CitriO Orange Oil Cleaner Business Proposal PDF

CitriO Orange Oil Cleaner Refresh your space, embrace the green. A Business Proposal Presented by: Ivy Rose M. Calingayan Elaiza Mae A. Verceles Nonette T. Agmaliw Aezelle Jan C. Laitan Jonalyn S. Dotimas Julienne...

CitriO Orange Oil Cleaner Refresh your space, embrace the green. A Business Proposal Presented by: Ivy Rose M. Calingayan Elaiza Mae A. Verceles Nonette T. Agmaliw Aezelle Jan C. Laitan Jonalyn S. Dotimas Julienne Faith N. Salazar Joyce Ann M. Ranay Chelsea Korinthia H. Magallanes Wayne Daniel C. Acosta Mark Navine Israel B. Sierra Presented to: Ma’am Gayle R. Mercado October 14, 2024 TABLE OF CONTENTS: 1. EXECUTIVE SUMMARY 3 A. Mission, Vision, and Objectives B. Business concept C. Brief overview of business 2. BUSINESS DESCRIPTION 5 A. Detailed explanation of business concept 3. MARKET ANALYSIS 9 A. Target market B. Market trends C. Competitive landscape 4. SWOT ANALYSIS 14 5. ORGANIZATION AND MANAGEMENT 19 A. Business structure B. Management team C. Advisor/ consultant 6. PRODUCT OR SERVICE LINE 21 A. Product description B. Product features C. Unique selling points D. Competitive advantage 7. SALES AND MARKETING 26 A. Marketing plan B. Sales strategies MISSION & VISSION STATEMENT Our mission is to offer a safe, effective, and environmentally responsible cleaning solution that not only meets high standards of performance but also contributes to a healthier environment. We envision creating a future where eco- conscious cleaning is the norm in schools and communities, fostering sustainable living practices. GOALS AND OBJECTIVES:  Establish brand recognition within and outside of the educational institution, achieve a sustainable profit margin, and promote eco-consciousness in school and community.  Penetrate through all the different departments and offices of SMU and expand the market outside the institution in the first year  Achieve 10% market share within three years, and expand product offerings to complement the cleaner range I. EXECUTIVE SUMMARY In recent years, environmental sustainability has gained increased attention in the Philippines, particularly in educational institutions where eco-consciousness and healthy living are promoted. With the growing awareness of environmental issues, including pollution and waste management, schools have become proactive in integrating sustainable practices into their daily operations. This shift is motivated by both regulatory frameworks and voluntary efforts to minimize environmental footprints. One key area of concern is the use of traditional chemical-based cleaning products, which often contain harmful toxins that can negatively impact both human health and the environment. According to a report by the Department of Environment and Natural Resources (DENR), the excessive use of synthetic chemicals contributes to air and water pollution, posing risks to human health, particularly in enclosed spaces like classrooms and offices. The global trend toward greener, biodegradable alternatives has also gained momentum in the Philippines. Orange oil-based cleaners, for example, are derived from natural sources and provide a safer alternative to conventional chemical cleaners. These eco-friendly solutions are biodegradable and non-toxic, making them suitable for environments where children and adults are at risk of exposure to harmful substances. Studies in the local context emphasize that biodegradable cleaners, such as those made from citrus oils, reduce indoor air pollution and contribute to overall well-being. Various schools and institutions in the Philippines have started adopting eco- friendly cleaning products, recognizing their benefits in promoting healthier environments. As green consumerism rises, businesses offering sustainable cleaning solutions are increasingly being integrated into these educational settings, further aligning with the nation’s goals of creating eco-conscious communities. BUSINESS DESCRIPTION Our business proposes a natural, eco-friendly orange oil-based cleaner designed for multi-purpose use, specifically targeting students, teachers, and staff to promote healthier and more sustainable ways of cleaning. This cleaner, made from biodegradable and non-toxic materials, is crafted to provide a safer alternative to conventional chemical-based products. It aims to address the growing concern for healthier living environments, particularly within educational institutions where the health and well-being of children and adults are a priority. The business seeks to establish strong brand recognition both within and beyond the educational institution. Within the first year, our goal is to penetrate all departments and offices of Saint Mary's University (SMU) and subsequently expand the market to other institutions. By our third year, we aim to achieve a 10% market share, broaden our product offerings, and firmly position ourselves as a leader in eco-friendly cleaning solutions. We are committed to promoting environmental awareness and providing the physical benefits of healthier, safer cleaning alternatives. With this business, we are not only offering a product but also a pathway toward sustainability, education, and community well-being. Through our efforts, we aim to inspire others to make environmentally responsible choices, contributing to the larger goal of preserving our planet for future generations. Our analysis of the macroenvironment considered several external factors that may impact the success of CitriO’s Orange Oil Cleaner. These factors include cultural and ethical considerations, as well as political, legal, economic, social, technological, and environmental dynamics. Each plays a significant role in shaping consumer preferences and market conditions for eco-friendly cleaning products like Orange Oil Cleaner. The growing trend towards minimalism and natural living is driving consumers to prefer simple, non-toxic cleaning agents. Ethical consumerism is on the rise, with many consumers actively seeking products that reflect environmental sustainability and social responsibility. These factors align with the ethos of Citrion, which promotes both eco-consciousness and a commitment to health and wellness through its all-natural ingredients. Increasing government policies around environmental protection favor natural cleaning products. Regulations that limit the use of harmful chemicals create an opportunity for Citrion to thrive in the market, as our product aligns with stricter standards. Additionally, new labeling requirements that demand transparency on ingredients provide an advantage for Citrion’s all-natural, clearly labeled formula. While economic downturns often result in more price-sensitive consumers, the practicality and affordability of Citrion give it a competitive edge. The challenge of fluctuating raw material costs, such as those for oranges and vinegar, is mitigated through strong supplier partnerships that ensure cost stability. Inflationary pressures that increase production costs will similarly affect competitors, giving Citrion room to compete by leveraging its fermentation-based production process that keeps costs relatively low. Consumers are increasingly focused on health and environmental impact, leading to higher demand for non-toxic, eco-friendly cleaning products. Millennials and Gen Z, in particular, are driving demand for sustainable and ethical products. Citrion’s environmentally-friendly formula caters to these preferences, making it a preferred option for younger, eco-conscious buyers. Technological advancements in eco-friendly packaging offer opportunities for Citrion to enhance its market appeal. Though the production of our orange oil cleaner relies on time-based fermentation, the use of biodegradable and recyclable packaging materials can further attract consumers seeking sustainable solutions. With rising concerns about climate change, consumers are increasingly motivated to reduce their carbon footprint. Citrion’s biodegradable formula and minimal packaging respond to this growing demand for products that have a low environmental impact. By avoiding harmful chemicals, Citrion positions itself as a cleaner that not only cleans effectively but also protects the environment. Our microanalysis focuses on specific market forces such as customers, suppliers, competitors, and intermediaries that directly influence the market position and potential of Citrion. The primary target market for Citrion consists of environmentally conscious households and institutions like schools. These consumers prioritize health, safety, and sustainability in their purchasing decisions. Demographic analysis suggests that younger generations (Millennials and Gen Z) are more likely to adopt eco-friendly products, further solidifying Citrion’s position in the market. We have established partnerships with local suppliers for key ingredients, such as oranges, to ensure sustainability and cost control. Ongoing evaluation of our supply chain ensures we can maintain a steady production flow while adhering to eco-friendly sourcing practices. Citrion faces competition from chemical-based cleaning products and DIY natural cleaners. However, its natural formula and multifunctionality differentiate it from competitors. The rising demand for non-toxic cleaners presents an opportunity for Citrion to capture market share from conventional products. We will adopt a diverse distribution strategy that includes e-commerce platforms and retail partnerships with health food stores and eco-conscious retailers. Targeting institutions like schools and environmentally-conscious households is key to reaching our target consumers effectively. Citrion is well-positioned to capitalize on emerging market trends that favor natural, eco-friendly cleaning solutions. With a focus on sustainability, health, and environmental protection, Citrion is prepared to meet the growing demand for products that contribute to a healthier, greener lifestyle. Our strategic approach to pricing, distribution, and supplier management will ensure Citrion’s success in a competitive market. Citrion’s eco-friendly packaging is a cornerstone of its commitment to sustainability, ensuring that every stage of product delivery aligns with our environmental mission. Primary Packaging: Citrion utilizes recyclable PET plastic bottles designed with a spray nozzle to ensure precise application. The minimalist label emphasizes the brand's eco-conscious identity, with the prominent display of its logo reflecting transparency and simplicity. Citrion is produced using an all-natural method that extracts orange oil from  peels via a simple, eco-conscious fermentation process. The product’s strengths include its non-toxic, biodegradable formula, making it safe for all age groups and pets. It also stands out with its natural citrus scent and versatility as a multi-surface cleaner. This packaging and production approach align perfectly with the growing consumer demand for green products, positioning Citrion as an attractive, sustainable choice in both households and institutional settings like schools and offices II. MARKETING ANALYSIS MACROENVIRONMENT Economic, social, technological, environmental, political, and legal are some external factor that can impact Cintri-O natural cleaning agent. Ethical and Cultural Factors The use of simple, non-toxic cleaning agent are the new norm and being popularized not just here in the Philippines but are also introduced in other countries. This is the emerging cultural shift or movement towards healthier and safer living. This shows how consumers consider a more responsible use and living a lesser carbon foot print. Political and Legal Factors There are some restrictions imposed by our government to ensure that the future generation has something to live on. This includes the restrictions of illegal and toxic products. Like for instance, before a factory proceeds with its operation the non- government and government offices will check on their disposal of inputs if it is well taken care of. This will make the natural cleaning agent products more reliable and trustworthy product. Economic Factors During the economic drop worldwide way back during pandemic the consumers become more health conscious. Basing from short interviews with our classmates, parents, and friends that they are becoming more practical also. Thus, making our product more competent from other leading detergent and cleaning brands. Thus, will lessen the percentage of choosing premium with toxic chemicals cleaning agents and opt for affordable natural alternatives. The drastic heights in the cost of raw materials affects the production of the proposed product. Changes in the price of natural ingredients (orange and vinegar) can affect product pricing and profitability. Hence, choosing a steady supplier for oranges will reduce the price from 50 pesos to 45 pesos. The group will also look for cheaper seller of white vinegar. During inflation competing brands prices that are being sold on supermarkets will have higher price and so will the prices of our inputs. On the other hand, since the production process of our product is through fermentation we will be able to supply or still offer a little to no price hike. Social Factors One of the highlight analysis is about the consumers preferences for eco-friendly products. Awareness on chemical pollutants increases the demand for green or natural products. Consumers prioritizes health and wellness, leading to increased demand for natural, chemical-free cleaning solutions that are safe for home use. Health consciousness not just for humans but also for the animals. Additionally, this generation starts to make their own sustainable move. Technological Factors “Youtube-versity” or the youtube university has helped us come up with the idea. However, some may have been familiar to the idea but have no time on doing it on their own. Hence, the team decided to make this product readily available for them. Environmental Factors Toxic chemicals are not used in our product. Therefore, the production will not introduce harmful ingredients to the environment. This ensures that the creating Cintri-O will be hundred percent harmless to the environment, animals and humans.  TABLE 1: Analysis on the CEPLESTE Factors which affect the availability, productivity and the development of the Citrion a more sustainable and eco-friendly orange oil cleaner. Cultural and Political and Economic Social Technological Environmental Ethical Legal Due to Finding a In Diadi the Only few There will be Plastic spray natural cheaper closest pop-up no use of any bottles are used ingredients supplier of citrus farm stalls technology in to address the only it will fruits will be a generating events this product it problem in this not be so challenge for in for local will only be a sector. However, effective in the group. The Bayombon products time based irresponsible cleaning implementation g doesn’t to be fermentation consumers might or restoring of using toxic produce introduce making the cause the the material. chemicals are orange. d to production problem of Thus, some poor. However, consume time making this a might still the group rs. restricted. non-reusable choose the will look or one. stronger test into cleaning generating formula even a cleaning if it’s harmful. oil using the green peel of citrus. MICROANALYSIS This analysis focuses on factors such as customers, suppliers, competitors, and intermediaries. Customer Analysis Analyzing target market and starting with a smaller target circle first. The group tends to look for eco-conscious users through online video awareness. With that we can also introduce the benefit and pros of choosing our product. Bayombong is not the central marketing town of Nueva Vizcaya but the institutional municipality. This makes our location good for we can offer the residents here with our natural cleaning product with lesser competition. The lifestyle here is wake-up and work. Competitor Analysis Look at indirect competitors that offer chemical-based cleaners, DIY natural cleaners, or alternative cleaning methods like steam cleaning. Assess their threat to our market share. Distributor/Intermediary Analysis Study the most effective channels for distributing natural cleaning products, such as e-commerce, retail partnerships with health food stores, or direct-to-consumer models. Primary Target: Teachers, school administrators, and cleaning staff in K-12 institutions. Secondary Target: Students, parents, and environmentally-conscious organizations. Marketing Strategy Analysis Analyze pricing strategies in the market for natural cleaning products, considering premium pricing versus affordability for the mass market. Will the consumers choose to buy a natural cleaning product with less effectivity but safe or chemically cleaning agent with higher cleaning capacity but has negative effect? III. SWOT ANALYSIS Strengths 1. Environmentally Friendly and Sustainable CitriO Oil Cleanser is made with natural orange oil, a renewable resource, guaranteeing that it is non-toxic and completely biodegradable. This environmentally friendly approach appeals to consumers who are more frequently looking for products that reduce ecological impact and promote sustainability. Its eco-conscious profile aligns well with the increasing movement toward lowering chemical waste and promoting green living. 2. Safe for Use Around All Age Groups and Pets Thanks to its non-toxic and biodegradable formulation, CitriO Oil Cleanser is entirely safe for environments with children, adults, and pets. This makes it an excellent option for schools, daycare centers, homes, and any location where health and safety are critical. Consumers can confidently use it in classrooms, kitchens, and other sensitive areas without concern for harmful chemicals or residues. 3. Highly Versatile, Multi-Surface Cleaner The versatility of CitriO Oil Cleanser distinguishes it from single-use cleaning products. Its effective cleaning capabilities enable it to be used on a variety of surfaces, such as desks, windows, appliances, and other utility areas. This multi- purpose functionality offers major value to consumers by minimizing needing multiple specialized cleaning products, making CitriO a convenient all-in-one solution for homes, offices, and educational institutions. 4. Naturally Fresh and Inviting Citrus Scent In contrast to traditional cleaners that often have strong, artificial chemical smells, CitriO Oil Cleanser boasts a refreshing, natural citrus fragrance sourced from orange oil. This pleasant scent enhances the overall cleaning experience, leaving areas smelling fresh and clean without the unpleasant fumes associated with chemical- based cleaners. This sensory benefit makes it more enjoyable to use, contributing to a favorable brand perception. 5. Aligned with Rising Consumer Demand for Sustainable Products CitriO Oil Cleanser is introduced in a market where there is a rapidly growing consumer interest in sustainable, eco-friendly products. With increased awareness about environmental preservation, climate change, and the damaging effects of chemical cleaning products, more individuals are seeking out greener options. CitriO’s emphasis on natural ingredients, safety, and sustainability makes it an appealing choice for eco-conscious consumers, promoting adoption in both consumer and institutional markets. Weaknesses 1. Limited Brand Awareness and Market Recognition Products based on orange oil, like the CitriO Oil Cleanser, are not yet as well-known or trusted as the traditional cleaning brands that have long dominated the market. This unfamiliarity might create difficulties in gaining consumer trust, particularly in a sector where established brands have a strong foothold. To overcome this challenge, CitriO will need to invest considerably in marketing, advertising, and consumer education to increase awareness, emphasize product benefits, and position itself as a reliable option in the cleaning product market. 2. Potential Misconception About Cleaning Effectiveness Some consumers may believe that natural, eco-friendly cleaners are not as effective as chemical-based options when it comes to eliminating tough stains, dirt, or grime. This perception could pose a major obstacle to acceptance, especially for those who prioritize effectiveness over environmental factors. To counter this skepticism, CitriO must clearly present the strength and efficiency of its orange oil formulation in marketing efforts and demonstrations. 3. Higher Production and Retail Cost Eco-friendly products such as the CitriO Oil Cleanser generally incur higher production expenses due to their use of natural ingredients and sustainable methods. As a result, these products typically come with a higher retail price compared to conventional chemical-based cleaners, which may make them less accessible to consumers on a budget. This price difference might restrict market reach, particularly in price-sensitive segments, unless the long-term environmental and health advantages are effectively communicated to rationalize the cost. 4. Product may leave yellow stain on white-colored garments. The primary component of CitriO is limonene, derived from orange peels, which, when combined with distilled vinegar extracts, can leave a yellow stain. The team observed this effect when testing the product on clean white garments, resulting in a faint yellow discoloration. Opportunities 1. Strategic Focus on the Educational Sector Targeting schools, universities, and other educational institutions provides a major chance to introduce CitriO Oil Cleanser into a essential market. Educational settings are increasingly aiming to promote sustainability, and CitriO’s non-toxic, eco- friendly formula aligns well with these objectives. By emphasizing healthier and safer cleaning practices, CitriO can forge strong partnerships with educational institutions that prioritize the health of both students and staff. This sector could also act as a launchpad for broader acceptance, as schools often lead the way in adopting environmentally responsible products, positively influencing parents and local communities. 2. Growing Health and Safety Concerns Amid increasing concerns regarding health and safety, especially in environments involving children, there is a prime opportunity to promote CitriO Oil Cleanser as a safer, chemical-free alternative. As awareness of the hazards associated with harsh cleaning chemicals rises, both consumers and institutions are more inclined to seek non-toxic options. CitriO’s safety profile, characterized by being free from harmful chemicals and safe for individuals of all ages, enables it to meet this escalating demand for products that promote healthier indoor environments, particularly in schools, daycares, and homes. 3. Collaboration with Eco-Conscious Organizations and Programs Establishing partnerships with environmentally focused organizations, non-profits, or educational programs provides a way to enhance CitriO’s visibility and credibility. Collaborations with these groups not only strengthen the brand’s commitment to sustainability but also expand outreach to eco-aware consumers and institutions. These partnerships could result in co-branded initiatives, sustainability campaigns, or inclusion in educational curricula about environmental responsibility, thereby establishing CitriO as a recognized name in green cleaning solutions. 4. Surge in Green Consumerism The ongoing global movement toward eco-friendly and sustainable consumerism presents a substantial opportunity for CitriO Oil Cleanser. As more individuals and businesses look for products that reduce their environmental impact, CitriO can take advantage of this growing demand. Consumers are increasingly favoring products that are environmentally safe, promote sustainability, and minimize chemical exposure. By positioning itself at the forefront of this trend, CitriO can attract the attention of a rapidly growing market of eco-conscious buyers who prefer natural, non-toxic cleaning solutions. 5. Market Expansion into Additional Sectors In addition to the educational sector, there are major opportunities for CitriO to expand its reach into other industries, including corporate offices, hospitality, healthcare, and retail. These sectors are also placing greater emphasis on creating healthy, safe, and environmentally friendly spaces. For instance, corporate offices are increasingly interested in obtaining green certifications, and hospitals are looking for non-toxic solutions to ensure patient safety. By promoting CitriO to these diverse sectors, the brand can widen its consumer base and stimulate increased demand for its eco-friendly, multi-purpose cleaner. Threats 1. Intense Competition from Established Brands The cleaning industry is largely controlled by major, well-established companies that enjoy major brand loyalty and extensive distribution networks. These prominent businesses might respond to the growing demand for eco-friendly products by introducing their own lines of natural or green cleaning items. Given their resources, brand recognition, and established customer bases, these competitors could pose major challenges for CitriO Oil Cleanser in capturing a substantial share of the market. Besides, established brands can invest considerably in marketing, research, and product innovation, making it more difficult for newer, smaller brands like CitriO to stand out and gain traction in an increasingly congested marketplace. 2. Vulnerability to Economic Downturns During times of economic recession or financial difficulties, consumers and organizations tend to reduce non-essential spending, placing a higher priority on affordability than on sustainability. In these situations, eco-friendly products—often priced higher due to using natural ingredients and sustainable methods—may be regarded as less necessary. As a result, customers might choose to switch back to cheaper, chemical-based cleaning products, which could negatively impact CitriO’s sales. The company may need to strike a balance between emphasizing the long- term advantages of eco-friendly products and providing competitive pricing to stay viable during challenging economic periods. IV. ORGANIZATION AND MANAGEMENT Business Structure: Corporation CitriO operates as a corporation, which provides a strong framework for growth and investment. This corporate structure protects shareholders by ensuring they are not personally liable, safeguarding their assets while attracting investors who are committed to sustainability. Being a corporation also promotes accountability through a clear governance system, aiding the team in making knowledgeable decisions. What's more, this structure boosts credibility in the eco- friendly cleaning market, assisting partnerships and helping us reach environmentally conscious consumers. Management Team The management team is comprised of ten dedicated architecture students, each contributing by overseeing product development and researching sustainable materials. Besides, the team includes marketing specialists who focus on promoting the benefits and uses of CitriO through presentations and various promotional methods. There is also a team member responsible for managing operations, guaranteeing that production processes are both efficient and environmentally friendly. Lastly, finance experts oversee budgeting and funding strategies. Collectively, they use their diverse academic backgrounds to create a product that caters to eco-conscious consumers and the public. Advisors/Consultants To enhance the team’s expertise, external advisors specializing in the green industry and educational markets were consulted. A key advisor is one the GElective 3 - Entrepreneurship teacher, Mrs. Gayle R. Mercado, who has extensive experience in developing such products and offers valuable insights and suggestions to improve our product and marketing strategies. Through research and the advice received, the team has deepened their understanding of the market, guaranteeing that CitriO fulfills the needs of our target consumers while aligning with sustainable practices. V. MARKET STRATEGIES - Product Description: Orange oil cleansers offer a healthy cleaning option for your home, business, educational institution, etc. This product, which is freshly prepared from pure orange oil extract, is effective at cleaning soiled surfaces. - Product Features: The citrus scent of the orange oil cleaner allows you to clean soiled areas or surfaces without worrying about overpowering your sense of smell. Because the chemicals in the orange oil cleanser are biodegradable and have a non- toxic recipe, it is natural and environmentally friendly. Unique Selling Points - Contains natural, pure orange oil extract for enhanced cleaning power - Get rid of stains and shield surfaces -The fragrant scent of citrus while doing the cleaning Competitive Advantage - Orange oil cleaning is a safe product made without any chemicals. - Scrub and prepare the surfaces for a flawless People The residential market consists of individuals looking for products to clean their homes, such as all-purpose cleaners, floor cleaners, window cleaners, and other cleaning products. Commercial customers include businesses, offices, schools, hotels, and other large organizations that require regular cleaning services. Orange Oil cleaner’s primary target market are the: homeowners and renters They have motivations of the following:  They prioritize non-toxic and eco- friendly cleaning products  They want an effective cleaning product that is sustainable and made from natural/ organic products  They prioritize budget friendly yet effective cleaning products. Homeowners and Renters Private households are the most common target audience for residential cleaning products. Renters, especially short-term tenants, are perfect clients for cleaning products specializing in move-in and move-out cleaning. These target markets include: Families with young children: Parents find it hard to declutter their homes and clean up spills and stains. They value cleaning products that offers sanitization, stain removal, and deep cleaning to provide a safe environment for their children. Working professionals: Working professionals want to come home to a spotless, tidy space with a relaxing ambiance. They don’t have the time or desire to manage cleaning chores. So they are interested in getting the job done quickly. Pet owners: They want pet-friendly cleaning products to maintain a healthy home for family and furry loved ones. Pet owners want cleaning products that can remove pet odors, stains, and pet dander. Students: Student prefer to have a clean space for studying, so they prefer to buy budget friendly cleaning products. Others: Landlords -Landlords own residential properties, including homes, apartments, and condominiums. -They require cleaning products that are effective when tenants move in or out of rented properties to create a clean space for new occupants. -Tenants want a well-maintained property, making residential cleaning a must-have product for landlords. Place The product will be sold inside Saint Mary’s university campus and in areas of Bayombong, Nueva Vizcaya. Orange oil cleaner will continue identifying new target market opportunities within our region and build out additional online store in order to expand our distribution to our target audience in other high-income areas of the region. To further distribute our products, we will partner with several retail stores. Location number one is located inside the school. Location number two is located near schools that house young parents who are also students at the university across the street. Diversifying distribution channels By diversifying our distribution channels, we can reach more potential clients with an effective place strategy, which can increase our revenue. The more successful distribution channels we have, the more people we can reach and convert into sales. Diversified distribution channels can also give us negotiation power with our retailers. Having multiple channels to sell our product strengthens our projected profits against the risk of specific retailers going out of business. Competitions All-purpose Cleaners Major Market Players The all-purpose cleaners market is highly competitive with key players such as Procter & Gamble (P&G), 3M, Spray Nine, Permatex, SC Johnson, Reckitt Benckiser, and Petroferm Cleaning Products dominating the industry. P&G is one of the leading players in the all-purpose cleaners market, offering a wide range of cleaning products under brands like Mr. Clean and Tide. The company has witnessed steady growth in the market due to its strong brand recognition and innovative product offerings. P&G's sales revenue in the all-purpose cleaners segment is estimated to be in the range of billions of dollars. Overall, the global all-purpose cleaners market is anticipated to witness significant growth in the coming years, driven by increasing awareness about hygiene and cleanliness, rising disposable incomes, and changing consumer preferences. Key players are expected to continue investing in product innovation, marketing, and distribution to capitalize on the growing demand for all-purpose cleaners. The market size is projected to expand further, with opportunities for players to tap into new market segments and regions for future growth. Price New businesses rely on clear and powerful differentiators to stand out from the competition. For many consumers, nothing makes their buying decision easier than price. A penetration pricing strategy is built on this concept. By entering the market with a low price, businesses aim to attract customers quickly — then gradually raise their price. Many high-profile startups have used this strategy to disrupt industries and become today’s market leaders. How does a penetration pricing strategy work? A penetration pricing strategy prioritizes market share over profits for a given time period. The goal is to generate demand, rapidly build a customer base, and maximize brand loyalty in a short time. Penetration pricing is when businesses introduce a low price for their new product or service. The initial price undercuts competitors, forcing them to match the offer or quickly apply other strategies. Competitors' customers may switch over to the cheaper offer, and new customers buy in too. After a period of growth, the business typically raises prices to increase profits and reflect the product’s rising value. Process Citrion aims to provide an all-natural based product that can provide a wide variety of usage. The creation of the product itself followed the process of a recipe on creating a non-chemical based cleaner. Through this process we were able to produce a product with an outstanding quality. 1. Peel off orange rinds which contains precious limonene which is a major component of orange oil 2. Cut the rinds into smaller pieces and place them in a mason jar with a tight lid 3. Pour distilled white vinegar into the jar to soak the rinds 4. Store the jar in a room temperature extracting the limonene from the peels for 3-4 days shake it for several minutes every day. 5. Use a coffee filler or mesh strainer to separate the orange peels from the product. 6. Pour the orange oil solution in a bottle spray. Packaging 1. Primary Packaging: The primary packaging for the Orange Oil Cleaner consists of a recyclable PET (Polyethylene Terephthalate) plastic bottle, designed with a nozzle spray to ensure precise and controlled dispensing according to the product's consistency. The bottle features a minimalist label design, prominently displaying the brand logo. The logo design for "Orange Oil Cleaner" features a combine halved orange with a spray bottle. The design showcases a cross-sectional view of an orange, positioned to face forward. In the top-right portion, the orange cut at a diagonal slant to accommodate the nozzle. The nozzle is rendered in a green gradient, symbolizing freshness and a natural touch. This design elegantly merges the imagery of an orange and a cleaning spray, emphasizing the product's core values of natural, citrus-based cleaning solutions. VI. SALES AND MARKETING Market plan 1. Create awareness through educational campaign.  Launch a program that focused educating schools about the health and environmental benefits of using natural cleaners like Orange Oil cleaners  Position Orange Oil Cleaners as a product that support healthier learning environment. 2.Digital marketing and social media platform  Establish a digital platform that is used by educators such as Facebook, tiktok and Instagram. Promoting Orange oil cleaners as eco-friendly cleaning supplies.  Run a hashtag campaign in social media to encourage users to share their experiences with Orange Oil cleaners. 3. Product demonstration and Sampling  Organize "cleaning days" event at schools where the product can be demonstrated live to show its effectiveness  Offer free samples to school administration and maintenance staff so they can personally experience the product.  Target Sale  Focus on universities and educational facilities where cleanliness is their priority  Show to the customers the natural ingredients and non-toxic properties of the product. Highlighting its safety to children and not harmful to use.  Orange oil cleaner is an eco-friendly based formula which its ingredient is natural with non chemical. Showing its uniqueness and effectiveness to its users and being gentle to the environment. VII. CASHFLOW REFERENCES: Department of Education. (2021, January 28). Sustainable schools: How Santiago City National HS became one with nature. https://www.deped.gov.ph/2021/01/28/sustainable-schools-how-santiago-city- national-hs-became-one-with-nature/ Standard Insights. (n.d.). Rise of environmental sustainability in the Philippines. https://standard-insights.com/blog/rise-of-environmental-sustainability-in-the- philippines/ Moussa, M., Paquin-Proulx, D., Varricchio, F., & Sekaly, R. P. (2023). Editorial: T cells in primary immunodeficiency and cancer. Frontiers in Immunology, 14, 1220384. https://doi.org/10.3389/fimmu.2023.1220384 de Vos, D., Deschepper, E., Vanbelleghem, J. D., Vaneechoutte, M., Van Vaerenbergh, K., Verbeken, G.,... & Pirnay, J. P. (2016). Phage biosystems for bacterial infection control. PLoS Pathogens, 12(8), e1005806. https://doi.org/10.1371/journal.ppat.1005806 Ponca Tribe of Nebraska. (2019). Natural alternative household cleaning products: Recipe guide. https://poncatribe-ne.gov/wp- content/uploads/2019/10/env_NaturalAlternativeHouseholdCleaningProductsReci pe.pdf Earth.org. (n.d.). Environmental issues in the Philippines. https://earth.org/environmental-issues-in-the-philippines/ U.S. Environmental Protection Agency. (n.d.). Identifying greener cleaning products. https://www.epa.gov/greenerproducts/identifying-greener-cleaning-products