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**MEDIA LITERACY** The ability to [READ, ANALYZE, EVALUATE, AND PRODUCE COMMUNICATION] in a variety of media forms. **INFORMATION LITERACY** The *[ability to recognize when information is needed]* and TO LOCATE, EVALUATE, EFFECTIVE USE AND COMMUNICATE INFORMATION in its various formats. **TECHNO...

**MEDIA LITERACY** The ability to [READ, ANALYZE, EVALUATE, AND PRODUCE COMMUNICATION] in a variety of media forms. **INFORMATION LITERACY** The *[ability to recognize when information is needed]* and TO LOCATE, EVALUATE, EFFECTIVE USE AND COMMUNICATE INFORMATION in its various formats. **TECHNOLOGY (DIGITAL) LITERACY** The *[ability to use digital technology]*, communication tools or network to LOCATE, EVALUATE, USE, AND CREATE INFORMATION. **WHAT IS COMMUNICATION?** - - - **FOUR TYPES OF COMMUNICATION** - - - - - - - - **TWO TYPES OF COMMUNICATION** **VERBAL COMMUNICATION** -- can be ORAL and WRITTEN COMMUNICATION. **NON VERBAL COMMUNICATION**- signs, symbols, colors, gestures, body language, facial expression. **\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_** **THE EVOLUTION OF TRADITIONAL TO NEW MEDIA** **PRE-INDUSTRIAL AGE (before 1700s)** - - - - - - - - - - - - - - - **INDUSTRIAL AGE (1700s-1930S)** - - **\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_** - - - - - - - - - - - - - - - **ELECTRONIC AGE (1930s-1980s)** People utilized the **"POWER OF ELECTRICITY**" that made electronic devices like transistor radio and television work. The creation of the transistor piloted the rise of the electronic age. The power of transistors was used in radio, electronic circuits, and early computers. In this period, people made use of air access to communication. - - - - - - - - - - - - - - **INFORMATION AGE- (1900S-2000S)** Also known as the **"DIGITAL AGE"** This period signified the use of the worldwide web through an internet connection. Communication became faster and easier with the use of social networks or social media platforms. The rapid technological advancement and innovation with the use of microelectronics lead to the development of laptops, netbooks mobile phones, and wearable technology. **WEB BROWSERS** - - - - **BLOGS** - - - **SOCIAL MEDIA** - - - **MICROBLOGS** - - - - **VIDEO CHAT** - - **SEARCH ENGINES** - - **PORTABLE COMPUTERS** - - - - - - **The influence of media on the values and norms of people** - - - **\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_** **MEDIA** - - **TYPES OF MEDIA** **PRINT MEDIA** - - - - - **BROADCAST MEDIA** - - - - - - **NEW MEDIA** - - - - **MEDIA CONVERGENCE** - - - - - - - **MEDIA CONVERGENCE Usually occurs in various platforms such as;** - - - - - 5 elements of Media 1. 2. 3. 4. 5. **EXAMPLES OF MEDIA CONVERGENCE** **SMARTPHONES** - - - **THE EVOLUTION OF SMARTPHONES** 1884 -- MOTOROLA DYNATAC 8000X 1992 -- THE FIRST SMARTPHONE 1BM SIMON 1997 -- NOKIA6110 2000 -- SHARP J -- SH04 2007 -- THE FIRST APPLE IPHONE 2008 -- THE FIRST ANDROID HTC DREAM 2022+ - MODERN SMARTPHONES - - - - **COMPUTERS** - - - - - - **INTERNET** - - - - - **GOOGLE** - - - - - **\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_** **INFORMATION** [Facts and figures] about various topics are called information, which may be gleaned from various information sources we may encounter in research. Different people may also serve as informants or resource persons offering information on their expertise, culture, or values. **3 MAIN SOURCES OF INFORMATION** - 1. 2. 3. 4. 5. - 1. - 2. - 3. - 4. - - **CRITERIA FOR EVALUATING SOURCES** **AUTHORITY** - **ACCURACY** - **OBJECTIVITY** - **CURRENCY** - **COVERAGE** - **Things to Consider in Evaluating Information:** - - - - - **Skills in Determining the Reliability of Information:** A. B. C. D. - - - - - **Skills in Determining Accurate Information:** A. B. C.

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