Review Questions and Answers for Chapter 3,4 PDF

**Review Questions and Answers for Chapter 3,4** 1\. What concept involves developing strategies that enable the economy to be sustained indefinitely? A. Corporate responsibility B. Resource management C. Environmental sustainability D. Economic growth ANSWER: C 2\. Which of the following is...

**Review Questions and Answers for Chapter 3,4** 1\. What concept involves developing strategies that enable the economy to be sustained indefinitely? A. Corporate responsibility B. Resource management C. Environmental sustainability D. Economic growth ANSWER: C 2\. Which of the following is a major trend in the natural environment? A. Reduction of pollution levels B. Decrease in government intervention C. Growing shortages of raw materials D. Decreased technology use ANSWER: C 3\. How does the technological environment primarily affect the marketplace? A. By introducing outdated products B. By creating new products and opportunities C. By providing increased stability D. By minimizing consumer choices ANSWER: B 4\. Legislation regulating business primarily aims to protect which of the following? A. Consumers from fair business practices B. The interests of society against unrestrained business behavior C. Companies from each other D. The environment from business activities ANSWER: B 5\. What best describes the cultural environment\'s role in society? A. It has no impact on consumer purchasing. B. It focuses solely on economic data. C. It consists of institutions that shape basic values and behaviors. D. It primarily affects technological advancements. ANSWER: C 6\. Which trend indicates a growing concern for ethical conduct in business? A. Emphasis on ethics and socially responsible behavior B. Emphasis on shareholder profit C. Increased government deregulation D. Focus solely on financial success ANSWER: A 7\. What is a common misconception regarding government intervention in business? A. It is intended to limit competition. B. It helps to protect consumers and societal interests. C. It has no effect on business practices. D. It always favors large corporations. ANSWER: B 8\. Why is analyzing the political environment crucial for businesses? A. To navigate legislation that impacts business practices. B. To strictly follow technological advancements. C. To avoid adapting to market trends. D. To disregard consumer feedback. ANSWER: A 9\. What is the primary focus of the demographic environment? A. Political affiliations of individuals B. Statistics related to human populations C. Technological advancements in marketing D. Physical attributes of products ANSWER: B 10\. Which generation is classified as Millennials? A. Born 1977 to 2000 B. Born 1946 to 1964 C. Born after 2000 D. Born 1965 to 1976 ANSWER: A 11\. How does generational marketing differ from traditional age-based marketing? A. It ignores demographic factors completely. B. It segments individuals by lifestyle or life stage. C. It focuses on income levels rather than age. D. It emphasizes marketing to older generations only. ANSWER: B 12\. What is a significant change impacting the demographic environment in the U.S.? A. Decrease in urban population B. Stabilization of family structures C. Growth in population diversity D. Reduction in workforce participation ANSWER: C 13\. What main factor does the economic environment influence in marketing? A. Physical distribution channels B. Regulatory requirements C. Cultural trends D. Consumer purchasing power ANSWER: D 14\. Which of the following is NOT a component of the demographic environment? A. Political views B. Occupation data C. Population density D. Age statistics ANSWER: A 15\. Which demographic trend involves changing structures within families? A. Increased rural migration B. Shifts in family dynamics C. Diversity in educational backgrounds D. Higher unemployment rates ANSWER: B 16\. Which group is categorized as Generation Z? A. Born 1946 to 1964 B. Born after 2000 C. Born between 1965 and 1976 D. Born before 1946 ANSWER: B 17\. What describes the trend in income distribution over recent decades? A. The poor have become wealthier. B. The rich have become poorer. C. The middle class has shrunk. D. The middle class has become wealthier. ANSWER: C 18\. Which economic condition is used to describe buyers who are financially cautious? A. Luxury spending B. Impulse buying C. Value marketing D. Bartering ANSWER: C 19\. Which of the following terms refers to economies that primarily consume their own production? A. Subsistence economies B. Capitalist economies C. Industrial economies D. Developing economies ANSWER: A 20\. What does the natural environment in the macroenvironment refer to? A. Demographic changes in the population B. Technological advancements in marketing C. Economic conditions affecting consumer behavior D. Physical environment and natural resources ANSWER: D 21\. How have changing demographic trends impacted the Midwest and Northeast? A. Economic growth B. Decline in population C. Stagnant job market D. Increased population ANSWER: B 22\. What is the primary focus of developing economies? A. Exporting goods B. Reducing consumer spending C. Marketing opportunities D. Industrialization ANSWER: C 23\. Which of the following is NOT a major trend affecting marketing decisions? A. Demographic shifts B. Economic environment changes C. Technological advancements D. Global warming policies ANSWER: D 24\. What is a significant change in where people work noted in the recent trends? A. Rise in home office setups B. Decreased telecommuting C. Return to traditional workplaces D. Increased office hours ANSWER: A 25\. Which sampling method involves dividing the population into groups and then selecting a sample from these groups? A. Quota sample B. Judgment sample C. Convenience sample D. Cluster sample ANSWER: D 26\. What type of sample is created when the researcher selects the most accessible members of the population? A. Convenience sample B. Quota sample C. Judgment sample D. Cluster sample ANSWER: A 27\. Which type of question allows respondents to answer in their own words, providing more detailed feedback? A. Multiple choice question B. Open-ended question C. Closed-ended question D. Leading question ANSWER: B 28\. What is the primary purpose of a questionnaire in research? A. To analyze secondary data B. To manipulate data for outcomes C. To collect primary data D. To identify research objectives ANSWER: C 29\. What is NOT a step in the marketing research process? A. Implementing the research plan B. Interpreting and reporting findings C. Gathering secondary data D. Developing marketing strategies ANSWER: D 30\. What is the main advantage of online contact methods for data collection? A. Low response rates B. Increased complexity C. Low cost D. Limited audience reach ANSWER: C 31\. Which sampling method ensures every member of the population has a known and equal chance of selection? A. Simple random sample B. Stratified random sample C. Convenience sample D. Cluster sample ANSWER: A 32\. Which is an example of a mechanical research instrument used for collecting data? A. Market scanners B. Surveys conducted online C. Personal interviews D. Focus groups discussions ANSWER: A 33\. Which of the following is an essential aspect of processing information in marketing research? A. Building rapport with participants B. Creating a hypothesis C. Data entry and organization D. Collecting secondary data ANSWER: C 34\. What is a noted challenge of conducting focus groups as a personal contact method? A. Low cost B. Increased sample size C. Difficulty in generalizing results D. High response rates ANSWER: C 35\. Which type of sampling involves selecting a specific number of people from predefined categories? A. Cluster sample B. Judgment sample C. Convenience sample D. Quota sample ANSWER: D 36\. How can control of interviewer effects vary among different contact methods? A. Excellent in mail surveys B. Excellent in telephone interviews C. Good in online surveys D. Fair in personal interviews ANSWER: A 37\. Which contact method is generally characterized by the fastest speed of data collection? A. Telephone B. Personal C. Mail D. Online ANSWER: D 38\. What is a significant disadvantage of telephone surveys compared to other methods? A. Low response rates B. Poor data quality C. Difficulty in controlling interviewer effects D. High cost ANSWER: C 39\. Which aspect is NOT typically improved by using online contact methods? A. Response rates B. Quality of personal interaction C. Speed of data collection D. Cost efficiency ANSWER: B 40\. In a stratified random sample, how is the population divided? A. By geographical location B. By random selection only C. Into mutually exclusive groups D. By age only ANSWER: C 41\. What defines primary data in marketing research? A. Information that already exists and was collected for a different purpose B. Information gathered primarily through secondary sources C. Data that is easily accessible and free to use D. Information collected specifically for the current research objective ANSWER: D 42\. Which research approach involves observing individuals in their natural environments? A. Observational research B. Ethnographic research C. Survey research D. Experimental research ANSWER: B 43\. What is a key advantage of gathering secondary data? A. It is collected for the specific research need B. It can be obtained quickly and at a lower cost C. It ensures higher response rates from subjects D. It is more accurate than primary data ANSWER: B 44\. What is the main objective of survey research in the context of primary data collection? A. To analyze market trends over time B. To observe consumer behavior directly C. To test the effectiveness of different marketing strategies D. To gather insights on knowledge, attitudes, and preferences ANSWER: D 45\. Which term best describes data collected from controlled experiments testing different treatments? A. Experimental research B. Observational research C. Survey research D. Qualitative research ANSWER: A 46\. A strategic part of a marketing research plan that specifies how the data will be gathered is known as what? A. Data analysis technique B. Contact method C. Research instrument D. Sampling plan ANSWER: C 47\. What is one common characteristic of observational research? A. It relies heavily on surveys and questionnaires B. It involves active interaction with subjects C. It is focused on qualitative data only D. It gathers data through passive observation without interference ANSWER: D 48\. In marketing research, which method is typically less expensive and quicker than primary data collection? A. Survey-based research B. Primary data analysis C. Experimental research D. Secondary data gathering ANSWER: D