Strategies in Advocacy PDF

PRESENTED BY MARY JEROP STRATEGIES IN ADVOCACY #16DAYSOFACTIVISMAGAINSTGBV WHAT DO WE UNDERSTAND BY ADVOCACY? Advocacy is the act of speaking up for a cause or idea, or supporting someone or something, and trying to convince others of its importance. Advocacy can take many forms, including:...

PRESENTED BY MARY JEROP STRATEGIES IN ADVOCACY #16DAYSOFACTIVISMAGAINSTGBV WHAT DO WE UNDERSTAND BY ADVOCACY? Advocacy is the act of speaking up for a cause or idea, or supporting someone or something, and trying to convince others of its importance. Advocacy can take many forms, including: Engaging with decisionmakers, building political support, using data to drive change, providing information and signposting people to other helpful services. Advocacy can be done on behalf of yourself, someone else or a broader issue in the community.  WHAT DO YOU UNDERSTAND BY THE TERM “16 DAYS OF ACTIVISM AGAINST GBV”? DEFINITION PURPOSE It is a global campaign that runs Advocating during this period is annually from November 25 a crucial opportunity to raise (International Day for the Elimination of awareness, influence policy and Violence Against Women) to December mobilize communities to end 10 (Human Rights Day) GBV  STEPS OF ADVOCACY 1.UNDERSTAND THE ISSUE BROADLY Research and gather data to build a strong foundation of knowledge about the issue. Identify the root causes, affected populations and existing solutions or gaps. 2. DEFINE CLEAR OBJECTIVES Establish Specific, Measurable, Achievable, Relevant and Time-bound (SMART) goals. Make a decision on whether the advocacy focuses on policy change, awareness, resource allocation or behaviour change. 3.KNOW YOUR AUDIENCE Identify the key stakeholders e.g. policymakers, community leaders and the public. Tailor messages to resonate with each group’s values, interests and concerns.  WHAT IS STAKEHOLDER MAPPING? Stakeholder mapping is a strategic process used to identify and analyze individuals, groups, or entities that have an interest in a project or business initiative. Its purpose is to understand stakeholder perspectives, influence, and potential impact on the project's success. STAKEHOLDER MAP If your stakeholder has a high level of influence in the project but not as much interest, they should be kept satisfied, which means they need regular updates and their feedback is important. A stakeholder with both a high level of influence and interest is considered a key stakeholder, whose expectations about the project plan need to be managed closely. That means meeting with them more than the low-influence stakeholder group that is in the “keep satisfied” category, and their feedback is also critical to any decision-making. Those who are lower in influence and higher in interest tend to be your customer base. They need updates on progress, too, but not with the frequency of the “manage closely” and “keep satisfied” groups. Those who are low on both influence and interest need project status updates, of course, but probably only need to be informed of big steps in the project. QUESTION: SKETCH A STAKEHOLDER MAP FOR ADVOCACY IN THE 16 DAYS OF ACTIVISM AGAINST GBV Who will you keep informed? Who will you manage closely? Who will you have minimal contact Who will you keep satisfied? with? 4.BUILD ALLIANCES AND PARTNERSHIPS Collaborate with like-minded organizations, influencers and members of the public to amplify the message. Leverage networks for greater impact and resource sharing. 5. DEVELOP A CLEAR AND COMPELLING MESSAGE Create a clear and concise message that is impactful. Use personal stories, data and visuals to make the message relatable and memorable. 6.USE OF STRATEGIC COMMUNICATION Make effective use of social media, local media and events. Optimize timing to align with relevant events. 7. ENGAGE POLICY MAKERS Write letters and request meetings to legislators and decision-makers. Present evidence-based solutions and demonstrate public support. 8.MOBILIZE COMMUNITY SUPPORT Organize petitions and rallies to engage grassroots support. Empower local advocates to speak and act on behalf of the cause. 9.MONITOR AND EVALUATE PROGRESS Use key performance indicators (KPIs) to track the impact of advocacy effforts. The KPIs include: Number of stakeholders engaged, Public awareness increase and Policy changes influenced. Adjust strategies based on feedback, outcomes and new developments. 10.MAINTAIN PERSISTENCE Advocacy often requires long-term commitment and resilience. Celebrate small wins to sustain momentum and morale. ORANGE THE WORLD: END GBV TODAY END THE SILENCE, STOP THE VIOLENCE!!!