Persuasion Techniques: Rhetorical Strategies, Logical Fallacies - MAPS College PDF
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MAPS College
Gopi Muthuraman
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This document explores persuasion techniques suitable for undergraduate level studies. It focuses on rhetorical strategies like ethos, pathos and logos, alongside common logical fallacies with examples. Students will learn to recognize these strategies to analyze and construct effective arguments.
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Session 3 : Persuasion Critical Thinking MAPS GEN L6-001 Gopi Muthuraman Persuasion Using Rhetorical Strategies for persuasion Crafting Effective Persuasive Arguments Gopi Muthuraman ...
Session 3 : Persuasion Critical Thinking MAPS GEN L6-001 Gopi Muthuraman Persuasion Using Rhetorical Strategies for persuasion Crafting Effective Persuasive Arguments Gopi Muthuraman Argument Watch the video, and try to explain 1. What is an argument 2. What are premises 3. What is a conclusion ? What is it ? Video : Understanding Arguments – 10:35minutes https://www.youtube.com/watch?v=MPgJCMd9a6k Gopi Muthuraman Argument An argument is a group of statements some of which, the premises, are offered in support of another statement, the conclusion. What is it ? A premise in an argument is the part that supports the conclusion with evidence and reasons.. A conclusion in an argument is the main point the arguer is trying to prove. Gopi Muthuraman Argument Singapore is an island. All islands are surrounded by water. Singapore is surrounded by water. Example 1. 2. 3. Amie is taller than Beth. Beth is taller than Cindy. Cindy is taller than Denise. 4. Denise is taller than Emily. 5. Amie is taller than Emily. Gopi Muthuraman Premises Indicator word Gopi Muthuraman Conclusion Indicator Words Gopi Muthuraman Persuasion Rhetorical is the speech or writing intended to be effective and influence people Rhetorical Strategies The Rhetorical Triangle Gopi Muthuraman Persuasion Ethos is the credibility of the speaker or writer. In order to engage an audience on a particular topic, the person presenting the information must first establish him or herself as someone that can be trusted, or as someone who has a lot of experience with the topic. This is also known as ethics. Ethos appeals to: Rhetorical Intelligence Strategies Virtue Morals Perception of trustworthiness Gopi Muthuraman Persuasion Ethos appeals Gopi Muthuraman Persuasion Pathos accesses the emotions and deeply held beliefs of the audience to draw them into the subject matter. Pathos often makes audiences feel like they have a personal stake in the information being provided and is often the catalyst that drives them into action. Pathos appeals to: Rhetorical Emotions and feelings Strategies Biases and prejudices Senses Motivations Gopi Muthuraman Persuasion Pathos appeals Gopi Muthuraman Persuasion Logos uses logic, reasoning, evidence, and facts to support an argument. Logos appeals to the more rational side of the audience’s minds, and provides support for the subject matter. Logos strategies can often be used to strengthen the impact pathos has on the audience. Logos utilizes: Rhetorical Evidence Strategies Testimony Statistics and Data Universal truths Gopi Muthuraman Persuasion Logos appeals Gopi Muthuraman Persuasion Rhetorical Strategies Gopi Muthuraman Persuasion A logical fallacy is an error of reasoning that will weaken your argument and, in most cases,, undermine it completely. Logical Video : Top 10 Logical Fallacies – 06.55 5minutes) https://www.youtube.com/watch?v=IawIjqOJBU8 Fallacies Gopi Muthuraman Persuasion Circular Reasoning : Argument is restated rather than proven Hasty Generalization : Making a sweeping statements without considering all the facts Logical Slippery Slope : A conclusion based on the premise that one small step will lead to a chain of events resulting in some significant event Fallacies A Strawman : Distorting an opponents claim so that it is easier to refute, or when someone tries to refute a point someone made by giving a rebuttal to a point they did not make Ad Hominem : An attack on persons character or persons attributes in order to discredit their argument Gopi Muthuraman Persuasion False Dichotomy : When argument presents two points while disregarding or ignoring others in order to narrow the argument in one person’s favour Appeal to Emotion : An emotional based language to persuade the reader or listener of a certain belief or position Logical Equivocation : When an argument in presented in ambiguous way double - sided way, making the argument misleading Fallacies Bandwagon Appeal : An appeal that presents the thoughts of a group of people in order to persuade someone to think the same way. False Analogy : When two things that are unalike being compared based on trivial similarity in order to prove a point. Gopi Muthuraman Persuasion Hands On write down any fallacy that you come across in your daily life Gopi Muthuraman ARGUMENT CHECKLIST Gopi Muthuraman Persuasion Will you believe guesthouses would open on 15th October 2020 ? Reasonout your argument Guesthouses to reopen on October 15, by Fathimath Aruma Hussain on 1st September 2020 Hands On https://www.sun.com.mv/62726 Gopi Muthuraman Gopi Muthuraman