Marketing-tetelek-2024 Marketing (Miskolci Egyetem) PDF

lOMoARcPSD|50762180 Marketing-tetelek-2024 Marketing (Miskolci Egyetem) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university Downloaded by Viktória Kása ([email protected]) ...

lOMoARcPSD|50762180 Marketing-tetelek-2024 Marketing (Miskolci Egyetem) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university Downloaded by Viktória Kása ([email protected])  lOMoARcPSD|50762180 DĂƌŬĞƟŶŐͲ^njſďĞůŝƚĠƚĞůƐŽƌϮϬϮϰ ϭ͘ŵĂƌŬĞƟŶŐĚĞĮŶŝĄůĄƐĂ͕ŚĞůLJĞĠƐƐnjĞƌĞƉĞĂǀĄůůĂůŬŽnjĄƐŽŬŵƾŬƂĚĠƐĠďĞŶ͕ƚĞƌǀĞnjĠƐĠŶĞŬ ĨŽůLJĂŵĂƚĂ͘ĐƐĞƌĞĠƐĂǀĞǀƅĠƌƚĠŬʹǀĞǀƅŽƌŝĞŶƚĄĐŝſ͘ŵĂƌŬĞƟŶŐĞƐnjŬƂnjĞŝʹĂϰW DĂƌŬĞƟŶŐĐĠůũĂĂnj͕ŚŽŐLJĂnjĞůĂĚĄƐƚĨƂůƂƐůĞŐĞƐƐĠƚĞŐLJĞ͘ŵĂƌŬĞƟŶŐŝĚĞĄůŝƐĞƐĞƚďĞŶǀĄƐĄƌůĄƐƌĂŬĠƐnjǀĞǀƅƚ ĞƌĞĚŵĠŶLJĞnj͘ ǀĞǀƅŽƌŝĞŶƚĄĐŝſůĞŐŝŶŬĄďďĐƐĂŬĂǀĞǀƅƌĞǀĂůſŽĚĂĮŐLJĞůĠƐĄůƚĂůĄŶŽƐĞůǀĞŬĠŶƚũĞůĞŶŝŬŵĞŐ͕ƐŶĞŵƉĞĚŝŐĂ ŵĂƌŬĞƟŶŐ͕ĂƉŝĂĐŝƚĞǀĠŬĞŶLJƐĠŐͣŵĞŐŬŽŵƉŽŶĄůƚŐLJĂŬŽƌůĂƚĂŬĠŶƚ͟ sĞǀƅŽƌŝĞŶƚĄĐŝſĂůĂƩŽůLJĂŶŐŽŶĚŽůŬŽĚĄƐŵſĚŽƚĠƐŐĂnjĚĄůŬŽĚĄƐŝŐLJĂŬŽƌůĂƚŽƚĠƌƚƺŶŬ͕ĂŵĞůLJĂǀĄůůĂůĂƚ ŵŝŶĚĞŶĚƂŶƚĠƐĠƚ;ƚĞƌŵĞůĠƐŝ͕ĨĞũůĞƐnjƚĠƐŝ͕ĠƌƚĠŬĞƐşƚĠƐŝ͕ƉĠŶnjƺŐLJŝƐƚď͘ͿĂǀĞǀƅŬşǀĄŶƐĄŐĂŝŶĂŬƌĞŶĚĞůŝĂůĄ Ͳ ŝŶĨŽƌŵĄĐŝſŽƌŝĞŶƚĄůƚŝŶƚĞƌƉƌĞƚĄĐŝſ Ͳ ŬƵůƚƷƌĂͲĠƐĮůŽnjſĮĂŽƌŝĞŶƚĄůƚŝŶƚĞƌƉƌĞƚĄĐŝſ Ͳ ƚĞůũĞƐşƚŵĠŶLJĠƐŝŶƚĞƌĂŬĐŝſͲŽƌŝĞŶƚĄůƚŝŶƚĞƌƉƌĞƚĄĐŝſ ĐƐĞƌĞ͗ĂƚĞƌŵĠŬŵĞŐƐnjĞƌnjĠƐĠŶĞŬĂnjĂǀĄůƚŽnjĂƚĂ͕ĂŵŝŬŽƌǀŝƐnjŽŶnjĄƐŬĠƉƉĞŶĨĞůĂũĄŶůƵŶŬĠƌƚĞǀĂůĂŵŝƚ ^njƾŬĞďďĠƌƚĞůĞŵďĞŶĂŵĂƌŬĞƟŶŐŽůLJĂŶǀĄůůĂůĂƟƚĞǀĠŬĞŶLJƐĠŐ͕ĂŵĞůLJĂĐĠŐǀĞƌƐĞŶLJŬĠƉĞƐƐĠŐĞŶƂǀĞůĠƐĠǀĞů͕Ă ǀĞǀƅŬͬĨĞůŚĂƐnjŶĄůſŬŝŐĠŶLJĞŝŶĞŬŬŝĞůĠŐşƚĠƐĞĠƌĚĞŬĠďĞŶĄůƚĂůŝƌĞĂůŝnjĄůĄƐĄǀĂů͕ĂĐĠŐƉŝĂĐŝ͕ƉĠŶnjƺŐLJŝĐĠůũĂŝ ĠƌĚĞŬĠďĞŶ͕ʹĞůĞŵnjŝĂƉŝĂĐŽƚ͕ʹŵĞŐŚĂƚĄƌŽnjnjĂĂnjĞůĂĚŶŝŬşǀĄŶƚƚĞƌŵĠŬĞƚĠƐƐnjŽůŐĄůƚĂƚĄƐŽŬĂƚ͕ʹŵĞŐŝƐŵĞƌƚĞƟ ĂnjŽŬĂƚĂĨŽŐLJĂƐnjƚſŬŬĂů͕ʹŬŝĂůĂŬşƚũĂĂnjĄƌĂŬĂƚ͕ʹŵĞŐƐnjĞƌǀĞnjŝ͕ƂƐnjƚƂŶnjŝĂnjĠƌƚĠŬĞƐşƚĠƐƚĠƐʹďĞĨŽůLJĄƐŽůũĂĂ ǀĄƐĄƌůſŬĂƚ͘ dĄŐĂďďĠƌƚĞůĞŵďĞŶĂŵĂƌŬĞƟŶŐĂǀĄůůĂůĂƚĞŐĠƐnjĠƌĞŬŝƚĞƌũĞĚƅʹĂǀĞǀƅŬŬĞůǀĂůſĂnjŽŶŽƐƵůĄƐƚŚĂŶŐƐƷůLJŽnjſʹ ĮůŽnjſĮĂ͕ƐnjĞŵůĠůĞƚŵſĚ͕ĂŵĞůLJŶĞŬŵĞŐǀĂůſƐşƚĄƐĂĂǀĄůůĂůĂƟĨĞůƐƅǀĞnjĞƚĠƐĨĞůĂĚĂƚĂŽůLJŵſĚŽŶ͕ŚŽŐLJĂ ǀĄůůĂůĂƟƌĠƐnjƚĞǀĠŬĞŶLJƐĠŐĞŬŝŶƚĞŐƌĄĐŝſũĄďĂŶĂŵĂƌŬĞƟŶŐƐnjĞŵƉŽŶƚŽŬĚŽŵŝŶĄůũĂŶĂŬ ϰWʹϰ͗ WƌŽĚƵĐƚʹĐŽŶƐƵŵĞƌŶĞĞĚƐʹŽͲĐƌĞĂƟŽŶ WƌŝĐĞʹĐŽƐƚƚŽƐĂƟƐĨLJͲƵƌƌĞŶĐLJ WůĂĐĞʹĐŽŶǀĞŶŝĞŶĐĞƚŽďƵLJʹŽŵŵƵŶĂůĂĐƟǀĂƟŽŶ WƌŽŵŽƟŽŶʹĐŽŵŵƵŶŝĐĂƟŽŶʹŽŶǀĞƌƐĂƟŽŶ sĞǀƅĠƌƚĠŬͲsĞǀƅŶĞƩſŚĂƐnjŽŶ;ĂnjĞůĂĚſĄůƚĂůŶLJƷũƚŽƩͲĂǀĞǀƅĄůƚĂůĞůŝƐŵĞƌƚ͕ĞůĨŽŐĂĚŽƩĠƌƚĠŬͿ ssSZdĞďŽŶLJŽůşƚĄƐĂ ƚƂƌƚĠŶŚĞƚŝŶƚĞƌŶĞƚĞŶŬĞƌĞƐnjƚƺůĠƐŵŽďŝůƚĞůĞĨŽŶŶĂůŬŽŵďŝŶĄůǀĂŝƐ ztE͗ Ͳ zŽƵƚŚ͗ƷũƚĞƌŵĠŬĞŬĠƐƚĞĐŚŶŽůſŐŝĄŬĞůƐƅĚůĞŐĞƐĂůŬĂůŵĂnjſŝ͕ƚƌĞŶĚĞŬŬƂǀĞƚƅŝ Ͳ tŽŵĞŶ͗ŚĄnjƚĂƌƚĄƐǀĞnjĞƚƅŬ Ͳ EĞƟnjĞŶƐ͗ƐnjĞŵůĠůƅŬ͕ŝŶĂŬơǀĂŬ͕ŬƌŝƟŬƵƐŽŬ Downloaded by Viktória Kása ([email protected])  lOMoARcPSD|50762180 ϰ͘ŵĂƌŬĞƟŶŐŝŶĨŽƌŵĄĐŝſƐƌĞŶĚƐnjĞƌĞůĞŵĞŝĠƐŵƾŬƂĚĠƐĞ͘ŵĂƌŬĞƟŶŐŬƵƚĂƚĄƐĨŽůLJĂŵĂƚĂ ĠƐŵſĚƐnjĞƌĞŝ D/Z;DĂƌŬĞƟŶŐ/ŶĨŽƌŵĄĐŝſƐZĞŶĚƐnjĞƌͿ͗ĞŵďĞƌĞŬ͕ďĞƌĞŶĚĞnjĠƐĞŬ͕ĞůũĄƌĄƐŽŬƂƐƐnjĞƐƐĠŐĞ͕ĂŵĞůLJĞŬ ƂƐƐnjĞŐLJƾũƟŬ͕ƌĞŶĚƐnjĞƌĞnjŝŬ͕ĞůĞŵnjŝŬ͕ĠƌƚĠŬĞůŝŬĠƐĞůũƵƩĂƚũĄŬĂƐnjƺŬƐĠŐĞƐ͕ƉŽŶƚŽƐĠƐŝĚƅƐnjĞƌƾŝŶĨŽƌŵĄĐŝſŬĂƚ ĂŵĂƌŬĞƟŶŐĚƂŶƚĠƐŚŽnjſŬŚŽnj͘ D/ZĂůƌĞŶĚƐnjĞƌĞŝ͗ Ͳ ƉŝĂĐŬƵƚĂƚĄƐ Ͳ ĨĞůĚĞƌşƚĠƐ Ͳ ďĞůƐƅĂĚĂƚƐnjŽůŐĄůƚĂƚĄƐ Ͳ ŵŽĚĞůůĞnjĠƐ DĂƌŬĞƟŶŐŬƵƚĂƚĄƐ͗^ƉĞĐŝĄůŝƐǀĄůůĂůĂƟŵĂƌŬĞƟŶŐŚĞůLJnjĞƩĞůŬĂƉĐƐŽůĂƚŽƐĂĚĂƚŽŬĠƐũĞůĞŶƐĠŐĞŬƌĞŶĚƐnjĞƌĞnjĞƩ ŐLJƾũƚĠƐĞ͕ƚĞƌǀĞnjĠƐĞ͕ĞůĞŵnjĠƐĞ͕ĠƐũĞůĞŶƚĠƐĞ͘ &ŽůLJĂŵĂƚĂ͗ ϭ͘