Past Paper - Exam Instructions PDF

## Exam Instructions - The exam lasts 1:15 hours and consists of 25 multiple choice questions. - Each correct answer is worth 0.4 points, each incorrect answer is worth -0.2 points and each unanswered question is worth 0 points. - You are not allowed to detach the sheets. - When finished, you must...

## Exam Instructions - The exam lasts 1:15 hours and consists of 25 multiple choice questions. - Each correct answer is worth 0.4 points, each incorrect answer is worth -0.2 points and each unanswered question is worth 0 points. - You are not allowed to detach the sheets. - When finished, you must return the answer sheet with the exam questions. ## Blue Bank Actions Consider the following business orientations: - **Production** - **Product** - **Sales** - **Market (Consumer)** Identify which of the following actions correspond to each of the orientations listed above. - Offering a cutlery set upon opening a new account. - Acquiring Blue Bank and restructuring the workforce, which allows Blue Bank to increase productivity per employee. - Sponsoring a Renaissance painting exhibition in Madrid. - Launching a new account that reimburses 3% of all bills for electricity, water, and telephone services that you pay from the account. **Possible Answers:** A) lc 2d 3b 4a B) Id 2b 3a 4d C) **Ic 2a 3d 4b** D) Ib 2a 3d 4c ## Matching Examples with Scales Match each of the following examples with the scale that was used. - **Example 1:** The Carlos III University assigned a unique identification number to each student. - **Example 2:** When asked to rank different shampoos according to their preference, respondents answered 1 "HS, 2 "Elvive, 3 "Pantene. - **Example 3:** On a scale of 1 to 10 for the taste of beer, one respondent rated Heineken at 6, Budweiser at 7, and Coronita at 2. - **Example 4:** The market share of brands A, B, and C is 32%, 35%, and 33% respectively. **Possible Answers:** - **Ordinal** - **Interval** - **Ratio** - **Nominal** **Possible Answers:** A) a4 b1 c2 d3 B) a4 b1 c3 d2 C) a2 c1 c4 d3 D) **al b4 c2 d3** ## Maslow's Hierarchy of Needs & Advertising Using the hierarchy of needs developed by Maslow, assess the following statements about recent perfume advertising campaigns. - If the purchase is for personal use, these campaigns aim to fulfill hygiene needs. - If the perfume or cologne is intended as a gift, these campaigns aim to fulfill social acceptance needs. - If the purchase is for personal use, these campaigns aim to fulfill self-esteem needs. - If the purchase is for personal use, these campaigns aim to fulfill safety needs. **Possible Answers:** A) VFFV B) FVFV C)VVVF D) **FVVF**