Podcast
Questions and Answers
Which of the actions listed below corresponds to the company's Product orientation?
Which of the actions listed below corresponds to the company's Product orientation?
- Launching a new account that reimburses 3% of all electricity, water and telephone bills domiciled in it.
- Sponsoring an exhibition of Renaissance painters in Madrid.
- Offering cutlery with the opening of a new account.
- Buying Blue Bank and restructuring the workforce, which allows Blue Bank to increase productivity per employee. (correct)
Which of the following scenarios uses a Nominal scale?
Which of the following scenarios uses a Nominal scale?
- When we ask people to rank different shampoos based on their preference, respondents answer 1 "HS", 2 "Elvive", 3 "Pantene".
- On a scale of 1 to 10 regarding beer taste, a respondent rates "Heineken" 6, "Budweiser" 7 and "Coronita" 2.
- The University assigns each student an identification number.
- The market shares of brands A, B and C are 32%, 35% and 33% respectively. (correct)
Which of the following scenarios uses an Interval scale?
Which of the following scenarios uses an Interval scale?
- When we ask people to rank different shampoos based on their preference, respondents answer 1 "HS", 2 "Elvive", 3 "Pantene".
- The market shares of brands A, B and C are 32%, 35% and 33% respectively.
- The University assigns each student an identification number.
- On a scale of 1 to 10 regarding beer taste, a respondent rates "Heineken" 6, "Budweiser" 7 and "Coronita" 2. (correct)
Which of the following scenarios uses a Ratio scale?
Which of the following scenarios uses a Ratio scale?
The statement "If the purchase is for personal use, these campaigns are aimed at the hygiene need" is true.
The statement "If the purchase is for personal use, these campaigns are aimed at the hygiene need" is true.
The statement "If the perfume or cologne is for gift-giving, these campaigns are aimed at the need for social acceptance" is true.
The statement "If the perfume or cologne is for gift-giving, these campaigns are aimed at the need for social acceptance" is true.
The statement "If the purchase is for personal use, these campaigns are aimed at the need for self-esteem among others" is true.
The statement "If the purchase is for personal use, these campaigns are aimed at the need for self-esteem among others" is true.
The statement "If the purchase is for personal use, these campaigns are aimed at the need for protection" is true.
The statement "If the purchase is for personal use, these campaigns are aimed at the need for protection" is true.
Flashcards
Production Orientation
Production Orientation
Focuses on producing goods efficiently and effectively.
Product Orientation
Product Orientation
Focuses on developing and improving products to meet customer needs.
Sales Orientation
Sales Orientation
Focuses on selling and promoting products to generate revenue.
Market (Consumer) Orientation
Market (Consumer) Orientation
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Nominal Scale
Nominal Scale
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Ordinal Scale
Ordinal Scale
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Interval Scale
Interval Scale
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Ratio Scale
Ratio Scale
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Safety Needs
Safety Needs
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Social Needs
Social Needs
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Esteem Needs
Esteem Needs
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Self-Actualization Needs
Self-Actualization Needs
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Study Notes
Exam Information
- Exam duration: 1 hour and 15 minutes
- 25 multiple-choice questions
- Correct answers: 0.4 points each
- Incorrect answers: -0.2 points each
- Unanswered: 0 points
- Do not detach pages
- Hand in the answer sheet with the question paper
Question 1: Market Orientations
- Match market orientations (Production, Product, Sales, and Consumer) with Blue Bank actions.
- Offering a new account package
- Buying and restructuring a company, improving employee productivity
- Sponsoring a Renaissance art exhibition.
- Launching a new account that reimburses 3% of electricity, water and landline phone bills.
Question 2: Scales of Measurement
- Match examples with the appropriate scale of measurement. (Nominal, Ordinal, Interval, Ratio)
- University ID number assignment
- Shampoo preference ranking (e.g., Elvive, Pantene)
- Beer taste rating on a scale of 1 to 10.
- Market share percentages of brands A, B, and C.
Question 3: Maslow's Hierarchy of Needs
- Determine if statements about perfume advertising are true or false based on Maslow's hierarchy.
- Perfume purchase for personal use → hygiene needs
- Gifting perfume → social acceptance needs
- Self-purchase of perfume → esteem needs
- Perfume purchase for personal use → safety/security needs
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