Podcast
Questions and Answers
Which of the actions listed below corresponds to the company's Product orientation?
Which of the actions listed below corresponds to the company's Product orientation?
Which of the following scenarios uses a Nominal scale?
Which of the following scenarios uses a Nominal scale?
Which of the following scenarios uses an Interval scale?
Which of the following scenarios uses an Interval scale?
Which of the following scenarios uses a Ratio scale?
Which of the following scenarios uses a Ratio scale?
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The statement "If the purchase is for personal use, these campaigns are aimed at the hygiene need" is true.
The statement "If the purchase is for personal use, these campaigns are aimed at the hygiene need" is true.
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The statement "If the perfume or cologne is for gift-giving, these campaigns are aimed at the need for social acceptance" is true.
The statement "If the perfume or cologne is for gift-giving, these campaigns are aimed at the need for social acceptance" is true.
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The statement "If the purchase is for personal use, these campaigns are aimed at the need for self-esteem among others" is true.
The statement "If the purchase is for personal use, these campaigns are aimed at the need for self-esteem among others" is true.
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The statement "If the purchase is for personal use, these campaigns are aimed at the need for protection" is true.
The statement "If the purchase is for personal use, these campaigns are aimed at the need for protection" is true.
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Study Notes
Exam Information
- Exam duration: 1 hour and 15 minutes
- 25 multiple-choice questions
- Correct answers: 0.4 points each
- Incorrect answers: -0.2 points each
- Unanswered: 0 points
- Do not detach pages
- Hand in the answer sheet with the question paper
Question 1: Market Orientations
- Match market orientations (Production, Product, Sales, and Consumer) with Blue Bank actions.
- Offering a new account package
- Buying and restructuring a company, improving employee productivity
- Sponsoring a Renaissance art exhibition.
- Launching a new account that reimburses 3% of electricity, water and landline phone bills.
Question 2: Scales of Measurement
- Match examples with the appropriate scale of measurement. (Nominal, Ordinal, Interval, Ratio)
- University ID number assignment
- Shampoo preference ranking (e.g., Elvive, Pantene)
- Beer taste rating on a scale of 1 to 10.
- Market share percentages of brands A, B, and C.
Question 3: Maslow's Hierarchy of Needs
- Determine if statements about perfume advertising are true or false based on Maslow's hierarchy.
- Perfume purchase for personal use → hygiene needs
- Gifting perfume → social acceptance needs
- Self-purchase of perfume → esteem needs
- Perfume purchase for personal use → safety/security needs
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Description
Test your understanding of key marketing concepts and scales of measurement through this quiz. From market orientations to measurement scales, you'll evaluate various scenarios and match them correctly. Perfect for students who want to reinforce their marketing knowledge.
