Summary

This document presents a summary for a 2024 final exam focused on marketing, growth hacking, branding, and design. The content includes key concepts and differences between traditional and growth hacking approaches to marketing and branding.

Full Transcript

SUMMARY FOR FINAL EXAM DIFFERENCE BETWEEN TRADITIONAL MARKETING & GROWTH HACKING TRADITIONAL MARKETING GROWTH HACKING A GROWTH HACKING MINDSET SYSTEMS THINKERS (COMPARED TO LINEAR THINKERS) PRODUCT-MARKET FIT DESIGN IN TODAY’S WORLD: MORE THAN A PRETTY FACE WHAT IS A BRAND? WHAT IS...

SUMMARY FOR FINAL EXAM DIFFERENCE BETWEEN TRADITIONAL MARKETING & GROWTH HACKING TRADITIONAL MARKETING GROWTH HACKING A GROWTH HACKING MINDSET SYSTEMS THINKERS (COMPARED TO LINEAR THINKERS) PRODUCT-MARKET FIT DESIGN IN TODAY’S WORLD: MORE THAN A PRETTY FACE WHAT IS A BRAND? WHAT IS A BRAND? What Is Brand Storytelling? WHY MARKETERS SHOULD BE CREATIVE? 2 5 Use Plenty of Space

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