Statik - Digital Impact Day PDF

# statik - Digital Impact ## Pieter Jelle De Brue Carbon & more: a holistic approach ## Hello statik ## Statik? - Digital agency founded in 2004 - We work hard to be an amplifier for our clients' voices and their impact. - Certified B Corporation statik ## What do we do? - We are a diverse team...

# statik - Digital Impact ## Pieter Jelle De Brue Carbon & more: a holistic approach ## Hello statik ## Statik? - Digital agency founded in 2004 - We work hard to be an amplifier for our clients' voices and their impact. - Certified B Corporation statik ## What do we do? - We are a diverse team of strategists, analysts, builders, marketers, communication experts, project managers... - We dream, think and do. - Websites & digital applications - Communication strategy - Social media - Podcasts... _(Not: a bunch of IT guys)_ ## Who do we work for with? - VLAAMS-BRABANT - TECHNOPOLIS - YOUCA - YOUTH FOR CHANGE AND ACTION - VLAAMS INSTITUUT - GEZOND LEVEN - UNIKA - Interfederaal Gelijkekansencentrum - VAF - SOCIALE INNOVATIE FABRIEK - KU LEUVEN - AZDIEST - publiq ## Our approach to sustainability - High on the agenda since 2016. - We started with the basics: - PV panels - Vegetarian food - No bottled water - No company cars - 'Climate neutral' since 2019 - (60 tonnes of compensated CO2 after reduction) statik ## Our approach to sustainability - But also in our core activities. - Digital sustainability is gaining momentum-fast. - CO2 emissions of the Internet - Inclusive solutions - Accessibility - Privacy - Ethical marketing - ... statik ## Digital is the new default - There's no official blueprint for a sustainable approach. - But it's about more than reducing carbon emissions. - The SDG's can offer guidance and a sense of direction. - We've translated them into a simple set of principles. - If you plan to design, build or manage anything in the digital space, these are the main principles to keep in mind. ## 9 principles <start_of_image>GRAPHIC: Sustainable Development Goals ## The elephant in the room - What if the Internet were a country? - **Country** - China - United States - India - Russia - Japan - Germany - Internet - South Korea - Iran - Saudi Arabia - Canada - **CO2 emissions (Mt CO2/yr)** - 0 - 2,500 - 5,000 - 7,500 - 10,000 - **491,000,000** tonnes CO2 emitted per year - **#13th 'country'** - > Brazil, UK, Australia, France - > international aviation - **20x** - Carbon footprint of 1 ChatGPT prompt vs. 1 Google Search - **1,600,000,000** Websites, 200 million active (= 13%) - **392,500,000,000** emails daily (~ 12,000 times to the ) - **70-140%** Increase in data center energy consumption (2015-2022) - **x2.3 → x3.7** Average transfer size increase of a web page (desktop resp. mobile, since 2014) - **1 AI image** = fully charged phone ## The web shows no signs of stopping GRAPHIC: timeseries of total kilobytes ## What's the Belgian top 25 look like? GRAPHIC: CIM Internet + web page carbon footprint calculator ## What's the Belgian top 25 look like? - **Views per day** - 10,000,000 - 7,500,000 - 5,000,000 - 2,500,000 - 0 - **Views**                               - HLN.be                             - Nieuwsblad                               - 2dehands.be-2ememain.be                               - Immoweb                               - VRT - NWS                               - Sudinfo                               - RTBF.be                               - DH.be                               - Sporza                               - Gazet van Antwerpen                               - Zimmo                               - 7sur7.be                               - De Standaard                               - Autoscout24                               - Le Soir                               - Het Belang van Limburg                               - VRT - Max                               - La Libre.be                               - De Morgen                               - RTL.be                               - De Tijd                               - VTM.be                               - Lavenir.net                               - Buienradar                               - Immovlan.be - **km driven** - 0 - 10,000 - 20,000 - 30,000 - 40,000 - 50,000 ## What's the Belgian top 25 look like? - **Views per day** - CO2eq km's driven in modern ICE car - 10,000,000 - 7,500,000 - 5,000,000 - 2,500,000 - 0 - **Views**                               - HLN.be                             - Nieuwsblad                               - 2dehands.be-2ememain.be                               - Immoweb                               - VRT - NWS                               - Sudinfo                               - RTBF.be                               - DH.be                               - Sporza                               - Gazet van Antwerpen                               - Zimmo                               - 7sur7.be                               - De Standaard                               - Autoscout24                               - Le Soir                               - Het Belang van Limburg                               - VRT - Max                               - La Libre.be                               - De Morgen                               - RTL.be                               - De Tijd                               - VTM.be                               - Lavenir.net                               - Buienradar                               - Immovlan.be - **km driven** - 0 - 10,000 - 20,000 - 30,000 - 40,000 - 50,000 ## How to measure this? - Calculate the carbon emissions of any website on https://www.websitecarbon.com/ GRAPHIC: Website Carbon Calculator by Wholegrain Digital ## A - Hurrah! This web page achieves a carbon rating of A - This is cleaner than 85% of all web pages globally - Global average - A+ - A - B - C - D - E - F - Learn about our rating system - This page was last tested on 31 Jan, 2024. - Only 0.16g of CO2 is produced every time someone visits this web page. - This web page appears to be running on sustainable energy ## F - Oh no! This web page achieves a carbon rating of F - This is dirtier than 99% of all web pages globally - Global average - A+ - A - B - C - D - E - F - Learn about our rating system - This page was last tested on 31 Jan, 2024 - Oh my, 7.42g of CO2 is produced every time someone visits this web page. - Oh no, it looks like this web page uses bog standard energy ## What can we do to reduce? - Reducing your website's carbon emissions is not always trivial, but in most cases there's some low hanging fruit. - Use green web hosting - Optimize images and videos - Use energy-efficient coding practices - Avoid trackers and external content - Use a content delivery network statik ## Smart WebP, PNG and JPEG Compression for Faster Websites GRAPHIC: Tinyfy Website - Drop your images here! - Convert my images automatically ## Original Image vs Tinify Reduced GRAPHIC: Tinyfy Example ## Energy Consumption by Programming Language GRAPHIC: Energy Consumption Bar chart ## The bycatch is more than worth it - Other advantages of a well-optimized website include: - Increased performance - Better user experience - SEO - Better accessibility - Higher uptime - Reduced hosting costs statik ## That's not all, folks - beyond carbon - There's no official blueprint for a sustainable digital approach. - It is, however, about more than reducing carbon emissions: - Accessibility - Privacy - Mis/disinformation - Attention - Resilience - Security - Let's dive into the remaining 8 principles, looking beyond CO2. ## 2> Put your audience first - It's not about you. - Engage your stakeholders - Don't skip user testing - Use clear language statik GRAPHIC: User testing ## Waar heb je iets meegemaakt? - Unia helpt je gratis en vertrouwelijk. Je kiest zelf of je advies of ondersteuning wilt of alleen iets wilt melden. - *Toetsenbordgebruiker? Gebruik dan de spatiebalk om het eerste domein te selecteren. Kies erna het juiste domein met de pijltjes.* - **Arbeid** - Aanwerving, ontslag, pesterijen op het werk, arbeidsvoorwaarden - **Internet** - Commentaren en posts op websites en sociale media, kettingmails, blog of internetforum - **Geweld en vernielingen** - Slagen en verwondingen, geweld, graffiti, vandalisme - **Onderwijs** - Weigeren van redelijke aanpassingen, pesterijen tegen leerlingen, uitspraken in de les - **Media** - Kranten- of tijdschriftenartikels, boeken, radiofragmenten, televisie-uitzendingen... - **Politie** - Geweld of discriminerend gedrag door of tegen een politieagent... ## 3> Make it inclusive - You are not your audience. - Physical or visual impairments - Limited access to the Internet - Language barriers statik GRAPHIC: Person in a wheelchair ## Volgende ophaling: PMD - • Acacialaan, Kampenhout (wijzig locatie) - Volgende ophaling: PMD op vrijdag 14/10 - **inter2a** - samen voor minder afval • wij helpen u - Volgende ophaling - PMD op vrijdag 14/10 - Bekijk de volledige afvalkalender van jouw buurt - Recyclagepark Kampenhout - Vandaag gesloten - Neerstraat 20, 1910 Kampenhout - Details en openingsuren - Opgelet! Enkel inwoners van Kampenhout kunnen terecht in het GRAPHIC: Inter2a website with map ## Focus 40 GRAPHIC: Person using braille keyboard ## 4> The Internet is an enabler - But its power should be used wisely. - Personalise when and where it's useful - But only if it serves the audience statik GRAPHIC: Person walking up stairs ## Where would you like to go? GRAPHIC: SNCB app ## 5> Keep it simple - Personalisation taken too far can feel creepy. - The privacy twilight zone - GDPR is not intended to be a hurdle - Don't ask more info than needed statik GRAPHIC: Person on a phone ## Contactformulier GRAPHIC: Contact form on a website ## 6> Choose insights over data - Don't store data just because you have it. - Are trackers and banners really necessary? - Try qualitative research instead. statik GRAPHIC: Person reaching for target ## Where's Waldo? GRAPHIC: Where's Waldo beach scene GRAPHIC: Where's Waldo characters ## Get actionable insight from user recordings in under ** hours GRAPHIC: Hotjar website ## 7> Spend your time wisely - Where can you make the biggest difference? - Don't copy what others have - Make something that's worth making statik GRAPHIC: Person in headphones and microphone ## What's the big campaign idea? GRAPHIC: Marketoonist comic ## 8> Share the wealth - Consider opening up your content and data - Find partners who can add value to or build on what you have. - Create more impact together. statik GRAPHIC: People sharing information ## NMBS maakt iphone applicatie onmogelijk GRAPHIC: NMBS iphone app ## My treinreis GRAPHIC: NMBS page ## Metadata Vlaanderen GRAPHIC: Vlaamse Overheid website ## 9> Remain curious and sincere - The world is changing at a breakneck pace. - Unclear what long-term impact of new technologies like generative Al will be. - Bias, authorship, IP, AGI, fake media... - Clear ethical guidelines are not just nice-to-have. statik GRAPHIC: Couple sitting near each other ## You are the future. GRAPHIC: Person running around a circle with a yellow middle ## What did you learn? GRAPHIC: Person running around a circle with a orange middle GRAPHIC: QR code ## Or go to menti.com and use code 4164 8736 statik ## Want more? - We've created a card game with inspiration, tips and tricks. - Call me statik GRAPHIC: Two people sharing a pencil ## Thank you! - Questions? - [email protected] GRAPHIC: Person on a bicycle going up stairs. ==End of OCR==