Reading 19: Stars of the Vlogosphere
Document Details
Uploaded by Deleted User
Tags
Summary
This document discusses the characteristics of successful vloggers, highlighting their interactions with audiences and the role of technology. It also examines the financial aspects of vlogging, including potential conflicts of interest when promoting products. The document delves into questions surrounding the creative independence of vloggers and their potential loss of innocence as the industry grows.
Full Transcript
**Reading 19:** **Reading** STARS OF THE vlogosphere A Helicopters circled the sky above Piccadilly Circus as the police officers below struggled to control the thousands of fans on the streets outside the bookstore. Who were the thousands of fans waiting for? That latest pop sensation? No, a \'...
**Reading 19:** **Reading** STARS OF THE vlogosphere A Helicopters circled the sky above Piccadilly Circus as the police officers below struggled to control the thousands of fans on the streets outside the bookstore. Who were the thousands of fans waiting for? That latest pop sensation? No, a \'vlogger\' - a video blogger. B What makes vloggers so popular? Successful vloggers share some common characteristics. They are outgoing, quick-witted and spontaneous in front of 10 their webcams. There is also a lot of **interaction** with the audience and **feedback** on their videos. This means vloggers can adapt the **content** of their videos to keep their viewers happy. It is material that is made by young people for young people without any intrusion from media corporations. What is more, thanks to the **accessibility** of modern technology, the vlogs can be watched anywhere at any time. All these ingredients have created a two-way relationship between vloggers and their subscribers, based on shared interests and trust that cannot be found between the **providers** and users of other media. C However, it appears that those shared interests and that trust might become negatively affected by money. Some of the big-name vloggers can earn 25 up to £20,000 for displaying an advertisement on their **channel**. They also earn a lot for mentioning or reviewing a product in a vlog. About 1,000 vloggers around the world earn at least £100,000 a year from their YouTube income. And profits are sometimes 30 earned at the expense of honesty. D So, will vlogs go the way of many TV programmes and films? Not according to the vloggers, who emphasise their creative independence over making money. However, Zoella, one of the few vloggers in the public eye in Britain, caused a scandal after publishing a book and claiming that it had always been her dream to write a novel. Shortly later, she had to admit that she had not written it alone and her name was justbeing used to sell it. Many experts saw it as a sign that vlogging had lost its innocence and that large media corporations were taking control.
