2nd Quarterly Examinations PDF

Disciplines and Ideas in the Applied Social Sciences Psychology: Communication is viewed as behavior (SOCSCI 2) and an expression of inner thoughts. 2nd Quarterly Sociology: People come tog...

Disciplines and Ideas in the Applied Social Sciences Psychology: Communication is viewed as behavior (SOCSCI 2) and an expression of inner thoughts. 2nd Quarterly Sociology: People come together to commune and Examinations form societies. Communication is the core of such Transcribed by: Alex Sarmiento formation. Lecturer: Ms. Joyce Clark For clarifications: contact ig: Anthropology: Communication allows cultural @thealexandresarmiento formation and maintenance, as people share the meanings of codes and symbols. Scope of the exam: 2.1. Discipline of Communication 2.2. Professionals and Practitioners Communication Principles: 2.2.a Career Opportunities 2.2.b Code of Ethics Communication is action. 2.3. Importance, functions and effects of Applied SocSci It is necessary for survival. It satisfies our needs. 2.1. COMMUNICATION Communication: It can alter others' behavior to help us survive. The process of transferring information and understanding from one person to another Communication is driven by goals. (Newstorm, 2007). Understanding requires perceiving, interpreting, Communicators mutually influence one another. and comprehending the meaning of verbal and non-verbal behavior. In communication, one also Communication systems are structured but subject ensures that the receiver understands the message to change. as intended. METHODS OF COMMUNICATION Basic Elements of Communication: VERBAL: Sounds, language, tone of voice. People: Sender or creator and receiver of messages. NON-VERBAL: Facial expressions, body language, posture. Messages: Ideas being communicated. AURAL: Listening and hearing. Feedback: Validation of understanding. WRITTEN: Letters, memos, journal entries, emails, Channels: Means of transmission. text messages. Code: Symbols or signs used. VISUAL: Signs, symbols, illustrations, and pictures. Noise: Interference or distractions. LEVELS OF COMMUNICATION 2 Basic Processes of Communication: INTRAPERSONAL: Self-reflection and introspection. Encoding: The process of turning thoughts into communication. INTERPERSONAL: Communication between individuals or groups. Decoding: The reception, perception, and interpretation of messages. Dyadic: Communication between two people. Group: Communication within a group. Communication as an Area of Inquiry in Related Fields (Baran and Davis, 2009) Public: Communication with a larger audience.  Researchers work on communication activities, Direct Interpersonal: Face-to-face communication. collaborating with other professionals to check the background of people, locations, and societal Mediated Interpersonal: Communication through a issues. They also work as writers, scriptwriters, medium (phone, email, etc.). cinematographers, and teachers. MASS COMMUNICATION: Communication through 2.2.b CODE OF ETHICS FOR PRACTITIONERS mass media like newspapers, the internet, TV IN COMMUNICATION shows, etc. In the Philippines, communicators (particularly journalists, broadcasters, and advertisers) are 2.2. PROFESSIONALS & PRACTITIONERS IN governed by the Code of Ethics of their respective COMMUNICATION organizations. The code of ethics drawn up by the Philippine 2.2.a. CAREERS IN COMMUNICATION Press Institute and the National Press Club includes the following elements: Journalism: Providing the public with information through print media. 1. Thoroughness Journalism graduates work in newspaper companies and publishing houses as columnists, reporters, authors, and editors of books and 2. Transparency and respect for confidentiality journals. Broadcasting: Informing the public through radio 3. Fairness, honesty, and originality stations, television, or private organizations. Broadcast communication graduates work in radio stations, television, and public information 4. Decency, integrity, and dignity agencies. Filmmaking: Producing and directing motion 5. Cautiousness pictures. Practitioners are involved in story planning, budgeting, casting, shooting, sound recording, editing, and finalizing the film. The code of ethics from the Society of Professional Journalists outlines the principles and standards of Theatre Arts: Involves live performances by actors journalism as follows: and actresses. Practitioners participate as actors, actresses, 1. Seek truth and report it: Journalists should be writers, editors, and financial managers honest, fair, and courageous in gathering, reporting, and interpreting information. Public Relations: Creating a positive image for a company or organization. People involved in public relations help government 2. Minimize harm: Ethical journalists treat sources, agencies and organizations by working as subjects, and colleagues as human beings information officers, writers, editors, web admins, deserving of respect. photojournalists, or spokespersons. Advertising: Involves selling a product or service to 3. Act independently: Journalists should be free of target consumers. obligation to any interest other than the public's People in advertising work in marketing strategies, right to know. as salespersons, writers, editors, artists, producers, and production assistants. 4. Be accountable: Journalists are accountable to Communication Researcher: Studies the process, their readers, listeners, viewers, and each other. functions, and effects of communication phenomena. --- 4. Protect the interests of clients or employers unless full consent is given for disclosure. CODE OF CONDUCT FOR BROADCASTERS The Kapisanan ng mga Brodkaster sa Pilipinas (KBP) created a Code of Conduct for broadcasters 5. Safeguard confidential information of present in the Philippines. Key elements include: and former clients unless legally ordered to disclose it for reasons such as national security or 1. News and public affairs should be informative, public policy. fair, and objective, coming from credible sources. 6. Refuse any form of compensation for services 2. Broadcasters should uphold the culture, from parties other than clients or employers unless traditions, and values of the Filipino people. all parties give full consent. 3. Broadcasters must provide public service announcements and offer opportunities for citizens to express complaints about crime and ineffective 2.3. Importance, Functions and Effects of the government. Applied Social Sciences CODE OF CONDUCT FOR ADVERTISERS APPLIED SOCIAL SCIENCES According to the Advertising Board of the Branch of study that applies the concepts, Philippines, advertisements should NOT: theoretical models, and theories of social science disciplines to help understand society and its 1. Undermine the public’s regard for government, problems. Applied social sciences provide law, and duly constituted authority. alternative solutions to societal problems and use research and theory to improve the daily lives of communities, organizations, and individuals. 2. Promote physical, verbal, or psychological violence or the use of deadly weapons. Three Main Career Tracks for Applied Social Scientists: 3. Attack or disparage any individual or group based on gender, social class, religion, race, or 1. Counseling nationality. 2. Social Work 4. Depict the actual act of drinking alcoholic beverages or smoking tobacco products. 3. Communication Studies CODE OF CONDUCT FOR PUBLIC RELATIONS PRACTITIONERS The Public Relations Society of the Philippines has IMPORTANCE & FUNCTIONS OF APPLIED outlined the following principles for ethical conduct: SOCIAL SCIENCES IN: 1. Conduct professional activities with the public's Self-Development: Applied social scientists can act interests as the primary goal. as life coaches or personal development trainers. Persuasion: Important in media, advertising, 2. Adhere to accepted standards of trust, business, and communication careers. A persuader objectivity, accuracy, and good taste. must understand cultural context, often requiring knowledge in anthropology and sociology. 3. Uphold the rule of law, public order, morals, and Arts & Entertainment: Social sciences help in good customs. understanding viewer behavior and habits, as entertainment reflects society's culture. Organizing Advocacy & Mobilization: Knowledge of EFFECTS OF APPLIED SOCIAL SCIENCES: social science aids in educating the public on important issues and contributes to the Awareness & Knowledge: Provides development of political and social systems. self-understanding and an awareness of social and economic problems, which is essential for quality News & Information: Journalists use skills from participation in society. social sciences to report news accurately and It also offers knowledge through various objectively. communication channels, which has both positive (e.g., faster communication) and negative impacts Education: Applied social sciences educate the (e.g., privacy vulnerability). public on societal issues, updating them on developments in science, technology, and other Attitude & Value Change: Social sciences provide fields of knowledge. Education plays a key role in insight into the implications of various social issues, reducing poverty, ignorance, and oppression. leading individuals to reflect and act on them. Pillars of Education: Behavioral Change: Social problems are often caused by human behavior. Applied social science 1. Learning to Know: Acquiring the instruments of examines thoughts, feelings, and behaviors to understanding. provide realistic recommendations and solutions to social challenges. 2. Learning to Do: Acting creatively in one’s Structural Change: Applied social sciences give us environment. a better understanding of social changes that impact personal and family relations, gender, migration, domestic violence, and other societal 3. Learning to Live Together: Participating and facets. cooperating with others. 4. Learning to Be: Developing personal autonomy, judgment, and responsibility.