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CH.9 What are the 3 phases of human resource management ? 1) Acquiring 2) Maintaining 3) Developing What is recruiting in human resource management? - Attracting qualified job applicants What is selection? - The process of gathering information about applicants, choose the most appropriate applicant...

CH.9 What are the 3 phases of human resource management ? 1) Acquiring 2) Maintaining 3) Developing What is recruiting in human resource management? - Attracting qualified job applicants What is selection? - The process of gathering information about applicants, choose the most appropriate applicant What is maintaining phase of human resource management? - Know the activities used to maintain employees. What 2 activities are used in human resource management consist of what 2 activities? 1) Train and develop. 2) Performance appraisal or appraising performance Why is it important for an organization to keep their employees? - Its extremely cost efficient. What is employee training? - Teaching employees new skills and jobs What are the main objectives of an performance appraisal ? 1) Lets workers know how well they are doing 2) Effective basis for giving rewards, such as pay raises and promotions 3) Its employee selection , training and development activities What is job analysis ? - A systematic procedure for studying jobs to determine their various elements and requirements of the job position. What is compensation ? - The payment employees receive in return for their labor - More experience = more money - More education = more money What is cultural diversity ? Owing to race ethnicity and gender. Chapter 10 What is motivation? - Internal process that energizes and directs What is Maslow hierarchy of needs? 1) Physiological needs 2) Safety needs 3) Love and belonging 4) Esteem 5) Self actualization needs. Psyiological needs? - Things we require for survival Safety needs? - Physical and emotional security (health insurance) Social needs? - Human requirements for love and affection and a sense of belonging Esteem needs ? - Our need to respect, recognize with a sense of our own accomplishment and worth. Self actualization needs? - need to grow and develop and to become all that we are capable of being. what are the assumptions of theory x and theory y? - theory x? : people are naturally unmotivated and dislike work - theory y? : assumes people are self motivated and enjoy the challenge of work, workers are highly motivated. What is reinforcement theory? - Motivation based on premise that rewarded behavior is likely to be repeated whereas punish behavior is less likely to occur. What is positive reinforcement? - One that strengthens behavior by reward. What is job enrichment ? - Provides employees with more variety and responsibility in their jobs. What is empowerment? Making employees more involved in their jobs by increasing their participation. What is marketing? - Activities of set of institutions and process for creating, communicating, delivering and exchanging offerings that have value for customers What is customer relationship management? - Using information about customers to create marketing strat and develop desire customer relationships What is marketing strategy ? - Selection of a target market - Creation and maintenance of an appropriate marketing groups What are broadly classified into what two groups ? - Business to consumer (B2C) - Business to business to business (B2B) What is market segmentation ? - A group of individuals or organization within market that share one or more common characteristics. - Dividing marketing into groups…. EX: geographic, demographic What is target market? - Group of individuals or organization with a firm develop and maintains a marketing mix suitable for the needs and preferences of that group What are the 4 elements of marketing mix? 1) Product: design, brand name, packaging and warranties 2) Price 3) Distribution 4) Promotion What is marketing research ? - Gathering and recording analyzing data concerning a particular marketing problem Chapter 12 What is a product? - Everything one receives in an exchange, including all tangible and intangible attributes and experienced benefits What is a product life cycle? - Series of stages in which a products sales revenue and profit increase with such a peak - Know each stage in order 1) INTRODUCTION 2) GROWTH 3) MATURITY 4) DECLINE What is a brand? - name, term, symbol design What is a trademark? - Us patent and trademark to protect brand What is brand loyalty? - Cuteomer favorable toward buying What is packaging? - Providing a container What is labeling? - Presentation of information - What is the meaning of using price ? - - the amount of money the seller is willing to accept in exchange.