2023). Green Marketing in the Digital Age: A Systematic Literature Review. Sustainability, 15(16), 12369. https://doi.org/10.3390/su151612369 Bhat, A. (2023). Consumer Behavior: Definition, factors and methods. QuestionPro. https://www.questionpro.com/blog/consumer-behavior-definition/ Bhat, A. (2024). Descriptive research: Characteristics, methods + examples. QuestionPro. https://www.questionpro.com/blog/descriptive- research/?fbclid=IwY2xjawH16KNleHRuA2FlbQIxMQABHRi4AQ0ceQw3ZVr BR, S. (2023). Uses of percentage: Definition, Formulas, methods - Embibe. Embibe Exams. https://www.embibe.com/exams/use-of-percentage/ Championz P. (2023). What is Raosoft sample size calculator. https://projectchampionz.tumblr.com/post/176260135066/raosoft-sample-size- calculator/amp Chouduhri, S., et al (2023). A Study on Marketing Strategies for Sustainable and Eco- Friendly Products. https://www.propulsiontechjournal.com/index.php/journal/article/view/1694/1174 Gutierrez, A. M. J. A., A., & Seva, R. R. (2016). Affective responses in the purchase of consumer eco products. In De La Salle University, DLSU Business & Economics Review (Vol. 25, Issue 2, pp. 129–146). De La Salle University. https://www.dlsu.edu.ph/wp-content/uploads/2019/03/9gutierrez-020616.pdf Iranifard, E., & Roudsari, R. L. (2022). Comparative Research: An Old Yet Unfamiliar Method. DOAJ (DOAJ: Directory of Open Access Journals).  19 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES https://doi.org/10.22038/jmrh.2022.66873.1954 Isaacs, S. M. (2015). Consumer Perceptions of Eco-Friendly Products. https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=2567&context =dissertations#page11 Johnson, K. L., & Alt, N. P. (2018). Categorization by sex. In Springer eBooks (pp. 1–10). https://doi.org/10.1007/978-3-319-16999-6_2428-1 Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. https://www.sciencedirect.com/science/article/pii/S2306774815000034?ref=pdf_d ownload&fr=RR-2&rr=902f62048cfe102f Kol, O., & Levy, S. (2023). Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective. https://www.sciencedirect.com/science/article/abs/pii/S0969698923002230 Kumar, R. (2018). Research Methodology: A Step-by-Step Guide for Beginners. In Google Books. SAGE Publications. https://books.google.com.ph/books?id=J2J7DwAAQBAJ&printsec=frontcover&s ourc e=gbs_ge_summary_r&cad=0#v=onepage&q&f=false Malhotra, R., et al. (2024). Consumer Perception and Buying Behaviour Regarding Eco- Friendly Products.  20 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES https://www.researchgate.net/publication/382913078_Consumer_Perception_and_ Buying_Behaviour_Regarding_Eco-Friendly_Products Maurya, P., et al. (2020). An introduction to environmental degradation: Causes, consequence and mitigation. In Agro Environ Media - Agriculture and Ennvironmental Science Academy, Haridwar, India eBooks (pp. 1–20). https://doi.org/10.26832/aesa-2020-edcrs-01 Mokha, A. K. (2017). Green Marketing: A Study of Consumer Perception on using Eco- Friendly Products. https://www.researchgate.net/publication/319218087_Green_Marketing_A_Study _of_Consumer_Perception_on_using_Eco-Friendly_Products Morel, M., & Kwakye, F. (2012). Green marketing: Consumers´ Attitude towards Eco- friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector. DIVA. http://www.diva- portal.org/smash/record.jsf?pid=diva2:553342 Mustafa, S., et al. (2022). Role of Eco-Friendly Products in the Revival of Developing Countries’ Economies and Achieving a Sustainable Green Economy. https://www.frontiersin.org/journals/environmental- science/articles/10.3389/fenvs.2022.955245/pdf Parsons, V. L. (2017). Stratified Sampling. https://www.researchgate.net/publication/313793894_Stratified_Sampling  21 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Rusyani, E., et al.(2021). Purchasing Eco-Sustainable Products: Interrelationship between Environmental Knowledge, Environmental Concern, Green Attitude, and Perceived Behavior. Sustainability, 13(9), 4601. https://doi.org/10.3390/su13094 Sreekumar, D. (2024b, December 17). What is Quantitative Research? Definition, Methods, Types, and Examples | Researcher.Life. https://researcher.life/blog/article/what-is-quantitative-research-types-and- examples/ Taherdoost, H. (2016). Validity and reliability of the research instrument; how to test the validation of a questionnaire/survey in a research. Retrieved October , 2024, from https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=survey+questionnai r e&oq=survey+#d=gs_qabs&t=1730320490018&u=%23p%3DKaOyVJBy1JMJ Tamboli, A. S., et al. (2023). Consumer Preference for Eco- Friendly Products in Relation to Sustainability Awareness. https://www.researchgate.net/publication/375819594_Consumer_Preference_for_ Eco-Friendly_Products_in_Relation_to_Sustainability_Awareness Thomas, L. (2023). Stratified Sampling. https://www.scribbr.com/methodology/stratified- sampling/#:~:text=In%20a%20stratified%20sample%2C%20researchers,be%20in %20exactly%20one%20stratum. VinciWorks. (2024, May 23). What is Environmental Awareness? - VinciWorks. VinciWorks. https://vinciworks.com/blog/what-is-environment-awareness/  22 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Appendix A COVER LETTERS PERMISSION LETTER TO THE AUTHOR OF THE ADOPTED SQ  23 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Appendix B SURVEY QUESTIONNAIRE Dear students, we are the group 2 of 12-Ezekiel at Mary the Queen College (Pampanga) INC. We would like to invite you to be part of our research study entitled, “Investigating the Attitudes and Purchase Behavior towards Eco-Friendly Products: A Comparative Study Among Consumers Across Sex Categories.”. The study involves completing a short survey, which will take approximately 10 to 15 minutes of your time. We will arrange the survey at a time that is most convenient for students. Please be assured that all responses will be kept strictly confidential. Your participation will make a significant contribution to the success of our study, and we would greatly appreciate your involvement. PART I: Demographic Profile of the Respondent/s: Please put a check mark (✔) on the box. 1. Sex ☐Female ☐ Male PART II: Attitudes and Purchase Behavior towards Eco-Friendly Products Section 1: Lifestyle measures In the first section a number of questions are given about your consumption of eco-friendly products. Please put a check mark (✔) on the box. 1. How often did you buy eco-friendly products in the last 3 months? ☐ Once a week or more often ☐ At least once a month ☐ Less than once a month What type of eco-friendly products did you purchase in the last 3 months?  24 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Listed below is a set of eco-friendly products that you can find in your supermarket. Using a scale from 1 to 5, with 5 being ‘The most purchased’ and 1 being ‘The less purchased’, please indicate the extent to which you purchased these products. Please put a check mark (✔) on the box. The less The most purchased purchased 1 2 3 4 5 1. Food 1. Health care / cosmetics products 2. Cleaning products 3. Other household products (e.g: bulbs etc) Section 2: Perception measures Listed below is a set of factors that can be used to describe eco-friendly products. Using a scale from 1 to 5, with 5 being ‘Strongly Agree’ and 1 being ‘Strongly Disagree’, please indicate the extent to which you agree or disagree with these statements. Please put a check mark (✔) on the box. To what extent do you agree or disagree with the following statements about the eco-friendly products: Eco-friendly products: Strongly Strongly Disagree Disagree Undecided Agree Agree 1 2 3 4 5  25 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES 1. Are good for the environment 2. Are healthy 3. Have a good quality/performance 4. Have a better quality/performance than conventional products 5. Have a good taste and/or good smell 6. Have reasonable price 7. Are well promoted 8. Are accessible/ available in the supermarket Section 3: Attitude measures To what extent do you agree or disagree with the following statements about the eco-friendly products. Please put a check mark (✔) on the box. Strongly Strongly Disagree Disagree Undecided Agree Agree 1 2 3 4 5 1) I appreciate the package/ design of eco-friendly product  26 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES 2) I understand the information on eco- friendly packaging 3) I believe in the information on eco- friendly packaging 4) I am willing to pay a premium price for an eco-friendly product (e.g +10%) 5) I pay attention to eco- friendly advertising 6) I believe in the eco- friendly advertising 7) I know where the eco- friendly displays are located in a supermarket 8) I easily find eco- friendly products in a supermarket 9) I hear and I pay attention to my friend /family opinion concerning eco- friendly product 10) I recommend eco- friendly products to my friends/ family  27 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Section 4: Consumer intentions Listed below is a set of statements about reasons to purchase eco-friendly products. Using a scale from 1 to 5, with 5 being ‘Strongly Agree’ and 1 being ‘Strongly Disagree’, please indicate the extent to which you agree or disagree with these statements. Please put a check mark (✔) on the box. Strongly Strongly Disagree Disagree Undecided Agree Agree 1 2 3 4 5 1. Will you purchase eco- friendly products in the next month? Why would you purchase ECO-FRIENDLY PRODUCTS? Because: Strongly Strongly Disagree Disagree Undecided Agree Agree 1 2 3 4 5 1) They give a good image of me 2) I want to preserve the earth 3) I just like eco-friendly products 4) I feel trendy/fashionable when I purchase eco- friendly products  28 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES 5) If I do NOT purchase, people could judge me 6) I purchase eco-friendly products on unplanned decision in a supermarket 7) I was satisfied with most of eco-friendly products I bought  29 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Appendix C PLAGSCAN RESULT Introduction Statement of the Problem Hypothesis Conceptual Framework  30 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Significance of the Study Scope and Delimitation Definition of Terms Method Ethical Considerations Research Design  31 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES Respondents Procedures Instruments Data Analysis  32 INVESTIGATING THE ATTITUDES AND PURCHASE BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS AMONG CONSUMERS ACROSS SEX CATEGORIES