Digital Cleanup - Digital Sustainability @ UCLL - PDF

Digital Cleanup Digital Sustainability @ UCLL h2024 r 25t M DATU b e m Septe TACT CON a & Ev e Laure [email protected] p a c im Hello. Leuven-based digital agency helping organisations strengthen their positive...

Digital Cleanup Digital Sustainability @ UCLL h2024 r 25t M DATU b e m Septe TACT CON a & Ev e Laure [email protected] p a c im Hello. Leuven-based digital agency helping organisations strengthen their positive impact with effective digital strategies. By people, for people 💛 → Digital sustainability Digital = for people 💛 Websites, digital tools, digital marketing strategies... are all designed and created with the same goal: reaching people, connecting with them, inspire action, simply life … Hence, people are an integral part of a definition for digital sustainability. So how does that work? Maximize the positive. Make digital products that matter; Minimize the negative. Do as little harm as possible with what you make (bonus: it makes it better) Rules of the game 1 hour Focus: minimizing negative impact Interaction 💙 (don’t worry, it’s the anonymous kind) No exact science 🌂 Eva 🔥 Tips, easy-to-get-started It starts with us → context 🥥 You have a lot of power Meet Danny 👋 A WordPress developer from The Netherlands Danny cares about the planet His plugins run on over 2mio websites Danny got to work  By shaving off a single kilobyte  He reduced CO2 emissions by an estimated 2950 kg per month Savings per month: Driving his Toyota Yaris for 18.670 km. (158 g CO2 per km) 5 flights from Amsterdam to New York. (679 kg CO2 per flight) Eating 118 kg of beef (25 kg CO2 per kg of beef) What’s the carbon footprint of your website?  but now ACTION 🧹 5 challenges to reduce your digital CO2 footprint 1. E-mail The average employee receives over half a kilo of CO2e in emails daily How many emails that you will not read do you get each day? Unsubscribe from at least one newsletter you never read E-mail: extra tips 1 Do not put images in your signature Or at least Tinify 2 Stop sending thank you emails Or be thankful in advance 3 Share documents through a link, not a copy Only those who really want to access it will need to download it (instead of everyone receiving the email) 2. Cloud storage 1 TB for 1 year in the cloud = 2.7 kg CO2e  1 TB That's 250,000 photos Or 8 smartphones with 128GB capacity 2.7 kg CO2e That's 128 cups of coffee What’s up with your cloud? How much storage are you using? Cloud storage: extra tips 1 Be disciplined: only store what you really need. _final and _finalenowreally, you really need both (forever)? 2 Be trusting: once in the cloud is enough Drop the back-up of the back-up 3 Resist temptation, don’t become a hoarder Don’t just pay for extra storage. When your digital attic is full, try sweeping first 3. AI  Training 1 AI-model 300 tonnes of CO2e 1 AI-generated image = a fully charged smartphone And then we didn’t even discuss water use Per 30 prompts half a liter of water is used for cooling Do you ever use AI? How many prompts a week? AI: extra tips 1 Learn how to prompt Be as specific as possible, use examples and be aware of biases and hallucinations 2 Use Google to ‘google’ And use AI for what it was intended to do 3 Switch off your history Be honest, did you ever use that? 4. Video & streaming Every minute 24.000 hours audio on Spotify 43 years of video streamed 1 billion hours a week 1 billion hours a day  How about you? How many hours a week do you stream? Choose Wi-Fi over mobile internet  Don’t stream in 4K (Do you réally see the difference?)  -60% Grams of CO2 per hour -57% Low resolution High resolution 4K watching/listening out of home OR several times? Download while on Wi-Fi watching/listening just once? Stream on Wi-Fi Video & streaming: extra tips 1 Don’t stream content you don’t need Audio via YouTube? Video clips on Spotify? 2 Avoid automatic downloads (when unnecessary) Download only what you need 3 Switch off the camera when it’s not useful Consider the context: in a webinar with 50 other people? The added value of your face is -sorry- small 5. Devices  80 - 90% of emissions occur during production 364 kg CO2e (+/- 86 kg CO2e) 83% production 3.5% transport 13% use 0.2% EoL 80 kg CO2e (256 GB) 79% production 4% transport 17% use