Advertising Campaigns PDF

Advertising Campaigns Sec 4 Types of Advertising Campaigns  1) Social Media Campaign : Companies used social media marketing to reach potential customers on Instagram , Facebook , X (Twitter), LinkedIn &Tik Tok. They can either used publish content , paid ads or a mix of both o...

Advertising Campaigns Sec 4 Types of Advertising Campaigns  1) Social Media Campaign : Companies used social media marketing to reach potential customers on Instagram , Facebook , X (Twitter), LinkedIn &Tik Tok. They can either used publish content , paid ads or a mix of both of them by using attractive content including : text posts, photos, infographics & videos is essential for social media efforts to achieve the campaign's goals Advertising must move quickly due to social media's fast-paced nature. Social Media Campaign : Social media campaigns have different goals that might be : help to build brand awareness , retarget website visitors & encourage consumers to finish purchases. To prevent mistakes & guarantee quality : a centralized review , approval procedure is necessary & collect feedback from our consumers Example : Planet Fitness , In order to keep its customers interactive during the covid 19 outbreak Planet Fitness began offering daily classes on Facebook Livestream to keep its customer base motivated & to entice new members to join.  2) Influencer Campaign : Influencer marketing campaigns are based on engaging a popular social media influencer or blog writer to recommend your product on social channels like TikTok, Instagram ,YouTube & LinkedIn. The Influencers help campaigns to introduce the product to thousands or millions of new people. Influencer Campaign : The monitoring process allows to ensure: - Consistency with brand messaging and identity - Quality control &Compliance with brand standards -Brand safety, ensuring no off-brand content is approved that could compromise your brand image  3) Email Campaign : Email marketing campaigns can make a significant impact at a low cost and with little effort as it allows to connect with current and potential customers & encourages them to consider the latest products or stay in touch. Example : Charity water uses email to regularly communicate with audiences and provide progress reports.  4) Search Engine Marketing Campaign : Search engine marketing (SEM) is a paid ads strategy for directing prospective clients to websites that never fail like Google Creative teams create language and design for landing pages and display advertisements, making insures the ads hold fast to size and platform specifications. For instance, Upwork, an online marketplace, uses particular freelance-related search phrases to increase website traffic.  5) Brand Awareness Campaign : A brand awareness campaign helps people recognize and remember your company’s brand. Band awareness generates trust and makes your business stand out. When people know who you are and what you do, through the message of the ad which makes visual assistance consistent they’re more likely to pick your products. 6) Product Launch Campaign : A product launch campaign is a multi-channel effort where a company does everything possible to promote a new release. Product launch campaigns can be effective & create brand loyalty when they target the right audiences and create enough ads around the product you offer to get people excited. Example : New version of airpods pro , Iphone 16 , ….  7) Rebranding campaign : Rebranding initiatives relaunch a company's new principles to the public or relaunch outdated product lines. The most prosperous businesses manage to keep their products current & innovative. A successful rebranding campaign can re-engage past customers while expanding your target audience as you keep up with market trends & innovations.  Rebranding campaign : Example: When Kellogg rebranded its European cereal products, it was the biggest branding change. The goal was simple : bring a clean, fresh, modern look to Kellogg’s cereal packages and meet the aesthetics of the European market. After the marketing campaign, 70% of Kellogg’s customers found it easier to identify their cereals in the store. The branding change also boosted their purchase intent by 50%.  8) Partner marketing Campaign : In partner marketing campaigns two non-competing companies join forces and advertise a product or service to a similar target audience. The most significant challenge with partner marketing campaigns is getting creative assets approved by both stakeholders. Examples : Redbull & Go Pro Camapign , Apple & Matercard  Partner marketing Campaign : For Example : When Apple released Apple Pay, it wanted to change the way people purchased products Instead of using a credit card, they could pay with their phones But the company didn’t have payment technology, so it needed to partner with a credit card company. Mastercard signed up for Apple Pay and became the first company to enable customers to pay using their phones or Apple Watch. Marketing Campaign Definition : The advertising campaign is a coordinated effort to grab attention & leave a specific impression on potential customers or existing customers to think about using this product or service. Campaigns usually use a series of advertisements either on a single channel such as a social media campaign or multiple channels as Online ads, print advertisements, billboards, web content, email &social media Examples of Advertising Campaign : Netflix Advertising Campaign Coca-Cola Advertising Campaign ‘The Last Mile’ Ad Campaign Advertising Campaign Steps :  1) Set a Campaign Objectives & Goals : Why do you want make an advertising camapign ? There are different objectiives & goals for every advertsing campaign including : - Acquiring new clients - Promoting existing products - Establishing emotional connections with the audience - Launching new products - Improving brand awareness - Convice the consumers to buy the product 2) Identify The Target Audience : Who are you trying to reach with your advertising campaign? In order to have a successful campaign we need to understand & define the target audience according to : Demographic segmentation, Geographical segmentation & Psychographic segmentation to create the right content & reach the targeted people 3) Determine Media Channels : Where you will publish the campaign ? Choose the correct platform is one of the most sensitive decisions for the advertising campaign strategy This depends on the objectives of the campaign as well as the targeted audience There are different forms of advertising that can be assigned in Digital Media such as : social media advertising , mobile advertising , SEM , Blogs , Websites & email advertising Traditional Media including : Print Advertising , Broadcast advertising , Radio Advertising , Cinema & Tv Advertising still retain a strong impact.  4) Determine campaign schedule : Campaign scheduling is the process of specifying the start & end dates and times for a campaign. There are several types of advertising scheduling including: 1) Time-of-day scheduling : Tailoring ad displays to peak hours or specific times like morning or late evening. 2) Day-of-the-week scheduling: Choosing specific days for ad displays like weekends for leisure products or weekdays for business services. 3) Seasonal scheduling : Aligning ads with seasonal events, holidays, or shopping seasons. 4) Geo-scheduling : Scheduling ads based on geographical locations and corresponding time zones.  5) Set A Budget An advertising budget refers to the amount of money allocated by a company or agency for expenses related to the promotion of its products or services Determine the advertising budget has several keys that should be considered: 1) Media purchases “ Airing”: This refers to the expenses for buying ad space or time across various platforms such as : digital media, print, radio & television. 2) Creative production: The costs for developing the advertising content could involve copywriters, graphic designers, photographers & videographers. 3) Advertising agency fees : The fees for their services are a crucial part of the budget. 4) Market research: Any expenses related to investigating market trends, consumer testing or performing competitive analysis. 5) Campaign management : This includes the internal costs for coordinating the adv campaign.  6) Establish A Clear Message : The message of the advertising campaign is essential as it's the main purpose for consumers to buy the product or use the service The message should be natural, visible ( clear ), well-organized, concise, & coherent. The messages can be defined within : 1) Informational : It aims to make consumers knowledgeable about a product or service & how to use it 2) Persuasive : The Consumers like the brand or prefer it over the competition 3) Reminding : It aims to remind the consumer about the brand name & keep it in front of him  7) Determine Campaign Effectiveness: How Did Your Campaign Effect Your Goal ? 1) Positive Effects : How social media users view your campaign are their positive memes? Are their funny TikTok’s? How many comments does a post about your campaign gets? Ex: “Fresh Ads ” many TikTok’s & positive memes where made about this campaign which means it had a positive effect 2) No effect : These are the campaigns that fly under the radar & no one notices them that is why the have no effect not in a good way nor in a mad way 3)Negative Effects : How many TikTok or social media users talked in a bad way about your campaign? How many bad memes were made and shared ? Can a bad campaign backfire at its company? Ex: Crotonyl Ad 2020 “ebn el geran” people so didn’t accept that campaign that tv channel stopped airing it