THC-10 Module 1 PDF - Meaning & Importance of Tourism & Hospitality

UNIVERSITY OF RIZAL SYSTEM Province of Rizal MODULE 1 MEANING AND IMPORTANCE OF TOURISM AND HOSPITALITY LEARNING OBJECTIVE At the end of this module, the students should be able to: 1. Define Tourism and Hospitality; 2. De...

UNIVERSITY OF RIZAL SYSTEM Province of Rizal MODULE 1 MEANING AND IMPORTANCE OF TOURISM AND HOSPITALITY LEARNING OBJECTIVE At the end of this module, the students should be able to: 1. Define Tourism and Hospitality; 2. Define Tourist and types of tourist; 3. Explain the relationship of tourism and hospitality and their components; 4. Enumerate and explain the characteristics of tourism and hospitality. INTRODUCTION This module will focus in defining tourism and hospitality industry and will discuss the relationship of the two as they are both becoming one of the largest and fastest-growing industries in the world. This module will also include differentiating the different components of tourism and hospitality industry and will discuss the industry’s importance and relevance in the community. PRE-TEST Questions for discussion 1. Define tourism. 2. Define hospitality. 3. Explain the relationship of tourism and hospitality. 4. Explain the difference between tourist and excursionist. 5. Discuss the importance of tourism and hospitality.  UNIVERSITY OF RIZAL SYSTEM Province of Rizal POINT OF DISCUSSION Relationship of Tourism and Hospitality Tourism and Hospitality industries go hand in hand even though considered to be independent from each other this is because both industries strongly affect one another. The hospitality industry acts as the main supplier of safe and satisfying products and services for tourism (supply chain integration) Examples of these products and services offered are accommodation, transportation, food and beverages, leisure and recreational activities. Tourism on the other hand is the activity of tourists where they engage in travelling to other places where they can experience different activities where most of the time avails products from the hospitality industry. Components of Tourism and Hospitality which constitute the tourism and hospitality interconnection include: a. Food and Beverage services b. Accommodation or Lodging services c. Leisure and recreation services d. Tourism services Figure 1: Networks of Hospitality and Tourism A. FOOD AND BEVERAGE COMPONENT  UNIVERSITY OF RIZAL SYSTEM Province of Rizal The food and beverage sector begun from simple origins: as people travelled from their homes, going about their business, they often had a need of desire to eat or drink. People always look for food and drinks everywhere- hotel, restaurant, shopping malls, and as there is increase in personal and social events such as birthday parties, business meetings, and increase in population, large number of people visit establishment who caters food services often. There are two distinct types of establishments that offer food and beverages; first are commercial food services, which comprises operations whose primary business is food and beverage, and second are non- commercial foodservices where food and beverages are served but they are not the primary business. One important factor in food and beverage is catering which is the process of preparing, presenting and serving food to customers. And it may happen on premise, or most commonly known in the Philippines as “dine-in”- where the people themselves go to the location where the products is being offered to eat or off-premise/ outdoor catering (take-out). Global and domestic competitiveness in the hospitality and tourism industry and as people demand more choices in food and beverages helped evolve and create more diverse way of delivery of this service. There are the establishment of commercial restaurants (fine-dining restaurants, full-service restaurants) that offer different foods for breakfast, lunch, dinner and snacks. There is the establishment of cultural restaurants which offer food depending on the country of likeness such as Samgyupsal for Korean foods, Tokyo-Tokyo for Japanese foods and Songkran for Thailand foods and the formation of quick-service restaurants or what Filipino often call as fast-food chains like Jollibee, KFC, McDonalds and Chowking. Aside from restaurant, there are also vending machines, food stalls and food carts that may located in theme parks, schools, and universities, shopping malls and hospitals among the others. Service in Food and Beverage Component:  UNIVERSITY OF RIZAL SYSTEM Province of Rizal a. Table service b. Family service c. Plate service d. French service e. Gueridon service f. Silver service B. LODGING COMPONENT Lodging means accommodation for a period or a place to sleep for overnight or long-term services to people. Lodging may also include accommodation of customers looking for other activities such as entertainment (casino hotels) or for recreational activities (resort hotel). Because of this, the lodging industry has greatly increased its services to different types and needs of the people. Lodging in the Philippines started because of the influx of many tourists from around the world. Because the Philippines is home to 7,641 islands that are naturally blessed with volcanoes, sandy beaches, centuries-old churches and global marine biodiversity, customers favor Philippines as a remarkably exciting country to visit. And these tourists need a place to stay- forming the business of hotel and accommodation. Several fancy hotels and motels emerged to house not only tourists but business travelers, leisure travelers, government travelers as well. C. RECREATION AND ENTERTAINMENT COMPONENT Recreation is any activity that people do for rest, relation, and enjoyment to make them free from the demands of work and duty. These started  UNIVERSITY OF RIZAL SYSTEM Province of Rizal many centuries ago when people (the host) entertain there guests at home. The host feel obliged to attend to the needs of his or her guests giving them food, beverages, place to stay and some entertainment such as games- golf, tennis and chess or outside activities-hiking, swimming, concerts. As seen in figure 2, the leisure industry is divided into five key components. Sport & Physical Recreation Arts & Play & Activity Entertainment based Leisure Leisure Activity Countryside Home-based Recreation Leisure Figure 2: Five components of Leisure Industry 1. Sports and Physical Recreation: Sport is a form of physical activity which involves some element of competition between two or more groups and usually is governed by rules or uncompetitive activities. Physical activity are sometimes not only for recreation but aimed at improving health and witness as well. Physical recreation can be divided into two types: A. Based on role of the person involved: a. Active or participative, e.g. playing volleyball and basketball b. Passive or spectator, e.g. watching a game B. Based on location of physical activity: a. Land-based recreation and tourism Example include: hiking, golfing, biking, camping and sports game b. Water-based recreation and tourism c. Example include: swimming, scuba diving, sport fishing and canoeing 2. Arts and Entertainment: Arts and entertainment are the things that take place outdoor which entertain you. These include: theatre and musical plays,  UNIVERSITY OF RIZAL SYSTEM Province of Rizal opera, recitals, fireworks, concerts, ballet show, cinema, cabaret, stand-up comedy in bars, art galleries/viewing, exhibitions and festivals. 3. Countryside Recreation: Countryside recreation can take place in National Parks, Areas of Outstanding Natural Beauty or in places that are considered heritage in a country. Some examples are mountains, hills, valleys, lakes, fields and beaches. 4. Home-based Leisure: Home-based leisure is activities that can be done without leaving your home but in the comforts of your home. Home-based leisure includes: playing and listening to music, watching televisions, arts and crafts, gardening, online gaming, reading and board games. 5. Play-and activity-based leisure: This kind of leisure is mainly associated to activities that involve children, young adult and teens D. TRAVEL AND TOURISM COMPONENT The travel services and tourism components of hospitality and tourism is a complex web of relationships between a variety of suppliers, tourism products, and destination marketing organizations, tour operators, travel agents, and transportation. There may be two types of travel; the business travel wherein a person travel to another place for work and spends money on hospitality and tourism products (lodging and food and beverages) and leisure travel wherein a person travel for recreational and entertainment. Therefore, we can consider that the major function of the tourism is to encourage people to travel to spend money on hospitality- food and beverage services, lodging services and transportation. Transportation Transportation is the process of making movement of people from one place to another using primitive and simple to modern and complex means of transportation. This may include automobiles, buses, trains, ships and airplanes.  UNIVERSITY OF RIZAL SYSTEM Province of Rizal Figure 3: Kalesa (calesa) an example of simple transportation in the early days. COMPONENTS OF TRAVEL SERVICES A. Travel agencies A travel agency can be small and privately owned entity and is a business that operates as the intermediary between the travel, tourism and hospitality industry (supplier) and the traveler (purchaser). Travel agency can assemble products and services into prepackaged travel tours (bundles of related travel services offered to potential travelers at a single price). B. Online travel agencies (OTAs) One of the advantages of technology can be found in hospitality and tourism. Today, travelers can now search and book everything they need for traveling online. Technology now plays a big part to tourist as people can now choose to book tours that they can fully and independently create their own itineraries. Examples of OTAs in the Philippines include Asiatravel, Agoda, Expedia and Wotif. C. Tour operators Tour operators are companies or individuals who package all components of offered trip or tourism and hospitality services and then sell them to the traveler personally or through retail outlets or travel agencies. Tour operators have close work relationship to hotels, transportation providers, managers of attraction sites and restaurants in order to purchase or have a better deal in each component of the tour. Tour operators sell to the leisure market. Tour operators may be inbound, outbound, or receptive: I. Inbound tour operators: Tour operators that bring travelers into a country as a group or through individual tour packages.  UNIVERSITY OF RIZAL SYSTEM Province of Rizal II. Outbound tour operators: Tour operators that work within a country to take travelers to other countries. III. Receptive tour operators: These are not travel agents and they do not operate the tours. D. Destination marketing organizations (DMOs) This includes national tourism boards, government agencies such as Department of Tourism, city or provincial tourism offices and community tourism office. DMOs promote “the long-term development and marketing of a destination, and the maintenance of such place. E. Other Organizations This may include other organization that not only focuses in leisure travel but also business trips and other functions. DEFINITION OF TOURISM Defining tourism is not easy as its definition varies source by source, person and country by country. Because of the complexity and multidimensionality of tourism, individualism of the travelers themselves and the activities that they demand, tourism therefore has no universally accepted definition. Attempts have been made to formulate a standard definition throughout the world. Components of Tourism As discussed, tourism and hospitality is a coordinated summation of many components. It involves accommodation, recreation, sight-seeing and different services. Tourism also has its own components and highly depends on all of these factors which are known as the 5’As. 1. Attraction: Attraction is considered to be the most important basic component of tourism. Attraction means any things or any places that a person desires. Attraction determines the choices of the tourists to visit a destination or choose a particular thing to buy rather than others.  UNIVERSITY OF RIZAL SYSTEM Province of Rizal 2. Accessibility: This component means the reachability of the place of destination the tourist wants to visit via various means of transportation. It is primarily service that the tourist needs to make travel possible. 3. Accommodation: Another important component of tourism is accommodation which is the primary service that the tourist need at the destination. Accommodation is a place where the tourists can find food and shelter. It is a comfortable place where the tourist after along exhaustible day of touring can relax. 4. Amenities: Amenities are extra facilities that can add attractiveness, accessibility and accommodation for the tourists. This may include room service, hot tub and spa and so on. 5. Activities:  UNIVERSITY OF RIZAL SYSTEM Province of Rizal DEFINITION OF HOSPITALITY The word hospitality is derived from the Latin word “hospes” which means guest. Hospitality is the friendly and generous reception and entertainment of guests, visitors, or strangers and providing them food, beverages, lodging and abode. The Three Perspective of Hospitality a. The Guest Perspective: This is perspective wherein as people who serve and give products must achieved the expectations of their guests- receive good hospitality making customers or the guest feel comfortable and well- served. b. The Operator Perspective: In a hospitality setting, the guest exists to be served; the operator exists to serve. To be able to be considered as hospitable, the operator must be successful in making guests feel comfortable and well-catered to. c. The Tech Perspective: The increase in the needs of the people results to increase in demand of tourism and hospitality services such as restaurants, lodging and car rentals. Characteristics of Tourism and Hospitality 1. The tourism and hospitality is dynamic 2. The tourism and hospitality industry is seasonal 3. Tourism and hospitality is a labor-extensive industry 4. Tourism and hospitality is people-oriented 5. Tourism and hospitality is a multidimensional phenomenon 6. Tourism and hospitality products are unlimited 7. Tourism and hospitality products are purchased without even insisting the people to buy them Importance of Tourism and Hospitality  UNIVERSITY OF RIZAL SYSTEM Province of Rizal Tourism and hospitality are undeniably two of the major socioeconomic industries in the world. Both industries are keeping up and adapting in the world’s development to a better and highly technological future. Some of the important contributions of tourism and hospitality are: 1. Economic progression 2. Generation of employment 3. Promotion of culture and cultural heritage 4. Societal progress 5. Significance to education 6. Dispersion of development 7. Environment and culture preservation 8. Build strong relationship between countries 9. Better planning strategies for road development, housing or industrial building 10. World’s peace industry 11. Foreign Exchange earnings REFERENCE: Mylene A. Yeung, Macro Perspective of Tourism and Hospitality, Edric Publishing House, 2019 KEY TERMS AND CONCEPTS Accessibility Hospitality Tourist Accommodation Tourism Tourist destination Amenities Lodging Tourist product Attractions Network Tourist services Entertainment Recreation Travel agent Food and beverage Tour Operator Visitor SELF-LEARNING ACTIVITIES 1. Have you worked in a restaurant or foodservice operation? What are the three lessons you learned about work while there? If you have not, interview a classmate who has experience in the field and find out what three lessons he or she would suggest.  UNIVERSITY OF RIZAL SYSTEM Province of Rizal 2. What is your favorite restaurant? What does it do so well to have become your favorite? What would you recommend it do to improve your dining experience even more? 3. What was your all-time best restaurant dining experience? Compare and contrast this with one of your worst dining experience. For each of these, include a description of: a. The food b. The behavior of restaurant staff c. Ambiance (music, décor, temperature, comfort of chairs, lighting) d. The reason for your visit e. Your mood upon entering establishment 4. Select a local tourist destination. Make a research on the following: a. What type of visitor does the destination draw? b. What does the destinations’ management do to bring in visitors? SELF-ASSESSMENT QUIZ I. Identify the following: _____________ 1. A place where visitors could stay for a period of time they travel. _____________ 2. Type of physical recreation wherein the person involved is active or participative. _____________ 3. Kind of leisure that is mainly associated with activities that involve children, young adult and teens. ______________ 4. These are individuals that package all components of tourism and hospitality services which are sold to tourists through agencies. ______________ 5. A geographical unit with cultural and natural values where the tourist visits and stays. ______________ 6. Another term for package tour. ______________ 7. Manufacturer of tourist products.  UNIVERSITY OF RIZAL SYSTEM Province of Rizal ______________ 8. Services that can’t be separated from service providers. ______________ 9. Give one significance of tourism and hospitality industry. ______________ 10. Is a supply chain industry. II. Enumeration: 11.14. Components of tourism and hospitality industry 15-17. Classification of tourism by UN 18-22. Components of Tourism 23-25. Three Characteristics of Tourism and Hospitality DO WATCH…. ADDITIONAL ATTACHMENT LINK… https://www.youtube.com/wat ch?v=HjOPYaOK3Pw&t=110s KEY ASSESSMENT PRE TEST: SELF-LEARNING ACTIVITIES: SELF-LEARNING QUIZ: